Group 1 - The conference emphasized the new paradigm of global brand development, highlighting the importance of brands as carriers of economic globalization and drivers of service trade [1] - Chinese brands have shown significant progress in recent years, becoming a vital link between domestic and international markets, driven by innovation and open cooperation [1][2] - The number and value of Chinese brands in the global top 500 continue to grow, with a leading position in patent and trademark applications, indicating a shift from "Made in China" to "Created in China" [2] Group 2 - High-quality development is centered on innovation and digitalization, with brand strength and influence as key indicators [3] - Companies are encouraged to adopt a "look before you leap" approach when entering international markets, considering local political, economic, and cultural factors [3] - The strategy for brands going global should focus on differentiation, digitalization, and localization, with examples of successful brand positioning and storytelling [3]

Core Viewpoint - Pop Mart officially launched its gold jewelry brand popop on September 12, introducing a series of solid gold products, marking a significant expansion into the jewelry market [2]. Group 1: Product Launch and Sales - The popop brand currently sells its products only in two physical stores located in Beijing and Shanghai, with no online sales channels available yet [7]. - On the first day of the launch, the sales of the solid gold series were relatively quiet compared to the immediate sell-out of Pop Mart's toy series, with no queues reported at the Beijing store [10]. - Store staff indicated that while there was no rush to purchase, many customers inquired about the new gold products, suggesting a potential interest in future purchases [10]. Group 2: Pricing and Market Positioning - The pricing of the newly launched solid gold products is lower than previous collaborations, such as the "Traveling Dream" series with Chow Sang Sang, where a 0.8-gram gold bead was priced at approximately ¥1748, translating to about ¥2185 per gram [10]. - Prior to the introduction of solid gold items, popop's products primarily used lower-value materials like S925 silver and zircon, with prices ranging from ¥319 to ¥2699, targeting the light luxury market alongside brands like Pandora and Swarovski [10][12]. Group 3: Revenue and Growth Potential - The revenue from Pop Mart's IP-derived products is projected to grow by 67% year-on-year in 2024, accounting for 29% of total revenue, indicating a strong market demand for its IP products [12]. - The founder of Pop Mart expressed a desire to explore various product categories, with jewelry being a significant area of focus for expansion [12].

Core Viewpoint - Pop Mart is aggressively entering the gold jewelry market with its new brand popop, aiming to capture a share of the market traditionally dominated by established gold brands [4]. Group 1: Pop Mart's New Initiatives - Pop Mart launched its first gold series products under the popop brand on September 12, featuring items like gold beads, pendants, and ornaments, utilizing its IP Baby Molly [4]. - The popop brand is part of Pop Mart's strategy to expand its boundaries, with significant investments in store locations and design [4]. - The introduction of gold products signifies a direct competition with traditional gold brands, although experts suggest that a full-scale battle is still distant [4]. Group 2: Stock Performance and Market Reactions - Despite the launch of popop's gold products, Pop Mart's stock price has declined by 15.74% since reaching a peak of 339.8 HKD per share on August 26, closing at 276.8 HKD on September 12 [4]. - The decline in stock price is attributed to significant price fluctuations in the labubu plush series in the secondary market, with prices dropping from around 600 RMB to 133 RMB for certain items [5]. Group 3: Supply Strategy and Market Impact - Pop Mart's change in supply strategy, which involved a significant increase in the production of labubu plush products, led to a market oversupply, affecting the stability of secondary market prices [6]. - The monthly production capacity for labubu plush products has surged to 30 million, a tenfold increase compared to early 2025 [6]. - The influx of products has prompted resellers to offload their inventory, further driving down prices and impacting investor confidence [6][8]. Group 4: Long-term Strategy and IP Management - Pop Mart's management aims to diversify its IP portfolio to reduce reliance on a single product, which is seen as a risky strategy [7]. - The company prefers to enhance the liquidity of its IPs rather than relying on their resale value in the secondary market [7]. - The decision to adjust supply strategies is viewed as an opportunity to reshape the secondary market dynamics and regain investor confidence [8].

