报告摘要： [2026 Table_Summary] 年春节消费市场呈现总量稳步扩容、结构持续升级、服务消费领跑、 线下场景回暖、内外双向升温的核心特征，各项核心数据均实现同比增 长，餐饮与文旅等服务消费成为拉动增长的核心引擎。春节假期全国消 费相关行业日均销售收入同比增长 13.7%，增速较 2025 年春节的 10.8% 进一步扩大，消费市场活力全面释放。全国重点零售和餐饮企业日均销 售额较 2025 年春节假期增长 5.7%，增速较 2025 年加快 1.6pcts，较 2025 年国庆假期增速提升 3pcts，线下实体消费复苏动能持续增强。 商品消费以旧换新政策托底效应明显。家电数码以旧换新和智能购新补 贴产品销售与去年春节假期相比增长 21.7%。截至 2 月 23 日，2026 年 全国消费品以旧换新累计惠及 3112.7 万人次，直接带动销售额 2070.3 亿 元，成为家电、家居等大宗消费的核心托底力量。"以旧换新"拉动新春 消费升级，吸引消费者在实体卖场体验成交，更有效撬动交通、百货、 品牌专卖店等周边多元消费，线下客流显著回升。食品、酒水、家居等 刚需品类保持平稳。 餐饮表现亮眼，增速显著 ...

春节期间，常州市紧扣"促消费、保供应、守安全"三条主线，提前谋划、高效落实，全力保障节日市场 繁荣有序、平稳运行。来自该市商务局的统计数据显示，2月15日—23日，常州市重点监测的56家综合 体和零售餐饮企业销售额达7.9亿元，较上年同期增长5.5%。 春节假期，常州持续开展汽车、家电数码"以旧换新"及国补活动，启动个人纯购新车补贴，开展体验式 调研。通过媒体集中宣传、发布"补贴申领全攻略"、派发"政策指南"，提高政策知晓度。2月15日—22 日，汽车报废、置换更新补贴97万元，带动销售额1524万元；家电数码"以旧换新"补贴887万元，带动 销售额7107万元。发放餐饮消费券超500万元，推出"常饱三件套"及"666系列套餐"，打造"吃住行游购 娱"全链条新春体验。 常文 ...

本次活动由青岛市文化和旅游局、青岛市商务局、青岛市市北区人民政府主办，中共市北区委宣传部、市北区文化和旅游局、市北区商务局、市北区历史城 区保护发展中心、市北区市场建设服务中心、青岛环海湾投资发展集团有限公司承办，交通银行青岛分行协办。 转自：推广 2026年2月17日（正月初一）上午，在具有深厚历史底蕴的市北区大鲍岛文化休闲街区广兴里，2026年青岛萝卜·元宵·糖球会在欢腾的节日氛围中正式拉开帷 幕。 百年里院鼓乐鸣春 盛会启幕福满岛城 启动仪式以激昂恢宏的开场歌舞乐《鼓乐和鸣》点燃现场气氛，"骐骥迎春""跃马纳福""蜜福颂春"三大文艺篇章轮番上演，歌曲串烧《跃马甜心年》《福启 马年》洋溢着青春活力，新民乐《万马奔腾》奏响了奋发向上的时代强音。 本届青岛萝卜·元宵·糖球会作为青岛市"一月一主题"2月重点文旅活动，以"潮涌新春 烟火市北"为主题，横跨春节、元宵两大传统节日，设立大鲍岛、海云 庵两大核心会场，在时间布局与空间载体上实现双重优化升级。大鲍岛会场于2月17日（正月初一）启幕，持续16天带来沉浸式新春体验；海云庵会场于2月 28日（正月十二）启动，以5天元宵嘉年华专项活动打造民俗商贸盛宴。 两大会场紧 ...

本报讯 近日，记者从攀枝花市商务局获悉，今年春节假期，当地计划推出50场消费促进活动，涵 盖"商圈喜乐汇""年味嘉年华""文艺润新春""新春焕新购"四大板块，全方位满足市民游客的多元 消费需求。 攀枝花各大商圈是春节氛围营造的主阵地，萌宠嘉年华、随舞大赛、新春音乐会、超级特卖年货 大集等一系列线上线下活动，持续烘托新年气氛。 走进乡野，攀枝花市仁和区的立新村、迤沙拉村将推出田园音乐季，带来"音乐+咖啡+逛吃"一体 化的新潮体验；攀枝花市西区的庄上村、盐边县的桐子林镇等地，将举办新春晚会、烟花秀。 "文化大餐"同样精彩纷呈。春节前夕，攀枝花苏铁自然遗产保护展示馆正式开馆，为市民游客提 供沉浸式文化体验。各地还将开展多项慈善游园、义诊义剪、写春联送福字等活动，为新春佳节 增添一抹温暖。 此外，攀枝花还将推出实实在在的优惠大礼包——2026年家电数码以旧换新活动火热进行，186户 国补商家推出了专属优惠活动，持续激发消费市场活力。 ...

