新京报贝壳财经记者 段文平 编辑 杨娟娟 校对 卢茜 8月8日晚北京楼市新政出台后，这个周末（8月9日-8月10日）房地产市场迅速热闹了起来。 8月10日，丰台角门一家房产中介门店的工作人员章音（化名）向新京报贝壳财经记者介绍，刚过去的 两天，门店所在片区成交不少，周边在看的好几套房子都成交了。"我周日原本约了客户去看一套房 源，结果已经卖掉了，那套房可是小区里性价比最高的。"他语气里带着点惋惜。 不只是二手房市场热度攀升，一些位置优越、配套齐全的新房项目，周末的售楼处同样人流不断。多位 楼盘销售人员告诉记者，来看房的人比之前增加了不少。 有人犹豫间错失房源，有人为买房改行程 章音说："我手头的另一个客户，之前看中了两套还不错的房子，还想着再讲讲价、让价格再便宜点。 没想到，转头就被另一家中介的客户买走了。" 在他看来，新政出台后，不少客户的心态明显有了变化。"有些客户担心，要是成交量上来了，房价就 不好往下谈了。现在这会还好议价，所以也不等了，干脆直接出手买房。" 另一家位于西四五环间的房产中介的门店经理在接受采访时表示，楼市新政出台后，门店的咨询量和成 交量均出现回升。他解释道，此前市场经历了一段调整期， ...

Core Viewpoint - The new project "Future of Zhonghai" in Zhu Xinzhuang, Changping, is positioned as a significant offering by Zhonghai, with a focus on high pricing and limited housing supply [2][31][35] Group 1: Project Overview - The project received its pre-sale permit on June 30, 2025, and was officially announced on July 1, 2025, indicating a well-prepared launch [2] - It consists of 342 residential units across 6 buildings, with a focus on affordable housing [4][33] - The average selling price is set at 70,000 yuan per square meter, marking a new high for Changping [5][31] Group 2: Housing Details - The project features four types of housing, primarily aimed at first-time buyers, including 109㎡ and 129㎡ units [4][11] - The 342 units include various configurations, with the highest price for a 105㎡ unit reaching 73,725 yuan per square meter [7][10] - The project includes a mix of high-rise and low-rise buildings, with a total construction area of 60,400 square meters [33] Group 3: Competitive Analysis - The pricing strategy of 70,000 yuan per square meter is seen as ambitious compared to nearby projects, which average around 62,000 yuan per square meter [31][36] - The project is located near a subway station, which may support its pricing strategy despite concerns about the actual living space efficiency [36] - The project includes additional community facilities, such as a sports center, which may enhance its attractiveness [36]

Core Viewpoint - The recent land auction in Beijing's Changping District attracted multiple companies, resulting in a total revenue of 13.06 billion yuan, with a consortium led by Yuexiu and Future Science City acquiring a key plot for 2.395 billion yuan [1][4]. Group 1: Land Auction Details - Four plots were auctioned in Beijing, specifically in Haidian, Shijingshan, and Changping districts, with a total revenue of 13.06 billion yuan [1]. - The acquired plot, located in the Changping District's Zhongguancun Life Science Park, has a total area of 30,700 square meters and a planned construction area of 79,900 square meters, with a starting price of 2.395 billion yuan [2]. - The consortium's floor price translates to 29,977 yuan per square meter [4]. Group 2: Strategic Importance of the Acquired Land - The land's value is enhanced by its proximity to the Changping Line subway station and the planned Life Valley Station of the 19th subway line, expected to be completed by 2027, which will improve transportation efficiency [3]. - The area is designated as a "technology park integrating basic research, achievement transformation, supporting services, and residential functions," indicating a focus on urban integration and talent attraction [3]. Group 3: Company Involvement and Future Plans - The consortium includes companies like Yuexiu, Beijing Urban Construction, Future Science City, and Beihome, with Yuexiu already having multiple projects in the Changping area [4]. - Beihome, a new venture under Beike, aims to provide data-driven residential development services and has established regional offices in major cities, indicating a strategic expansion in the real estate market [5].