从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素的道理："土特产"价值跃升，关键在品牌化的 精准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到 口碑的全链条升级。 品牌化的根基，是把"地域优势"转化为"品质底气"。地标农产品的核心竞争力源于得天独厚的自然禀 赋，但这份天赋需要标准化生产来守护。山东乳山生蚝之所以能成为电商爆款，靠的是黄海渤海交汇处 的Ⅰ类水质，更得益于从养殖、净化到分拣包装的完整产业链；贵州遵义干辣椒能撑起210亿元产值， 离不开当地独特的气候条件，更归功于200万亩标准化种植基地的品质把控。没有标准化，就没有稳定 的品质；没有可靠的品质，品牌便成了无源之水。像泰和乌鸡那样，将"白羽黑冠"的独特品种优势 与"全程冷链"的品质保障相结合，才能让"白凤仙子"变为百亿元产业的"金字招牌"。 品牌化的关键，是用"创新营销"打破"地域围墙"。再好的农产品，藏在深山也难有大作为。2025年的热 销地标农品，个个都是营销破圈的高手。茂名荔枝通过拓展海外市场，让岭南甜香飘向 ...

Core Insights - The rapid growth of geographical agricultural products consumption by 2025 highlights the importance of branding in enhancing the value of local specialties [1][2][3] - The transformation of regional advantages into quality assurance is fundamental for the competitiveness of geographical agricultural products [1][2] - Effective marketing strategies are essential for breaking regional barriers and ensuring that agricultural products reach broader markets [2][3] - Collaboration between government and enterprises is crucial for establishing a sustainable support system for geographical agricultural products [2][3] Group 1: Branding and Quality - The foundation of branding lies in converting regional advantages into quality assurance, which requires standardized production to maintain stable quality [1] - Successful examples include Shandong's Lushan oysters and Guizhou's dried chili, which thrive due to unique natural conditions and standardized cultivation practices [1] Group 2: Marketing Strategies - Innovative marketing is key to overcoming geographical limitations, with successful products like Maoming lychee and Xinjiang organic beef leveraging targeted marketing strategies [2] - Understanding consumer preferences and utilizing e-commerce platforms are vital for enhancing product visibility and market advantage [2] Group 3: Government and Enterprise Collaboration - The rise of products like Suqian's king crab and Yunnan's black truffle demonstrates the effectiveness of government policies and enterprise branding efforts in creating regional brands [2] - A collaborative model between government and enterprises can prevent unhealthy competition and maximize brand value [2][3] Group 4: Rural Revitalization - The practices of successful geographical agricultural products indicate that branding is essential for adding value to agricultural products and increasing farmers' income [3] - By identifying the right paths and implementing precise strategies, local specialties can be upgraded to premium brands, contributing to rural revitalization [3]

展商回顾｜南方 乡投＆南方菜篮 子亮相大湾区农 交会_南方+_南 方plus 广东·广州广交 会展馆B区举 办。广东南方乡 投产业发展有限 公司、南方菜篮 子携一众广东特 色农产品精彩亮 相本届大湾区农 交会，与八方来 客深入交流、洽 谈合作，满载收 获。 展位号：10.1 馆-10T28 广东南方乡投产 业发展有限公司 南方菜篮子 2025大湾区农产 品交易会暨土特 产精品博览会 （简称"大湾区 农交会"）于12 月12日-14日在 衔接。 南方菜篮子是南 方乡投旗下专注 于原产地直供品 牌，目前已与国 内3000+个农业 基地、300+个地 理标志产品建立 了紧密的合作关 系，为粤港澳大 湾区消费者提供 多样化的农产品 选择，致力于通 过新鲜食材提升 每一个家庭的餐 桌健康，满足消 费者对于新鲜、 安全农产品的需 求。 产品信息 广东南方乡投产 业发展有限公司 自2017年成立， 多年来紧扣国家 高质量发展任 务，积极响应广 东省百县千镇万 村高质量发展工 程、粤桂协作、 粤黔协作、援藏 援疆等政策号 召，依托"现代 农业产业智 库"及"南方菜篮 子"两大抓手， 结合智库专家团 资源，以整体品 牌策划、赋 ...

