近年来，我国消费市场规模稳步扩大，服务消费表现亮眼。2020年至2024年，居民服务性消费支出年均 增长9.6%。今年9月，商务部等部门印发《关于扩大服务消费的若干政策措施》，更大力度提振消费、 扩大内需。党的二十届四中全会审议通过的《中共中央关于制定国民经济和社会发展第十五个五年规划 的建议》提出，"以放宽准入、业态融合为重点扩大服务消费"。本期特邀专家围绕相关问题进行研讨。 把握升级趋势释放服务消费潜力 扩大服务消费的重要意义和作用体现在哪些方面？如何看待服务消费未来发展潜力？ 谭永生（中国宏观经济研究院产业经济与技术经济研究所副所长、研究员）：服务消费是促进民生改善 的重要支撑，也是消费转型升级的重要方向。当前，我国居民消费个性化、多样化、品质化的升级趋势 日益明显，正从商品消费转向服务消费，需充分认识发展服务消费的重大意义及其发展潜力，坚持扩大 内需这个战略基点，增强国内大循环内生动力和可靠性。 扩大服务消费是扩内需的现实需要。商品消费多以满足功能性需求为主，边际效用会逐步递减，如居民 不会在短时间内重复购买家电、汽车等耐用消费品。服务消费更强调情感和体验层面的满足，具有持续 升级和反复消费的特性，这 ...

近日，在贝壳公益与《人物》杂志联合举办的银龄生活主题沙龙上，多位学者对此进行了探讨。 10月28日，老年人在贵州省贵阳市观山湖区金华园街道养老服务中心用餐。近年来，贵州省贵阳市观山 湖区探索"机构+社区+居家"的养老服务模式，引入专业服务机构参与运营，充分利用社会力量，在社 区为老人提供长期照护、短期托养、日间照料等多种养老服务，提升居民晚年生活品质。新华社记者 刘续摄 随着我国人口老龄化程度不断加深，预计到2035年，我国将进入重度老龄化社会。在此背景下，科技被 视为应对老龄化挑战的关键力量。它将如何重塑老年生活？备受关注的"机器人养老"是否可行？ 照护不仅需要爱心，专业技能也不可或缺 问：随着时代变化，家庭内的照护群体有哪些变化？他们面临哪些现实困难？ 北京协和医院老年医学中心主任孙晓红：如今，家庭照护者普遍面临三重压力：在打拼事业的同时，还 需承担赡养父母和抚育子女的双重责任。此外，随着人越来越长寿，"年轻老人"照护"年老老人"现象会 越来越普遍。门诊中，我们常看到白发人推着轮椅，上面坐着更年迈的老人。 照护者承受的不仅是体力消耗，更有沉重的心理压力。在门诊，我经常遇到五六十岁的人因为消化问题 来就诊， ...

Core Insights - The article highlights the challenges faced by families caring for loved ones with dementia, emphasizing the emotional toll and the need for understanding the disease's progression [1][8] - It introduces the "Five Color Butterfly Model" developed by Taikang Home, which categorizes dementia into five stages, each requiring different care approaches [5][6] Group 1: Understanding Dementia Care - The article discusses the emotional and psychological challenges of caring for dementia patients, noting that over 17 million people in China are affected [1] - Taikang Home aims to address the core issue of misunderstanding the disease's stages and the psychological needs behind behaviors [1][4] Group 2: Therapeutic Approaches - Various therapeutic methods such as music therapy, nostalgia, and multi-sensory stimulation are integrated into Taikang Home's care model to enhance the quality of life for dementia patients [2][3][7] - The "Five Color Butterfly Model" is explained in detail, with each color representing a different stage of dementia and corresponding care strategies [6][7] Group 3: Impact of Care Models - The article presents evidence that Taikang Home's approach has led to a 90% improvement rate in residents exhibiting Behavioral and Psychological Symptoms of Dementia (BPSD) [7] - Families report significant relief and improved emotional connections with their loved ones after receiving professional care, highlighting the importance of a person-centered approach [8]

