以下文章来源于Vista氢商业 ，作者陈颖 Vista氢商业 . 关心都市白领的消费生活 提供易懂有趣的品牌报道 本文来自微信公众号： Vista氢商业 ，作者：陈颖，编辑：卢力麟，原文标题：《"LVMH在复旦招 人称福利是穿美美工服做富人生意？"大学生越来越觉得秋招宣讲会把自己当猴耍》，题图来自：AI 生成 秋，大自然的收获季，大学生的受难季。 低年级的一边忙着实习一边忙着观察前辈们的秋招态势，为日后积累经验；高年级的一边忙着实习一 边忙着写论文一边忙着秋招，宛如一块滚刀肉在招聘的砧板上被来回碾。 你在网申的艳阳里大雪纷飞，我在双选的寒夜里四季无春。 眼下秋招如火如荼，企业校招宣讲会随之又成了热门话题。 有的企业人手一份精致伴手礼被夸"豪气"，有的企业大讲特讲品牌理念被喷"假大空"；有人说去宣讲 会纯当"薅羊毛进货"，有人问宣讲会"不收简历不面试还有啥意义"。 存在感越来越强的校招宣讲会，有必要去吗？ Offer可以没有，羊毛不能不薅， 宣讲会成进货会了？ 最近，全球奢侈品巨头LVMH集团在复旦大学的一场宣讲会，就击碎了不少学生的滤镜： "没有干货只有公关话术""严重超时还索要学生2年肖像权"，奢侈奢侈，原 ...

秋，大自然的收获季，大学生的受难季。 低年级的一边忙着实习一边忙着观察前辈们的秋招态势，为日后积累经验；高年级的一边忙着实习一边忙着写论文一边忙着秋招，宛如一块滚刀肉在招聘 的砧板上被来回碾。 你在网申的艳阳里大雪纷飞，我在双选的寒夜里四季无春。 眼下秋招如火如荼，企业校招宣讲会随之又成了热门话题。 有的企业人手一份精致伴手礼被夸"豪气"，有的企业大讲特讲品牌理念被喷"假大空"；有人说去宣讲会纯当"薅羊毛进货"，有人问宣讲会"不收简历不面 试还有啥意义"。 存在感越来越强的校招宣讲会，有必要去吗？ Offer可以没有，羊毛不能不薅，宣讲会成进货会了？ 最近，全球奢侈品巨头LVMH集团在复旦大学的一场宣讲会，就击碎了不少学生的滤镜： "没有干货只有公关话术""严重超时还索要学生2年肖像权"，奢侈奢侈，原来"奢侈的只有空话和作秀"。 9月23日下午五点，诺曦和3个朋友提前1.5小时到达LVMH复旦校园分享会门外，排队等候。提前到达的不止她们，"五点到五点半这个时段，就排了有二 三十人。" 诺曦当时刚刚从楼上名创优品宣讲会上赶过来，想着这时间点正好，因为不管从自己的经验还是前辈的经验来看，雅诗兰黛、欧莱雅等同样与" ...

存在感越来越强的校招宣讲会，有必要去吗？ Offer可以没有羊毛不能不薅，宣讲会成进货会了? 最近，全球奢侈品巨头LVMH集团在复旦大学的一场宣讲会，就击碎了不少学生的滤镜： "没有干货只有公关话术""严重超时还索要学生2年肖像权"，奢侈奢侈，原来"奢侈的只有空话和作秀"。 9月23日下午五点，诺曦和3个朋友提前1.5小时到达LVMH复旦校园分享会门外，排队等候。提前到达的不止她们，"五点到五点半这个时段，就排了有二 三十人。" 秋，大自然的收获季，大学生的受难季。 低年级的一边忙着实习一边忙着观察前辈们的秋招态势，为日后积累经验；高年级的一边忙着实习一边忙着写论文一边忙着秋招，宛如一块滚刀肉在招聘 的砧板上被来回碾。 你在网申的艳阳里大雪纷飞，我在双选的寒夜里四季无春。 眼下秋招如火如荼，企业校招宣讲会随之又成了热门话题。 有的企业人手一份精致伴手礼被夸"豪气"，有的企业大讲特讲品牌理念被喷"假大空"；有人说去宣讲会纯当"薅羊毛进货"，有人问宣讲会"不收简历不面 试还有啥意义"。 诺曦当时刚刚从楼上名创优品宣讲会上赶过来，想着这时间点正好，因为不管从自己的经验还是前辈的经验来看，雅诗兰黛、欧莱雅等同样与"美 ...

