中新网北京5月11日电 (记者 吕少威 徐婧)第九届国际月季大会开幕仪式11日在北京门头沟区忠良书院举 办，国内外园艺专家、政府代表及行业领袖等共同出席本次活动。开幕式上，AI数字人"小妙月"亮相， 《北京月季宣言》首次发布。 值得关注的是，大会期间门头沟区还围绕"月季香约永定河·文商旅体惠京西"主题，推出四大板块活 动，打造"天天有亮点、处处有新意"的五月消费嘉年华。其中，京西月季洲主场举办"花YOUNG生活 节"，依托岛地风景、月季花海、水系景观等资源，融合NPC互动、花车巡游等内容，开展河岸市集、 草坪露营、亲子游艺和萌宠乐园等系列项目，打造文旅休闲消费慢生活新场景。 四大品牌赛事接续举办，即共建"一带一路"国家驻华使节自行车赛、首都高校龙舟挑战赛暨门头沟区龙 舟争霸赛、"共赴山河"亲子定向赛，以及首次落地门头沟的国家级10公里路跑系列赛事——中国田径协 会10公里精英赛，将吸引近万名运动爱好者参与，打造"国际化、文化味、科技感"交织的体旅盛宴，助 推"三地品牌"建设。 此外，门头沟区将打造七大文艺场景为大会助力，"檀谷回声·硬地春赏"音乐节、"永定河畔踏歌声"童 声合唱展演、京西月季洲音乐喷泉秀、大地 ...

放眼望去，斯诺登尼亚国家森林公园山脉连绵，梅奈海峡海岸壮观。这里是位于英国威尔士北部的沿海 城镇班戈。在位于这里的班戈大学，王梦逍度过了几年的大学时光，攻读市场营销专业。 大学期间，王梦逍学到了不少较为前沿的经济学、国际贸易学的知识。为了尽快完成老师列出的书单， 她常常带着饭菜，泡在学校的图书馆里。 王梦逍公司培育的月季。 王梦逍（右三）向外国客户介绍月季品种。 本文照片均由受访者提供 很多人心中都有一座"秘密花园"，这里布局精妙，鲜花绽放，风景如画，如童话故事一般。而如此梦幻 的场景，对于河北省邯郸市肥乡区95后海归女孩王梦逍而言，却是她的日常。 王梦逍（左）与参观者检查月季长势。 走进位于肥乡区肥乡镇的邯郸市七彩园林绿化工程有限公司，上千亩月季花竞相开放，红、橙、黄、 粉……娇艳欲滴，沁人心脾。游客们漫步于花丛间，笑容满面，有的举着相机，定格美好瞬间；有的正 精心挑选着心仪的花朵。运输月季苗木的车辆往来穿梭，发货区内，工人们正争分夺秒地往车上装载打 包好的月季。 来自海外的上千个品种的月季花，在这里经过严格筛选和杂交育种，留下了更适合中国栽种的优质品 种。"现在国内很多城市绿化做得很发达了，但是开花受季节 ...

以花为媒，文旅融合奏响乡村振兴新乐章。菏泽推出5条特色赏花线路，串联水浒好汉城、浮龙湖 等景点，打造"赏花海、品非遗、游古城"的沉浸式体验。花朝节期间，国风巡游、集体婚礼、汉服打卡 等活动吸引游客超20万人次。芍药产业链更带动万人就业，在鲁西新区花语汐种植基地，日均采收量8- 10万支，高峰期日用工超500人，人均日收入达260元。 2025菏泽首届全国芍药赛花会不仅是一场花卉美学的盛宴，更是推动产业升级、助力乡村振兴的重 要平台。随着赛事启幕，菏泽将以芍药为纽带，向世界展示"中国牡丹之都"的另一张亮丽名片。 近年来，菏泽市立足牡丹资源禀赋，赋能芍药产业发展，推动全市花卉产业从牡丹的"一枝独秀"发 展为牡丹、芍药"双花竞放"，有力落实了菏泽市委、市政府"牡丹之都 花样菏泽"的战略部署，为全市 乡村振兴和经济社会发展注入了强劲动能。"菏泽芍药种植面积已突破5万亩，年产鲜切花超1.2亿支， 占全国市场份额的60%以上，是全国最大的芍药鲜切花生产基地。"菏泽市牡丹发展服务中心副主任赵 峥嵘介绍，"依托丰富的品种资源，构建多维产品矩阵，精准覆盖居家消费、健康产业、文化旅游等多 元需求场景，形成差异化竞争优势，实现从' ...

