来源：不可靠消息 做企业开公司到底是为了什么？不就是为了赚钱吗？ 企业不赚钱，就是在耍流氓。给员工画再大的饼，给投资人讲再好的故事，给社会描再美的蓝图，没有实实在在的利润支撑，都是空中 楼阁。辛苦折腾，最终亏得底儿掉，甚至关门大吉的案例，每年少吗？ 明明人人都知道要赚钱，为什么那么多公司就是不赚钱，甚至亏得一塌糊涂？ 问题在哪？多数老板搞不清"赚钱"的真实面目。 常见的几个误区，看看你踩了几个坑： 1. 只看流水，不看利润： "我们今年流水破亿了！" 听起来风光，但成本费用一扣，净利可能薄得像张纸，甚至倒贴钱。这就是典型 的"虚假繁荣"。规模是做大了，钱呢？没赚到！ 2. 盲目追规模，忽视效率： "我们要快速扩张，抢占市场！" 门店猛开，人手猛招，库存猛堆。结果呢？管理跟不上，内部扯皮内耗严 重，资金链绷得紧紧的。一旦周转不开，轰然倒塌。盘子越大，亏得越狠，死得越快。 3. 迷信"绝活"，忽略变现： "我们有顶尖技术/独家秘方！" 这当然是优势，但能直接换成真金白银吗？研发投入像无底洞，市场教育慢 如蜗牛，成本居高不下，商业模式跑不通，再牛的"绝活"也可能饿死。 4. 算不清"赚多少"才算好： "我们今年盈利 ...

Group 1: Thailand Overview - Thailand is the second largest economy in ASEAN with a GDP of $545 billion in 2023, and a per capita GDP of $7,830, which is above the ASEAN average of $5,210 [7][9] - The country has a population of 67.9 million, with over 90% practicing Buddhism, and Thai is the official language [9][7] - Thailand's total foreign trade reached $585 billion, accounting for 15.2% of ASEAN's total trade, and it attracted $12 billion in foreign direct investment, ranking third in ASEAN [7][9] Group 2: Policy Incentives and Opportunities - The Thai government supports nine key industries, including automotive and electronics, aiming to enhance GDP by at least 1% [23][19] - The EV3.0 and EV3.5 policies target a 30% production rate for electric vehicles by 2030, with Chinese companies holding a 75% market share in Thailand's electric vehicle sector [24][25] - The report highlights the importance of compliance, including ODI registration, trademark protection, and adherence to import regulations [30][19] Group 3: Consumer Insights - The Thai consumer market is shifting towards convenience and digitalization, with over 80% of online consumption occurring on mobile devices [30] - E-commerce is dominated by Shopee with a 49% market share, followed by Lazada at 30%, and TikTok Shop is rapidly growing with a live shopping penetration rate exceeding 40% [30] - The report identifies five trends in luxury consumption, including high-end dining experiences, cultural entertainment privileges, luxury travel, personalized health services, and collectible investments [28][30] Group 4: Chinese Enterprises in Thailand - Chinese companies are performing well in various sectors, including electric vehicles (BYD, Great Wall), home appliances (Haier, Midea), fast fashion (SHEIN, Pop Mart), and cosmetics (ZEESEA,橘朵) [30][19] - The report emphasizes the need for localization strategies and leveraging policy benefits to tap into consumer and industrial opportunities in Thailand [30][19]

Core Viewpoint - The article draws parallels between Japan's economic stagnation over the past three decades and China's current economic challenges, suggesting that China can learn valuable lessons from Japan's experience [4][5][6]. Group 1: Consumption Trends - Japan's economic stagnation has led to a shift in consumer attitudes, moving towards minimalism and low-desire consumption, which aligns with global trends of resource scarcity [5][6]. - The four stages of Japanese consumption identified by Miura Nobuyuki include homogenized consumption, differentiated consumption, rational minimalism, and spiritual consumption, indicating a transition towards valuing experiences over brand prestige [7][8]. - The emergence of the "one-person economy" reflects changing social dynamics and consumer preferences, emphasizing individual fulfillment and lifestyle choices [9]. Group 2: Aging Population and Wealth Distribution - Japan's aging population holds a significant portion of national wealth, with over 50% of national assets owned by individuals aged 60 and above, mirroring trends in China [15][17]. - The increasing percentage of elderly individuals in China, projected to reach 30% by 2035, raises questions about how to cater to this affluent and leisure-seeking demographic [18][19]. - The concept of "M-shaped society" describes the polarization of the middle class in Japan, a trend that is also observable in China, where a significant portion of the population is classified as low-income [20][22]. Group 3: Tourism and Leisure Industry - Japan's tourism sector has thrived during economic downturns, driven by a national strategy that recognizes the value of tourism for economic growth and national branding [26][33]. - Various successful tourism models in Japan include theme parks, leisure resorts, and cultural tourism, which have adapted to consumer preferences for unique experiences [27][29][30]. - The integration of traditional culture and modern tourism practices has created a vibrant tourism industry, with events and festivals attracting both domestic and international visitors [31][32]. Group 4: Future Consumption Trends - The article suggests that China is transitioning between the second and third consumption eras, with early signs of the fourth consumption era emerging, characterized by a focus on experience and personal satisfaction [11][12]. - The changing economic landscape necessitates a shift from rapid profit-driven models to those that prioritize creativity, emotional connection, and consumer-centric values [38][40]. - The upcoming seminar on Japanese consumption strategies aims to provide insights into adapting these lessons for the Chinese market, emphasizing the importance of understanding evolving consumer needs [41][42].

