Core Insights - The report indicates that in January 2026, China's domestic game market achieved actual sales revenue of 32.468 billion yuan, with a month-on-month growth of 2.99% and a year-on-year growth of 4.47%, signaling new trends in the gaming industry for the year [1] Client Game Market Performance - In January, the client game market in China generated actual sales revenue of 8.236 billion yuan, reflecting a month-on-month increase of 7.77% and a year-on-year surge of 23.46%, significantly outperforming the overall market growth of 4.47% [2] - The growth is attributed to new product launches, such as "Arknights: End of the World" and "Crossfire: Future," which contributed over 500 million yuan in revenue each within the month [2] - The data suggests a shift in the client market from being a supplementary channel to becoming a primary battleground, as high-configuration games provide experiences that mobile platforms cannot replicate [2] Mobile Game Market Trends - The mobile game market in January recorded actual sales revenue of 22.621 billion yuan, with a month-on-month increase of 1.8% but a year-on-year decline of 1.52% [3] - The month-on-month growth was driven by new and existing products, with "Honor of Kings" returning to the top of the global mobile revenue chart [3] - The year-on-year decline is attributed to the high base from January 2025, which coincided with the Spring Festival, while deeper structural issues in the mobile market are highlighted by the rise of social party games like "Duck Duck Goose" [3] Overseas Market Performance - In January, China's self-developed games achieved actual sales revenue of 2.077 billion USD in overseas markets, showing a slight month-on-month decrease of 2.50% but a year-on-year increase of 24.05% [4] - The growth is driven by mature products like "Genshin Impact" and new releases such as "Arknights: End of the World," which generated over 20 million USD in just three days [4] - The report emphasizes a shift from a "single product" approach to a "matrix strategy," allowing companies to leverage the same IP across multiple markets and platforms simultaneously [4] Industry Trends - The report reflects three emerging trends in the gaming industry: 1. Multi-platform integration is becoming the new norm, as evidenced by the significant PC revenue share of "Arknights: End of the World," indicating a blurring of lines between mobile and PC gaming [5] 2. In a competitive landscape, game companies are focusing on operational precision, as seen with the success of "Honor of Kings" and "Peacekeeper Elite," which rely on stable updates and engaging content to retain players [5] 3. The overseas market remains promising, with a 24% year-on-year growth indicating that there is still room for expansion, necessitating a global perspective in game design from the outset [6]

Group 1 - The core viewpoint of the report indicates that the Chinese gaming market is showing steady growth, with actual sales revenue reaching 32.468 billion yuan in January 2026, reflecting a month-on-month increase of 2.99% and a year-on-year increase of 4.47% [1][2] - The client game market generated actual sales revenue of 8.236 billion yuan, with a month-on-month growth of 7.77% and a year-on-year growth of 23.46%, driven primarily by the launch of new products [5][10] - The mobile game market achieved actual sales revenue of 22.621 billion yuan, with a month-on-month increase of 1.8% but a year-on-year decrease of 1.52%, indicating a mixed performance influenced by new releases and high competition [10][9] Group 2 - The overseas market for self-developed games saw actual sales revenue of 2.077 billion USD, with a month-on-month decrease of 2.5% but a year-on-year increase of 24.05%, highlighting the dual engine of mature products and new games driving growth [27][30] - The top-performing mobile games in January 2026 included "Peacekeeper Elite" and "Dungeon & Fighter: Origin," which saw significant revenue increases due to new content and updates [14][16] - The new game "Arknights: Endfield" achieved over 500 million yuan in its first month, showcasing the effectiveness of innovative gameplay and strong IP influence in attracting players [24][26]

《决胜巅峰》是一款由中国游戏公司沐瞳科技发行的作品，其运营已进入第10个年头。过去几年，国产 游戏成为中国文化产业出海的又一金字招牌，全球无数的年轻人因为游戏齐聚一堂，分享共同的文化体 验。 此轮全球游戏市场的"中国风"，恰与国内行业提倡"长青游戏"的节点不谋而合——它往往意味着一款游 戏持续数年乃至十几年的长线运营。长青游戏的出现，既是国内6.8亿玩家的"用脚投票"，也是行业对 长期主义的共识凝聚。那么，长青游戏以何长青？又凭何令玩家长情？ 运营长青：让故事值得期待 2025年，中国游戏产业迎来丰收，国内游戏市场实际销售收入预计达3507.89亿元，创历史新高。在中 国音数协游戏工委主任委员张毅君看来，头部长青游戏创新玩法、优化运营功不可没。 长青游戏的概念最早由腾讯在2023年提出，其核心理念在于通过集中资源运营少数高质量游戏，实现业 务的长期稳健增长。 稳健且长期的运营，是长青游戏最显著的特征。 ◎记者罗茂林 中国游戏出海的版图还在扩张。在近日于印尼雅加达举行的今年《决胜巅峰》电竞世界总决赛现场，沐 瞳科技CEO张云帆宣布，沐瞳将设立全新的美洲赛区，下一届全球总决赛将首次进军欧洲。 以风靡全球的《原神》 ...

