零售变革。 作者 I 祝启明 来源 I 零售圈 （ID：retailsphere） 零售业的变革，从来没有像今天这样猛烈。曾经辉煌的大卖场陷入集体衰退，让无数依 靠大卖场为生商家和厂家陷入"整体性困惑"、"集体性束手无策"！ 曾几何时，大卖场凭借"一站式、低价格、大客流" 的显著优势，牢牢占据着零售行业的 主导地位，成为消费者购物的首选之地。 然而，时过境迁，如今消费者的一句日常回答，却如同一记重锤，将大卖场昔日的辉煌 支柱逐一推倒。 "去啥商场啊？价格贵不说，没两个小时还出不来"！ "京东超市囤完米面油，美团闪购30 分钟送来冰啤，下午去山姆拍 268 元的澳洲牛排晒 朋友圈，晚上蹲直播间抢 3 9 元三盒的临期生巧"，消费者购物渠道正发生着巨大变迁。 最恼火的是多年来依赖大卖场的厂家和商家！做堆头，没人！搞特价，没人！搞试吃， 没人！搞海报，没人！面对突然"消失"的消费者，许多厂家和商家，忽然间变得不会做 生意了！ 这一现象背后，实则是一场深刻的零售革命，消费者正经历着人类零售史上规模空前、 速度惊人的"空间越狱"，从传统的大卖场等实体渠道，迅速向多元化、数字化的新兴渠 道转移。这场变革不仅对零售行业的格 ...

本文来自微信公众号： 零售圈 ，作者：祝启明，原文标题：《万字深度长文：消费者去哪了？》， 题图来自：虎嗅（张一然拍摄） 零售业的变革，从来没有像今天这样猛烈。曾经辉煌的大卖场陷入集体衰退，让无数依靠大卖场为生 商家和厂家陷入"整体性困惑"、"集体性束手无策"！ 曾几何时，大卖场凭借"一站式、低价格、大客流" 的显著优势，牢牢占据着零售行业的主导地位， 成为消费者购物的首选之地。 然而，时过境迁，如今消费者的一句日常回答，却如同一记重锤，将大卖场昔日的辉煌支柱逐一推 倒。 "去啥商场啊？价格贵不说，没两个小时还出不来"！ 最恼火的是多年来依赖大卖场的厂家和商家！做堆头，没人！搞特价，没人！搞试吃，没人！搞海 报，没人！ 面对突然"消失"的消费者，许多厂家和商家，忽然间变得不会做生意了！ 这一现象背后，实则是一场深刻的零售革命，消费者正经历着人类零售史上规模空前、速度惊人的 "空间越狱" ，从传统的大卖场等实体渠道，迅速向多元化、数字化的新兴渠道转移。这场变革不仅 对零售行业的格局产生了深远影响，也促使企业必须重新审视自身的战略布局，以适应消费者行为的 变化，在激烈的市场竞争中求得生存与发展。 一、傲慢无比的渠 ...

曾几何时，大卖场凭借"一站式、低价格、大客流" 的显著优势，牢牢占据着零售行业的主导地位，成 为消费者购物的首选之地。 然而，时过境迁，如今消费者的一句日常回答，却如同一记重锤，将大卖场昔日的辉煌支柱逐一推倒。 "去啥商场啊？价格贵不说，没两个小时还出不来"！ "京东超市囤完米面油，美团闪购30 分钟送来冰啤，下午去山姆拍 268 元的澳洲牛排晒朋友圈，晚上蹲 直播间抢 39 元三盒的临期生巧"，消费者购物渠道正发生着巨大变迁。 最恼火的是多年来依赖大卖场的厂家和商家！做堆头，没人！搞特价，没人！搞试吃，没人！搞海报， 没人！面对突然"消失"的消费者，许多厂家和商家，忽然间变得不会做生意了！ 这一现象背后，实则是一场深刻的零售革命，消费者正经历着人类零售史上规模空前、速度惊人的"空 间越狱"，从传统的大卖场等实体渠道，迅速向多元化、数字化的新兴渠道转移。这场变革不仅对零售 行业的格局产生了深远影响，也促使企业必须重新审视自身的战略布局，以适应消费者行为的变化，在 激烈的市场竞争中求得生存与发展。 零售业的变革，从来没有像今天这样猛烈。曾经辉煌的大卖场陷入集体衰退，让无数依靠大卖场为生商 家和厂家陷入"整体性困 ...

Financing Dynamics - Dolce & Gabbana has secured an additional €150 million in debt financing to support the expansion of its beauty and real estate sectors, with the new debt guaranteed by SACE SpA, an Italian government-backed credit insurance company [3] - Froneri, a joint venture between PAI and Nestlé, is seeking approximately €4.6 billion in debt financing to support its fund, which will increase its total debt to around €9 billion [5] Acquisition Dynamics - Prada Group has acquired a 10% stake in the leather manufacturer Rino Mastrotto Group, enhancing its vertical integration strategy, with the transaction expected to be completed between Q2 and Q3 of 2025 [12] Brand Dynamics - The subsidiary of the popular ice cream brand Zhong Xue Gao, Zhong Mao (Shanghai) Food Technology Co., Ltd., is undergoing bankruptcy review, indicating financial distress within the company [16] - Kiko Milano has appointed Drew Elliott as Chief Brand Officer to enhance its international influence and retail experience [22] - Burberry's corporate relations head, Andrew Roberts, has left the company, potentially creating a communication gap with external stakeholders [26] - Canada Goose has appointed Celine Xie as President for the China region, responsible for the direct operations in the mainland market [29]

Core Viewpoint - Walmart's demand for a 10% price reduction from Chinese suppliers in response to increased tariffs has sparked significant backlash, as many suppliers operate on razor-thin profit margins, making such reductions unsustainable [1][12][19]. Group 1: Walmart's Business Strategy - Walmart has three main business segments: Walmart U.S., Walmart International, and Sam's Club, with the price reduction request primarily affecting Walmart U.S. operations [1]. - The company has a long history of leveraging its bargaining power to negotiate lower prices from suppliers, previously demanding a 15% reduction in 2015 to compete with Amazon [3][10]. - As of 2023, over 60% of Walmart's global procurement comes from China, with procurement amounts exceeding $30 billion annually [8][16]. Group 2: Impact on Suppliers - Many Chinese suppliers are facing severe financial strain, with net profit margins often below 5%, and some as low as 1.5% [2][11]. - The 10% price cut demanded by Walmart is seen as a critical threat to the survival of many suppliers, particularly smaller ones who rely heavily on Walmart for their business [12][13]. - Suppliers have previously adapted to price pressures through digital reforms and cost-cutting measures, but the current demands are pushing them to the brink of unsustainability [12][19]. Group 3: Market Dynamics - The ongoing trade tensions and tariff increases have created a volatile environment for retail, with suppliers struggling to maintain profitability while meeting Walmart's demands [10][19]. - Walmart's ability to maintain its low-price strategy is supported by its efficient supply chain management, which includes advanced logistics and technology [8][9]. - The potential for a significant supply chain disruption exists if Chinese suppliers collectively halt shipments, which could lead to a 30% vacancy rate on U.S. supermarket shelves within 45 days [18]. Group 4: Future Outlook - Despite the current challenges, Walmart's sales continue to grow, with a reported 5.3% increase in the third quarter of the previous year, indicating a strong demand for lower-priced goods among consumers [19]. - The long-term outlook for Chinese suppliers may hinge on their ability to diversify markets and upgrade technology to reduce dependency on low pricing strategies [19][20].