风行星海序列正在加快填充其产品线。继首款车型中大型MPV星海V9于2024年6月上市后，中型轿车星海S7也随后推 出。此次预售的星海T5，作为序列首款SUV，完成了对家用市场三大品类的初步覆盖。 向上突破的道路并非坦途。星海V9与星海S7所处的MPV及中型轿车市场，竞争高度激烈，且消费者对品牌溢价能力 尤为看重。作为一个新生的新能源序列，风行星海在品牌影响力、用户认知度和营销声量上，与传统巨头及头部新势 力相比仍存差距。如何将产品力有效转化为市场份额，是东风风行面临的核心挑战。 星海T5的入局策略较为务实，其锚定15万元级纯电紧凑型SUV这一大众化的细分市场，主打"可靠的家庭出行伙伴"。 续航与能耗方面，星海T5搭载64.4kWh磷酸铁锂电池，CLTC综合续航里程为530公里，百公里电耗13.8kWh。这一续 航水平处于同级主流偏上的水平。空间与实用性方面，新车拥有2730mm的轴距，确保车内乘坐空间。后排座椅放倒 后可形成1214L的平整空间，强化了SUV的多功能属性。底盘与安全方面，新车全系标配前麦弗逊、后多连杆独立悬 架，这在同级中具有一定优势。安全方面标配AEB自动紧急制动，并采用了"铠甲电池3.0" ...

大家好，我是吉利银河的销售顾问，26款星舰7 上个月刚 上市，今天 和大家聊聊具体情况。 销量如何?卖得最多的是什么配置和颜色？ 我们当地有两家门店 可以 销售星舰7 。 近期每 天 到店客户约20-22批，其中专门来看星舰7的客户 有 3-4批。 11月门店共销售3 11 台车，星舰7占 了 69台， 这车 我个人交付了5台（25款3台、26款2台）。固定提成 是 300元/台， 如果要 用四个字形容 在 银河 卖车 的话，那就是 ：量大管饱。 目前26款星舰7在库 34 台，按配置分： 启航版 （9.58万） 2 台， 智航版 （10.68万） 17 台，领航 版（11.58万） 14 台 ，星舰版（12.38万） 1 台。库存车颜色有流月银、墨影黑、初雪白，其中流月银 最多，占到了85 %。 谁在看这个车？买车用户都是什么样的？ 客户群体以23-35岁男性为主，占比超过90%， 职业多为个体老板或职场员工。此前销售25款星舰7时，客户常会在两家门店比价，甚至 因为几百块钱战 败 。 新款刚上时 没啥额外优惠，心想终于可以好好地比比服务和专业性了。 客户王先生是 附近厂里 的 主管，今年业绩 不错 ，奖金 ...

作者：枫叶 全球第二，历史首次！ 从豪华燃油车辉腾，到电动版高尔夫，再到纯电ID.3，它见证了大众从燃油时代艰难迈向电动化的全过程，并一度成为集团旗下首个全面转型的电动汽车 生产基地。 就是这样一家改写了全球汽车工业格局的存在，突发爆雷，要在其腹地——德国本土裁员关厂。 这已经不是体不体面的事情了，而是到了生死抉择的关键时刻！ 没错，燃油车时代，德国曾靠汽车工业腾飞壮大；如今大变局下，电动智能化改革迫在眉梢，德国汽车霸主正在为"巨人转身"付出惨痛的代价。 在国产新能源车的全面"绞杀"下，BBA信仰正在崩塌，大众利润大幅下滑，德国引以为傲的汽车产业，也有点扛不住了。 01 当最后一辆汽车驶出，最后一条生产线停止运转，随着厂区大门的关闭，大众德累斯顿工厂落下帷幕。 值得一提的是，这是大众创立88年以来，第一次关闭德国本土的生产基地。 未来，这里将不再生产汽车，而是转型为人工智能（AI）、机器人和芯片开发的"研究园区"，同时还将继续作为一个旅游景点向公众开放。 今天，大众汽车88年历史上，首次关闭本土工厂。 大众，德国汽车工业龙头，曾屹立过全球汽车之巅，如今的全球第二汽车制造商。 大众德累斯顿，大众本土制造的代表， ...

