Core Insights - The 36th Great Wall Cardiology Conference and Asian Heart Congress will take place in Beijing on October 16, 2025, showcasing Huawei's advancements in wearable health technology, particularly in chronic disease management such as blood pressure and atrial fibrillation [1][11] Group 1: Technological Innovations - Huawei's wearable devices are integrating AI for blood pressure management, as demonstrated by a presentation from Professor Chen Yundai, highlighting the results of an AI-enabled wearable device blood pressure follow-up study [2] - The Huawei WATCH GT 6 provides continuous monitoring of atrial fibrillation frequency and duration, offering quantifiable data for stroke prevention, which traditional monitoring methods fail to capture [4] - The advanced technology behind Huawei's devices, including the 70+ detection indicators of the Ascend system, allows for comprehensive health assessments and proactive health management [6] Group 2: Product Development and Clinical Integration - Huawei has developed a closed-loop system for health research, with over 250 health studies and 14 million users contributing to data accumulation, facilitating a seamless transition from data collection to clinical application [7] - The Huawei WATCH D2 has received medical device certifications in multiple countries and features a 24-hour dynamic blood pressure monitoring capability, providing clinical-standard reports for healthcare professionals [9] Group 3: Industry Implications - The aging population presents challenges in cardiovascular disease management, and Huawei's innovations in wearable technology and AI aim to address these issues by extending health monitoring into daily life [11] - The integration of professional medical capabilities into everyday wearable devices positions Huawei's products as a potential first line of defense in family health management, contributing to a broader public health framework [11]

Core Viewpoint - The article discusses the challenges faced by university students during the autumn recruitment season, highlighting the disparity between expectations and reality in corporate recruitment presentations, particularly focusing on LVMH's recent event at Fudan University, which was criticized for lacking substance and practical recruitment information [5][12][20]. Group 1: Recruitment Events - The autumn recruitment season is characterized by a high volume of corporate presentations, with students attending to gather information and opportunities [7][32]. - LVMH's presentation at Fudan University was noted for its lack of tangible recruitment information and excessive focus on brand promotion, leading to student dissatisfaction [12][20]. - In contrast, other companies like Miniso and L'Oréal provided more engaging and informative sessions, including direct interactions with HR and clear details on job opportunities [19][21]. Group 2: Student Expectations - Students expect recruitment events to provide concrete information about job roles, salary, and career development paths, rather than vague statements about passion and beauty [38][42]. - The presence of promotional gifts at recruitment events has become a common expectation, with students often attending for the giveaways as much as for job opportunities [21][22]. - The article notes that students are increasingly viewing recruitment events as opportunities to "stock up" on promotional items, leading to a perception of these events as "shopping trips" rather than serious recruitment opportunities [22][30]. Group 3: Corporate Strategies - Companies are using recruitment events to enhance their brand image and attract talent, often incorporating promotional gifts to create a positive impression [21][25]. - The article highlights a trend where companies are adopting various strategies for distributing promotional items, including limited quantities and social media engagement to increase participation [25][30]. - The effectiveness of recruitment events is being scrutinized, with some students questioning their value compared to online application processes, especially when events fail to provide meaningful engagement [31][42].

Group 1 - The article discusses the challenges faced by university students during the autumn recruitment season, highlighting the intense competition and pressure they experience [1][2][32] - It emphasizes the significance of campus recruitment presentations, which have become a hot topic as companies seek to attract talent [4][32] - The article critiques the recent LVMH recruitment presentation at Fudan University, noting the lack of tangible benefits for students, such as gifts or useful recruitment information [7][21][20] Group 2 - The article provides insights into the structure and expectations of recruitment presentations, indicating that students generally seek clear information about salaries, career paths, and immediate feedback on applications [41][50] - It mentions that a significant number of recruitment presentations are scheduled across the country, with over 7,977 events expected to take place from September 22 to October 23, involving more than 2,200 companies [33][36] - The article highlights the trend of companies using gifts and incentives to attract students to their presentations, with various strategies employed, such as limited giveaways and interactive social media campaigns [25][29][50]