Core Viewpoint - The article highlights the increasing importance of professional and specialized elderly care services in response to the aging population in China, emphasizing the role of elderly care workers as essential to ensuring a happy and dignified life for seniors [2][8]. Industry Overview - The elderly care service industry in China is experiencing significant growth, with the market size expanding as the population aged 60 and above is projected to exceed 310 million by the end of 2024 [9]. - The demand for elderly care services is increasing, with sales revenue for community, institutional, and home care services expected to grow by 30.4%, 22.6%, and 18% respectively in the first half of 2025 [9]. Professionalization of Elderly Care - The role of elderly care workers, recognized as a new profession by the Ministry of Human Resources and Social Security, involves comprehensive needs assessment, care plan formulation, and quality management [2][6]. - The industry has shifted from basic care to a more refined and high-end service model that addresses both physical and psychological needs of the elderly [7][8]. Workforce Dynamics - The workforce in the elderly care sector is becoming younger and more professional, with over 70% of frontline caregivers at institutions like TaiKang ZhiJia being young graduates [10]. - The entry requirements for elderly care positions have become more stringent, often necessitating professional qualifications and relevant educational backgrounds [7]. Future Outlook - The elderly care service sector is viewed as a "blue ocean" market with vast potential, driven by an aging population and evolving consumer expectations [9]. - There is a notable gap between the high demand for qualified elderly care workers and the current supply, indicating a strong market opportunity for skilled professionals in this field [9].

Core Viewpoint - The implementation plan aims to enhance the quality and capacity of elderly care services, particularly focusing on the needs of disabled elderly individuals, ensuring their welfare and support [1][2]. Group 1: Policy Measures - The plan includes specific reforms to strengthen the care and support system for disabled elderly individuals, ensuring that vulnerable groups such as low-income and high-age elderly are adequately protected [2]. - By 2027, the proportion of nursing beds in elderly care institutions is expected to reach no less than 68%, with differentiated subsidies for ordinary and nursing beds [2]. - The plan promotes the integration of smart technology in elderly care, enhancing service delivery through community-based care facilities that offer day care and short-term respite services [2][3]. Group 2: Financial Support and Sustainability - A funding mechanism for disabled elderly care will be established, along with improvements to the welfare subsidy system for this demographic [2]. - The plan emphasizes the need for a multi-tiered pension insurance system, including a long-term care insurance scheme to enable more disabled elderly individuals to access care services [2][4]. - Policies will be introduced to ensure the sustainability of elderly care services, including a comprehensive assessment system for elderly individuals and the establishment of service standards [4]. Group 3: Workforce Development - There will be an increased focus on training and retaining elderly care workers, with policies aimed at enhancing job attractiveness through income distribution, performance evaluation, and professional recognition [3]. - Support for family caregivers will be provided through training programs, encouraging family involvement in the care of disabled elderly individuals [3]. - The development of volunteer services for the elderly will be promoted, engaging younger elderly individuals in providing care [3].

Core Insights - The establishment of the first comprehensive dementia prevention and care center in Jinan, which integrates prevention, screening, rehabilitation, and care services [2][3][4] - The center has quickly reached full capacity, indicating a high demand for specialized dementia care services [3][4] - The center employs a multidisciplinary team to provide personalized care plans and incorporates advanced cognitive rehabilitation techniques [3][4] Group 1: Center Features - The dementia care center includes various sensory and cognitive stimulation areas, such as a multi-sensory room and cognitive activity room, designed to aid memory and recognition [3] - Unique interventions like the "doll therapy" have been developed to alleviate behavioral issues in dementia patients [4] - The center has been recognized as a designated institution for promoting dementia care in Jinan, participating in community health screenings [5] Group 2: Community Impact - The aging population is leading to increased cases of dementia, creating significant challenges for families [5] - A dedicated expert advisory group has been formed to guide dementia care initiatives across the city, focusing on knowledge dissemination and community rehabilitation [5] - The center's efforts align with the 2025 municipal project aimed at enhancing care services for elderly individuals with dementia [5]