Core Viewpoint - The article discusses the sales performance and customer demographics of the Leap C10 electric vehicle, highlighting its competitive pricing and features in the current market environment [1]. Sales Performance - In October, the store received 39 orders, with 13 units of the C10 sold, indicating a steady demand despite the recent pause in national subsidies [2]. - The store currently has 10 units in stock, with the most popular configuration being the 650悦享版, which has 7 units available, predominantly in black and gray [2][15]. Customer Demographics - The primary customers for the C10 are divided into two groups: middle-aged male customers, typically business owners or private sector employees, who prioritize practicality and cost-effectiveness [3]. - The second group consists of younger female customers, often students or recent graduates, who are more influenced by aesthetics and brand perception [4]. Competitive Analysis - Customers frequently compare the C10 with competitors such as BYD Song PLUS and Deep Blue S07, with battery quality and brand reputation being significant factors in their decision-making process [8][9]. - Older customers express concerns about the Leap brand compared to more established brands like BYD, particularly regarding battery reliability [9]. Pricing and Discounts - The C10 was initially priced firmly upon launch, but by August, discounts of around ¥5,000 became available, with potential total savings reaching nearly ¥20,000 when including government subsidies [15]. - The most popular configuration, the 650悦享版, is priced at ¥125,800 after discounts, with financing options available [16]. Customer Feedback - Common complaints from customers include concerns about battery performance and the vehicle's range, with some attributing these issues to the choice of battery supplier [19]. - Maintenance costs for the C10 are approximately ¥150 for electric models and ¥300-400 for range-extended versions, with service intervals set at 10,000 kilometers or annually [21]. Purchase Incentives - The company offers a trade-in subsidy of ¥4,000 and has recently introduced promotional activities, including a lottery for purchase credits during the National Day period [22].

Core Insights - BYD reported its November 2025 sales data, showing a total of 480,186 electric vehicles sold, with 237,540 being pure electric and 237,381 plug-in hybrids [1][11][13] - Cumulative sales for the year reached 4,182,038 units, marking an 11.30% year-on-year increase [1][11][13] Sales Performance - In November, BYD's total sales included 42.36 million units from its two main sales networks: Dynasty and Ocean [3][11] - The Dynasty network sold 184,338 units in November, with cumulative sales of 1,729,767 units for the year [4][14] - The Ocean network achieved sales of 233,431 units in November, totaling 2,031,170 units for the year [4][14] Model Breakdown - Key models in the Dynasty network included the Qin, Yuan, Song, Han, Tang, and Xia, with November sales of 70,800; 47,800; 33,900; 14,600; 13,300; and 3,900 units respectively [3][11] - The Ocean network's top models were the Seal, Lion, and Dolphin, with sales of 61,000; 55,000; and 31,000 units respectively [3][11] Brand Performance - The Tengshi brand sold 13,255 units in November, with a total of 138,995 units for the year [6][17] - The Fangchengbao brand reported sales of 37,405 units in November, totaling 183,769 units for the year [7][17] - The Yangwang brand, which targets the high-end market, sold 703 units in November, with a cumulative total of 3,862 units for the year [10][20] New Model Launch - The 2026 model of the Xia was launched on November 4, featuring an upgraded battery capacity and improved range from 180 km to 218 km [4][14]

Core Insights - BYD's Song PLUS is set to be discontinued, with the Sea Lion 06 being its successor, indicating a normal product transition [1] Group 1: Product Performance - Song PLUS, launched in 2020, is a compact SUV priced between 100,000 to 200,000 yuan [1] - It is notable for being BYD's first model to achieve monthly sales exceeding 50,000 units [1] - The vehicle has surpassed 1.57 million units in total sales, making it the fastest-selling new energy SUV to reach the million mark [1]

Group 1 - The legal representative of Hongsheng Group, Zhu Lidan, responded to rumors of being taken away for investigation, stating it is a rumor [5] - Vivo has filed a lawsuit against a certain MCN for malicious defamation, and the case has been officially registered [7] - Xiaomi ranked first in China's smartphone market sales for two consecutive weeks, with a market share of 21.2% during the Golden Week [7] Group 2 - Meituan is piloting a feature that allows delivery riders to block customers who threaten or insult them, currently available in seven cities [5] - BYD confirmed that the discontinuation of the Song PLUS model is a normal product transition, with the new model being the Hai Si 06 [6] - Eastern Airlines announced free Wi-Fi service on its domestic "Air Express" wide-body aircraft starting October 11 [6] Group 3 - The trademark dispute over "Wanglaoji" has intensified, with both JDB Group and Guangzhou Wanglaoji Health Industry Co. claiming rights to the overseas trademark [6] - Qualcomm is under investigation for allegedly violating antitrust laws related to its acquisition of Autotalks, and the company is cooperating with the investigation [9] - Nvidia CEO Jensen Huang sold 225,000 shares of the company in October, cashing out over $113 million in total this month [9]