Core Viewpoint - Jiangxi province is actively promoting the development of distinctive agricultural brands during the "14th Five-Year Plan" period, aiming to create a series of regional public brands that showcase unique local characteristics, thereby injecting new vitality into agricultural development and rural revitalization [1][11] Group 1: Agricultural Brand Development - Jiangxi is focusing on cultivating high-quality agricultural brands characterized as "small, beautiful, special, and refined," transitioning from small-scale production to stronger and superior products [1] - The province has supported the development of 50 "small, beautiful, special, and refined" agricultural brands, showcasing the diversity and potential of Jiangxi's agriculture [11] Group 2: Success Stories of Unique Products - In Yichun's Yujiang District, ornamental fish farming has become a significant industry, with each circular tank capable of raising 200,000 fish, generating annual revenues exceeding 50,000 yuan per farmer, leading to a market value surpassing 100 million yuan [3] - In Fuzhou's Guangchang, the Guangchang white lotus has undergone space mutation experiments, resulting in a new variety with longer growth periods and higher yields, making it the largest supplier of space lotus seedlings in China [5] - The region around Poyang Lake produces 70% of China's black sesame, with the product achieving international food safety certification and entering European and American markets for the first time [7] - In Dongxiang, Fuzhou, loofah is transformed into over 300 products, generating annual sales of 200 million yuan, with significant exports to Europe, Southeast Asia, and other regions [9]

Core Viewpoint - The 23rd China International Meat Industry Exhibition showcased Aonong Food's independent presence, highlighting its strategic focus on the entire industry chain from feed to food processing [1][3]. Group 1: Company Overview - Aonong Food presented a variety of fresh meat and processed products, including the unique Taihe black chicken, attracting significant attention from attendees [3]. - The company has developed a complete set of self-researched slaughtering equipment, demonstrating its innovative capabilities in the food processing chain [3]. Group 2: Production Capacity - Aonong Group has expanded into slaughtering and food processing since 2020, with a focus on key pig farming areas and major consumer markets [5]. - The Xiamen Aonong Food base has an annual slaughtering capacity of 1.2 million pigs, 80,000 cattle, and 15,000 sheep, with a meat processing capacity of 10,000 tons and cold storage capacity of 20,000 tons [5]. - The Fuzhou Aonong slaughtering base can process 1 million pigs, 50,000 cattle, and 100,000 sheep annually, integrating slaughtering, deep processing, product trading, and cold chain distribution [5]. Group 3: Strategic Development - Aonong Group is accelerating the development of its meat product business, establishing a complete industry chain from slaughtering to processing [7]. - The company has launched several high-quality meat products and formed strategic partnerships with well-known domestic and international companies, covering diverse consumer scenarios [7]. - Aonong Food aims to enhance food safety from farm to table, driven by technological innovation and quality upgrades, aspiring to build a modern food brand with industry influence [7].

Core Insights - Recently, Jiangxi Province approved 67 new products, including Majia pomelo, Taihe black chicken, Jingdezhen porcelain, and Lushan cloud tea, allowing 640 enterprises to use geographical indication special marks [1] - Jiangxi Province has integrated geographical indication protection with regional brand development as a key strategy for promoting local特色经济发展 [1] - The Jiangxi Provincial Market Supervision Administration (Intellectual Property Office) has organized professional service teams to assist enterprises in applying for and using geographical indication special marks, enhancing the quality and efficiency of the application process [1] - To date, a total of 1,136 enterprises in Jiangxi Province have been approved to use geographical indication special marks [1]