Core Insights - Changsha is launching a series of consumption promotion activities for 2026, themed "Shopping in China, Vibrant Changsha," aiming to convert urban traffic into economic growth and development quality [1] Group 1: Overall Strategy - The promotion activities will be year-round, covering urban and rural areas, and integrating various business formats to stimulate consumption [1] - The initiative focuses on essential consumer needs, new consumption patterns, international consumption, and festive consumption, utilizing policy subsidies, corporate discounts, innovative scenarios, and platform empowerment [1] Group 2: Spring Activities (February - May) - The spring campaign, themed "New Year Flavor and Trade-in," will kick off with a financial investment of 50 million yuan from local governments, leveraging corporate discounts of 1 billion yuan and over 100 promotional events [2] - Activities will include trade-in programs for electric vehicles, home appliances, and digital products, promoting green and smart consumption upgrades [2] Group 3: Summer Activities (May - August) - The summer season will focus on youth consumption, featuring events like the Strawberry Music Festival and the Island Music Festival, under the "Youth Consumption Season" initiative [3] - The campaign will also include sports consumption events, creating vibrant consumer experiences through various themed activities [3] Group 4: Autumn Activities (September - November) - The autumn theme "Shopping in China, Enjoying Star City" will introduce a multilingual consumption guide and international consumption activities to enhance the global appeal of Changsha [4] - The automotive promotion will continue with a large-scale auto consumption event, alongside activities aimed at elevating the quality and internationalization of consumption [4] Group 5: Winter Activities (December - February) - The winter campaign will revive the classic theme "Fortune in Star City," featuring a shopping festival that has been held for 19 years, aimed at energizing the market before and after the Spring Festival [5] - Activities will include a digital consumption carnival and online shopping festivals, promoting traditional brands and creating a festive shopping atmosphere [5] - The series of activities is designed to meet public demand, adapt to consumption trends, and support Changsha's goal of becoming an international consumption center [5]

1月25日，济南舜耕国际会展中心内灯火璀璨，"悦消费 惠新春"2026山东迎新春消费季在此盛大启幕。 活动以"三餐四季暖齐鲁 烟火人间迎新年"为主题，推出一系列重磅政策与丰富活动，全年超270亿元资 金统筹、新春专项投入75亿元的促消费"组合拳"，为新一年经济高质量发展注入强劲动能。 董宇辉亦现身会场，动情分享"山东是一个所有热情都不会被辜负的地方"，为这场开年消费盛宴增添了 浓厚的烟火气与情感温度。 政策组合拳 百亿资源激活市场 作为主办城市，济南市将投入5000万元启动汽车消费补贴，实施家电数码换新补贴，举办冬季畅游泉水 国际公开赛等高端赛事，并精心打造迎春花灯会、非遗大集等活动，全方位做优"泉在济南过大年"品 牌。 董宇辉眼中的山东 热情永不辜负 "三餐四季，是平凡日常，也是民生根本；人间烟火，是生活气息，更是发展温度。"省商务厅厅长王磊 现场这句话，深刻阐释了促消费工作的民生底色与发展逻辑。启动仪式上，一系列惠企利民政策集中发 布，展现出山东促进消费的坚定决心与务实举措。 聚焦"新春消费"，省商务厅从四方面发力。活动矩阵"十面开花"，精心策划十大主题活动，覆盖商品消 费、文旅融合、体育健康等多领域。全 ...

Group 1: Economic Performance - In 2025, Wuxi achieved a GDP of approximately 1.68 trillion yuan, growing by about 5.1%, surpassing the national average growth rate of 5.0% [1] - The total retail sales of consumer goods in Wuxi exceeded 440 billion yuan in 2025, but the growth rate declined from around 5% in the first half to approximately 3.5% in the second half [2] - Wuxi's total import and export value reached 829.28 billion yuan in 2025, marking a year-on-year increase of 7.6% [1] Group 2: 2026 Economic Goals - For 2026, Wuxi set a GDP growth target of 5% and a retail sales growth target of around 4% [4] - Key initiatives for 2026 include enhancing domestic demand, stabilizing major consumer sectors such as automobiles and home appliances, and expanding new business formats like duty-free economies [4] Group 3: Industrial Development - Over the past five years, Wuxi has developed five national advanced manufacturing clusters, with eight clusters generating over 200 billion yuan in revenue [5] - Wuxi aims to capitalize on artificial intelligence opportunities by collaborating with leading companies and deploying projects related to AI data centers and quantum chips [5][6] - The city plans to increase the revenue of the productive service industry by 7% and aims for the scale of future industries to reach 145 billion yuan [6] Group 4: Long-term Economic Vision - Wuxi's GDP is projected to exceed 2 trillion yuan in the next five years, with a target of achieving a per capita GDP of over $30,000 by 2024 [7] - The city aims for strategic emerging industries to account for over 46% of the industrial output of designated large-scale enterprises [7] - By the end of 2025, Wuxi is expected to have 127 listed companies, primarily in sectors such as power equipment, machinery, and automotive [7]

