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以体育为媒 这里的“中国叙事”正越来越精彩
Jing Ji Wang· 2026-02-03 08:55
1月12日至2月1日,2026年澳大利亚网球公开赛(以下简称澳网)在澳大利亚墨尔本公园拉开帷 幕。作为开年首个网球大满贯赛事,澳网以其独特的快乐氛围和高超的竞技水准,成为全球体育文化交 流的重要平台。 共鸣建立了信任,而信任催生了更深层的承诺:从赛事的参与者,转变为这项运动生态的共建者。 国窖1573以本土文化为根基,实现与世界文化的双向赋能,并未止步于赛场内的品牌露出,而是主 动参与到网球生态的建设中。其与澳网共同创办的"国窖1573澳网业余挑战赛",目前已覆盖全国数十个 城市,成为中国业余网球赛事的标杆,将大满贯级的专业体验带给普通爱好者。 同时,国窖1573还推动澳网亚太区外卡赛落地成都,为更多优秀的中国及亚太选手搭建了通往梦想 赛场的阶梯。这些长期且实质性的投入,不仅丰富了赛事的内涵,更体现了中国企业推动全球体育文化 交流的战略定力与责任感。 此外,澳网举办时间恰好临近中国农历春节,国窖1573巧妙地将"中国年"的温情传递至墨尔本公 园。在今年的"国窖1573日"活动现场,非遗装置展成为瞩目的视觉焦点:国窖1573×中国琉璃烧制技 艺"福光溢彩"艺术作品与国窖1573×中国传统竹编技艺"勇立潮头"艺术 ...
段永平:茅台也许应该考虑每年温和涨价,比如每年涨个5%-8%
Xin Lang Cai Jing· 2026-02-03 08:32
段永平进一步解释:"1%太少了,至少要和通胀持平的。每年温和涨价比每几年涨一次要好很多。茅台 过去大概是每隔几年涨一次价,我觉得那样似乎会更费劲一些。涨多少合适是要去摸索的,也许每年涨 3%-5%可能更合适?无论如何,涨多少都应该跟通胀匹配,多了少了可能都不合适。" 段永平还表示,1吨就是2000瓶,100吨就是20万瓶。我猜茅台一天大概是25万瓶左右吧。这个年过完很 多人大概率还是会继续抢的,因为明年还要喝哈。早点抢到还可以多存点时间,酒到时还更好喝。i茅 台开卖53度飞天确实解决了茅台最大的心腹之患。 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 2月3日消息,知名投资人段永平在社交媒体上表示,'据介绍,仅一个月,i茅台平台系统已成功拦截各 类异常行为5.4亿次',这个其实就是有人在用软件抢单,这会让普通老百姓很难抢到。技术上也许是有 办法的,比如同一个人(iP)一个月内不能买两次。另外,要是一直抢的话(目前这个价位我估计会一 年抢到头),茅台也许应该考虑每年温和涨价,比如每年涨个5%-8%?茅台是有涨价能力的,以前这种 能力被价差和假货给侵蚀掉了。 对此,有网友表示:"每年涨5%,那么开瓶率 ...
贵州茅台涨超3%,飞天茅台1月成交订单超143万笔
Xin Lang Cai Jing· 2026-02-03 08:32
Core Viewpoint - Guizhou Moutai's stock price surged by 3.36% to 1474.92 CNY per share, with a market capitalization of 1.85 trillion CNY as of February 3 [1][2]. Group 1: Stock Performance - As of February 3, Guizhou Moutai's stock closed at 1474.92 CNY, reflecting a 3.36% increase [1][2]. - The stock's market capitalization reached 1.85 trillion CNY [1][2]. Group 2: iMoutai Platform Activity - Since January, the iMoutai platform has seen over 15.31 million monthly active users, with 6.28 million new registrations and over 2.12 million orders placed [3][4]. - The official guide price for the 2026 Flying Moutai is set at 1499 CNY per bottle [3]. Group 3: Market Dynamics and Pricing - Moutai is transitioning from B2B to B2C, launching multiple products on the iMoutai app, which have been selling out rapidly [4]. - The wholesale price for the 2026 Flying Moutai has increased to 1625 CNY per bottle, up by 35 CNY from the previous day [4][5]. - The 2025 Flying Moutai's wholesale price rose to 1640 CNY per bottle, an increase of 20 CNY from the previous day [4][5].
