Core Insights - Salted Fish Pouch reported a 19.58% year-on-year revenue growth in the first half of 2025, reaching 2.941 billion yuan, with a net profit increase of 16.70% to 373 million yuan [1] - The company experienced a slowdown in revenue growth in the second quarter of 2025, with a 13.54% increase to 1.403 billion yuan, while net profit grew by 21.75% to 195 million yuan [1] - Contract liabilities at the end of the first half of 2025 exceeded 114 million yuan, marking a 27.95% increase from the end of the previous year and a 147.36% year-on-year growth [1] Financial Performance - In Q1 2025, revenue, net profit, and net profit after deducting non-recurring gains and losses grew by 25.69%, 11.64%, and 13.41% respectively [1] - The net cash flow from operating activities decreased by 53.71% year-on-year to 283 million yuan, primarily due to increased cash payments for goods and services [1] R&D and Product Development - R&D investment decreased by 11.21% year-on-year, with the company focusing on enhancing its core competitive advantage in the snack food sector [2] - The company is concentrating on six major product categories, including spicy snacks, baked potato products, deep-sea snacks, egg snacks, dried fruits and nuts, and konjac jelly pudding [2] - The brand "Big Demon King" under the company has successfully engaged with younger consumers, enhancing brand awareness and reputation [2]

Core Insights - Salted Fish's revenue for the first half of 2025 reached 2.94 billion yuan, representing a year-on-year growth of 19.6% [1] - The company's net profit attributable to shareholders was 373 million yuan, an increase of 16.7% year-on-year [1] Revenue Breakdown - Spicy snacks generated 1.32 billion yuan in revenue, up 47.05% year-on-year [1] - Baked potato snacks reported revenue of 459 million yuan, down 18.42% year-on-year [1] - Dried fruits and jelly snacks achieved revenue of 428 million yuan, growing by 9.01% year-on-year [1] - Deep-sea snacks earned 363 million yuan, reflecting an 11.93% increase year-on-year [1] - Egg snacks generated 309 million yuan, with a year-on-year growth of 29.57% [1] Business Expansion and Strategy - The company has transitioned from regional to national market expansion, particularly in the savory snack and baked goods sectors, creating two growth curves [1] - Salted Fish has initiated a supply chain transformation and upgrade, promoting smart manufacturing and digital reform to enhance product strength and market competitiveness [1] - The company has strengthened R&D innovation for core product categories, with notable performance in konjac products in Southeast Asian markets, indicating initial success in its globalization strategy [1]

Core Viewpoint - The controlling shareholder of Salted Snack Company, Zhang Xuewen, plans to reduce his stake by up to 2%, potentially cashing out over 400 million yuan, coinciding with the company's stock price reaching a new high [1][5]. Group 1: Shareholder Reduction Announcement - On July 14, Salted Snack Company announced a pre-disclosure of share reduction by major shareholders and senior management [2]. - Zhang Xuewen, holding 15.38% of the shares, intends to reduce his holdings by a maximum of 5.4556 million shares, equating to 2% of the total share capital [2][4]. - Other executives, including Deputy General Manager Li Hanming and CFO Yang Feng, plan to reduce their holdings by a combined total of 97,100 shares, or 0.04% of the total share capital [2][4]. Group 2: Financial Implications - Based on the closing price of 74.84 yuan per share on July 14, if the maximum reduction occurs, Zhang Xuewen's cash-out could exceed 400 million yuan [5]. - As of July 15, the company's stock price was 73.80 yuan per share, reflecting a 19.81% increase since the beginning of the year, with a total market capitalization of 20.131 billion yuan [5]. Group 3: Market Reaction and Concerns - The announcement of the share reduction raised market concerns, leading to a 1.39% drop in the stock price on July 15 [6]. - The company cited "personal funding needs" as the reason for the reduction, despite Zhang Xuewen's departure from the company in October 2019 [5]. Group 4: Company Performance and Challenges - Since its listing in 2017, the company's revenue has grown from 754 million yuan to 5.304 billion yuan in 2024, while net profit has shown volatility [7]. - The company faces challenges in brand recognition compared to competitors, with a noted lack of market presence [9]. - Salted Snack Company has experienced a decline in gross margin from 43.83% in 2020 to 31.84% in 2024 due to competitive pressures from low-price strategies in the market [9]. Group 5: Food Safety Issues - The company has faced multiple food safety complaints, including issues with preservatives and product quality, leading to increased consumer scrutiny [11][15]. - In 2025, there were over 100 new complaints related to food safety, with a total of 748 complaints recorded on the Black Cat Complaint platform [15][16].