Core Points - The article discusses the current state of campus recruitment events, highlighting the mixed experiences of students attending these events and the varying quality of presentations from companies [1][4][11] Group 1: Campus Recruitment Events - Campus recruitment events are becoming increasingly significant, with over 7,977 events expected to take place across 350 universities in China from September 22 to October 23, 2023 [19] - Students are often left questioning the value of attending these events, as some feel they are merely promotional rather than informative [11][28] - The expectation for these events includes clear communication of salary, benefits, and career paths, which many companies fail to deliver [26][31] Group 2: Company Practices - Companies like LVMH have faced criticism for their recruitment presentations, which lacked practical information and focused more on brand promotion than on job opportunities [4][9][11] - In contrast, other companies such as Miniso and L'Oréal have been noted for providing more engaging and informative sessions, including direct interactions with HR and immediate feedback [10][26] - The trend of offering promotional gifts at recruitment events has become a common practice, with companies using these gifts to create a positive impression among students [12][15][32] Group 3: Student Perspectives - Students are increasingly viewing recruitment events as opportunities to collect promotional items rather than as serious job-seeking venues, leading to the phrase "recruitment events are shopping events" [13][32] - Many students express frustration when events do not provide tangible recruitment opportunities, leading to a sense of wasted time [28][31] - The competitive nature of recruitment has led students to attend events across different universities, even if the companies are not directly recruiting from their institution [22][24]

Core Viewpoint - The article highlights a series of upcoming live broadcasts hosted by Tian Tian Fund, focusing on various investment topics, including technology competition, Hong Kong stock investments, and automotive industry upgrades. Group 1: Upcoming Live Broadcasts - On August 5, 2023, at 13:30, the theme will be "August Asset Outlook: Bull-Bear Distinction and Yield Allocation Guide," featuring guest Shi Chihao from China Merchants Jinling Fund [4]. - On August 5, 2023, at 14:30, the topic will be "Investment Perspectives on AI Servers under the China-US Technology Competition," with guests He Xiaohan and Ma Yinxie from Beixin Ruifeng Fund [8]. - On August 5, 2023, at 16:00, the discussion will focus on "Unlocking the Underlying Logic of Hong Kong Stock Investment," featuring guest Liu Jing from ICBC Credit Suisse Fund [10]. Group 2: Additional Broadcasts - On August 6, 2023, at 09:30, the theme will be "Development Trends of AGI," with guest Li Bo from Jianxin Fund [13]. - On August 6, 2023, at 10:30, the topic will be "How to Invest in Smart Cars in the Second Half of 2025," featuring guest Wang Zheyu from Hongyi Yuanfang Fund [15]. - On August 6, 2023, at 14:30, the theme will be "Saying Goodbye to Whole Vehicle Competition: Is the Golden Investment Window for Components Open?" with guests Yu Junhua and Ma Yinxie from Beixin Ruifeng Fund [17]. Group 3: Further Insights - On August 7, 2023, at 16:00, the discussion will be on "Resource Dominance: Analysis of the Value of Rare Metal Allocation," featuring guest Shi Baojiao from ICBC Credit Suisse Fund [18]. - On August 8, 2023, at 14:00, the theme will be "Where are the Investment Opportunities in the AI Application Industry?" with guests Cheng Min and Ma Yinxie [20]. - On August 8, 2023, at 15:00, the topic will be "Analyzing High Growth in Emerging Consumer Tracks," featuring guest Wang Jing from Qianhai United Fund [22].

Group 1 - The article highlights a special live streaming event titled "Half-Year Configuration Diagnosis Room" hosted by Tian Tian Fund, aimed at providing insights into market trends and investment opportunities for the second half of the year [1][2]. - The event features 20 professional institutions that will offer in-depth market analysis and insights [2]. - The live sessions will occur weekly, with over 10 sessions planned, featuring industry experts and valuable content for participants [2]. Group 2 - Participants in the live event will have the chance to win various prizes, including Huawei wristbands, Bluetooth earphones, and JD gift cards, enhancing engagement and interaction [2]. - The article encourages users to book their preferred sessions in advance through the Tian Tian Fund app to ensure they do not miss out on the discussions [5].

Core Viewpoint - The article emphasizes the launch of a special live streaming event titled "Half-Year Configuration Diagnosis Room," aimed at providing deep market insights and investment opportunities for the second half of the year [1][3]. Group 1: Event Details - The event features 20 professional institutions providing in-depth market insights [3]. - It aims to analyze industry trends and investment opportunities through a professional lens [3]. - The live streaming will include over 10 sessions per week, featuring industry experts and engaging content [3]. Group 2: Engagement and Incentives - Participants in the live streams can win various prizes, including Huawei wristbands, Bluetooth earphones, and JD gift cards [3]. - The article encourages users to interact during the live sessions for a chance to win these rewards [3][4]. Group 3: Accessibility - Users are invited to access the event through the Tian Tian Fund APP, with options to reserve their preferred sessions in advance [6].