Core Viewpoint - The article highlights a series of upcoming live broadcasts hosted by Tian Tian Fund, focusing on various investment topics, including technology competition, Hong Kong stock investments, and automotive industry upgrades. Group 1: Upcoming Live Broadcasts - On August 5, 2023, at 13:30, the theme will be "August Asset Outlook: Bull-Bear Distinction and Yield Allocation Guide," featuring guest Shi Chihao from China Merchants Jinling Fund [4]. - On August 5, 2023, at 14:30, the topic will be "Investment Perspectives on AI Servers under the China-US Technology Competition," with guests He Xiaohan and Ma Yinxie from Beixin Ruifeng Fund [8]. - On August 5, 2023, at 16:00, the discussion will focus on "Unlocking the Underlying Logic of Hong Kong Stock Investment," featuring guest Liu Jing from ICBC Credit Suisse Fund [10]. Group 2: Additional Broadcasts - On August 6, 2023, at 09:30, the theme will be "Development Trends of AGI," with guest Li Bo from Jianxin Fund [13]. - On August 6, 2023, at 10:30, the topic will be "How to Invest in Smart Cars in the Second Half of 2025," featuring guest Wang Zheyu from Hongyi Yuanfang Fund [15]. - On August 6, 2023, at 14:30, the theme will be "Saying Goodbye to Whole Vehicle Competition: Is the Golden Investment Window for Components Open?" with guests Yu Junhua and Ma Yinxie from Beixin Ruifeng Fund [17]. Group 3: Further Insights - On August 7, 2023, at 16:00, the discussion will be on "Resource Dominance: Analysis of the Value of Rare Metal Allocation," featuring guest Shi Baojiao from ICBC Credit Suisse Fund [18]. - On August 8, 2023, at 14:00, the theme will be "Where are the Investment Opportunities in the AI Application Industry?" with guests Cheng Min and Ma Yinxie [20]. - On August 8, 2023, at 15:00, the topic will be "Analyzing High Growth in Emerging Consumer Tracks," featuring guest Wang Jing from Qianhai United Fund [22].

Group 1 - The article highlights a special live streaming event titled "Half-Year Configuration Diagnosis Room" hosted by Tian Tian Fund, aimed at providing insights into market trends and investment opportunities for the second half of the year [1][2]. - The event features 20 professional institutions that will offer in-depth market analysis and insights [2]. - The live sessions will occur weekly, with over 10 sessions planned, featuring industry experts and valuable content for participants [2]. Group 2 - Participants in the live event will have the chance to win various prizes, including Huawei wristbands, Bluetooth earphones, and JD gift cards, enhancing engagement and interaction [2]. - The article encourages users to book their preferred sessions in advance through the Tian Tian Fund app to ensure they do not miss out on the discussions [5].

Core Viewpoint - The article emphasizes the launch of a special live streaming event titled "Half-Year Configuration Diagnosis Room," aimed at providing deep market insights and investment opportunities for the second half of the year [1][3]. Group 1: Event Details - The event features 20 professional institutions providing in-depth market insights [3]. - It aims to analyze industry trends and investment opportunities through a professional lens [3]. - The live streaming will include over 10 sessions per week, featuring industry experts and engaging content [3]. Group 2: Engagement and Incentives - Participants in the live streams can win various prizes, including Huawei wristbands, Bluetooth earphones, and JD gift cards [3]. - The article encourages users to interact during the live sessions for a chance to win these rewards [3][4]. Group 3: Accessibility - Users are invited to access the event through the Tian Tian Fund APP, with options to reserve their preferred sessions in advance [6].