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Insights - The company's core categories continue to grow, with rapid expansion across multiple channels [2] - The company reported a revenue of 5.30 billion yuan in 2024, representing a year-on-year increase of 28.89%, and a net profit of 639.95 million yuan, up 26.53% year-on-year [7] - The company is focusing on brand strategy and product innovation, particularly in the konjac product category, which is expected to maintain high growth [7] - The company is expanding its distribution channels, including e-commerce and overseas markets, which is expected to enhance profitability [7] - The gross margin slightly decreased due to changes in channel structure, but effective cost control is anticipated to improve profitability [7] Financial Forecasts - The forecasted main revenue for 2024 is 5,303.93 million yuan, with expected growth rates of 28.89% for 2024, 28.28% for 2025, 21.46% for 2026, and 18.05% for 2027 [5][8] - The projected net profit for 2025 is 846.85 million yuan, with a year-on-year growth of 32.33% [5] - The earnings per share (EPS) are expected to be 3.10 yuan for 2025, 3.83 yuan for 2026, and 4.66 yuan for 2027 [5][8] - The price-to-earnings (P/E) ratio is projected to decrease from 37.22 in 2024 to 28.12 in 2025, and further to 22.77 in 2026 [5][8]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company has shown continuous growth in core categories, with rapid expansion across multiple channels [2] - The company reported a revenue of 5.30 billion yuan in 2024, representing a year-on-year increase of 28.89%, and a net profit of 639.95 million yuan, up 26.53% year-on-year [7] - The company is focusing on high-growth products such as konjac snacks and quail eggs, with strong performance expected to continue [7] - The company is expanding its distribution channels, including e-commerce and overseas markets, particularly in Southeast Asia [7] - Despite a slight decline in gross margin due to changes in channel structure, effective cost control is expected to enhance profitability [7] Summary by Sections Financial Performance - In 2024, the company achieved a total revenue of 5,303.93 million yuan, with a projected revenue of 6,803.74 million yuan for 2025, indicating a growth rate of 28.28% [5][8] - The net profit for 2024 is forecasted at 639.95 million yuan, with an expected increase to 846.85 million yuan in 2025, reflecting a growth rate of 32.33% [5][8] - Earnings per share (EPS) is projected to rise from 2.35 yuan in 2024 to 3.10 yuan in 2025 [5][8] Product and Market Strategy - The company is implementing a brand strategy focusing on key products like "Big Demon King" and "Egg Emperor," which have quickly gained market traction [7] - The konjac product line is expected to maintain high growth rates, contributing positively to the company's gross margin [7] Channel Development - The company has seen significant growth in its distribution channels, with e-commerce and overseas sales showing strong performance [7] - The company is strategically entering the Southeast Asian market with its konjac products under the brand "Mowon," achieving breakthroughs in Thailand [7] Cost Management - The gross margin for 2024 is reported at 30.69%, slightly down from the previous year, attributed to changes in channel structure [7] - The company has effectively managed sales and administrative expenses, with a decrease in expense ratios reported for both 2024 and Q1 2025 [7]

Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - The company achieved a revenue of 5.304 billion yuan in 2024, representing a year-on-year growth of 28.89%, and a net profit of 640 million yuan, up 26.53% year-on-year [1][4]. - The company continues to expand its product categories and channels, with significant growth in its major products, particularly in the spicy snacks and dried fruit segments [2][4]. - The company is focusing on optimizing its cost structure and improving operational efficiency, which has led to a decrease in expense ratios [3][4]. Revenue and Profitability - In 2024, the company reported revenues of 5.304 billion yuan, with a net profit of 640 million yuan, and a net profit margin of 12.07% [1][3]. - The revenue growth rates for major product categories in 2024 were as follows: spicy snacks at 32.36%, deep-sea snacks at 9.10%, baked potato products at 17.31%, and dried fruits and nuts at 81.50% [2]. Channel Expansion - The company is actively expanding its sales channels, with revenue from direct supermarkets, distribution, and e-commerce channels reported at 1.88 billion yuan, 3.956 billion yuan, and 1.159 billion yuan respectively in 2024 [2]. - The company is also entering high-end membership stores and overseas markets, particularly in Southeast Asia, to drive future growth [2]. Cost Structure and Efficiency - The gross margin for 2024 was reported at 30.69%, with a slight decline in Q1 2025 due to changes in channel structure [3]. - The company has successfully reduced its sales and management expense ratios, indicating improved operational efficiency [3]. Profit Forecast and Valuation - The profit forecasts for the company are maintained at 855 million yuan for 2025 and 1.225 billion yuan for 2027, with corresponding EPS estimates of 3.13 yuan and 4.49 yuan [4][10]. - The current P/E ratios are projected to be 29 for 2025, 24 for 2026, and 20 for 2027, reflecting a favorable valuation outlook [4][10].

Core Viewpoint - Salted Fish's financial performance shows strong growth in revenue and net profit for 2024 and Q1 2025, driven by successful product launches and strategic brand initiatives [1][2][4] Financial Performance - In 2024, the company achieved revenue of 5.304 billion yuan, a year-on-year increase of 28.89%, and a net profit of 640 million yuan, up 26.53% [1] - Q4 2024 revenue reached 1.443 billion yuan, with a year-on-year growth of 29.96%, and net profit of 147 million yuan, increasing by 33.66% [1] - For Q1 2025, revenue was 1.537 billion yuan, up 25.69%, with net profit at 178 million yuan, a year-on-year increase of 11.64% [1] Product Categories and Growth Drivers - Key product categories such as spicy snacks, baked potato products, and konjac jelly showed significant revenue growth, with spicy snacks generating 1.962 billion yuan, up 32.4% [2] - The "Big Demon" sesame sauce and "Egg Emperor" quail eggs have become top-selling items, contributing to the company's growth [2] - The company initiated a brand strategy in 2024, leading to high sales performance during the Spring Festival [2] Channel Development and Structure - Revenue from direct supermarkets decreased by 43.72%, while e-commerce and other channels saw increases of 39.95% and 34.01%, respectively [3] - The company is expanding its overseas market presence, with overseas revenue reaching 62.74 million yuan in 2024, compared to 314,900 yuan in 2023 [3] - The channel structure is expected to improve, with high-growth channels anticipated to outpace overall company growth in 2025 [3] Profitability and Margin Analysis - The company's gross margin was 30.69% in 2024, down 2.85 percentage points, and 28.47% in Q1 2025, down 3.63 percentage points, primarily due to changes in channel structure [4] - Selling, general, and administrative expenses increased, influenced by brand-building efforts and stock compensation [4] - The net profit margin for 2024 and Q1 2025 was 12.07% and 11.59%, respectively, reflecting a decline compared to the previous year [4] Future Outlook and Strategic Initiatives - The company is focusing on strengthening its product lines and supply chain, particularly in the konjac category, with plans for production line expansion in China and Thailand [5] - The organization has established three product divisions based on flavor profiles to enhance product focus [5] - Revenue projections for 2025 to 2027 are set at 6.795 billion, 8.252 billion, and 9.539 billion yuan, with net profits expected to be 853 million, 1.053 billion, and 1.240 billion yuan, respectively [6]