Core Viewpoint - The article highlights the success of the mobile game "Mobile Legends: Bang Bang" (also known as "决胜巅峰") in Indonesia, emphasizing its cultural significance and the growth of the esports industry in the region, showcasing how understanding local markets can lead to successful international expansion [5][9]. Group 1: Event Highlights - The seventh "Mobile Legends" World Championship (M7) took place in Jakarta, Indonesia, with a record attendance of over 10,000 at the carnival and a peak viewership of 5.68 million, setting a new global record for mobile esports [3][5]. - The championship saw the Philippine team, Aurora PH, defeat the Indonesian team, Alter Ego, with a score of 4:0, marking a significant event in the esports calendar [3]. Group 2: Game and Market Insights - "Mobile Legends" has over 110 million monthly active users and more than 1.5 billion registered users, making it a leading title in the Southeast Asian gaming market [5][6]. - The game has established itself as a cultural phenomenon in Indonesia, with local esports teams and events contributing to its popularity [6][7]. Group 3: Industry Evolution - The esports industry in Indonesia has gained mainstream recognition, with the establishment of a national esports association in 2020, which has helped legitimize esports as a sport [7][8]. - The article notes that the Indonesian government has shifted its stance on esports, recognizing the competitive nature and potential of the industry, leading to increased acceptance in schools and among parents [8]. Group 4: Future Prospects - The CEO of the esports association mentioned that Indonesia is expected to remain a major esports market in Southeast Asia, despite challenges such as inadequate infrastructure [8]. - The company behind "Mobile Legends" is planning to expand its esports presence in Europe and the Americas, indicating a strategic move to tap into new markets [9].

1月22日，扬子晚报/紫牛新闻记者在决胜巅峰M7赛事期间，采访了印尼老牌电子竞技俱乐部RRQ战队 CEO 安德里安·保利娜·胡森 （Andrian Pauline Husen）作为印尼电竞生态的核心参与者，安德里安围绕 印尼移动电竞发展历程、俱乐部运营策略及中印尼电竞产业合作等核心话题展开深度分享，详解了决胜 巅峰成为印尼国民游戏的关键密码，同时直言印尼移动电竞下沉市场潜力巨大，十分看好中印电竞产业 的深度合作前景。 成立于2013年的RRQ战队，是印尼电竞领域的老牌劲旅，旗下拥有《决胜巅峰》《无畏契约》《王者 荣耀》等多个分部，长期稳居印尼电竞生态第一梯队。谈及印尼移动电竞的发展，安德里安直言，如今 的印尼移动电竞生态较三五年前有了质的提升，以决胜巅峰M系列赛事为例，赛事赛制设计更完善、制 作水准逐年提高，赛事的专业度和竞技性都迎来大幅提升。 而决胜巅峰能在印尼深耕近10年并成为国民级移动电竞项目，安德里安认为核心密码在于速度与本土 化。他表示，决胜巅峰进入印尼市场时，精准捕捉到当地移动电竞的市场潜力，以极快的速度完成市场 布局，而彼时竞争对手尚未意识到印尼市场的价值，这让其迅速站稳脚跟。同时，决胜巅峰的研 ...

人才储备是电竞俱乐部长期发展的根本，贾斯汀.魏吉亚也介绍了ONIC Esports的青训选拔体系。他表示，俱乐部并未照搬其他战队的青训模式，而是以现 役优秀选手的特质为选拔核心标准，因为俱乐部已拥有成熟的选手培养成功案例，这些特质是选手成长为顶尖电竞人才的关键。在选拔形式上，俱乐部会 通过公开招募的方式开启选手报名，随后组织线下试训让选手同台竞技，再由教练团队亲自挑选潜力选手进行签约培养，为俱乐部持续输送新鲜血液。而 谈及俱乐部保持长期竞争力的核心秘诀，他认为核心在于"选对人"，从选手、教练到管理人员，组建契合的团队是俱乐部在行业中站稳脚跟的关键。 贾斯汀.魏吉亚认为，决胜巅峰这款游戏能在印尼走红，核心得益于其低门槛的设计特点：普通配置的智能手机即可流畅游玩，游戏操作易上手但难精 通，这种设计让不同水平的玩家都能参与其中。同时，该游戏从进入印尼市场之初就定位为"全民游戏"，贴合当地民众的娱乐需求，这也是其成功的重要 前提。 而从文化融合的角度来看，决胜巅峰早已深度嵌入印尼的本土文化，成为民众日常社交的重要载体。贾斯汀.魏吉亚说，在印尼，移动电竞的相关术语已 融入日常表达，朋友相聚、邻里互动时的社交游戏，大多以 ...

