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进博“魔力”:进口奶“58天鲜”变商品加速度
Guo Ji Jin Rong Bao· 2025-11-09 13:37
Core Insights - The eighth China International Import Expo (CIIE) showcased the efficient transformation of exhibits into commodities, highlighting the strategic partnership between JD Supermarket and New Zealand dairy company Fonterra [1][7] - The collaboration aims to optimize the supply chain and introduce customized products to meet Chinese consumers' demand for fresh and diverse imported dairy products [1][6] Group 1: Supply Chain Innovations - The "58 Days Fresh" supply chain system was announced, ensuring that imported milk from New Zealand is delivered to Chinese consumers within 58 days, setting a new benchmark for quality and price in the industry [6] - The supply chain involves meticulous coordination across hemispheres, including sterile packaging at the source, efficient logistics by JD, stringent quality checks, and comprehensive customs clearance processes [6] Group 2: Product Customization and Market Strategy - JD Supermarket and Fonterra have achieved a milestone with the customized A2 eco-friendly milk, surpassing sales of 2 million boxes, and are now expanding their product matrix with three new customized products [6] - The new products include a family-sized 1L milk package tailored for JD's channel and a premium high-calcium children's milk, targeting the high-end children's nutrition market [6] Group 3: Industry Impact - The partnership exemplifies the acceleration of transforming exhibits into commodities at the CIIE, providing a model for collaboration between e-commerce and international brands, and driving the upgrade and development of the imported dairy industry [7]
乌拉圭乳业收入创历史新高,全年有望突破9亿美元
Shang Wu Bu Wang Zhan· 2025-11-08 16:59
Core Insights - The Uruguayan dairy industry is experiencing its best period in a decade, with milk deliveries to processing plants reaching a historical high of $650 million from January to September 2025, representing a 13% year-on-year increase [2] - The total volume of milk delivered reached 1.512 billion liters, marking a 4.7% increase compared to the previous year [2] - If climate conditions remain stable, the total revenue from milk deliveries for the entire year of 2025 is expected to exceed $900 million for the first time [2]
进博会消费观察|纽仕兰发力草饲乳品
Jing Ji Guan Cha Bao· 2025-11-08 15:43
Core Insights - New Zealand's New Zealand Dairy Farm launched its new product, the grass-fed Omega-3 high-protein milk, at the 8th China International Import Expo, marking a significant entry into the Chinese market [1][2] - The product emphasizes "grass-fed upgrade, nutrition upgrade, safety upgrade, and packaging upgrade," setting a new benchmark for grass-fed nutrition [1] Product Launch and Innovations - The new grass-fed Omega-3 high-protein milk adheres to New Zealand's grass-fed standards, exceeding national regulations, and promotes a "365 days farm life" principle with a minimum of 94% grass-fed content [1] - New Zealand Dairy has signed agreements with Tmall Supermarket and Metro for the distribution of this new product [2] - The company has previously launched several innovative products at the expo, including the 72-hour fresh milk and the 4.0 high-protein milk, showcasing its commitment to trade facilitation and product innovation [2] Targeted Product Development - New Zealand Dairy introduced two new products aimed at the elderly demographic: a "three-core" self-care colostrum milk powder and a 4.0 high-protein high-calcium colostrum milk, enhancing health defenses and calcium absorption [2] - This shift represents a strategic move from merely providing quality milk to offering comprehensive nutritional health solutions [2]
进博会上的“乳业之声”:汇聚全球智慧推动中国乳业实现新跨越
Nei Meng Gu Ri Bao· 2025-11-08 13:50
Core Viewpoint - The 8th China International Import Expo opened on November 5, with a focus on optimizing and upgrading the dairy industry in China, highlighted by a policy briefing session themed "Consensus and Reconstruction: New Leap for the Dairy Industry" [1][3]. Group 1: Industry Development - The conference served as a platform for global consensus, emphasizing the need for China's dairy industry to pursue a path of "professionalization, internationalization, and high quality" while enhancing innovation and global collaboration [3]. - The industry aims to achieve a leap in the global value chain through comprehensive upgrades [3]. Group 2: Company Initiatives - Mengniu Group, as a leading player in the dairy sector, is committed to a four-pronged approach: technological innovation, digital upgrade, brand leadership, and green transformation [3]. - In technological innovation, Mengniu has achieved international "premium" standards in self-cultivated alfalfa and established two national core breeding farms to enhance milk yield and quality [3]. - Mengniu's digital upgrade includes the establishment of the world's first "lighthouse factory" in the liquid milk sector, achieving the highest efficiency benchmarks in the global dairy industry [3]. Group 3: Brand and Market Performance - Mengniu's premium brand, Telunsu, has surpassed 30 billion yuan in annual sales, becoming the top-selling single dairy product globally [4]. - The brand "Aixue" leads the ice cream market in Indonesia, showcasing Mengniu's strong international presence [4]. - Mengniu collaborates with major global IPs like "Nezha 2," the Olympics, and the World Cup to promote Chinese brand stories on the world stage [4]. Group 4: Sustainability Efforts - Mengniu implements a GREEN strategy across its entire supply chain, including organic industry chain development and the establishment of 37 national green factories [4]. - The company has two "zero-carbon factories" and promotes green packaging and zero-carbon products to enhance sustainability [4]. - A significant milestone was achieved with the first "zero deforestation" soybean procurement agreement with COFCO International during the expo, reflecting Mengniu's commitment to responsible practices [4]. Group 5: Product Strategy - The brand "Miaokelando" has adopted a dual-driven strategy of "TO B + TO C," creating a diverse product range for all age groups and various scenarios [4]. - The company offers specialized and customized cheese solutions across five major scenarios: dining, tea and coffee, baking, hotels, and factories, gaining widespread market recognition [4].