Core Insights - Salted Fish Shop (盐津铺子) reported a revenue of 5.304 billion yuan for 2024, representing a year-on-year growth of 28.89%, and a net profit of 640 million yuan, up 26.53% year-on-year [1][7] - Despite the double-digit growth in revenue and net profit, the decline in gross margin and underperformance in certain product categories raised market concerns [1][4] Financial Performance - The overall gross margin decreased from 33.54% in 2023 to 30.69% in 2024, a decline of 2.85 percentage points [4] - The drop in gross margin was primarily due to rising raw material costs and insufficient production efficiency improvements, particularly in spicy marinated snacks and baked potato products, which saw gross margin declines of 4.06 and 2.04 percentage points respectively [4] Product Performance - The company focused on six core product categories: spicy marinated snacks, baked potato products, deep-sea snacks, egg snacks, dried fruits and nuts, and konjac jelly pudding [4] - Egg snacks and konjac snacks performed exceptionally well, generating revenues of 580 million yuan and 838 million yuan, with year-on-year growth rates of 81.87% and 76.09% respectively [4] Brand and Channel Development - Significant achievements were made in brand operations and channel expansion, with the "Big Demon King" brand's sesame-flavored konjac product achieving over 1 billion yuan in sales [5] - The "Egg Emperor" quail eggs successfully entered Sam's Club, selling over 200,000 units for six consecutive months, becoming a star product in the egg snack category [5] - The company established a robust multi-channel layout, including direct sales to large chain supermarkets, distributors, and e-commerce, resulting in a 39.95% year-on-year revenue growth in the e-commerce channel [5] International Market Expansion - The company accelerated its overseas market expansion in 2024, successfully entering the Southeast Asian market with konjac products, achieving overseas sales of 62.7361 million yuan [6] - Challenges remain in the overseas market, including local competition, cultural differences, and supply chain localization issues [6] - Plans are in place to invest in a production base in Thailand to further promote overseas business expansion, although short-term financial contributions from this market are expected to be limited [6]

阶段性营销投入加大导致盈利能力阶段性有所承压。24Q4 归母净利率为10.18%，同比+ 0.28pct，扣非 归母净利率为9.96%，同比+0.91pct。25Q1归母净利率为11.59%，同比-1.46pct，扣非归母净利率为 10.16%，同比-1.10pct，主要系Q1 加大代言人、魔芋产品推广等营销投入，费用率下降幅度不及毛利率 下降幅度。 事件：公司发布2024 年年报和25 年一季报，2024 年实现营业收入53.04亿元，同比+ 28.89%,实现归母 净利6.40 亿元，同比+ 26.53%，实现扣非归母净利5.68 亿元，同比+ 19.27%。其中24Q4 实现营业收入 14.43 亿元，同比+ 29.96%，实现归母净利1.47 亿元，同比+ 33.67%，实现扣非归母净利1.44 亿元，同 比+ 43.10%。25Q1 实现营业收入15.37 亿元，同比+ 25.69%，实现归母净利1.78 亿元，同比+ 11.64%， 扣非归母净利1.56 亿元，同比+ 13.41%。 魔芋、鹌鹑蛋、果干坚果持续高增。分产品来看，24 年休闲魔芋制品实现收入8.38 亿元，同比增长 76.09%，辣 ...

董事会审议的报告期利润分配预案或公积金转增股本预案 证券代码：002847 证券简称：盐津铺子 公告编号：2025-020 一、重要提示 本年度报告摘要来自年度报告全文，为全面了解本公司的经营成果、财务状况及未来发展规划，投资者 应当到证监会指定媒体仔细阅读年度报告全文。 所有董事均出席了审议本报告的董事会会议。 √ 适用 □ 不适用 登录新浪财经APP 搜索【信披】查看更多考评等级 非标准审计意见提示 □ 适用 √ 不适用 是否以公积金转增股本 □ 是 √ 否 公司经本次董事会审议通过的利润分配预案为：以272,819,859股为基数，向全体股东每10股派发现金红 利10元（含税），不送红股，不以公积金转增股本。（其中：回购账户中1,050股不参与利润分配) 董事会决议通过的本报告期优先股利润分配预案 □ 适用 √ 不适用 二、公司基本情况 1、公司简介 ■ 2、报告期主要业务或产品简介 （一）公司主要业务 公司一直聚焦主业，专注休闲食品行业，长期坚持自主制造。 公司自2005年8月成立以来，秉承"好零食，盐津造"的品牌理念，遵循"安全、美味、健康"的产品观， 以具有地方特色的凉果蜜饯发轫，成长为一家集研发 ...