Core Viewpoint - The Chinese real estate industry is transitioning from a high-turnover "golden era" to a focus on quality and service, redefining the concept of "delivery" as a measure of a real estate company's comprehensive strength and brand promise [1] Group 1: New Delivery Concept - Yuexiu Property's "Good House, New Delivery" system in the Beijing market exemplifies this industry shift, emphasizing the transition from merely delivering houses to delivering a lifestyle [1][2] - The "New Delivery" concept is being practically implemented through the Yuexiu Xingyue project, marking a significant entry for Yuexiu Property in Beijing [2] Group 2: New Quality - The delivery of Yuexiu Xingyue transcends simple physical handover, focusing on meticulous details such as wall flatness, window sealing, and electrical points, showcasing a proactive problem-solving approach [8] - The design of the community entrance and interior spaces emphasizes comfort and emotional value, creating a true haven for residents [8] Group 3: New Community Spaces - Yuexiu Xingyue aims to create emotionally resonant living spaces with features like "Water Rhythm Homecoming" and "Sakura Avenue," fostering daily interactions and community vitality [12] - The company plans to organize various community activities to enhance social engagement and create a vibrant living environment [12] Group 4: New Ecosystem - The project is strategically located in the core area of Zhuxinzhuang, benefiting from proximity to major transportation lines and high-quality resources, forming a "walkable" lifestyle circle [13][14] - Yuexiu Property's vision as a "land gene decoder" reflects its commitment to efficiently integrating urban resources and contributing to city development [14] Group 5: Market Performance - Yuexiu Property has achieved significant sales success in Beijing, ranking first in total sales amount among real estate companies in the first half of 2025 [19] - The company has successfully launched multiple high-demand projects, demonstrating its ability to translate blueprints into tangible living experiences [19][20] Group 6: Strategic Positioning - The company's approach is rooted in a forward-looking judgment of industry trends, redefining "delivery" as the starting point for deepening relationships with customers [29] - Yuexiu Property's delivery practices in Beijing illustrate a shift in the real estate competition from "product strength" to "lifestyle strength," indicating a future focus on the depth of living content and sustainable operations [29]

当中国房地产行业从高歌猛进的"黄金时代"，步入以"品质"和"体验"为竞争核心的下半场，"交付"这个 关键词的语义正在被彻底刷新。它不再是建筑施工的终点或一份合同的简单履行，而是检验房企综合实 力的试金石，是品牌承诺的极尽兑现，更是承载用户美好生活期待的起点。 在这一行业价值重塑的关键节点，越秀地产在北京市场率先推进"好房子 新交付"体系化实践，完成了 一场从"交付产品"到"交付生活方式"的价值跃迁。 星樾至美交付："好房子 新交付"理念的生动实践 10月30日，越秀地产入局昌平的首发之作——越秀·星樾项目迎来至美交付。这次交付不仅是越秀地产 在北京市场的一次重要亮相，更是其"新交付"理念的生动实践。 在"新聚场"维度，越秀·星樾着力构建情感共生的生活场域。园区内，"水韵归家仪仗"、"中轴樱花大 道"、"户外景观会客厅"、"星空儿童乐园"及"林下步道"等多元空间，不再是静态的园林装饰，而是承 载日常互动与社区活力的容器。世间至美的相逢，不过一句「楼下见」，社群运营让美好日常化。未 来，越秀地产携手"美好生活合伙人"，将继续组织各类社群活动，比如品茗、登山、手作……这些活动 将社区打造成一个永不落幕的"热爱发生地 ...

10月28日，《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》正式发布，其中明确提出"建设安全、舒适、绿色、智慧的'好房子'"；在建 设"好房子"的基础上，10月29日，住建部部长倪虹进一步提出，系统推进好房子、好小区、好社区、好城区"四好"建设。 在"四好"政策的指引下，越秀地产作为城市美好生活创领者，推出"好房子 新交付"理念，构建"新质感""新聚场""新生态"三维交付体系，分别对应"好房 子"的交付，"好小区""好社区"的运营以及"好城区"的共建。 在"好房子 新交付"理念中，越秀地产打破了传统交付的局限，将目光投向社区生态的构建、空间价值的挖掘、客户需求的满足以及邻里情感的联结，通过 持久推进空间运营、优化客户服务、助力邻里共建，积极整合与落地社会公共资源，真正实现从"交付房子"到"交付生活方式"的价值跃迁。 交付美好生活：星樾践行"好房子 新交付"理念 10月30日，越秀地产入局昌平的首发之作——越秀·星樾项目迎来交付。 在交付现场，业主跟随着贴心的动线指引并由专业工程师的全程陪验。在入户验收时，做到对墙面平整度、门窗密封性、水电点位等细节进行了逐一排查， 不仅体现出越秀·星樾交付时专业 ...

