Core Viewpoint - The article discusses the prevalence of pre-packaged food and beverages in modern life, highlighting the emotional and psychological aspects of consumerism, particularly through the lens of Hema's cold brew tea, which attempts to provide a semblance of authenticity in a world dominated by convenience and pre-prepared products [2][4][21]. Group 1: Pre-packaged Food and Consumer Behavior - The author reflects on living in a world filled with pre-packaged items, from ready-to-eat meals to bottled beverages, and critiques the lack of authenticity in these products [7][9]. - There is a growing acceptance of pre-packaged food, but the author emphasizes the importance of perceived quality and the emotional connection consumers have with their food [9][15]. - The article suggests that while pre-packaged products are convenient, they often lack the personal touch and authenticity that consumers desire [10][18]. Group 2: Hema's Cold Brew Tea - Hema's cold brew tea is presented as a unique product that includes actual tea leaves, differentiating it from other pre-packaged beverages that do not offer the same level of authenticity [13][21]. - The presence of tea leaves in Hema's product is seen as a marketing strategy to create an illusion of freshness and quality, despite the product being pre-packaged [22][30]. - The author appreciates Hema's effort to "perform" for consumers, suggesting that even a small gesture of authenticity can enhance the consumer experience [31][45]. Group 3: Emotional Connection and Consumer Expectations - The article discusses the desire for brands to acknowledge consumer feelings and provide a sense of care, even if it is through a facade [36][40]. - The author argues that the willingness of a brand to "pretend" to care about the consumer experience is a form of compassion in a world where authenticity is often lacking [45][46]. - The conclusion emphasizes that the act of pretending to provide quality and care can be more comforting than outright neglect from brands [46].

中国民航网 通讯员张炜康、李思昊 报道：随着中高考的结束，暑运大幕也正式揭开。暑运期间，厦航 计划执行航班超四万班（往返计2班，下同），其中新开航线航班2878班，航班加密1630班，以"帮助更 多的人行走天下"为使命，为广大旅客提供安全、优质、高效的出行服务。 守牢安全底线，拓展夏日热点市场 本次暑运，厦航在国内的新开航线，主要为厦门、杭州等主基地往返新疆、内蒙古等季节性避暑目的 地，如杭州、上海、长沙、厦门（经停南京）至海拉尔，厦门、福州直飞乌鲁木齐，厦门、杭州、北 京、天津直飞西宁等24条航线。 同时，厦航加密主基地热门旅游航线，如厦门、福州至西双版纳，杭州、长沙至呼和浩特，杭州至大 连、昆明、北海等11条航线。此外，还打造了14条贴近市场需求的航线，如厦门至合肥、武汉，泉州至 郑州、南京、海口、天津、武汉等。 国外航线上，厦航计划新开天津—东京羽田，新增厦门—新加坡/吉隆坡，加密厦门—阿姆/多哈/东京成 田和杭州—大阪等热点航线航班。 暑运期间航班持续高位运行，叠加复杂天气特别是雷暴、台风、高温等影响，为确保安全生产，厦航多 次组织各部门开展协调会，解决暑运航班重难点问题，同时充分评估飞机状态、人员储 ...