Core Insights - The Chinese consumer market is undergoing structural adjustments, with traditional consumption growth engines under pressure while new generation consumers are emerging, leading to a focus on "finding consumption power" [1] - The report from Beijing Business Daily outlines consumer trends, emphasizing that value concepts dominate, emotional drivers outweigh price drivers, and scenario innovation is reshaping consumption patterns [1] Consumer Attitudes - Domestic consumers are becoming more cautious in their spending, necessitating brands to seek growth within a stagnant market, although overall consumption willingness remains stable [3] - Consumers prioritize product quality over brand loyalty, as evidenced by a significant portion of restaurant consumers indicating they do not care about brand as long as the product is good [4] Value Sensitivity - The balance between quality and price is becoming crucial as consumers seek optimal solutions in product quality, performance, and pricing, particularly in the live-streaming e-commerce sector [6] - Consumers are willing to pay a premium for unique flavors in craft beer and higher-priced items in the trendy toy sector, indicating a shift towards value recognition over price temptation [6] Emotional Value - Emotional connections with brands can reduce price sensitivity, with brands focusing on emotional value seeing a 42% higher repurchase rate compared to traditional brands [9] - Examples include limited edition collaborations that create a sense of collectibility and storytelling in luxury brands that enhance perceived value [9][11] Scenario Innovation - High quality-to-price ratios combined with scenario-based operations are key to retaining consumers, with brands creating immersive experiences in flagship stores and restaurants adapting to diverse dining scenarios [12] - The craft beer market is evolving towards a multi-scenario approach, combining traditional bars with home consumption and outdoor activities to meet diverse consumer needs [12] Conclusion - Different sectors are redefining consumption scenarios, emphasizing the importance of refined operations and customer retention as a sustainable competitive advantage in the market [13]

Group 1 - Shein's planned IPO in London has not received approval from Chinese regulators, leading the company to focus on a listing in Hong Kong instead [1] - Shein intends to submit a draft prospectus to the Hong Kong Stock Exchange in the coming weeks and aims to go public within the year [1] - The complications surrounding Shein's London IPO include allegations of using cotton from China's Xinjiang region and potential legal challenges from NGOs against the listing [1] Group 2 - The European Union is accelerating its investigation into Shein for potential violations related to product safety and consumer protection laws [3] - A joint position document from the European Commission and national regulators is expected to be released soon, furthering the investigation into Shein's compliance with EU consumer protection regulations [3] - If Shein fails to rectify any identified violations, it could face fines of at least 4% of its annual sales in EU countries [4]

Group 1 - Shenzhen's Zhao Xintong won the 2025 Snooker World Championship, marking him as the first champion from China and Asia, inspiring a new generation of young entrepreneurs [1] - The "Hurun U30 China Entrepreneur Pioneers" list features 131 young entrepreneurs aged 30 and below, with 18 from Shenzhen, surpassing Beijing, Shanghai, and Guangzhou for the first time [1][41] - The average age of the entrepreneurs on the list is 28, with 95 being first-generation entrepreneurs and 36 being second-generation successors [1][43] Group 2 - The top three sectors favored by U30 entrepreneurs are software and services (including AI+Energy data services), education and training (such as online vocational education), and consumer goods (like VR and MR headsets) [1][41] - The average startup capital for these entrepreneurs is 12 million yuan, with an average company valuation of 280 million yuan [1][43] - 63% of startup funding comes from personal or family sources, while 54% comes from venture capital [1] Group 3 - The Shenzhen government supports young entrepreneurs with initiatives like "1 yuan innovation workshops" and "zero-rent acceleration camps," promoting a "only dreams, no rent" policy [2] - Shenzhen has established a talent innovation and entrepreneurship fund of 30 billion yuan, investing in 926 projects [2] - The city offers 15 days of free accommodation for recent graduates, extending support for job-seeking [2] Group 4 - The average number of employees in the listed companies is 250, with some companies employing over 2000 people [41] - 35% of first-generation entrepreneurs have overseas study backgrounds, with the US, UK, and Australia being the most popular destinations [41][43] - 36 second-generation successors are involved in family business strategic decisions, with 70% having studied abroad [43] Group 5 - Cheng Tian International, founded by Feng Lingju, has grown to an annual revenue of over 700 million yuan within six years, focusing on cross-border logistics [5][6] - The company has developed a supply chain management service system that integrates big data, AI, and blockchain technology, improving customs efficiency by 40% and reducing logistics costs by 20% [5][6] - Wei Er Technology, established in 2021, focuses on agricultural AI robots and has received significant funding for product development and commercialization [16][19] Group 6 - The company "Because of Skin" focuses on dermatology and has rapidly expanded its operations, achieving a monthly revenue of 15 million yuan [21][26] - Linglu Education specializes in developing and promoting educational products, successfully serving over 2000 mid-to-high-end clients [27] - Xingtian Guangnian, led by CEO Wei Dehao, focuses on hardware design for robotics, emphasizing the integration of AI algorithms with hardware [28][29]