华创证券:春节白酒旺季临近 茅台量价均超预期
智通财经网· 2026-02-03 08:29
Core Viewpoint - The ongoing reforms at iMoutai are gradually demonstrating their effectiveness, with online consumer engagement strengthening and offline demand for regular Moutai returning to rational consumption levels, leading to a significant increase in sales velocity for Feitian Moutai compared to the same period last year [1][2] Group 1: iMoutai Reforms and Market Dynamics - The iMoutai reforms are effectively expanding the consumer base, attracting and nurturing new consumer groups, and driving high growth in distributor demand [1] - The price of regular Moutai has returned to the consumer-friendly price range of 1500 yuan, releasing substantial potential demand for business, family gatherings, and gifting [1] - The supply of high-value products has decreased, with regular Moutai filling the supply gap, leading to accelerated turnover [1][3] Group 2: Pre-Festival Demand and Sales Performance - Pre-festival demand for Feitian Moutai is heating up, with a collection progress of 33% and sufficient inventory turnover among distributors [2] - The expected additional sales volume from iMoutai is around 20%, driven by enhanced consumer reach and a slight increase in price per ton [2] Group 3: High-Value Products and Inventory Levels - The supply of high-value products is focused on inventory reduction, with low inventory levels reported [3] - The sales performance of premium and aged wines is showing positive growth, with some distributors seeking to increase their inventory from self-operated stores [3] Group 4: Regional Market Observations - There is a noticeable divergence in sales performance across different regions, with high-end brands like Feitian Moutai experiencing strong sales growth while other brands face significant declines [4] - In regions with better economic conditions and drinking culture, such as East China and Henan, sales declines are around 10%, while provinces like Shandong and Hunan report declines exceeding 10% [4] Group 5: Investment Recommendations - The investment outlook suggests focusing on Moutai and Guojiao, as the sales and pricing of Moutai have exceeded expectations, indicating a concentration of seasonal effects in leading brands [7] - For the broader market, recommendations include stable dividend-paying stocks like Guizhou Moutai and Gujing Gongjiu, while also monitoring the sales rhythm of brands like Wuliangye and Shanxi Fenjiu [7][8]
段永平谈茅台涨价,段永平回应腾讯股价大跌
Xin Jing Bao· 2026-02-03 08:28
【#段永平谈茅台涨价#,#段永平回应腾讯股价大跌#】2月3日,知名投资人段永平在投资交流平台雪球 上表示,"'据介绍,仅一个月,i茅台平台系统已成功拦截各类异常行为5.4亿次',这个其实就是有人在 用软件抢单,这会让普通老百姓很难抢到。技术上也许是有办法的,比如同一个人(iP)一个月内不能 买两次。另外,要是一直抢的话(目前这个价位我估计会一年抢到头),茅台也许应该考虑每年温和涨 价,比如每年涨个5%-8%?茅台是有涨价能力的,以前这种能力被价差和假货给侵蚀掉了。"对此,有 网友表示:"每年涨5%,那么开瓶率估计会很难看,各种人都会买来囤着等升值,它每年涨1%还相对 合理。"段永平进一步解释:"1%太少了,至少要和通胀持平的。每年温和涨价比每几年涨一次要好很 多。茅台过去大概是每隔几年涨一次价,我觉得那样似乎会更费劲一些。涨多少合适是要去摸索的,也 许每年涨3%-5%可能更合适?无论如何,涨多少都应该跟通胀匹配,多了少了可能都不合适。"此外, 还有网友提问:"大道老师,刚刚腾讯闪崩您怎么看,对最近的元宝撒红包怎么看,您目前还看好腾讯 吗?"段永平回复:"山崩地裂地掉了3%?不要叫我老师,你压根儿就没打算学点啥 ...
