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赛事IP、演唱会,成引爆国庆文旅市场新动力
Core Insights - Major events like concerts and sports competitions have become key drivers of tourism and consumption during the National Day holiday, transforming from isolated entertainment activities to core attractions for travel [1][4] - The overall travel market has seen a significant increase in both volume and pricing, with average spending per trip rising by 14.6% year-on-year during the holiday [1][2] - The integration of sports events with tourism has created a complete consumption chain, enhancing the economic vitality of cities and extending the tourism consumption cycle [8][10] Travel and Consumption Trends - The National Day holiday saw a more than 30% increase in travel orders on platforms like Meituan compared to the previous year, with a trend towards staggered travel patterns [2] - Popular cities experienced over a 20% increase in hotel bookings, while international travel also surged, with a 30% increase in ticket bookings for domestic flights by non-Chinese passport holders [1][2] - Young consumers, particularly students, have shown significant travel engagement, making up nearly 40% of domestic flight bookings during the holiday [2] Event Impact on Local Economies - The China Open and WTT events attracted over 360,000 attendees, with ticket sales reaching 88 million yuan, marking a 10% increase from the previous year [5][6] - The WTT event saw ticket sales surpass 87 million yuan, a 52.6% increase, and significantly boosted local consumption in the surrounding areas [6][7] - Events in non-first-tier cities, such as the Chengdu Rowing Open, have also driven tourism, with local attractions seeing increased visitor numbers due to promotional ticketing strategies [7] Long-term Implications for Tourism - The relationship between sports events and tourism requires careful balancing, as events can attract visitors but may also divert tourists from other attractions [9][10] - To maintain post-event interest, cities need to convert short-term ticket sales into long-term economic benefits and emotional connections with visitors [10] - The trend of integrating sports events with cultural and entertainment activities is seen as a way to enhance the overall visitor experience and stimulate local economies [10]
新华社权威快报丨国庆中秋假期国内出游8.88亿人次
Xin Hua Wang· 2025-10-09 04:10
新华社权威快报 文化和旅游部10月9日公布 2025年国庆中秋假期 文化和旅游部10月9日公布2025年国庆中秋假期文化和旅游市场情况。经测算,假日8天,全国国内出游 8.88亿人次,较2024年国庆节假日7天增加1.23亿人次;国内出游总花费8090.06亿元,较2024年国庆节 假日7天增加1081.89亿元。 全国国内出游 8.88亿人次 较2024年国庆节假日7天增加 1.23亿人次 假期中,群众情怀激荡,竞相出游。人们升国旗、唱红歌;赏秋景,庆团圆;传统文化焕发活力,国潮 非遗出新出彩,景区"宠客"蔚然成风。文旅消费热力十足,人文经济共生共荣。 国内出游总花费 8090.06亿元 较2024年国庆节假日7天增加 1081 89 亿元 记者:徐壮、周玮 海报制作:吴彬尔 新华社国内部出品 【纠错】 【责任编辑:谷玥】 ...
运动“嗨”国庆 假期“动起来” “体育+文旅”释放消费新动能
Yang Shi Wang· 2025-10-09 04:09
央视网消息:刚刚过去的国庆中秋假期,看一场体育比赛,"跟着赛事去旅行"成为许多人的度假新选择。体育消费动能强劲,赛场内外热 力十足。 在浙江富阳体育中心,一支6人摩托车队伍正合影留念,假日期间,她们相约从温州骑行300多公里来到杭州,观看自己的家乡篮球队与富 阳篮球队即将展开的篮球对战。 这个假期,浙江城市篮球联赛密集推出19场赛事,配套打造文旅市集等消费新场景,拉动多业态综合消费超过1亿元。在湖南多地火热开 赛的"湘超"赛事,联动文旅资源,多处景区向购票观众免费开放,推动全域旅游显著升温。 广东清远以"亲水"为核心主题打造户外运动线路,整合沿线自然景区、乡村风光和体育设施,串联起徒步、漂流、溯溪等运动场景。 一站式运动畅游 到户外领略山水风光 这个假期,国家体育总局发布14条户外运动精品线路,统筹各线路多类型户外运动资源及配套服务设施,在户外运动中游览山水风光成为 度假新时尚。 辽宁大连围绕58公里的黄金海岸线,打造融合公路骑行、海钓、龙舟等多种运动场景的户外运动线路,国庆期间配套推出高水平山海赛 事、文体旅活动80余项,参与群众近百万人。 反向出行 身边的体育公园人气爆棚 各大热门景点人潮涌动之时,用运动 ...
