Core Insights - The 2025 Global Esports Conference was held in Shanghai, where the China Audio-Video and Digital Publishing Association released the "2025 China Esports Industry Report" for the first half of the year [1][6] Group 1: Industry Revenue - The actual sales revenue of China's esports industry for the first half of 2025 reached 12.761 billion yuan, representing a year-on-year growth of 6.10% [2][7] - Live streaming revenue accounted for the largest share of the esports industry's income at 80.38%, followed by event revenue at 8.49%, club revenue at 7.03%, and other income at 4.10% [10] Group 2: User Base - The user base of China's esports industry approached 493 million, showing a slight year-on-year increase of 0.59% [2][12] Group 3: Product Composition - In terms of product types, mobile esports games accounted for 58.5%, client-based games for 25.5%, dual-version games for 11.7%, and web games for 4.3% [17][20] - Among the main esports game categories, shooting games held the highest share at 27.7%, followed by multiplayer online tactical games at 14.9%, and sports games at 11.7% [15] Group 4: Event Statistics - A total of 72 non-performance esports events involving professional players were held at the provincial level or above in the first half of 2025, with 51% being fully offline events and 41% being hybrid events [3][25] - Shanghai remained the city with the highest number of esports events, accounting for 22.9% of the total, followed by Chongqing at 14.0%, Hangzhou at 7.0%, and Beijing at 5.3% [29] Group 5: Club Development - As of June 2025, cities with 10 or more esports clubs included Shanghai, Beijing, Guangzhou, and Shenzhen, with Shanghai leading at 34 clubs [4][33] - The proportion of clubs participating in multiple types of events has increased, with 54.2% participating in a single type, 24.3% in two types, and 16.8% in three or more types [36] Group 6: International Expansion - The influence of China's esports industry is expanding internationally, with significant viewership for self-developed esports events overseas, peaking at over 4.13 million viewers for a single event [38]

Core Insights - The Chinese esports industry generated actual sales revenue of 12.761 billion yuan in the first half of 2025, reflecting a year-on-year growth of 6.10% [2][30] - The user base for esports in China approached 493 million, showing a slight increase of 0.59% year-on-year [6][30] - The esports ecosystem is evolving towards standardization, mainstream acceptance, and internationalization, with a complete industry chain encompassing products, events, live streaming platforms, clubs, and cross-industry collaboration [30] Revenue and User Growth - The actual sales revenue of the Chinese esports industry for January to June 2025 was 12.761 billion yuan, marking a 6.10% increase compared to the previous year [2][30] - The user scale of esports in China reached nearly 493 million, with a modest growth of 0.59% year-on-year, indicating a stable user base [6][30] Revenue Composition - In the revenue structure, live streaming accounted for the largest share at 80.38%, followed by esports events at 8.49%, clubs at 7.03%, and other sources at 4.10% [3][30] Game Product Distribution - Among the main esports game products, shooting games held the highest share at 27.7%, followed by multiplayer online tactical games at 14.9%, and sports games at 11.7% [9][30] - Mobile games dominated the platform distribution, comprising 58.5% of the products, while client games accounted for 25.5%, dual-version games for 11.7%, and web games for 4.3% [10][30] Event Hosting and Club Distribution - A total of 72 non-performance esports events involving professional players were held in the first half of 2025, with 51% conducted entirely offline and 41% in a hybrid format [16][30] - Shanghai remained the city with the highest number of esports clubs, totaling 34, followed by Beijing with 11, Guangzhou with 10, and Shenzhen with 8 [24][30] International Expansion - The Chinese esports industry is expanding its influence overseas, with significant viewership for major events, including a peak of over 4.13 million viewers for a single event [28][30] - The industry is actively exploring markets beyond traditional regions, including Latin America, enhancing its global presence [28][30]

Core Insights - Tencent's "Honor of Kings" continues to lead the global mobile game revenue chart, benefiting from strategic IP collaborations and content innovation, particularly during key Chinese holidays [1][3] - Global mobile game consumer spending reached approximately $6.85 billion in May, marking a 5.4% increase from the previous month, with the U.S. contributing about $2.13 billion, accounting for 31% of global revenue [1][3] Revenue Rankings - "Honor of Kings" remains at the top, followed by "Whiteout Survival," which has climbed to second place due to engaging dynamic events [1][3] - "Last War: Survival" holds the third position, driven by strong social features and regular content updates [3] - "Royal Match" ranks fourth, attributed to its addictive puzzle mechanics and frequent new area releases [3] - "MONOPOLY GO!" maintains its fifth position by integrating social gameplay with popular themes [3] Growth Highlights - "Gossip Harbor" enters the top ten due to successful events that increased player engagement and revenue [4] - Bandai Namco's "SD Gundam G Generation Eternal" leads the revenue growth chart, driven by its popular IP and special events [4] - "Game For Peace" sees significant growth, ranking seventh overall, supported by major updates and collaborations [4] - Netmarble's "Seven Knights Re: BIRTH" quickly rises to third in revenue growth, showcasing the strength of its beloved IP [5] Download Rankings - "Block Blast!" retains the top spot in global downloads, demonstrating its broad appeal and effective user acquisition strategies [6][7] - "Garena Free Fire" climbs to second place, reflecting its sustained popularity in key markets [6] - "ROBLOX" remains third, bolstered by brand experience events [6] - "Ludo King" and "Subway Surfers" round out the top five, highlighting the enduring appeal of classic games [7] Market Insights - Global mobile game downloads reached 4.3 billion in May, with India leading at 881 million downloads [7] - The rise of Gen Alpha slang in gaming is noted, with games like "Brainzot Tip Tap Challenge" gaining traction in key markets [7] - "Mobile Legends: Bang Bang" sees a resurgence in downloads, particularly in India, due to localized events [8]

Group 1 - The Ministry of Commerce announced the key enterprises and projects for cultural exports for 2025-2026, with popular online games like "Genshin Impact" and "Arknights" included as key projects [3][4] - A total of 404 enterprises and 121 projects were recognized through a multi-step evaluation process involving various government departments [3] - 16 game titles were selected as key export projects, accounting for over 13% of the total, with nearly half of these games coming from Shanghai-based companies [4][6] Group 2 - Industry analyst Zhang Shule highlighted that online games serve as a new medium for cultural export, effectively immersing overseas players in Chinese culture [5] - The success of Chinese games abroad is attributed to their unique style and cultural integration, combining traditional Chinese elements with familiar themes for international audiences [5] - Nearly 100 companies with gaming operations were included among the key enterprises, such as Tencent, NetEase, and miHoYo, indicating a robust presence in the cultural export sector [6]