今世缘:省外整体营收占比还很低,会进一步加大投入力度
Xin Lang Cai Jing· 2026-02-03 08:15
Core Viewpoint - Jiangsu Jinshiyuan Liquor Co., Ltd. highlights the uneven development of the domestic market as both a challenge and an opportunity, with a focus on increasing market share and maintaining price stability by 2026 [1][2] Domestic Market Analysis - The southern Jiangsu region, particularly the five cities of Nanjing, Suzhou, Wuxi, Changzhou, and Zhenjiang, leads in total market volume, with Nanjing showing a three-year trend of local brand leadership [1] - The market share in the southern Jiangsu region for products priced above 600 yuan exceeds 60%, indicating both challenges and opportunities for the company [1] Growth Strategy - The company aims to enhance visibility in mainstream price segments and increase market share for its main products [1] - By 2026, the focus will be on refining strategies to stabilize prices and boost market share [2] External Market Potential - The company anticipates historical breakthroughs in the Anhui and Shandong markets by 2025, with double-digit growth rates expected [2] - Despite a decline in overall revenue in Q4 for external markets, the company has seen an increase in market share [2] - The overall revenue contribution from external markets remains low, prompting the company to increase investment to enhance market share [2]
今世缘(603369.SH):第一季度行业整体的开瓶数同比去年大概率仍是负增长
Ge Long Hui· 2026-02-03 08:11
格隆汇2月3日丨今世缘(603369.SH)投资者来访接待记录表显示,2026年第一季度,行业整体的开瓶数 同比去年大概率仍是负增长,公司有心理预期,不同企业和价格赛道会出现分化。对我们自身而言,如 果能实现份额稳住、价盘稳住、消费端信心稳住,这个结果是可以接受的。由于去年的基数较低,从今 年二季度后,实现同比回正还是有可能的。 ...
今世缘(603369.SH):V系列是公司高端化的重点,目前培育重心仍在江苏省内
Ge Long Hui· 2026-02-03 08:11
Core Viewpoint - The company is focusing on high-end product lines, particularly the V series, with a strong emphasis on the Jiangsu province market [1] Group 1: Product Strategy - The V3 product is identified as the "scale high-end" offering and is currently the main sales driver, with a positive market reception and an increasing market share expected to continue through 2026 [1] - The V6 product is categorized as "structural high-end" with a lower sales base, and the company is innovating product forms, such as promoting the 260ml V6 small powder diamond in key markets like Suzhou, Wuxi, and Changzhou [1] - The V9 product is positioned as "category high-end" aimed at establishing a premium brand image, although its sales are currently low and unlikely to see significant growth in the short term, it is not expected to heavily impact overall performance [1]
今世缘:一季度行业整体开瓶数同比去年大概率仍负增长
Xin Lang Cai Jing· 2026-02-03 08:09
新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 2月3日消息,江苏今世缘酒业股份有限公司在今日发布的投资者来访接待记录表中表示,2026年第一季 度,行业整体的开瓶数同比去年大概率仍是负增长,公司有心理预期,不同企业和价格赛道会出现分 化。 今世缘表示,,如果能实现份额稳住、价盘稳住、消费端信心稳住,这个结果是可以接受的。由于去年 的基数较低,从今年二季度后,实现同比回正还是有可能的。 责任编辑:李思阳 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 2月3日消息,江苏今世缘酒业股份有限公司在今日发布的投资者来访接待记录表中表示,2026年第一季 度,行业整体的开瓶数同比去年大概率仍是负增长,公司有心理预期,不同企业和价格赛道会出现分 化。 今世缘表示,,如果能实现份额稳住、价盘稳住、消费端信心稳住,这个结果是可以接受的。由于去年 的基数较低,从今年二季度后,实现同比回正还是有可能的。 责任编辑:李思阳 ...
今世缘:当前库存压力主要存在于经销商环节
Xin Lang Cai Jing· 2026-02-03 08:09
责任编辑:李思阳 2月3日消息,江苏今世缘酒业股份有限公司在今日发布的投资者来访接待记录表中,谈到库存水平问题 时表示,在上一个销售考核年度(24 年 12 月至 25 年 11 月),公司主线产品的库存同比降低明显。但 目前面临的核心问题是动销流速放缓,终端开瓶的绝对数同比是在下降的。 2月3日消息,江苏今世缘酒业股份有限公司在今日发布的投资者来访接待记录表中,谈到库存水平问题 时表示,在上一个销售考核年度(24 年 12 月至 25 年 11 月),公司主线产品的库存同比降低明显。但 目前面临的核心问题是动销流速放缓,终端开瓶的绝对数同比是在下降的。 今世缘表示,当前库存压力主要存在于经销商环节。终端店不愿意多备货,导致经销商库存去化速度 慢。什么时候能进入低库存状态,关键取决于动销的改善情况。只要动销能稍微好转,库存就能较快消 化。今世缘认为,消费端可能难以回到过去的峰值,会下一个台阶,然后在这个新平台上逐步缓慢恢 复。 今世缘表示,当前库存压力主要存在于经销商环节。终端店不愿意多备货,导致经销商库存去化速度 慢。什么时候能进入低库存状态,关键取决于动销的改善情况。只要动销能稍微好转,库存就能较快消 化 ...