存量竞争如何破局?乳业增长有了“新配方”|聚焦2025进博会
Hua Xia Shi Bao· 2025-11-08 13:33
本报(chinatimes.net.cn)记者黄兴利 上海报道 "2025年1—9月,我国进口乳制品201.3万吨、金额93.5亿美元,同比分别增长3.5%和14.8%,其中婴配 粉、黄油、奶酪等高端品类增速领先,进口婴幼儿配方奶粉16.2万吨,增长6.7%。"第八届进博会期间 举行的"新形势下我国乳业优化升级发展政策宣讲会"上披露的最新数据,直观印证了中国乳制品市场的 强劲活力与高端化趋势。 穿梭在人头攒动的第八届进博会食品及农产品展区,这一数据背后的行业变革变得生动具象:新西兰a2 牛奶公司与中国农垦升级战略合作,加速高端乳品直供中国市场;澳优、达能等企业展台上,覆盖全年 龄段的营养产品矩阵也吸引了大量参观者驻足。 进博会如同一面镜子,折射出中国乳业市场的未来图景:这里依然是全球最具潜力的市场,但游戏规则 已经悄然改变:过去依靠品牌溢价和渠道优势就能取胜的时代已经过去,品牌与本土力量在渠道、研 发、供应链的深度协同,已成为破解存量市场增长难题的关键"配方"。 深度协同 跨国乳业品牌与中国本土力量的深度协同,已成为企业立足中国市场的核心密码,这一趋势在进博会现 场尤为凸显。 作为新西兰乳制品的代表企业,新西 ...
纽仕兰亚太区CEO盛文灏:中国市场展现出大海般的韧性
Zhong Guo Jing Ji Wang· 2025-11-08 06:02
Core Viewpoint - The New Zealand dairy company, New Zealand, perceives the Chinese market as resilient and likens it to an ocean, emphasizing the belief that investing in China equates to investing in the future [1] Group 1: Company Strategy - New Zealand has participated in the China International Import Expo for eight consecutive years, demonstrating its commitment to the Chinese market [1] - The company launched its new product, "New Zealand 4.0 Grass-fed Omega-3 High Protein Milk," at the expo, along with two new products specifically designed for the elderly [1] - New Zealand is investing in the entire dairy industry chain, establishing a complete supply chain from farm to table [1] Group 2: Market Approach - The company is exploring the "Dairy+" model, integrating dairy products with the silver economy and health food sectors to promote high-value nutritional health solutions [1] - New Zealand believes that continuously optimizing supply structure and enhancing supply quality will stimulate market vitality and create new consumption growth points [2] - The company aims to create a better, healthier, and sustainable high-quality lifestyle for consumers through innovative supply [2]
光明乳业携新莱特闪耀进博会 为全球乳业高质量发展注入“光明力量”
Zheng Quan Ri Bao Wang· 2025-11-08 04:01
Core Viewpoint - The 8th China International Import Expo (CIIE) showcases the commitment of Bright Dairy to open cooperation in the dairy industry, highlighting its participation as an exhibitor, supplier, and service provider, along with its New Zealand subsidiary, Newlight [1][4] Group 1: Event Participation - Bright Dairy has participated in all eight editions of the CIIE, emphasizing its role as a "full attendance" exhibitor [1] - The company showcased its New Zealand subsidiary, Newlight, which introduced a new business positioning focused on being "more streamlined, flexible, and specialized" [1] Group 2: Product Innovation - Newlight presented a dual immersive experience themed "Chain Movement Fresh Trace," illustrating the journey from the South Island to urban kitchens, reinforcing its commitment to freshness and sustainability [2] - The product range included convenient snacks and cooking ingredients, such as Dairyworks cheese sticks and various cheese types, catering to diverse consumer tastes and nutritional needs [2] Group 3: New Product Launches - Newlight launched two new products: Joyhana and the Emborg series of high-temperature sterilized whipped cream, both sourced from South Island grass-fed milk, aimed at the baking and beverage sectors [3] - The company utilized AI technology to create a TV commercial that visually narrates the journey of milk from New Zealand farms to the expo, emphasizing traceability and quality assurance [3] Group 4: Industry Commitment - Bright Dairy highlighted its responsibility to ensure the quality and safety of every cup of milk while connecting global resources and driving technological innovation for industry upgrades [4] - The company aims to leverage the CIIE as a platform for international collaboration with Newlight, integrating global resources to enhance its supply chain capabilities and deliver high-quality dairy products [4]
六大新品首发首秀 澳优进博八载亮出“科创答卷”
Zheng Quan Ri Bao· 2025-11-08 03:37
Core Insights - Aoyou Dairy Co., Ltd. showcased six major imported brands and 61 products at the 8th China International Import Expo, emphasizing "hardcore innovation, industry empowerment, and internationalization" to highlight the globalization and innovative development of China's dairy industry [2][5] - The company launched several innovative products targeting specific consumer needs, including a series of probiotics for nasal health and a sleep aid probiotic, enhancing its product offerings for different age groups and lifestyles [2][3] Product Innovations - Nutrition Care introduced three new series of probiotics specifically designed for children and adults, marking a significant upgrade from single products to comprehensive health solutions [2] - The new NC sleep probiotic utilizes "endogenous GABA" technology to provide a natural approach to sleep, addressing stress and sleep quality [2] - Aoyou's brand Jiajiaite launched a high-calcium probiotic goat milk powder, featuring 1500mg