Core Insights - The article discusses the recent Douyin influence ranking of entrepreneurs, highlighting Yu Chengdong of Huawei as the top influencer, surpassing Lei Jun of Xiaomi despite the latter having a larger overall follower count [1][2]. Group 1: Ranking and Metrics - Yu Chengdong ranks first with 13.15 million followers, gaining 1.219 million new followers, and has a high New榜指数 of 950.7, which is 20.8 points higher than Lei Jun [3][4]. - Lei Jun, in second place, has 39.421 million followers but only gained 21,000 new followers during the same period, indicating a significant disparity in follower growth [3][4]. - The ranking is based on multiple metrics including total followers, follower growth, likes, comments, and shares, with Yu Chengdong showing exceptional growth despite fewer posts [3][4]. Group 2: Social Media Strategy - Yu Chengdong's entry into Douyin was relatively recent, having joined on December 12, 2024, and quickly gained attention, reaching over 2 million followers within three days [6][9]. - Lei Jun has been on Douyin since January 9, 2019, but his posting frequency is lower compared to Yu Chengdong, which may have affected his growth rate [10][11]. - Both entrepreneurs focus on promoting their respective products, with Yu Chengdong emphasizing Huawei's technology and Lei Jun leveraging his personal brand for Xiaomi [10][18]. Group 3: Personal Branding and Impact - Lei Jun is recognized for effectively building his personal brand, which has become a significant marketing tool for Xiaomi, directly impacting the company's stock performance [11][13]. - Yu Chengdong is also aware of the importance of personal branding but operates within Huawei's more conservative marketing approach [15][18]. - The article notes that while Lei Jun currently has a larger follower base, Yu Chengdong's rapid growth suggests potential for future competition in influence [20][21].

Core Insights - The article discusses the significance of entrepreneur IP in corporate online promotion and presents a ranking of entrepreneur IP influence on Douyin (TikTok) based on various metrics [1] Group 1: Ranking and Metrics - The ranking is based on metrics such as total followers, new works, likes, comments, shares, and a comprehensive New Rank Index [2][4] - The top-ranked entrepreneur is Yu Chengdong from Huawei, with 10.44 million followers and a monthly increase of 1.49 million followers [2][5] - Other notable figures include Chen Xiangdong from Gaotu, ranked second with 4.725 million followers, and Zhou Yunjie from Haier, ranked third with 1.325 million followers [2][11] Group 2: Growth Factors - Yu Chengdong's follower growth is attributed to commercial promotions and strategic engagement activities, including a successful lottery event that significantly boosted interaction [5][9] - The article highlights the importance of product-related content and live streaming as effective methods for increasing visibility and engagement for entrepreneur IPs [9][12] - Chen Xiangdong's content strategy focuses on emotionally resonant topics, which has led to high engagement rates on his posts [10][11] Group 3: Industry Trends - The article notes a trend where entrepreneurs leverage social media platforms to narrate product stories and share personal insights, enhancing brand exposure and personal influence [12] - The ongoing expansion of the entrepreneur IP account database indicates a growing recognition of the importance of personal branding in corporate communication [12]

破解流量焦虑： 鲸鸿动能引领全场景营销新范式。 封面来源 ｜ 视觉中国 去年国庆，西安大悦城用一场"破次元"特展，重新定义了商业空间的价值——7米高的路飞雕像与草帽团等身雕塑筑造超现实漫境，快闪店与展区无缝对 接，动漫情节跃然眼前。活动首日客流量突破10万、全网话题超1.2万次的背后，是Z世代用脚投票的结果。78%的参与者自发拍摄"角色共演"短视频， 证明 当营销场景成为"社交货币"，流量便不再是成本而是资产。 同年圣诞前后，上海恒隆广场的迪奥圣诞树火了。当华为手机用户靠近圣诞树时，小艺建议自动推送迪奥服务卡片，点击即可开启AR互动：探索迪奥"梦之 王国"的品牌故事、生成带个人署名的鎏金贺卡。超40%用户停留700秒的数据背后，是场景营销的另外一种表达： 让奢侈品不再局限于橱窗，而是流淌进 用户社交圈层。 当消费者在朋友圈晒出"DIOR圣诞合影"时， 品牌早已完成从曝光到心智的闭环。 2025年春节，某奶制品用一组拟人化TVC上演了一场"柔性场景革命"：将产品从传统的节日礼品升级为融入多元生活场景的"过年好搭子"，通过绑定包饺 子、走亲戚、同学会等春节子场景，将产品转化为春节叙事的"情感锚点"，成功将该奶制品 ...