Group 1 - Qinghai Province's business departments and service enterprises actively organized consumption promotion activities during the New Year holiday, focusing on essential goods supply and creating a festive atmosphere [1] - The provincial business department issued a notice to plan consumption promotion activities for 2026, with cities developing annual plans around key holidays [1] - Various promotional events were held across different regions, including "Qinghai Family Feast" in Gangcha and "New Year Shopping Festival" in Guoluo, aimed at boosting local consumption [1] Group 2 - Major shopping districts in the provincial capital created a festive atmosphere for New Year's celebrations, with events attracting nearly 500,000 participants [2] - Key commercial enterprises in Xining reported a total sales revenue of 23.38 million yuan during the New Year’s Eve, marking a year-on-year increase of 5.62% [2] - Various themed events were organized, including music festivals and light shows, enhancing consumer engagement and participation [2] Group 3 - A new "old for new" consumption policy was implemented starting January 1, 2026, involving 201 auto merchants and 1,243 home appliance merchants, with daily subsidies provided [3] - The program has led to the issuance of nearly 2,000 consumption vouchers daily, with total sales reaching 2 million yuan and subsidy funds utilized amounting to 230,000 yuan [3] - Local governments are also promoting consumption of new energy vehicles with varying subsidies based on vehicle price, contributing to sustained growth in large commodity consumption [3]

Core Insights - Dongguan has officially launched a cross-year consumption season event themed "Shop Dongguan, Trend Up!" which will run from November 2025 to March 2026, aiming to stimulate economic growth through various consumer activities [1] Group 1: Event Overview - The event will cover six major sectors: retail, dining, cultural tourism, agriculture, culture, and sports, with six themed activities designed to create a comprehensive consumption matrix [1] - The initiative is expected to engage over a thousand enterprises and platforms, utilizing a closed-loop model of "event attraction - activity experience - consumption conversion" to inject new momentum into the Greater Bay Area economy [1] Group 2: Retail and Consumer Incentives - The "Shop Dongguan" initiative focuses on retail consumption, offering subsidies for trade-in programs on automobiles, electric bicycles, and home appliances, alongside online promotions through e-commerce platforms [2] - Retail consumption vouchers will be distributed during key periods such as New Year and Spring Festival, covering essential categories like 3C products, home goods, and food [2] Group 3: Dining and Tourism Promotions - The "Taste Dongguan" segment aims to boost dining consumption by collaborating with platforms like Meituan and Douyin to promote local cuisine and distribute dining vouchers [2] - Various events such as the "Food in Dongguan" carnival and seasonal food festivals will be organized to enhance consumer engagement [2] Group 4: Sports and Cultural Integration - The "Play Dongguan" initiative will leverage the upcoming 15th National Games and APEC summit to launch over ten cultural tourism promotional activities, including curated travel routes and special event packages [2] - The "Compete Dongguan" segment will introduce high-level sports events and local brand competitions, promoting diverse sports consumption scenarios [2] Group 5: Local Merchandise and Cultural Integration - Dongguan, recognized as "China's Trendy Toy City," has four local toy companies selected as licensed producers for the 15th National Games, enhancing local brand visibility [3] - The city is integrating cultural, tourism, and sports resources to create a "sports + culture tourism" experience, including non-heritage displays in hotels and curated travel routes for visitors [3]

Core Insights - Vipshop's 11.11 sales event will officially start on October 20 at 8 PM, featuring significant discounts on a wide range of products, including fashion, beauty, electronics, and health supplements [1][4] - The event will include limited-time offers and a "surprise flash sale" day, where thousands of products will be at their lowest prices of the year within a 24-hour period [1][4] Group 1: Discounts and Promotions - The 11.11 event will offer discounts as deep as 85% off regular prices, with specific items like Bosideng down jackets starting at 199 yuan and MO&Co. down jackets seeing price cuts of up to 3399 yuan [1] - Sports brands will also participate, with Under Armour offering discounts as low as 1.4 times off, Fila reducing prices by up to 580 yuan, and New Balance starting at 2.5 times off [2] - Beauty products will feature additional promotions, such as a coupon for 100 yuan off purchases over 800 yuan [2] Group 2: Consumer Engagement and Incentives - The "Haizhu Enjoy Consumption Season" will launch on October 21, providing consumers with government consumption vouchers worth up to 200 yuan, applicable to various product categories [4] - The promotional strategy focuses on single-item discounts to simplify the shopping experience for consumers, eliminating the need for minimum purchase requirements [4] - Following the opening ceremony, Vipshop will introduce various themed events and promotions to maintain consumer interest and provide ongoing value [4]