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“双节”假期文旅市场活力奔涌 远途游与深度游成主流
Zheng Quan Ri Bao Zhi Sheng· 2025-10-08 16:15
Group 1 - The total inter-regional mobility during the "Double Festival" period from October 1 to October 8 is expected to reach 2.432 billion person-times, with an average of 304 million person-times per day, reflecting a year-on-year increase of 6.2% [1] - The demand for holiday consumption is significantly released, with cities that are less crowded and have small airports seeing a notable increase in flight bookings, such as Alxa Left Banner in Inner Mongolia and Turpan in Xinjiang, which experienced over a 100% increase in flight bookings year-on-year [1] - The trend indicates that Chinese tourists are increasingly willing to spend on experiences and emotions, moving from popular to niche destinations and from sightseeing to immersive experiences [1] Group 2 - The tourism market during the "Double Festival" shows a deep integration of multiple business formats, with events like the "Wine Must Festival" in Luzhou driving a 45% year-on-year increase in local tourism orders [2] - Cultural experience tourism is on the rise, with significant interest in museum visits and archaeological tours, leading to increased searches for hotels and dining options within 3 kilometers of these attractions [2] - The night tourism economy is thriving, with a more than 200% increase in night tour searches on platforms like Ctrip during the holiday period, showcasing the growing importance of night experiences in attracting visitors [2][3] Group 3 - The integration of "Cultural Tourism + Various Industries" is boosting more travel destinations, with new models like night tourism encouraging longer stays and driving upgrades in local tourism, dining, and leisure services [3] - The shift in tourism consumption towards "experience" rather than merely reaching destinations indicates a maturation of the Chinese tourism market [3]
文旅部部长:演唱会、音乐节等跨城观演率超60%
Xin Jing Bao· 2025-09-29 08:38
Core Insights - The trend of traveling to attend concerts and music festivals has become common, with over 60% of attendees traveling to different cities for such events [1] - Cultural tourism activities, including museum visits and traditional heritage experiences, are on the rise, with projections indicating that museums will receive nearly 1.5 billion visitors in 2024, setting a new historical record [1] - The integration of culture and tourism with technology is creating new, interactive, and immersive tourism products that are highly favored by visitors [1]
文旅部:“跟着演出去旅行”已经成为新风尚 跨城观演率超60%
Bei Jing Shang Bao· 2025-09-29 07:37
Core Insights - The integration of culture and tourism is leading to the emergence of new business models and upgraded consumer experiences, fulfilling the public's expectations for a better life [1] Group 1: Cultural and Tourism Trends - The trend of "traveling to a city for a performance" has become common, especially among young people, with over 60% of cross-city attendance at concerts and music festivals [1] - There is a growing interest in cultural tourism activities such as "cultural relic tours," "intangible cultural heritage tours," "archaeological tours," and "museum tours," indicating a shift in tourist preferences towards cultural experiences [1] - In 2024, the number of visitors to museums nationwide is expected to reach nearly 1.5 billion, setting a new historical record [1] Group 2: Industry Integration - The fusion of culture and tourism with other industries, particularly technology, is generating new products that are interactive and immersive, appealing to tourists [1] - Traditional cultural performances, such as Guangdong's "Yingge Dance," Fujian's "Hairpin Flower Circle," and Anhui's "Fish Lantern," are attracting numerous visitors, showcasing the charm of intangible cultural heritage [1]
“拼假”策略激活旅游市场新活力 国庆中秋出游高峰前移
Xin Hua Cai Jing· 2025-09-22 08:40
Group 1 - The core viewpoint highlights the significant increase in tourism activity during the upcoming National Day and Mid-Autumn Festival holidays, driven by an extended 8-day holiday and flexible "leave-packing" strategies [1][2] - Data from Meituan Travel indicates a 73% year-on-year increase in tourism bookings for the National Day holiday, with a notable 62% of young travelers from the post-2000 generation [1] - High-star hotel bookings have surged by 115% year-on-year, reflecting a strong demand for quality accommodations during the holiday period [1] Group 2 - The trend of "multi-destination travel" is emerging, with travelers looking to explore multiple cities during the long holiday, leading to a 4.2% increase in transportation service bookings on the Fliggy platform [2] - Long-distance travel and car rental bookings have seen substantial growth, with increases of 53% and 93% year-on-year, respectively [2] - The early peak in holiday travel, particularly from September 27 to 28, indicates a shift in consumer behavior towards more strategic planning for better value and experiences [2]