Group 1: Market Trends - Generation Z is significantly influencing the floral market with their unique shopping perspectives and consumption behaviors, leading to the adoption of blind boxes and online shopping as key growth drivers in the industry [1] - The popularity of floral blind boxes, priced affordably (e.g., 13.9 yuan for 60 flowers), highlights the emotional consumption model that resonates with Generation Z, who seek the excitement of unboxing experiences [2] - The floral industry in Henan Province has adapted to these trends, with a reported planting area of 2.64 million acres and an annual output value exceeding 18 billion yuan, showcasing the economic vitality driven by younger consumers [4] Group 2: Consumer Behavior - Social media platforms like Xiaohongshu, Weibo, and Douyin play a crucial role in shaping consumption habits, as young consumers frequently share their floral blind box unboxing experiences, enhancing brand influence through user-generated content [2] - The rise of live-streaming e-commerce has created new sales channels for the floral industry, allowing consumers to engage with products in real-time and fostering a sense of community among viewers [3] - Cultural elements are increasingly integrated into floral products and marketing strategies, appealing to Generation Z's appreciation for traditional culture, as seen with the introduction of cultural-themed products related to flowers like the peony [4]

Core Insights - The article highlights the development of the flower economy in Henan Province, driven by various flower festivals and tourism activities, which have become a significant economic engine for the region [1][4]. Group 1: Economic Impact - The "Flower Economy" has transformed local tourism, with the West Xia County's scenic area attracting a continuous flow of visitors during the spring season, significantly boosting local businesses [1]. - During the 42nd China Luoyang Peony Culture Festival, Luoyang received 10.3371 million tourists, generating a total tourism revenue of 8.293 billion yuan, marking year-on-year increases of 1.69% and 5.72%, respectively [4]. Group 2: Employment and Community Development - The cultivation of large-leaf lilies in Yiku Village has created job opportunities for 65 local laborers, enhancing the local economy and boosting the hospitality sector during the flower blooming season [2]. - The local government is increasingly focusing on matching rural development with ecological beautification, launching "Flower+" projects that turn flowers into a "green bank" for the community [1]. Group 3: Cultural Integration - The integration of cultural activities with flower viewing has enhanced visitor engagement, transforming the experience from merely sightseeing to cultural appreciation, thereby increasing consumer loyalty [4]. - Various themed activities and markets during the Peony Festival have contributed to a comprehensive tourism experience, promoting both cultural and economic benefits [4].

Core Insights - The article highlights the transformation of Xiaokebian Village in Yunnan Province through the cultivation of edible roses, leading to significant economic growth for the villagers [3][10][14] Economic Impact - The average annual net income of villagers increased from less than 4,000 yuan to over 60,000 yuan in 12 years due to the rose industry [3][10] - The village currently has over 3,500 acres of edible roses and 30 processing factories, with an expected comprehensive output value of over 100 million yuan in 2024 [5][10] Agricultural Development - The village's rose yield is more than double that of other regions in the province, with the first-year trial yielding two tons per acre and selling for up to 26 yuan per kilogram [7][9] - The establishment of a collective company in 2022 has led to large-scale cultivation and processing of roses, enhancing the village's bargaining power [9][10] Tourism and Community Growth - The village has developed a thriving tourism sector, with over 90,000 visitors during the "520" Rose Festival in 2024, contributing to local economic growth [10][11] - More than 300 former migrant workers and over 10 college graduates have returned to the village for entrepreneurship and employment opportunities [13] Industry Trends - Yunnan Province has a total flower planting area of 1.95 million acres, with a flower agricultural output value of approximately 48 billion yuan, reflecting a 28% year-on-year growth [14]

美丽的鲜花，已逐渐成为大众消费品，用鲜花装点美好生活，承载着人们的"诗和远方"。鲜花如何飞入 寻常百姓家？ "以前，通过快递从昆明邮购鲜花，包装盒里面配有冰袋，收到时品相也不错。现在，家门口就能买到 昆明鲜花，价格还实惠。""五一"假期，郑州市民刘刚来到陈砦花卉双桥基地，花香扑面而来，各类花 卉争奇斗艳，让人目不暇接。 "我手里这束'自由玫瑰'10支18元。同样品种，花头、花型不同，价格也不一样。"市场商户高洪昌一边 忙着整理鲜花货柜，一边为刘刚介绍，"这里的鲜切花都是从昆明通过冷链运输点对点直达市场的，隔 日达，方便快捷，全程冷链能够保证鲜花的新鲜度。" 随着"互联网+""智能+"稳步推进，花卉交易流通新业态、新模式及花卉零售和物流创新形式层出不穷， 智慧物流、远程交易广为应用。网络花店、直播带货等线上交易催生花卉供应链、消费链的重构，花卉 市场的消费潜力不断释放。 除了鲜切花业务，高洪昌还和朋友合伙成立了一家园艺公司，从事花卉租摆业务，以服务企业为主，覆 盖郑州及周边区域。"客户无需承担养护风险，枯死的植物由我们免费更换，成本比自购低30%— 50%。"高洪昌说。 在郑州市惠济区黄河滩区的种植基地，高洪昌 ...

