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手机后盖材质加速进化:塑料 “屈居” 入门机,玻纤成了新宠
3 6 Ke· 2025-08-26 07:12
而要说手机后盖材质中的钉子户,雷科技绝对会把这一票投给塑料。 近些年,手机外观形态上的创新已逐渐进入瓶颈期,很难再玩出什么花活。 因此手机厂商们逐渐将目光投向了手机后盖材质,不同材质的后盖不但能带来不同的握持手感,而且也能带来更多大胆的设计。 (图片来源:雷科技摄制) 那么,不同材质的手机,到底有哪些差别?在日常使用中又会对我们造成什么影响?这是雷科技要在本文分享的话题。 塑料后盖:实用性拉满但颜值低 其实手机后盖的材质,一直在美观性、实用性和成本之间不断寻求平衡,例如早期的金属后盖,虽然兼顾了耐用和美观,但却会严重影响到手机信号的接 收,以至于金属后盖仅是昙花一现后便匆匆退场。 (图片来源:雷科技摄制) 从手机诞生至今,塑料凭借极低的生产成本、耐高温耐弯折、耐用及不会遮挡信号等特性,成为最常见的后盖材质之一。 不过塑料的缺点也很明显,质感太过拉胯,很难做出手机厂商们想要的「高级感」,哪怕强如苹果,也曾在塑料后盖上栽了个大跟头——其推出的iPhone 5C在销量上翻车,成为史上销量最低的iPhone之一。 目前我们基本只能在一些定位入门的机型上见到塑料后盖的存在,只能说绝大多数用户还是「颜控」,明明塑料材质有 ...
内测“AI万能搜”,淘宝要走条不一样的路
3 6 Ke· 2025-08-25 00:10
Core Viewpoint - Alibaba is adapting to the AI e-commerce era, with founder Jack Ma emphasizing the need for transformation and confidence in the company's future amidst competition from Pinduoduo [1] Group 1: AI E-commerce Strategy - Alibaba has been gradually advancing its AI e-commerce strategy, initially focusing on B2B applications but now shifting towards C2C user experiences [2][3] - The new "AI Universal Search" feature is currently in gray testing, targeting four key scenarios: outfit recommendations, gift lists, shopping guides, and product reviews [3][5] Group 2: AI Universal Search Functionality - "AI Universal Search" allows users to ask questions in natural language, generating a comprehensive report that includes text, products, and multimedia to assist with shopping decisions [3][5] - Unlike other AI shopping assistants, "AI Universal Search" does not provide direct product links but offers personalized solutions and recommendations based on user needs [5][10] Group 3: Market Trends and Insights - The introduction of "AI Universal Search" aligns with trends identified by a16z, which notes that AI is reshaping various purchasing behaviors, particularly in impulse and routine purchases [6][8] - A16z's report highlights that while AI influences smaller purchases significantly, its impact on major life purchases remains limited due to consumer skepticism [8] Group 4: Competitive Landscape - The emergence of "AI Universal Search" indicates a strategic shift for Alibaba, moving away from content-driven e-commerce that has been a focus since the pandemic [10][11] - Despite challenges from content platforms like Douyin and Kuaishou, Alibaba's users exhibit high purchase intent, with a conversion rate of 8.2%, significantly above the industry average [13]
2025国补多地面临二次启动:国家补贴2025全国统一持续到12月31日结束
Sou Hu Cai Jing· 2025-06-13 06:47
Core Insights - The national subsidy program is not ending but is currently in a temporary pause, with the official end date still set for December 31, 2025 [1][3] - The first round of funding has been exhausted faster than expected, with over 150 billion yuan consumed by the end of May, accounting for more than 50% of the total 300 billion yuan allocated for the year [3][4] - The government is implementing stricter regulations to combat fraudulent claims, including linking serial numbers to identification for verification [3][4] Subsidy Details - The subsidy rules remain unchanged, with three main areas of focus: - **Automobiles**: Up to 20,000 yuan for scrapping old vehicles and purchasing new energy vehicles, with additional local incentives [5][8] - **Home Appliances**: Subsidies range from 15% to 20% based on energy efficiency, with a maximum of 2,000 yuan for high-efficiency products [5][8] - **Digital Products**: A 15% subsidy for smartphones, tablets, and smartwatches, capped at 500 yuan [5][8] Consumer Guidance - Consumers are advised to prioritize high-demand items such as air conditioners and high-end smartphones, as these subsidies are expected to deplete quickly [9][12] - Specific search terms on platforms like JD.com can help consumers access subsidies effectively, such as "家电省2000" for home appliances and "数码省2000" for digital products [9][12] - The second round of funding is expected to restart in late June, presenting a critical opportunity for consumers to take advantage of the subsidies before they run out [4][12]
国补政策2025最新结束消息:国家补贴2025全国统一持续到12月31日截止
Sou Hu Cai Jing· 2025-06-13 04:11
Core Viewpoint - The "National Old-for-New Subsidy" policy is entering a critical phase, with a unified deadline of December 31, 2025, for three major sectors: home appliances, digital devices, and automobiles. This presents a significant opportunity for consumers to take advantage of the subsidies before the deadline [1][4]. Group 1: Policy Overview - The unified deadline for the subsidy program is December 31, 2025, covering home appliances, digital devices, and automobiles [4]. - Local execution may vary, with some regions like Henan and Hunan advising consumers to complete purchases by mid-December due to tight quotas [5]. - The subsidy program has already consumed over 150 billion yuan, accounting for more than 50% of the annual quota [5]. Group 2: Subsidy Details - Home Appliances: Subsidies range from 15% to 20%, with a maximum of 2,000 yuan for high-efficiency products [7][10]. - Digital Devices: Subsidies are 15% for products priced up to 3,333 yuan, capped at 500 yuan for higher-priced items [7][10]. - Automobiles: Up to 20,000 yuan for scrapping old electric vehicles and 15,000 yuan for scrapping older fuel vehicles [7][10]. Group 3: Consumer Guidance - Consumers are advised to use the JD APP for optimal subsidy access, searching for specific terms to claim benefits [11][12]. - It is crucial to ensure that personal information matches across platforms to avoid issues during verification [12]. - Consumers should be aware of potential price manipulation and ensure invoices are correctly issued to qualify for subsidies [13][14]. Group 4: Urgent Action Recommendations - High-value items like air conditioners and premium smartphones should be prioritized for purchase to maximize subsidy benefits [17]. - Local subsidy channels are expected to reopen in July, with consumers in regions like Chongqing and Jiangsu advised to act quickly [18]. - For automobile subsidies, it is recommended to submit scrapping applications by October to allow for processing time [19]. Group 5: Future Outlook - The Ministry of Finance has allocated 81 billion yuan for the second batch of funding, with a high likelihood of reopening subsidy channels in the second half of the year [20]. - The consumption rate of the national subsidy pool has exceeded 50%, indicating that regions may run out of funds by mid-December [20].
外卖大战烧到618,即时零售成大促增量机会
Sou Hu Cai Jing· 2025-05-16 09:13
Group 1 - The core point of the article highlights the intensified competition in the food delivery sector during the 618 shopping festival, with JD.com and Meituan actively participating in promotional activities [1][5] - JD.com announced that during the 618 promotion, its food delivery service will operate alongside the national subsidy program, offering significant discounts to consumers [3][5] - Meituan's participation in the 618 event is currently limited, with only Meituan Buy Medicine officially joining, although it has seen substantial growth in product offerings and sales in the past year [6][7] Group 2 - The article notes that the integration of food delivery and national subsidies is expected to enhance the performance of instant retail during the 618 shopping festival, as consumer fatigue from regular promotions is a challenge for e-commerce platforms [5][6] - JD.com views instant retail, particularly food delivery, as a strategic extension of its core retail business, aiming to leverage high order frequency and volume to attract more customers [5][8] - Meituan is also expanding its instant retail offerings, particularly in the high-value digital product category, to compete more effectively with JD.com in this lucrative market [7][8]
AI原生手机之战:三大阵营的对决
3 6 Ke· 2025-05-07 12:23
Core Insights - The smartphone industry is undergoing an AI revolution, with manufacturers increasingly integrating AI features into their new products, marking a shift from traditional hardware innovation to AI-driven functionalities [2][5][14] - IDC forecasts a dramatic increase in AI smartphone shipments in China, with a year-on-year growth of 591% in 2024, and a penetration rate rising from 3% in 2023 to 22% [4] - The competition among smartphone manufacturers is shifting from hardware specifications to AI capabilities, emphasizing the need for end-to-end AI design from chips to operating systems [8][13] Group 1: Industry Trends - The AI smartphone market is expected to reach 1.18 billion units by 2025, accounting for 40.7% of the overall market [4] - High-end smartphones priced above $600 are projected to exceed 30.9% of the market share, with AI features contributing 75% of their premium pricing [4] - The average replacement cycle for smartphones has extended to 51 months, prompting manufacturers to focus on AI to drive consumer upgrades [5] Group 2: Technological Developments - The new generation of smartphones must feature advanced AI capabilities, including large model computing power, system-level AI integration, and proactive service in various scenarios [8][16] - AI's impact on imaging technology is significant, with innovations allowing for real-time analysis and optimization of images, enhancing capabilities beyond traditional photography [10][11] - The relationship between hardware manufacturers and AI developers is evolving, with companies like Qualcomm and Huawei creating ecosystems that support AI development and deployment [17][22] Group 3: Competitive Landscape - Major smartphone manufacturers are divided into three camps: Apple, Huawei, and an open ecosystem represented by brands like Xiaomi and Honor, each pursuing different AI strategies [20][22] - Huawei is positioned to lead in the AI smartphone market due to its strong R&D investment and technological capabilities in AI chipsets and cloud collaboration [22][23] - The future of smartphones may not solely rely on traditional devices, raising questions about the evolution of AI-native smart devices beyond current smartphones [23][24]