不再满足于拍照打卡,百业皆可文旅,你的旅行方式该升级了
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-11 09:57
Group 1 - The core viewpoint of the articles emphasizes the deep integration of culture and tourism as a significant driver for economic growth and the development of new industries [2][5][9] - Data indicates that from January to July 2023, the number of tourists and tourism spending in Huzhong District, Daxing'anling, increased by 32% year-on-year, showcasing the potential of cultural tourism [1] - In Jiangsu, monitored cultural tourism venues received 192 million visitors during the summer, with total consumer spending reaching 84.37 billion yuan, reflecting a year-on-year growth of 7.6% and 7.19% respectively [1] Group 2 - The report presented to the National People's Congress highlights the cultural and tourism sectors' contributions to GDP, with cultural industries valued at 5.95 trillion yuan (4.59% of GDP) and tourism at 5.48 trillion yuan (4.24% of GDP) in 2023 [3] - The report outlines the need for improved high-quality product supply in the cultural tourism sector and proposes measures for further integration [2][6] - The anticipated domestic travel for 2024 is projected at 5.615 billion trips, with total spending of 5.75 trillion yuan, indicating a robust growth trajectory for the industry [3] Group 3 - The report emphasizes the importance of cultural resource activation and the development of new tourism products, such as "cultural heritage tourism" and "archaeological tourism" [4][6] - It also highlights the need for enhancing the cultural connotation of tourism, integrating cultural elements into tourism infrastructure, and promoting a variety of tourism experiences [4][6] - The report identifies existing challenges, including insufficient interaction between culture and tourism, over-commercialization, and inadequate public services and infrastructure [6][7] Group 4 - The integration of culture and tourism is seen as a way to stimulate various sectors, including commerce, manufacturing, agriculture, and transportation, under the concept of "Cultural Tourism + Industries" [9][11] - The rise of new tourism consumption trends, such as experiential and local culture-focused tourism, is noted as a response to changing consumer preferences [9][11] - The report mentions the phenomenon of "Su Chao," which reflects the public's desire for improved living standards and highlights the potential of the sports industry in driving economic growth [10]
差异化体验、数字赋能燃动文旅消费热力 需求升级激活“夏日经济”新发展
Yang Shi Wang· 2025-07-11 04:29
Group 1 - The summer tourism peak is driving an increase in cultural and tourism consumption, with activities such as summer retreats, educational trips, and family outings gaining popularity [1] - Indoor skiing venues are attracting many enthusiasts, with facilities in Shijiazhuang accommodating 1,000 to 1,500 people daily, featuring various ski slopes [5] - Museums, such as the Yinxu Museum in Anyang, are becoming popular destinations for educational trips, with an average daily visitor count of 5,000 [10] Group 2 - Family-oriented travel is a major trend this summer, with hotel bookings in Shanghai increasing by approximately 40%, particularly for family rooms [12] - Long-distance travel is also on the rise, with demand for trips over 300 kilometers growing by more than 15%, with destinations like Lijiang and Dali favored by families [12] - The opening of the Ahe Highway in Xinjiang has significantly reduced travel time, leading to over 100,000 tourists visiting the area since its opening [16] Group 3 - The tourism industry is experiencing a transformation with the introduction of diverse travel routes to meet varied consumer demands, contributing to the growth of the "summer economy" [20] - By 2025, long-distance travel is expected to account for over 70% of tourism, with new routes in Qinghai attracting many visitors [22] - Digital technology is enhancing the tourism experience, with immersive environments and innovative displays captivating tourists [20][22] Group 4 - New immersive cultural experiences are being developed, such as the 360-degree immersive experience at the Fahai Temple mural art museum, allowing visitors to engage with traditional art [23] - In Xiamen, a cultural theme park combines large mechanical devices with VR and holographic projections to create a unique experience that showcases local heritage [28]