Group 1 - The seventh edition of the "Decisive Peak World Championship" (M7) officially opened in Jakarta, Indonesia on January 10 [1] - A total of 16 teams are participating in the M7 main event, with the Swiss round scheduled from January 10 to 17, and the knockout stage from January 18 to 24, culminating in the finals on January 25 [1] - The DFYG team, which won the championship at the "Decisive Peak China Masters" in November 2025, is the only representative from the Chinese region in the main event [1] Group 2 - In the first round of the Swiss stage, DFYG team lost 0:1 to the North African powerhouse FLCN [1] - The "Decisive Peak" has been a medal event at the Southeast Asian Games for four consecutive editions and will be an official esports event at the 2026 Aichi-Nagoya Asian Games in Japan [1]

Core Insights - The Chinese esports industry is experiencing significant growth, with revenue reaching 29.331 billion yuan in 2025, a year-on-year increase of 6.40% and a user base exceeding 495 million [1][3][6] - Despite the growth, the industry faces challenges related to its revenue structure, heavily reliant on sponsorships, which weakens the risk resilience of clubs and event operators [1][6][7] Industry Growth and Events - The KPL finals set a Guinness World Record with over 62,000 live attendees, showcasing the potential for mainstream acceptance and consumer engagement in esports [1][3] - The number of provincial and above-level professional esports events increased to 142 in 2025, with over half adopting a fully offline format, indicating a shift towards driving physical scene consumption [4] Revenue Structure and Challenges - Live streaming revenue constitutes 80.81% of the esports industry's income, while event and club revenues combined account for only 15.03%, highlighting a lack of diversification in revenue sources [6] - More than half of the clubs are tied to the performance of a specific game, indicating a vulnerability in the business model [6] Future Outlook and Recommendations - The industry must transition from a reliance on capital and traffic growth to a more sustainable model that converts online viewership into continuous consumer behavior [7] - Key areas for growth include integrating AI technology, enhancing the esports ecosystem, and exploring the "esports+" model to convert online traffic into offline consumption [7]

Group 1 - The "2026 Esports World Cup" (EWC) has announced 20 main event titles, with Tencent and Mutong Technology having a total of 7 games selected, and 4 more titles pending announcement, indicating potential for further inclusion of Chinese games [1] - EWC, hosted by Saudi Arabia starting in 2024, serves as a significant platform for showcasing the global influence of Chinese esports games [1] - Mutong Technology's representative stated that Chinese esports games provide a platform for interaction among players from diverse cultural backgrounds, which can drive the development of the esports industry and enhance the industry chain [1] Group 2 - Tencent and Mutong Technology have had games recognized as main event titles for three consecutive years at EWC [2] - Mutong's international event manager highlighted the recognition of "Victory Peak" as a core project, aiming to establish excellence standards and promote sustainable development in the global esports industry [2] - The increasing influence of Chinese games on the global esports stage is attracting investor interest in the domestic esports industry, with A-share esports concept stocks rising by 32.32% year-to-date as of October 13 [2] Group 3 - The Chinese esports industry achieved a revenue of 12.761 billion yuan in the first half of 2025, reflecting a year-on-year growth of 6.10%, with nearly 493 million users by June [2] - The Chinese esports industry has developed a relatively mature and complete industry chain across products, events, live streaming, and clubs, with significant potential in areas like ticket sales, copyrights, IP licensing, and cultural tourism integration [2]

Core Insights - The 2025 Global Esports Conference was held in Shanghai, where the China Audio-Video and Digital Publishing Association released the "2025 China Esports Industry Report" for the first half of the year [1][6] Group 1: Industry Revenue - The actual sales revenue of China's esports industry for the first half of 2025 reached 12.761 billion yuan, representing a year-on-year growth of 6.10% [2][7] - Live streaming revenue accounted for the largest share of the esports industry's income at 80.38%, followed by event revenue at 8.49%, club revenue at 7.03%, and other income at 4.10% [10] Group 2: User Base - The user base of China's esports industry approached 493 million, showing a slight year-on-year increase of 0.59% [2][12] Group 3: Product Composition - In terms of product types, mobile esports games accounted for 58.5%, client-based games for 25.5%, dual-version games for 11.7%, and web games for 4.3% [17][20] - Among the main esports game categories, shooting games held the highest share at 27.7%, followed by multiplayer online tactical games at 14.9%, and sports games at 11.7% [15] Group 4: Event Statistics - A total of 72 non-performance esports events involving professional players were held at the provincial level or above in the first half of 2025, with 51% being fully offline events and 41% being hybrid events [3][25] - Shanghai remained the city with the highest number of esports events, accounting for 22.9% of the total, followed by Chongqing at 14.0%, Hangzhou at 7.0%, and Beijing at 5.3% [29] Group 5: Club Development - As of June 2025, cities with 10 or more esports clubs included Shanghai, Beijing, Guangzhou, and Shenzhen, with Shanghai leading at 34 clubs [4][33] - The proportion of clubs participating in multiple types of events has increased, with 54.2% participating in a single type, 24.3% in two types, and 16.8% in three or more types [36] Group 6: International Expansion - The influence of China's esports industry is expanding internationally, with significant viewership for self-developed esports events overseas, peaking at over 4.13 million viewers for a single event [38]