of calcium and a combination of four probiotics, aimed at supporting bone health and digestion for the elderly [3] Market Position and Trends - Jiajiaite is recognized as the market leader in goat milk powder, with over 2 million positive reviews on JD.com, confirming its advantages in absorption and low sensitivity [4] - A report on infant formula feeding trends was released, revealing key insights into consumer behavior and preferences, which will aid the industry in identifying growth opportunities [3][4] Global Expansion and Strategy - Aoyou is expanding its global presence by establishing a supply chain in key dairy-producing regions like the Netherlands and Australia, with 11 factories worldwide, covering over 60 countries [5] - The company aims to leverage the insights gained from the Import Expo to enhance its research and development efforts and meet the evolving nutritional needs of global consumers [5]
中外乳企进博会上“卷”科研 婴幼儿与老年赛道成创新焦点
Nan Fang Du Shi Bao· 2025-11-08 01:47
Core Insights - The 8th China International Import Expo (CIIE) was held from November 5 to 10, showcasing 4,108 companies from 155 countries and regions, emphasizing China's commitment to high-level opening-up with the theme "New Era, Shared Future" [1] - Dairy companies are shifting their competition focus from traditional supply chains to technological research and precise nutrition, particularly targeting infant and elderly markets with functional product upgrades [2][3] Group 1: Innovation and Product Development - Dairy companies are increasingly investing in R&D to meet the specific nutritional needs of different age groups, with products like Nutrition Care's new probiotics for children and adults, and Aoyou's high-calcium goat milk powder for the elderly [2][3] - The infant nutrition market is seeing significant innovation, with companies like a2 Milk and Nestlé's Wyeth launching advanced formula products that incorporate Human Milk Oligosaccharides (HMO), reflecting a technological leap in infant formula [2][3] Group 2: Market Dynamics and Consumer Trends - The demand for infant formula in China has surpassed 200 billion yuan, with high-end functional products experiencing a compound annual growth rate of over 15% [3] - The aging population in China, with over 280 million people aged 60 and above, is driving the demand for health management products focused on bone health, cognitive function, and gut regulation [3] Group 3: Globalization and Industry Collaboration - Chinese dairy companies are actively pursuing global supply chain integration, with companies like Yili and Aoyou emphasizing the importance of international collaboration and innovation to enhance their global presence [5][6][7] - Aoyou has established a supply chain in key dairy-producing countries and operates 11 factories globally, aiming to meet the rising global demand for nutritional health products [7]
书写计利天下的进博故事
Xin Hua Wang· 2025-11-07 16:45
Group 1: Core Insights - The Peru Pavilion at the 8th China International Import Expo (CIIE) prominently featured a model of the Qianhai Port, symbolizing its significance as a new "national business card" for Peru [1] - The Qianhai Port has facilitated faster shipping of Peruvian goods to China, exemplifying the synergy between the CIIE and the Belt and Road Initiative, enhancing trade efficiency and benefiting both Peru and the broader Latin American region [2][4] - The CIIE has seen participation from 123 countries involved in the Belt and Road Initiative, marking a 23.1% increase in exhibitors, highlighting its role as a platform for mutual cooperation and shared opportunities [2] Group 2: Trade Facilitation and Environment - The CIIE has improved the ease of access for international exhibitors, with New Zealand's dairy company noting the benefits of China's optimized visa policies for foreign participants [4] - China's trade facilitation measures and high-level openness have led to significant progress in trade and investment, with 23 free trade agreements signed and an expansion of visa-free access for foreign nationals [4][5] - The CIIE serves as a bridge for mutual benefit and learning, allowing global enterprises to share innovations and best practices [2][3] Group 3: Global Cooperation and Development - The CIIE has become a platform for developing countries to showcase their products, with participation from 49 countries and around 500 enterprises, emphasizing its role in supporting local community development and sustainable growth [7] - China's commitment to providing international public goods and supporting the modernization of developing countries is evident through initiatives like the Global Development Initiative [6][7] - The CIIE exemplifies the transformative power of trade in creating opportunities, particularly for developing nations, reinforcing the importance of open cooperation for global prosperity [7]