Core Viewpoint - Pop Mart is aggressively entering the gold jewelry market with its new brand popop, aiming to capture a share of the market traditionally dominated by established brands like Lao Pu Gold [1] Group 1: Pop Mart's New Initiatives - Pop Mart launched its first gold series products under the popop brand on September 12, featuring items made of pure gold, including beads, pendants, gold bars, and ornaments, utilizing its IP Baby Molly [1] - The popop brand is part of Pop Mart's strategic expansion for 2025, with a focus on becoming a jewelry brand, having opened its first store in Shanghai in June [1] - Pop Mart has invested heavily in high-value locations and store designs for the popop brand, incorporating core IPs like MOLLY and SKULLPANDA into its jewelry offerings [1] Group 2: Market Dynamics and Stock Performance - Despite the launch of the gold products, Pop Mart's stock price has declined by 15.74% since reaching a historical high of 339.8 HKD per share on August 26, closing at 276.8 HKD on September 12 [1] - The decline in stock price is attributed to significant price fluctuations in the labubu plush series in the secondary market, with prices dropping from nearly 600 RMB to 133 RMB for certain items [2] - The price drop is linked to Pop Mart's change in supply strategy, which led to a surge in market supply, increasing the monthly production capacity of labubu plush products to 30 million, a tenfold increase compared to early 2025 [2] Group 3: Long-term Strategy and Market Positioning - In the long term, the current market pressures may benefit Pop Mart's development, as reliance on a single IP for revenue is risky, similar to Disney's strategy of continuously creating new IPs [3] - Pop Mart's management aims for a broader circulation of multiple IPs rather than depending on the high resale value of a single product in the secondary market [3] - The company faces challenges from middlemen in the secondary market, who have been able to mark up prices significantly, which is not aligned with Pop Mart's business objectives [3] Group 4: Brand Influence and Future Outlook - The global success of labubu is attributed to its circulation rather than its resale value, gaining influence through social media exposure [4] - Pop Mart's management seeks to return to this foundational principle of broader influence and penetration for its IPs [4] - To regain market confidence, Pop Mart needs to develop more IPs of the same caliber as labubu and ensure the rapid growth of new ventures like popop [4]

Core Viewpoint - The article discusses the significant price drop of LABUBU products in the secondary market, which has led to a decline in investor sentiment and a drop in the stock price of Pop Mart. The company is actively working to reduce speculation and regain control over product pricing while maintaining the value of its IPs [4][10][12]. Summary by Sections Price Trends and Market Reaction - LABUBU products, including the newly released mini LABUBU, have seen a substantial price decline in the secondary market, with the average transaction price for the third generation dropping by approximately 80% from its peak [5][7]. - The average transaction price for the mini LABUBU has decreased by around 30% [8]. - The stock price of Pop Mart has also been affected, falling over 19.5% from a peak of 339.8 HKD to 273.4 HKD [11][31]. Company Strategy and Market Position - Pop Mart aims to eliminate middlemen and reduce the speculative nature of its products, focusing on selling quality products rather than "investment products" [14][16]. - The company has significantly increased its plush toy production capacity, reaching approximately 30 million units in August, which has contributed to the availability of new products [17][19]. - The release strategy has shifted to allow for immediate availability of products, which has reduced the speculative bubble around LABUBU [20]. IP Performance and Revenue - LABUBU's revenue for the first half of 2025 reached 48.1 billion RMB, accounting for nearly one-third of Pop Mart's total revenue [27]. - Other IPs like MOLLY and SKULLPANDA have also shown significant revenue growth, with MOLLY achieving 13.6 billion RMB (up 73.5%) and SKULLPANDA reaching 12.2 billion RMB (up 112.4%) [27]. - The overall revenue from artist IPs has increased, but the dilution of IP scarcity due to increased supply may impact future pricing [29][30]. Long-term Outlook - The long-term success of LABUBU will depend on its ability to maintain consumer interest and storytelling capabilities, as well as the introduction of new hit IPs [32][33]. - The company is also exploring new avenues such as film and animation to expand its brand presence [32].

Group 1 - The 2025 China International Service Trade Fair (CIFTIS) is themed "Digital Intelligence Leading, Service Trade Renewed," showcasing new trends and innovations in service trade [1] - The fair features advanced technologies such as AI-driven travel planning tools and smart logistics solutions, enhancing service efficiency and customer experience [2][3] - A total of 190 new service trade achievements were presented, with 91 being global or national debuts, highlighting the event's role in promoting innovation and marketization [4] Group 2 - The fair emphasizes green and low-carbon initiatives, showcasing technologies and practices that support sustainable development [5][6] - China's commitment to green development is evident, with significant exports in renewable energy sectors, including a 71.9% increase in wind turbine exports and over 200 billion yuan in solar product exports [8] - The event serves as a platform for international cooperation, with participation from nearly 60 Australian institutions, indicating a focus on expanding global service trade opportunities [9] Group 3 - Digital trade is highlighted as a key driver of international economic cooperation, with innovations like blockchain technology improving trade document efficiency [10] - China's service import and export reached 3.9 trillion yuan in the first half of the year, marking an 8% year-on-year growth, reflecting the country's expanding service trade landscape [10] - The fair's policies aim to enhance openness in the service trade sector, demonstrating China's commitment to deeper international collaboration [10][11]

