Core Viewpoint - Chow Tai Fook's FY2026 Q2 operational performance shows a 4.1% year-on-year growth in RSV, aligning with expectations [1] Group 1: Domestic Performance - Offline same-store sales growth turned positive in Q2, with a 7.6% year-on-year increase in direct same-store sales in mainland China [1] - The average selling price of gold jewelry and products increased by 23% year-on-year, driven by a significant rise in gold prices, which increased by 46% compared to the same period in 2024 [1][2] - Excluding price factors, same-store sales volume in mainland China decreased by 8.6%, showing a narrowing decline compared to Q1 [1] Group 2: Product and Channel Strategy - The reduction in same-store sales volume is attributed to the company's increased product innovation efforts, with the successful launch of the "Chuanxi" series and the expansion of existing product lines [2] - The retail sales of gold products saw a substantial year-on-year increase of 43.7%, indicating significant growth in sales volume when excluding price factors [2] - The company closed 300 underperforming stores in Q2, reducing the total to 5,663 stores, which may help retain customer traffic in remaining stores [2] Group 3: E-commerce and Regional Performance - E-commerce sales in mainland China grew by 28.1% year-on-year, accounting for 6.7% of the company's mainland sales and 15.5% of sales volume [2] - The company is enhancing its IP collaboration and engaging consumers through comprehensive online interactions to expand its e-commerce business [2] - In FY2026 Q2, RSV in Hong Kong, Macau, and other regions increased by 11.4%, with same-store sales growth of 6.2% in Hong Kong and 17.3% in Macau [2] Group 4: Financial Projections - The company expects a 3% revenue growth for FY2026, with a projected net profit increase of 32% to HKD 7.8 billion [3] - The company anticipates net profits of HKD 78.06 billion, HKD 88.30 billion, and HKD 98.78 billion for FY2026-2028, with a PE ratio of 21 for FY2026 [3]

国盛证券发布研报称，周大福(01929)作为珠宝首饰行业龙头，渠道端重视单店运营，产品端优化设 计，同时重视消费者触达，该行预计公司FY2026-2028归母净利润为78.06/88.30/98.78亿港元，对应 FY2026PE为21倍，维持"买入"评级。 国盛证券主要观点如下： 事件：周大福发布FY2026Q2经营情况公告，根据公司披露Q2集团RSV同比增长4.1%，整体表现符合预 期。 内地：线下同店增速转正+电商快速增长，FY2026Q1内地RSV同比增长3% 线下业务：Q2同店销售增速转正，同店销量降幅收窄 根据公司披露FY2026Q2内地直营同店销售同比增长7.6%(珠宝镶嵌、铂金及K金首饰销售同比增长 7.2%，黄金首饰及产品同店销售增长10.6%)。该行判断线下同店的改善主要受益于以下方面： 1)金价大幅上涨直接带动金饰售价走高。截至9月30日末上海黄金交易所AU9999收盘价对比2024年同期 上涨46%，综合考虑产品结构的优化后Q2内地黄金首饰及产品的平均售价同比上升23%。 电商业务：电商销售保持强劲增长势头 期内周大福内地电商业务销售额同比增长28.1%，占公司内地销售额/销量的比重分 ...

Investment Rating - The report maintains a "Buy" rating for Chow Tai Fook [6] Core Views - Chow Tai Fook's FY2026Q2 performance shows a positive trend with a 4.1% year-on-year growth in group RSV, aligning with expectations [1] - The company is expected to achieve a revenue growth of approximately 3% for FY2026, with a projected net profit increase of 32% to HKD 7.8 billion [3] Summary by Sections Domestic Performance - In FY2026Q2, Chow Tai Fook's same-store sales in mainland China turned positive, with a 7.6% year-on-year increase in direct same-store sales [1] - The average selling price of gold jewelry increased by 23% year-on-year, driven by a significant rise in gold prices, which were up 46% compared to the same period in 2024 [1][2] - Excluding price factors, same-store sales volume declined by 8.6%, but the decline was less severe than in Q1, attributed to new product launches and the optimization of existing product lines [2] E-commerce Growth - Chow Tai Fook's e-commerce sales in mainland China grew by 28.1% year-on-year, accounting for 6.7% of total sales and 15.5% of total volume [2] Hong Kong and Macau Performance - In FY2026Q2, RSV in Hong Kong and Macau increased by 11.4%, with same-store sales growth of 6.2% in Hong Kong and 17.3% in Macau [3] Financial Projections - The report forecasts Chow Tai Fook's net profit for FY2026 to reach HKD 7.8 billion, with a PE ratio of 21 times [3] - Projected net profits for FY2026-2028 are HKD 78.06 billion, HKD 88.30 billion, and HKD 98.78 billion respectively [3]