证券研究报告·行业深度报告·传媒 传媒行业深度报告 24Q4&25Q1 业绩综述：25Q1 板块整体优于 市场预期，影视及游戏行业表现亮眼 增持（维持） [Table_Tag] [Table_Summary] 投资要点 ◼ 出版报刊：教育出版监管影响收入，所得税政策变动产生一次性影响。 2024 年、2025Q1 出版报刊行业收入同比下降 2%及 4%，教育出版领域 的监管政策对相关企业产生了影响，一般图书出版领域整体平稳。2024 年、2025Q1 归母净利润分别同比下降 34%及同比增长 34%，行业归母 净利润的波动主要与递延所得税资产/负债的变动有关,而毛利和费用变 化幅度不大。考虑到财务稳健性及股息率，推荐：南方传媒、山东出版， 建议关注中原传媒、中南传媒、凤凰传媒、长江传媒、皖新传媒等；其 他出版方面，推荐中文在线，建议关注果麦文化等。 2025 年 05 月 05 日 证券分析师 张良卫 执业证书：S0600516070001 021-60199793 zhanglw@dwzq.com.cn 证券分析师 周良玖 执业证书：S0600517110002 021-60199793 zhoulj@dw ...

丨证券研究报告丨 公司研究丨点评报告丨巨人网络（002558.SZ） [Table_Title] 25Q1《原始征途》小游戏贡献显著增量，新游 及 AI 布局积极推进 报告要点 [Table_Summary] 巨人网络披露 2025 年一季报，公司 25Q1 实现营收 7.24 亿（同比+3.94%/环比+2.75%），归 母净利润 3.48 亿（同比-1.29%/环比-1.76%），扣非净利润 3.62 亿（同比-10.45%/环比+3.95%）。 公司核心产品表现稳健，25Q1《原始征途》小程序游戏贡献显著增量。《超自然行动组》《五千 年》等数款储备新游积极推进，公司实现游戏+AI 全面布局，积极关注新游进展及 AI 赋能情况。 分析师及联系人 [Table_Author] 高超 杨云祺 SAC：S0490516080001 SAC：S0490524090002 SFC：BUX177 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 巨人网络（002558.SZ） cjzqdt11111 [Table_Title 25Q1《原始征途》小游戏贡献显著增量，新游 ...

证券研究报告 | 季报点评 gszqdatemark 2025 04 30 年 月 日 巨人网络（002558.SZ） 征途 IP 全系产品同步发力，全面接入 DeepSeek-R1 满血版 股价走势 事件：公司发布 2025 年一季报，2025Q1 公司实现营业收入 7.24 亿元， YoY+3.94%，QoQ+2.75%；实现归母净利润 3.48 亿元，YoY-1.29%，QoQ-1.76%， 实现扣非后归母净利润 3.62 亿元，YoY-10.45%，QoQ+3.95%。 征途 IP 赛道：全系多个产品同步发力。赛道以打造长青游戏为追求，全系多个产 品同步发力，通过全新的玩法、福利与活动，激活玩家群体的活跃度，为征途 IP 游戏生态注入新活力。《原始征途》小程序在 2025 年 1 月正式开启买量投放，亦 贡献可观的增量流水，助力用户扩圈。广泛的渠道覆盖，让征途游戏触达不同用户 生态圈，快速积累起庞大且忠实的玩家群体，为征途 IP 长青发展筑牢根基。 休闲竞技赛道：《《空杀》》与 AI 的深度融合程度于行业内处于领先地位。作为休 闲竞技品类的长青标杆，《球球大作战》紧跟用户需求，通过更新经典玩法、优化 ...

Group 1: Financial Performance - In Q1 2025, the company achieved revenue of 724 million yuan, representing a year-over-year increase of 3.94% and a quarter-over-quarter increase of 2.75% [1] - The net profit attributable to shareholders was 348 million yuan, showing a year-over-year decrease of 1.29% and a quarter-over-quarter decrease of 1.76% [1] - The non-recurring net profit attributable to shareholders was 349 million yuan, reflecting a year-over-year decline of 10.45% but a quarter-over-quarter increase of 3.95% [1] Group 2: Contract Liabilities and Revenue Recognition - Contract liabilities continued to grow, reaching 761 million yuan by the end of Q1 2025, an increase of 290 million yuan year-over-year and 128 million yuan quarter-over-quarter [1] - The increase in contract liabilities is primarily due to user recharge flows that need to be amortized based on item consumption and player lifecycle [1] - The sales expense ratio for Q1 2025 was 38.41%, up 9.40 percentage points year-over-year but down 3.76 percentage points quarter-over-quarter, indicating a mismatch between revenue recognition and expense recognition [1] Group 3: New Game Development - The company is actively developing new games to expand its product matrix and create new growth points [2] - The multiplayer game "Supernatural Action Team" began a paid test in early 2025 and reached a peak ranking of 16 in the iOS free game chart and 18 in the iOS adventure game sales chart [2] - The strategy card game "Code Kill" started a limited test on March 27, 2025, while historical SLG "Five Thousand Years" and casual competitive game "Pocket Fight" have obtained approval for launch [2] Group 4: AI Integration - The company has built comprehensive AI capabilities centered around self-developed large models, aiming to industrialize AI applications across various modalities [3] - AI tools have been developed for image, video, voice, code, text, and strategy, which help reduce research and operational costs [3] - The company announced a deepened AI collaboration with Alibaba Cloud in February 2025, focusing on AI applications in gaming scenarios and computational power ecosystem development [3] Group 5: Earnings Forecast and Investment Rating - The company maintains its previous earnings forecast, expecting EPS of 0.85, 0.92, and 0.99 yuan for 2025-2027, corresponding to current PE ratios of 17, 16, and 15 times [3] - The company is optimistic about the steady release of existing game performance and the incremental contributions from new game launches, while also looking forward to the exploration of AI in gaming [3]