Core Viewpoint - The promotion of ethnic handicrafts is essential for preserving Chinese traditional culture, enhancing income for various ethnic groups, and fostering inter-ethnic communication and integration [1] Group 1: Ethnic Handicraft Development - The National Ethnic Affairs Commission has initiated actions to cultivate and enhance ethnic handicraft brands, focusing on innovative development [1] - A promotional event themed "Craftsmanship Inheriting Ethnic Arts" was held in Yiwu, Zhejiang, showcasing the integration of various ethnic handicrafts [1] - The event highlighted the collaboration between different ethnic groups, emphasizing the cultural richness and market potential of ethnic handicrafts [1] Group 2: Innovation and Product Development - The integration of traditional techniques with modern design has led to the creation of new products, such as tea packaging that incorporates ethnic elements [2] - The "Tea Travel Integration" model in Hubei aims to connect tourism with ethnic craftsmanship, creating a cultural ecosystem that benefits all ethnic groups [2] - Various regions are developing public brands for ethnic handicrafts, focusing on small products with significant cultural meaning [2][3] Group 3: Economic Impact and Employment - The "Jinshi Jiao" brand in Inner Mongolia has developed over 500 products, creating jobs for more than 450 people and projecting sales of over 32 million yuan in 2024 [3] - The "Qilu Youli" brand in Shandong has integrated non-heritage skills and cultural elements, involving over 240 ethnic handicraft enterprises and cooperatives [5] - The "Bai Xiang Bai Se" brand in Guangxi features over 400 products, showcasing ethnic elements in various creative products sold nationwide [6] Group 4: Cultural Exchange and Global Reach - Ethnic handicrafts are increasingly participating in rural revitalization and promoting cultural exchange among different ethnic groups [7] - The "Yiweng China Handicraft" initiative has created databases to connect global designers with Chinese craftsmanship, promoting cultural products internationally [7] - The Hainan Li ethnic textile techniques have gained international recognition, with Li brocade showcased at Paris Fashion Week [8] Group 5: Future Directions and Support - The importance of ethnic handicrafts is being redefined, transitioning from mere cultural artifacts to vital components of contemporary lifestyles [3][9] - There is a call for integrating modern technology with traditional craftsmanship to develop innovative products that resonate with contemporary consumers [9] - The government's support for traditional culture is driving the revitalization and innovation of ethnic handicrafts, encouraging a new wave of creativity [9]

冰 摇 茶 凭 借 冰 爽 的 口 感 与 独 特 的 果 茶 风 味 ， 销 售 额 连 续 三 年 大 幅 增 长 。 茶 拿 铁 则 以 " 真 茶 真 奶"的真材实料，成为众多顾客在咖啡饮品外的不二之选。根据统计，三大王牌系列的人气前 三甲分别是抹茶星冰乐、冰摇红莓黑加仑茶和红茶拿铁。 周庄/文 星巴克调价了。 据了解，6月1 0日起，星巴克三大王牌品类——星冰乐®、冰摇茶、茶拿铁，共计数十款产品 将集体推出全新夏日"心动价"。以大杯为例，平均价格降幅达5元左右。顾客最低仅需2 3元， 就能在舒适惬意的门店空间，享用一杯高品质夏日特饮。 具体来看，在产品创新上，6月1 7日，星巴克中国将联动迪士尼的"疯狂动物城"，推出3款全 新联名冰摇茶。很快，茶拿铁也将迎来更多全新口味。 以上种种，都只是星巴克打开新市场的一部分。 发力 "下午非咖" 星巴克强化系统性优势 客观上，此次"非咖"产品降价，力度不小。 在新产品端，也给市场留了想象空间。 6月1 7日起，星巴克冰摇茶将迎来上新。 星巴克中国将联动"疯狂动物城"，与三位主角：兔朱迪、狐尼克和树懒闪电跨界碰撞，以主 角特点为灵感，推出三款主题冰摇茶——全橙胡 ...

茶产业的未来，不只在茶杯里，更在天地间。茶产业发展要以市场为导向，统筹茶产业、茶文化、茶科 技，打通茶领域一二三产业，从二三产业中汲取茶产业发展的智慧。 不过，从产业效益和品牌建设来看，我国茶产业发展仍有短板。品牌建设水平有待提高，产品标准化程 度不高，社会化服务体系弱；产业链发展不强，跨界创新不足，有的产品附加值低。这反映到生产和经 营主体上就是，有的茶园生产效率低，受自然因素影响较大，茶农面临人工成本上涨、基础设施落后的 问题；茶企众多但体量小且分散，龙头茶企的引领作用不够，部分中小茶企效益不好。 近年来，茶产业出现一些新变化。从消费端看，消费增速低于产量增速，饮茶区域性偏好有所改变，伴 随新茶饮崛起，年轻人饮茶消费成突破口；从流通端看，市场竞争激烈，传统经销商渠道面临变革，电 商平台、直播带货成为新渠道，平台种草、攻略笔记等让好茶更容易被发现。可以说，如何提升产业效 益，成为茶农茶企共同面对的问题。茶产业发展要跳出传统农产品思维，以市场为导向，统筹茶产业、 茶文化、茶科技，打通茶领域一二三产业，从二三产业中汲取茶产业发展的智慧。 做优茶产业。好茶是种出来的，保障品质始终是产业的首要任务，这离不开品种培优 ...