Core Insights - Huawei's automotive division, Hongmeng Zhixing, has officially launched the Shangjie H5, its most affordable model, priced starting at 159,800 yuan, marking its entry into the sub-200,000 yuan automotive market [1][2] - The launch of Shangjie H5 is expected to intensify competition in the domestic automotive market, particularly affecting self-owned and some joint venture brands in the same price range [2][6] Market Dynamics - In 2024, vehicles priced below 200,000 yuan are projected to account for over 70% of the domestic automotive market share, with the segment currently dominated by fuel vehicles, while the penetration rate of new energy vehicles stands at approximately 40% [2][5] - Over the past four years, Huawei has captured a significant share of the traditional luxury car market, delivering 930,000 vehicles, and has positioned itself as a leader among new force brands in the automotive sector [3][4] Competitive Landscape - The Shangjie H5 is designed to compete directly with models like Tesla Model Y and BYD Song PLUS, potentially forcing joint venture brands to accelerate their electrification efforts [4][6] - Traditional luxury brands, including BMW, Mercedes-Benz, and Audi, are experiencing declining sales, with each brand's sales dropping over 10% year-on-year, indicating increased pressure from new entrants like Huawei [3][4] Strategic Implications - Huawei's dual strategy of high-end and mainstream market penetration is seen as a significant move to challenge traditional luxury brands while expanding its market presence [4][9] - The introduction of Shangjie H5 is expected to push the automotive industry towards greater technological integration and lower pricing, altering consumer expectations regarding the value of smart vehicles [5][6] Future Outlook - The automotive industry is anticipated to shift from mechanical manufacturing to smart terminal production, with technology capabilities becoming the core competitive advantage [9] - Companies are advised to enhance their product intelligence, optimize cost structures, and explore new markets to maintain competitiveness against emerging players like Huawei [7][8]

Core Insights - Huawei's launch of the Shangjie H5, priced at 159,800 yuan, marks its entry into the sub-200,000 yuan automotive market, indicating a shift from the mid-to-high-end segment to the mainstream market [2][4] - The sub-200,000 yuan segment is projected to account for over 70% of the domestic automotive market in 2024, highlighting its significance [3] - The introduction of the Shangjie H5 is expected to intensify competition in the mid-to-low-priced smart vehicle market, particularly impacting domestic and some joint venture brands [2][6] Market Dynamics - In 2024, the sales distribution of China's automotive market is projected as follows: below 200,000 yuan at 72.4%, 200,000-300,000 yuan at 17.3%, 300,000-400,000 yuan at 5.9%, and above 400,000 yuan at 4.4% [3] - Over the past four years, Huawei has captured a significant share of the traditional luxury car market, delivering 930,000 vehicles [2][3] - The market for vehicles priced between 150,000 and 200,000 yuan saw a sales volume of 2.061 million units in the first half of the year, with a year-on-year growth of 7.7% [6] Competitive Landscape - The Shangjie H5 is positioned to compete directly with models like the Tesla Model Y and BYD Song PLUS, potentially diverting their customer base [4][6] - Traditional luxury brands (BBA) are experiencing declining sales, with a year-on-year drop exceeding 10% for BMW, Mercedes-Benz, and Audi [3][4] - The introduction of the Shangjie H5 is expected to pressure competitors to accelerate their technological upgrades and price adjustments [7][8] Strategic Implications - Huawei's dual strategy of high-end and mainstream market penetration is reminiscent of its successful approach in the smartphone sector [5][10] - The Shangjie H5 aims to democratize advanced smart features, challenging the notion that smart configurations are exclusive to high-end models [6][10] - Industry experts suggest that competitors should enhance their product intelligence, optimize cost structures, and explore new markets to maintain competitiveness [8][9] Future Outlook - The automotive industry is anticipated to transition from mechanical manufacturing to smart terminal development, with technology becoming the core competitive advantage [10] - The profitability of smart vehicles is expected to rely more on software services and ecosystem sharing rather than hardware sales [10]

Core Insights - Chinese automaker BYD is significantly increasing its presence in the global market, with July sales reaching 344,296 vehicles, of which 80,178 were from overseas markets, marking a year-on-year growth of 159.5% [1] - BYD has achieved top sales positions in Brazil, Spain, and Italy, reflecting not only market enthusiasm but also a shift in the global automotive landscape [1] Sales Performance - In Brazil, BYD sold 9,691 vehicles in July, a 60% increase year-on-year, entering the top ten brands for the first time and maintaining the number one position in the new energy vehicle segment [5] - In Spain, BYD's sales reached 2,158 vehicles in July, a staggering 665% increase year-on-year, making it the leader in the new energy market [5] - In Italy, BYD sold 2,019 vehicles in July, capturing over 13% of the new energy passenger vehicle market, with plug-in hybrids holding 16% and pure electric vehicles 10% of their respective segments [8] Global Expansion - BYD's electric vehicles have entered 112 countries and regions, indicating a robust expansion strategy that goes beyond mere vehicle sales to include brand, channel, and technology integration [14] - The company is also making strides in various markets, with its factory in Brazil producing its first vehicle, the delivery of the 90,000th unit in Thailand, and showcasing at the Goodwood Festival of Speed in the UK [11] Industry Implications - BYD's achievements can be seen as a microcosm of the broader Chinese automotive industry's global expansion, highlighting the importance of long-term competitiveness and integration into local markets amidst fierce global competition [14]