Core Insights - The real estate market in Beijing is experiencing a mixed performance during the recent National Day holiday, with some new projects attracting significant attention while others remain relatively quiet [1][4][5] Market Activity - Despite a general decline in the popularity of visiting sales offices during holidays, there were still crowded scenes at some new projects in Beijing during the National Day holiday from October 1 to October 8 [1] - The land auction on September 30 saw intense competition, with the highly anticipated Sun Palace New Area plot sold to China State Construction for approximately 4.3145 billion yuan, reflecting a premium rate of nearly 40% [6][7] Sales Performance - Sales activity varied across different projects, with some experiencing steady sales while others saw a drop in customer interest during the holiday [2][4] - The project "Guoyuxingcheng" reported selling about half of its available units, with special pricing for certain units, indicating a competitive pricing strategy [2] - The "Tongzhou Yunhe Jiuyuan" project, located in a prime area, reported high foot traffic and interest, showcasing the demand for larger units priced between 6.1 million yuan and 7.4 million yuan per square meter [5] Land Auction Insights - The Sun Palace New Area plot is considered a rare residential land opportunity in Beijing, located between the third and fourth ring roads, with a total area of approximately 19,400 square meters and a floor price of 85,300 yuan per square meter [6][7] - In contrast, the land auction for the Mentougou S1 line area was less competitive, with only one consortium bidding, resulting in a sale at the base price of 9.57 billion yuan [7][8] Market Trends - The current market is characterized by a clear division between core and suburban areas, with prime locations near transportation and established amenities being highly sought after, while non-core areas see more rational pricing [8]

Core Viewpoint - Beijing's recent policy to relax home purchase restrictions outside the Fifth Ring Road has led to increased activity in the new housing market, particularly for improvement-type properties, while the second-hand housing market has not yet shown significant changes [1][7]. New Housing Market Response - Following the policy announcement, the new housing market outside the Fifth Ring Road has seen a rise in interest, with developers more willing to launch new projects [1][4]. - The first weekend after the policy change saw a notable increase in visitor numbers and sales at new developments, such as the Huayu Jingyun project, which sold over 50 units at prices ranging from 58,000 to 61,000 yuan per square meter [2][4]. - According to data from the China Index Academy, over 80% of new residential sales in Beijing from January to July occurred outside the Fifth Ring Road, indicating this area as a key market segment [3]. Market Dynamics and Trends - The new policy is expected to stimulate demand for improvement-type housing, as families gain eligibility to purchase homes within the Fifth Ring Road due to the relaxed restrictions [3][10]. - The overall sentiment in the new housing market is positive, with analysts predicting a sales peak for properties outside the Fifth Ring Road, encouraging developers to accelerate project launches [3][10]. Second-Hand Housing Market Response - The second-hand housing market has shown a more subdued response to the new policy, with no significant changes in transaction volumes observed immediately after the announcement [7][9]. - Despite the lack of immediate impact, there is an expectation that the second-hand market will eventually benefit from increased activity as more properties become available for sale [9][10]. - Data indicates that while the second-hand market remains stable, there has been a slight uptick in inquiries and viewings, suggesting potential future growth [9][10].

Group 1 - The North Fourth Village project is strategically located outside the Fifth Ring Road, approximately 1.4 kilometers from the Changping Line Life Science Park station, benefiting from recent policy relaxations on home purchases [2][3] - The project is developed by Yuexiu, in collaboration with notable shareholders including Beike and Beijing Urban Construction, aiming to target the affordable housing market with a low total price strategy [2][3] - The project consists of 772 residential units with a total construction area of approximately 78,600 square meters, with average unit sizes around 102 square meters, and is expected to sell at around 55,000 yuan per square meter [4][3] Group 2 - The project features a mix of 15 residential buildings ranging from 9 to 18 floors, with various unit types including 82, 88, 96, 112, and 120 square meters [4][10] - The layout includes community amenities such as a neighborhood center, small commercial spaces, and outdoor activity areas, although there are concerns about noise due to proximity to the Jingzang Expressway [10][11] - The current real estate market in Changping is under pressure, with an expected supply exceeding 10,000 units this year, which may impact sales performance [15][16] Group 3 - Yuexiu has other ongoing projects in Changping, including Xingyue, Xingyao Future, and Wutong Xingchen, indicating a strong presence in the local market [19][20] - The Xingyue project, launched under Yuexiu's management, achieved rapid sales with 468 units sold on the opening day, generating over 2.66 billion yuan in revenue [20] - The collaboration with Future Science City on the Xingyao Future project highlights Yuexiu's strategy of partnerships to enhance market competitiveness [22][24]

Core Viewpoint - The recent policy changes in Beijing's real estate market have led to a significant increase in both the volume of inquiries and transactions, indicating a revitalization of the market following a period of stagnation [1][2][8]. Group 1: Market Activity - Following the new policy announcement on August 8, the real estate market experienced a surge in activity over the weekend of August 9-10, with many properties being sold quickly [1][2]. - Real estate agents reported a notable increase in both foot traffic and online inquiries, with some agents experiencing a 30% rise in consultation volume compared to previous weekends [3][7]. - The majority of transactions during this period involved properties priced between 2 million to 4 million yuan, aligning with the needs of first-time homebuyers [2][8]. Group 2: Buyer Behavior - The new policy has shifted buyer sentiment, with many potential buyers feeling pressured to act quickly to avoid missing out on desirable properties [2][3]. - Some buyers who were previously hesitant have accelerated their purchasing decisions, influenced by the fear of rising prices due to increased market activity [2][3]. - The demographic of buyers has shifted towards those with genuine housing needs, as opposed to speculative investors [2][8]. Group 3: Policy Impact - The policy adjustments include lifting restrictions on multiple property purchases for families outside the Fifth Ring Road and enhancing support for first-time buyers through improved housing fund policies [8][9]. - Analysts believe that these changes will lead to a new wave of transactions, particularly benefiting the new housing market in areas outside the Fifth Ring Road [8][9]. - The policy's immediate effects were evident in the increased visitor numbers and sales activity over the first weekend following its implementation [8][9].