Core Insights - The article discusses the recent Douyin influence ranking of entrepreneurs, highlighting Yu Chengdong of Huawei as the top influencer, surpassing Lei Jun of Xiaomi despite the latter having a larger overall follower count [1][2]. Group 1: Ranking and Metrics - Yu Chengdong ranks first with 13.15 million followers, gaining 1.219 million new followers, and has a high New榜指数 of 950.7, which is 20.8 points higher than Lei Jun [3][4]. - Lei Jun, in second place, has 39.421 million followers but only gained 21,000 new followers during the same period, indicating a significant disparity in follower growth [3][4]. - The ranking is based on multiple metrics including total followers, follower growth, likes, comments, and shares, with Yu Chengdong showing exceptional growth despite fewer posts [3][4]. Group 2: Social Media Strategy - Yu Chengdong's entry into Douyin was relatively recent, having joined on December 12, 2024, and quickly gained attention, reaching over 2 million followers within three days [6][9]. - Lei Jun has been on Douyin since January 9, 2019, but his posting frequency is lower compared to Yu Chengdong, which may have affected his growth rate [10][11]. - Both entrepreneurs focus on promoting their respective products, with Yu Chengdong emphasizing Huawei's technology and Lei Jun leveraging his personal brand for Xiaomi [10][18]. Group 3: Personal Branding and Impact - Lei Jun is recognized for effectively building his personal brand, which has become a significant marketing tool for Xiaomi, directly impacting the company's stock performance [11][13]. - Yu Chengdong is also aware of the importance of personal branding but operates within Huawei's more conservative marketing approach [15][18]. - The article notes that while Lei Jun currently has a larger follower base, Yu Chengdong's rapid growth suggests potential for future competition in influence [20][21].

Core Insights - The article discusses the significance of entrepreneur IP in corporate online promotion and presents a ranking of entrepreneur IP influence on Douyin (TikTok) based on various metrics [1] Group 1: Ranking and Metrics - The ranking is based on metrics such as total followers, new works, likes, comments, shares, and a comprehensive New Rank Index [2][4] - The top-ranked entrepreneur is Yu Chengdong from Huawei, with 10.44 million followers and a monthly increase of 1.49 million followers [2][5] - Other notable figures include Chen Xiangdong from Gaotu, ranked second with 4.725 million followers, and Zhou Yunjie from Haier, ranked third with 1.325 million followers [2][11] Group 2: Growth Factors - Yu Chengdong's follower growth is attributed to commercial promotions and strategic engagement activities, including a successful lottery event that significantly boosted interaction [5][9] - The article highlights the importance of product-related content and live streaming as effective methods for increasing visibility and engagement for entrepreneur IPs [9][12] - Chen Xiangdong's content strategy focuses on emotionally resonant topics, which has led to high engagement rates on his posts [10][11] Group 3: Industry Trends - The article notes a trend where entrepreneurs leverage social media platforms to narrate product stories and share personal insights, enhancing brand exposure and personal influence [12] - The ongoing expansion of the entrepreneur IP account database indicates a growing recognition of the importance of personal branding in corporate communication [12]

破解流量焦虑： 鲸鸿动能引领全场景营销新范式。 封面来源 ｜ 视觉中国 去年国庆，西安大悦城用一场"破次元"特展，重新定义了商业空间的价值——7米高的路飞雕像与草帽团等身雕塑筑造超现实漫境，快闪店与展区无缝对 接，动漫情节跃然眼前。活动首日客流量突破10万、全网话题超1.2万次的背后，是Z世代用脚投票的结果。78%的参与者自发拍摄"角色共演"短视频， 证明 当营销场景成为"社交货币"，流量便不再是成本而是资产。 同年圣诞前后，上海恒隆广场的迪奥圣诞树火了。当华为手机用户靠近圣诞树时，小艺建议自动推送迪奥服务卡片，点击即可开启AR互动：探索迪奥"梦之 王国"的品牌故事、生成带个人署名的鎏金贺卡。超40%用户停留700秒的数据背后，是场景营销的另外一种表达： 让奢侈品不再局限于橱窗，而是流淌进 用户社交圈层。 当消费者在朋友圈晒出"DIOR圣诞合影"时， 品牌早已完成从曝光到心智的闭环。 2025年春节，某奶制品用一组拟人化TVC上演了一场"柔性场景革命"：将产品从传统的节日礼品升级为融入多元生活场景的"过年好搭子"，通过绑定包饺 子、走亲戚、同学会等春节子场景，将产品转化为春节叙事的"情感锚点"，成功将该奶制品 ...