国庆中秋假期“体旅CP”带火消费新场景
Nei Meng Gu Ri Bao· 2025-10-09 04:06
Core Insights - The sports events in Inner Mongolia during the National Day and Mid-Autumn Festival holidays significantly boosted the local consumption market, with over 1.15 million participants and a total consumption scale exceeding 500 million yuan [1][5]. Group 1: Sports Events and Participation - A total of 80 sports events were held, including the 2025 Yili Inner Mongolia Super League and the Alashan Hero Conference, covering various sports such as football, running, cycling, and outdoor adventures [1][3]. - The first leg of the quarter-finals of the 2025 Yili Inner Mongolia Super League attracted over 110,000 on-site spectators, while the second leg garnered 2.054 million online views, indicating a growing influence [3]. Group 2: Innovative Event Formats - The Alashan Hero Conference extended its duration to 9 days and introduced a "one ticket for all" package, integrating entry, performances, exhibitions, and event experiences [3]. - The 2025 China Automobile Off-Road Championship included various entertainment activities such as fireworks shows, electronic music festivals, and local product exhibitions, enhancing the event experience [3]. Group 3: Sports Tourism Development - The Inner Mongolia Sports Bureau launched 29 premium sports tourism routes, linking natural landscapes with cultural landmarks, promoting a diverse consumption model [5]. - A total of 1 million yuan in sports consumption vouchers were distributed to encourage purchases of sports goods and access to fitness venues, catering to various consumer needs [5]. Group 4: Economic Impact and Integration - The collaboration between sports events and tourism has led to increased consumption in dining, accommodation, and cultural industries, with themed routes becoming popular choices for holiday travel [5]. - This integration model successfully transformed "event traffic" into "economic growth," providing a vibrant holiday experience and injecting strong momentum into Inner Mongolia's holiday economy [5].
广西国庆中秋假期消费市场热潮涌动
Guang Xi Ri Bao· 2025-10-09 04:03
政策组合拳持续发力,大宗消费持续回暖。全区各地打出"财政补贴+车展优惠+车企让利"组合 拳,自治区层面新增投入3.5亿元资金开展新车购车补贴活动,购买新车最高直补5000元。各地抢抓消 费旺季,积极举办各类智能汽车、家电、家居、3C数码产品促销展销活动,释放大宗消费潜力。截至 10月7日,全区消费品以旧换新累计带动商品销售超640万件,补贴金额近61亿元。 数字赋能新型消费,打造AI与线上新爆点。自治区商务厅联动各市持续开展"八桂优企"溯源直播、 淘天产业带培育活动、"数享生活"即时零售直播等系列网络促销活动。第三方监测平台数据显示,国庆 中秋假期广西网络零售额同比去年增长10.4%。假日期间,东博会亮相的AI翻译眼镜在节日期间落地销 售超1.4万台、销售额约5000万元,智能腕表、家居智能设备、扫地机器人国庆中秋假期线上销售额分 别同比去年增长144.4%、12.4%、7.2%。(许丹婷 韦炳成) 10月8日,记者从自治区商务厅获悉,2025年国庆中秋假期,广西各地组织开展多主题、多层次的 促消费活动,打造一场全域联动的消费盛宴,全区消费市场热潮涌动。 商文旅体创新融合,服务消费快速增长。全区各地积极开展商 ...
广西假期文旅市场供给多元
Guang Xi Ri Bao· 2025-10-09 04:03
Core Insights - The article highlights the diverse cultural and tourism initiatives launched during the National Day and Mid-Autumn Festival, showcasing over 230 promotional measures and 500 key activities across the region [1][2][3] Group 1: Cultural and Thematic Activities - The integration of cultural elements into tourism has enhanced the quality of themed activities, with events like "Home and Country Moon" and immersive experiences linked to popular media such as the TV drama "The Battlefield" [1] - Traditional cultural experiences are being promoted through various local events, such as shadow puppet shows and Mid-Autumn festivals, allowing tourists to engage deeply with local