Group 1 - Taiwanese youth are actively engaging in various sectors in mainland China, including high-tech medical technology and rural revitalization, showcasing a spirit of innovation and collaboration [2][3] - Xu Boling, a Taiwanese scientist, has developed a magnetic levitation artificial heart, which has been clinically applied in about 30 hospitals after receiving market approval [3] - The company founded by Xu Boling, HeartQing Medical, has applied for over 350 domestic and international patents, reflecting significant growth and innovation in the high-end medical device sector [3] Group 2 - The butterfly orchid industry in Yunnan, led by Taiwanese entrepreneur Chen Jiayong, has seen substantial growth, with over 2 million butterfly orchids sold annually and more than 100 varieties developed [4] - The company, Kunming Unified Biotechnology Co., Ltd., exports over 80% of its products, indicating a strong international market presence [4] - Chen Yufan, the second-generation Taiwanese businessman, aims to expand the market potential of butterfly orchids, leveraging the supportive policies for Taiwanese farmers in mainland China [4] Group 3 - The architectural design company, Fuzhou Suiping Yili, is composed of a team of young people from both sides of the Taiwan Strait, focusing on rural cultural revitalization and community engagement [5][6] - The team has successfully transformed local cultural products and enhanced the visibility of rural specialties, contributing to local economic development [5][6] - The company’s initiatives are supported by favorable policies, allowing for significant improvements in rural infrastructure and cultural heritage [6] Group 4 - The job market in mainland China is perceived as equitable for Taiwanese youth, providing ample opportunities for internships and career advancement [7] - Wang Linfan, a student from Taiwan, has successfully integrated into the job market in mainland China, receiving multiple job offers and actively sharing career advice with peers [7] - The emphasis on rural revitalization in career planning reflects a growing trend among Taiwanese youth to contribute to the development of rural areas in mainland China [7]

提起牡丹，人们想到的词是国色天香、花团锦簇、五彩缤纷等。但最初的野生牡丹，均是单瓣且花色单 一的。 那么，牡丹是如何演化成如今的样子呢？4月30日，洛阳国家牡丹园种质资源繁育圃内，一项正在为牡 丹"点蕊"的工作给出了答案。 "我们做的杂交授粉，就是牡丹新品种培育的开端。"国家牡丹园高级工程师闫三妮介绍，我国栽培牡丹 的历史久远，以前培育新花色主要是通过牡丹的自然变化和人工嫁接，如今则采取定向杂交技术。 花开期，是牡丹育种的关键期。每到此时，闫三妮便会来这里"点蕊"。 三天前，她就用镊子把一片尚未盛开的牡丹母本的黄色雄蕊去除干净，并套上标有日期的袋子。 "'去雄'是防止自花授粉，套袋则是避免串粉。"闫三妮说，"今天，保留下来的雌蕊已经分泌黏液，就可 以按之前设计的杂交方案，将另一种牡丹雄蕊上的花粉涂抹在雌蕊的柱头上，完成杂交授粉。" "首先，要牢牢守住花卉品种里中国基因的重要地位。"国家牡丹园副主任赵国栋说，文献记载，中国人 选育观赏性植物已有2000多年的历史。如今市场上流行的很多花卉，有相当多的品种，其基因来自中 国，这对世界花卉发展也是一种重要贡献。 "然后就要经历一个杂交品种从产生种子、种子发芽生根开花 ...

眼下正是鲜花绽放的季节，当你拿起手机拍照或者走进街边的花店，你是否想过：为什么是这些花儿进入你 的视野？这些花儿又从哪里来？ 河南地处南北过渡带，土壤气候条件适宜，具有得天独厚的花卉产业发展优势。洛阳牡丹、开封菊花、南阳 月季、鄢陵蜡梅、周口荷花，河南"五朵金花"人人皆知。但目前河南的花卉产业发展仍面临生产水平有待提 高、交易模式亟待完善等问题。 这条"花路"，河南如何突围？近日，记者走进洛阳、南阳、许昌等地，试图追寻一朵花如何持续芬芳的答 案。 向深：从"种植热土"到"产业蓝海" 暮春时节，南阳街头成了月季的海洋。花团锦簇的藤本月季攀附廊架，树状月季亭亭玉立，大花品种层层叠 叠铺满绿化带。正值月季节，花香与购销洽谈声、游客赞叹声交织，为这座"月季之城"注入蓬勃生机。 这场全城盛放的花事，正是南阳月季产业转型的鲜活缩影。作为全国最大的月季苗木繁育基地，南阳坐拥 15.5万亩花田，年出圃16亿株苗木，15万人投身其中。 步入南阳金鹏月季有限公司与南阳市林科院打造的"月季大卖场"，就像进入了一个立体的月季王国。高低错 落的花境里，不同品种的月季竞相绽放；空中垂落的花带由藤本月季编织而成，宛如绚丽的锦缎；精心设计 ...