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运动“嗨”国庆 假期“动起来” “体育+文旅”释放消费新动能
Yang Shi Wang· 2025-10-09 04:09
Core Insights - The recent National Day and Mid-Autumn Festival holiday saw a surge in sports-related travel and consumption, with many people choosing to attend sports events as part of their vacation plans [1] Group 1: Sports Events and Consumption - The Zhejiang Urban Basketball League organized 19 events during the holiday, generating over 100 million yuan in comprehensive consumption across various sectors [5] - In Hunan, the "Xiang Super" events linked tourism resources, offering free access to several scenic spots for ticket holders, significantly boosting overall tourism [5] Group 2: Outdoor Sports and Activities - The National Sports Administration released 14 premium outdoor sports routes, promoting a new trend of enjoying scenic landscapes while engaging in outdoor activities [9] - Dalian, Liaoning, developed outdoor sports routes along a 58-kilometer coastline, hosting over 80 high-level sports and cultural events during the holiday, attracting nearly one million participants [11] - In Qingyuan, Guangdong, outdoor sports routes centered around water activities were created, integrating natural attractions and sports facilities [13] Group 3: Urban Sports Parks - Urban sports parks have become increasingly popular, with many people opting for sports as a way to recharge during the holiday [17] - In Shanghai, a sports park saw a significant increase in participation, with colorful kayaks and people enjoying water activities [19] - Chengdu's Dynamic Panda Sports Park reported a 30% increase in visitors engaging in various sports, highlighting a growing trend of socializing through sports [21]
“错峰游”“亲水游”“文化游”……文旅消费“热”力全开 释放高质量发展新潜力
Yang Shi Wang· 2025-09-27 03:50
Group 1: Tourism Market Trends - The tourism market is experiencing a surge in activity as the National Day and Mid-Autumn Festival approach, with significant increases in hotel bookings, particularly in Zhangjiajie, where the occupancy rate has risen compared to last year [1][3] - There is a notable increase in foreign tourist bookings, with a shift in source markets, including a rise in visitors from the Shanghai Cooperation Organization member countries [1] - Popular scenic spots are increasing their performance schedules from one show per day to four, with multilingual translations added to enhance the experience for international visitors [3] Group 2: Regional Highlights - In Yangzhou, there is a trend of "off-peak travel," with many tourists arriving early to enjoy a slower pace of life, leading to a spike in customized travel services [4][6] - Shanxi's Datong is seeing a rise in visitor numbers at historical sites, with an average of 100,000 daily visitors reported over the past week [9][13] - Xinjiang's Tianshan Tianchi is attracting over 11,000 daily visitors, with a total of over 3 million visitors this year, marking an 11% increase year-on-year [16][18] Group 3: Outdoor Activities and Events - Guangdong's outdoor sports routes are gaining popularity, with a focus on integrating various outdoor activities with natural and cultural sites, enhancing the overall visitor experience [19][21] - The Yellow River Hukou Waterfall tourism area will implement a daily visitor limit of 30,000 during the peak viewing season to ensure safety and improve the visitor experience [22][24]
“嗨”逛游园会、月饼生产“火力全开”……假日氛围浓 节前消费旺
Yang Shi Wang· 2025-09-26 07:33
Group 1: Tourism Market Trends - The tourism market in Taiyuan, Shanxi, has seen a significant increase in activity during the 8-day holiday period for National Day and Mid-Autumn Festival [1] - Many travel agencies in Taiyuan are experiencing a surge in inquiries and bookings for both domestic and international travel [3] - The railway sector is also witnessing a peak in passenger flow, with some popular routes experiencing tight ticket availability [5] Group 2: Cultural Events - The Mid-Autumn National Day Lantern Festival has commenced in Beijing, featuring over 60,000 lanterns illuminating the night sky [6] - The festival, themed "Beijing Colorful World Wonderful Night," showcases 70 groups of lanterns and 180 creative light spots, integrating Chinese culture with global civilization [8] - The event will include over a thousand performances from various continents and will run until late March 2026 [11] Group 3: Outdoor Activities - In Guangdong, a new outdoor sports route combining activities like rafting, cycling, and racing has gained popularity among outdoor enthusiasts [12] - The "Refreshing Water Outdoor Sports Route" in Qingyuan City emphasizes a "water-friendly" theme, promoting the integration of sports and tourism [14] - During the National Day holiday, Guangdong will host over 30 outdoor sports events, enhancing collaboration with the Greater Bay Area cities [17] Group 4: Mooncake Production - As the Mid-Autumn Festival approaches, mooncake manufacturers in Hezhou, Guangxi, are entering a production peak [18] - Companies are focusing on nutritional ingredients and low-calorie designs in mooncake production, with innovations like seafood mooncakes and the addition of sweet potato flour [19]
2025南京体育消费季启幕,运动点亮城市活力
Jiang Nan Shi Bao· 2025-04-27 06:42
Group 1 - The 2025 Nanjing Sports Consumption Season aims to enhance sports consumption and stimulate new vitality in the sector, featuring a variety of activities throughout the year [1][2] - The event includes 19 major sports events, covering both traditional and emerging sports, catering to all age groups [2] - Five outdoor activity routes have been launched, connecting key outdoor destinations in Nanjing, promoting a deeper integration of sports into citizens' quality of life [2] Group 2 - The initiative includes a creative design competition and a short video/image challenge to engage the public through new media platforms [3] - The first quarter of 2025 saw a rapid expansion of Nanjing's sports retail economy, with several new brand stores opening, contributing to the city's transformation into an international consumption center [4] - The launch of a new model where purchasing sports lottery tickets grants access to designated attractions, promoting the integration of sports and tourism [6] Group 3 - The event recognized 31 popular new sports consumption venues, enhancing the diversity of sports consumption options available to citizens [5] - Decathlon's new store in Nanjing, set to open on May 1, will distribute 700,000 coupons to boost sports consumption, showcasing confidence in the local market [4] - The integration of green concepts and innovative consumption experiences is expected to drive the growth of the sports economy in Nanjing [4]