FBIF 食品创新展是在 FBIF 论坛同期举办的食品饮料行业展览。展览聚焦创新，为食品企业提供专业 优质的展示交流平台，推动行业发展。 2025年，FBIF食品创新展的展览面积达62000+平方米，分为4.2馆前厅、5.2馆、6.2馆三大展区，近 700展商涵盖乳品、饮料、零食、酒、方便食品、功能性食品、调味品等品牌方，以及配料、代工、包 装、设备、设计、营销等企业。从终端消费产品到产业链环节的各种解决方案，FBIF食品创新展助您促 进产业链上下游高效对接！ 今年FBIF 食品创新展的三日现场有哪些精彩瞬间？欢迎一文了解。 本文目录 01 FBIF 食品创新展 2025展后回顾与数据洞察 02 FBIF食品创新展 2025最佳展位榜单 全场大奖 FBiF 渠道对接会 Foodtalks沙龙 FBiF 全球新品收藏夹 FBiF 全球创意包装作品集 04 联系我们 FBIF 食品创新展 2025展后回顾与数据洞察 1、观众画像| 高层管理者占比超35% 为了让展商收获更高质量的展示与对接效果，FBIF 食品创新展在观众结构上不断优化，链接全球创新 引领者，探索食品创新的无限可能。本届展会吸引来自 6500+ 家 ...

以下文章来源于Vista氢商业 ，作者Vista氢商业 Vista氢商业 . 关心都市白领的消费生活 提供易懂有趣的品牌报道 来源：Vista氢商业（ID： Qingshangye666） 编辑：嘴嘴 作者：vista氢商业 最近，外卖资本做局锚定奶茶，用1分奶茶体现极致性价比。作为编辑部CHO（首席薅羊毛官，自 封），我每天游走在各类饮品中揣摩味道、盘算价格，却突然发现， 好像捅了红心苹果和HPP果汁的 老窝。 去年年底，我们报道了如果果汁为盒马定制的HPP红心苹果汁正在成为新一代"果汁爱马仕"，凭借非凡 水果红心苹果和生产技术HPP，让这瓶装预制果汁摇身一变成为沪上顶流，想尝尝味道的上海打工人早 晨6点定闹钟抢货。 没想到短短半年，非凡苹果下凡、HPP果汁扎堆，爱马仕果汁变成了高街货。 各大商超APP里、货架 上的瓶装果汁价格一路高歌猛进，一瓶果汁卖到20块叫良心，就算30块还得靠抢。 其实去年写完红心苹果汁的稿子后我就爱上了吃苹果。 苹果是最无聊的水果，"毫无果张力"。却也因为平易近人老少咸宜，接触门槛极低，让苹果变成了最善 良的水果。 苹果种子随便撒在山头就能长出汁水饱满的果实，所以你老家、我老家都有 ...

最近，外卖资本做局锚定奶茶，用1分奶茶体现极致性价比。作为编辑部CHO（首席薅羊毛官，自封），我每天游走在各类饮品中揣摩味道、盘算价格， 却突然发现，好像捅了红心苹果和HPP果汁的老窝。 没想到短短半年，非凡苹果下凡、HPP果汁扎堆，爱马仕果汁变成了高街货。各大商超APP里、货架上的瓶装果汁价格一路高歌猛进，一瓶果汁卖到20块 叫良心，就算30块还得靠抢。 图源：小红书@野生番茄汁 "HPP技术是一种低温高压生产果汁的技术，为了尽量不破坏水果结构，尽量保留原本风味。但实际上，市面上确实存在高温杀菌后用HPP设备过一遍就 改名为HPP果汁的产品。"如果果汁指出。 就好像99%零件都在中国产的LV包袋，最后跑去法国加了一个扣子就变成了法国制造，瞬间翻身几百倍。果汁也有自己的法国制造。"咋回事，喝个饮料 把我当日本人？" 其实去年写完红心苹果汁的稿子后我就爱上了吃苹果。 苹果是最无聊的水果，"毫无果张力"。却也因为平易近人老少咸宜，接触门槛极低，让苹果变成了最善良的水果。 去年年底，我们报道了如果果汁为盒马定制的HPP红心苹果汁正在成为新一代"果汁爱马仕"，凭借非凡水果红心苹果和生产技术HPP，让这瓶装预制果汁 摇 ...