heritage [1] Group 2: Product Diversity and Market Adaptability - Core scenic areas are being upgraded, and new projects are expanding, with popular activities like night tours and adventure sports gaining traction [2] - Cross-border tourism is experiencing a revival, with significant passenger traffic resuming between South Korea and China, and popular border crossings attracting large numbers of visitors [2] Group 3: Consumer Policies and Market Vitality - Collaborative efforts among various departments are driving consumption through cultural performances and unique night market experiences, stimulating economic activity [3] - New integrated products combining accommodation with cultural experiences are appealing to younger tourists, enhancing engagement and participation [3] - Service upgrades during the holiday period, including free parking and extended venue hours, have improved the overall visitor experience, particularly in response to recent flooding impacts [3]
天津:国庆中秋假期共接待游客2219.59万人次 游客花费215.75亿元
Core Insights - During the National Day and Mid-Autumn Festival holiday, Tianjin received a total of 22.20 million tourists, representing a year-on-year increase of 5.7% compared to the same period in 2024 [1] - Tourist spending reached 21.58 billion yuan, which is a year-on-year increase of 13.2% compared to the same period in 2024 [1] Tourism Industry Performance - The number of tourists visiting Tianjin during the holiday period indicates a positive trend in tourism recovery and growth [1] - The increase in tourist spending suggests a rise in consumer confidence and willingness to spend on travel and leisure activities [1]
大数据揭秘假期客流、消费新动向
Yang Shi Wang· 2025-10-09 03:52
重点商圈消费潜力持续释放 入境游及体验消费成新增长点 从假期前7天的数据来看,福建平潭、内蒙古阿尔山、浙江安吉和江西婺源等一批特色鲜明的"县级宝藏小城",游客同比增幅均超过了19%。 多地博物馆客流明显增加 文化旅游成度假新选择 与此同时,文化旅游的热度今年也持续攀升。位于北京的故宫博物院、中国国家博物馆、陕西的秦始皇帝陵博物院的热度最高,而西安博物院、大连自 然博物馆和河南博物院的客流同比增幅均超30%。 除了外出旅游,逛街购物也是假期里大家主要的休闲活动。大数据分析显示,这个假期里,全国重点商圈的客流量相比去年同期增长了13%,消费潜力 持续释放。 央视网消息:为期8天的假期已经结束。全国文旅及消费市场表现如何?客流和车流都去了哪里?有哪些值得关注的新趋势?接下来我们综合多方数据 来观察。 首先是移动通信大数据。数据显示,这个假期,三线及以下城市的游客规模,占到了整体游客规模的61%。 小城市游客规模占比超六成 "县级宝藏小城"客流增幅明显 各地商圈综合来看,客流量前五的城市为上海、深圳、成都、重庆和广州;而增速方面,云南丽江、山西晋中、河南开封、江西景德镇和吉林延边的商 圈客流规模同比增幅均超120%。 ...
帮主郑重午评:沪指时隔10年站上3900点!黄金+核聚变+半导体集体“炸场”
Sou Hu Cai Jing· 2025-10-09 03:52
各位朋友,今儿早盘这A股可是给了个实打实的惊喜——沪指时隔10年重新站上3900点!我是帮主郑重,盯着盘面这会儿都觉得提气,三大指数一起往上 走,连成交额都透着股"热乎劲儿",跟大家好好掰扯掰扯这热闹背后的门道。 不过也不是所有板块都顺,旅游、影视院线、白酒这些传统消费就有点"掉队",横店影视、中国电影早盘还跌停了,凯撒旅业、西域旅游,还有山西汾酒、 泸州老窖都往下走,这就是盘面的正常分化,资金总爱往热度高、逻辑硬的地方扎。 截至午盘,上证指数涨了1.24%,深成指和创业板指更猛,都超1.7%,北证50也稳着涨了0.25%。最关键的是成交额,半天就到了17269亿,比昨天多了3571 亿,这说明资金进场的意愿真挺强,全市场3200只个股上涨,盘面看着就敞亮,没那种"只赚指数不赚钱"的憋屈感。 再看板块,今儿简直是"科技+资源"的主场:黄金板块跟着国际金价大涨的风,四川黄金、江西铜业这些近10股直接涨停,贵金属的热度一下子就起来了; 可控核聚变更狠,国光电气直接20cm封板,融发核电、合锻智能等10多股也跟着躺平涨停,这板块今儿算是彻底"冒头";半导体更不用说,华虹公司、灿 芯股份双双20cm涨停还创了历史新高 ...
沉浸式夜游“遇见黄州 从此东坡”
Huan Qiu Wang· 2025-10-09 03:46
来源:东方网 由东坡文旅、中青旅联合投资,由中青旅打造的全国首个东坡文化沉浸式夜游项目——"从此东坡"主题 夜游,于10月1日在黄州遗爱湖启幕,以光影为笔、文化为魂,带领游客穿越千年,重温苏轼从才子到 东坡居士再到"坡仙"的传奇人生。 "从此东坡"主题夜游项目的诞生,源于黄冈对东坡文化的深度挖掘与创新表达。"从此东坡"主题夜游在 2025中国文化旅游产业博览会上亮相时,更凭借独特的文化内核与沉浸式设计广受好评,坚定了我们以 项目打造城市文化IP、推动"从研究东坡文化到文旅融合发展"的方向。 值得一提的是,主题夜游并非唯一——十一期间,"东坡吉市"宋风市集将同步开市,游客可体验宋代市 井生活;音乐剧《大江东去》也将持续上演,形成"日间逛市集、赏演出,夜间游遗爱、遇东坡"的全时 段文旅体验矩阵。 作为遗爱湖公园更新改造的首个标杆产品,"从此东坡" 主题夜游不仅将实现遗爱湖29公里岸线东坡文 化游览闭环,更将成为黄冈文旅发展的新引擎。未来,还将陆续打造东坡宋街、江柳摇村、东坡百景图 等项目,构建以生态为基底、宋式美学为骨架、东坡文化为灵魂的沉浸式旅游度假区,辐射武鄂黄黄都 市圈,让黄州成为全球苏东坡文化爱好者的首选 ...