Group 1 - The 2025 China International Service Trade Fair is themed "Digital Intelligence Leading, Service Trade Renewed," showcasing new technologies and service solutions [1][5] - The fair features over 190 new achievements in service trade, with 91 of them being globally or nationally first releases [3] - The event highlights the integration of AI and big data in logistics, exemplified by SF Express's "SF Super Brain," which optimizes resource allocation and improves delivery efficiency [2][5] Group 2 - The fair emphasizes green and low-carbon development, showcasing technologies that help achieve near-zero carbon emissions in industrial parks [6][7] - China's exports in renewable energy sectors, such as wind and solar, have seen significant growth, with wind turbine exports increasing by 71.9% in 2024 [7] - The global green trade scale reached $1.22 trillion in 2023, reflecting a 3.5% year-on-year growth, indicating a strong trend towards sustainable practices in international trade [6] Group 3 - Australia is the guest country at the fair, with nearly 60 institutions showcasing their latest innovations, highlighting the importance of the Chinese market for global companies [8] - The fair facilitates the digital transformation of trade, with companies like COFCO utilizing blockchain technology to enhance the efficiency of cross-border trade documentation [8][9] - China's service trade imports and exports reached 3.9 trillion yuan in the first half of the year, marking an 8% year-on-year increase, indicating robust growth in the sector [9]

Group 1: Event Overview - The 2025 China International Service Trade Fair is taking place in Beijing, themed "Digital Intelligence Leading, Service Trade Renewed" [1] - This year's fair showcases over 190 new achievements in service trade, with 91 of them being global or national debuts [5][6] Group 2: Technological Innovations - Advanced technologies are prominently featured, including AI-driven travel planning tools and smart logistics solutions that enhance efficiency [3][11] - The integration of AI and big data in logistics, as demonstrated by SF Express, has improved the timeliness of billions of packages [3] Group 3: Green and Sustainable Development - The fair highlights green technologies and practices, aligning with China's dual carbon goals and showcasing innovations in low-carbon solutions [6][7] - China's green trade scale reached $1.22 trillion in 2023, reflecting a 3.5% year-on-year growth, with significant exports in wind and solar energy products [8] Group 4: International Participation - Australia is a guest country at the fair, with nearly 60 institutions showcasing their latest innovations, emphasizing the importance of the Chinese market [9] - The fair serves as a platform for international cooperation and exchange, with a focus on optimizing localized products and services [9] Group 5: Policy and Economic Impact - China's service trade imports and exports reached 3.9 trillion yuan in the first half of the year, marking an 8% year-on-year increase [13] - The fair reflects China's commitment to expanding its service trade and deepening international cooperation through various policy measures [13]

Core Insights - Letsvan's brand, 奇梦岛, showcased three original IPs—WAKUKU, SIINONO, and "又梨"—at the 2025 China International Service Trade Fair, quickly becoming a focal point for both domestic and international audiences [1] - The brand experienced significant sales success, with multiple products selling out and a notable "buying frenzy" observed at the event, highlighting the strong market appeal of Chinese original trendy toys [1] - The brand's recent popularity is attributed to its effective IP incubation and operation capabilities, as evidenced by WAKUKU topping various live streaming sales charts and SIINONO achieving sales of 1.5 million yuan within three days [1] - The event serves as a platform for cultural dialogue, with the brand aiming to showcase China's original design and emotional resonance through trendy toys [1] - Industry experts indicate that the remarkable performance of 奇梦岛 at the fair reflects a rapid transformation in China's trendy toy industry from "manufacturing" to "creation," with products centered around emotional content and cultural symbols becoming a new growth engine for service trade exports [1]

奇梦岛相关负责人表示，服贸会是文化对话的窗口，期待通过潮玩这一载体，让世界看到中国原创的设计力与情感感染力。 业内人士表示，奇梦岛在服贸会上的现象级表现，折射出中国潮玩产业从"制造"向"创造"的转型提速，以情感内涵和文化符号为核心的产品正在成为服务贸 易出口的新增长引擎。 北京商报讯（记者 吴其芸）在2025年中国国际服务贸易交易会上，潮玩品牌Letsvan奇梦岛携旗下三大原创IP——WAKUKU、SIINONO、"又梨"首次亮相， 进驻朝阳文旅展区、北京礼物馆及新闻中心三大核心展区，迅速成为中外观众关注的焦点。9月12日，开展仅三日，多款产品屡次断货，销售现场频现"抢购 潮"，展现出中国原创潮玩的强劲市场号召力。 奇梦岛此次的爆红并非偶然。WAKUKU在过去几个月频频霸榜各大直播间榜单，SIINONO上线3天销售额即突破150万元，"又梨"更是持续热销三年经久不 衰。品牌通过连续打造爆款，已验证其高效的IP孵化与运营能力。 ...