Core Viewpoint - The article emphasizes the importance of "localized development" in industry, highlighting that different regions should leverage their unique resources and advantages to create tailored industries that drive local economic growth [2][3][6]. Group 1: Regional Industry Development - Jiangxi's Gao'an has successfully developed a chili pepper industry, with products categorized by spiciness, becoming a "star product" for local prosperity [1][2]. - In Zhangshu, the traditional Chinese medicine industry is revitalized, integrating ancient techniques with modern trends, such as the night economy [1][2]. - Taihe County has established a brand value of 4.06 billion yuan for its black-bone chicken, showcasing the potential of regional specialties to enhance local income [2][3]. Group 2: Advantages of Local Resources - Gao'an's soil is rich in selenium and suitable for vegetable cultivation, but the long-standing expertise in chili pepper farming has led to its selection as the primary crop [3]. - Zhangshu's 1,800-year history in the pharmaceutical industry provides a strong foundation for the development of traditional Chinese medicine [3]. - The article stresses the need to identify unique local advantages to find competitive industry niches, emphasizing the importance of comparative resource analysis [3]. Group 3: Adapting to Trends - The article discusses the necessity of evolving industries to meet modern consumer preferences, such as developing new products like chicken essence and health drinks in Taihe County [5]. - Zhangshu has introduced innovative products like eye masks and health drinks that appeal to younger consumers, integrating modern wellness concepts with traditional medicine [4]. - Gao'an's chili pepper industry is expanding beyond local markets through e-commerce and strategic partnerships with high-end culinary businesses in major cities [6]. Group 4: Community Impact - The successful development of localized industries has led to increased income and a sense of satisfaction among local residents, described as "sweet" by various stakeholders [7][8]. - The article highlights the positive feedback from farmers and industry workers, indicating that tailored industry development has tangible benefits for the community [7][8].

Core Insights - Jiangxi province has maintained a stable grain production of over 43 billion jin for 12 consecutive years, showcasing its agricultural strength and commitment to national food security [1] - The development of the high-quality chili pepper industry in Gao'an is a model of agricultural modernization, emphasizing standardization and branding to enhance market competitiveness [2] - The integration of various agricultural sectors in Jiangxi is driving economic growth, with a focus on value-added processing and product diversification [3] Group 1: Agricultural Development - Jiangxi has established itself as a national base for pollution-free vegetable production, leveraging its natural resources for agricultural prosperity [1] - The Gao'an chili pepper industry has seen a 37.5% increase in yield per mu due to standardized practices, benefiting nearly 9,687 local farmers [2] - The province has created 8 national-level characteristic industrial clusters and 12 modern agricultural industrial parks, ranking among the top in the country [2] Group 2: Product Innovation - The Taihe black chicken industry has evolved from a single product offering to over 140 varieties, including health and medicinal products, enhancing its market appeal [3] - New technologies, such as the extraction of small molecule peptides from black chicken, have increased product value by 300% [3] - The establishment of joint research centers with universities and research institutions is fostering innovation in the agricultural sector [3] Group 3: Economic Impact - In 2024, Jiangxi's agricultural entities are projected to achieve sales revenue of 367.22 billion yuan, significantly impacting local economies [4] - The integration of enterprises, farmers, and cooperatives has created over 500 jobs, with an average monthly income of 3,000 yuan for impoverished households [4] - The local collective economy has benefited from land transfer management fees, generating an annual income of over 70,000 yuan for village collectives [4]

Core Insights - The article highlights the successful development of the Taihe black chicken industry, which combines medicinal, nutritional, and ornamental values, significantly boosting local economy and farmer income [1][2]. Group 1: Industry Overview - Taihe black chicken, known as "Bai Feng Xian Zi," has a breeding history of over 2200 years and is recognized as a national-level livestock protection breed [1]. - In 2024, the breeding volume of Taihe black chicken is expected to exceed 12.2 million birds, including 792,000 breeding chickens and 10.36 million market chickens, along with 72 million eggs sold [1]. Group 2: Quality Improvement and Market Expansion - To enhance quality and competitiveness, Taihe County has established a traceability system covering all production entities, allowing consumers to access detailed information about the chicken's lifecycle through QR codes [1]. - This transparency has enabled Taihe black chicken to enter high-end supermarkets like Hema Fresh and establish supply channels in the Guangdong-Hong Kong-Macao Greater Bay Area, with the total industry chain output value surpassing 7 billion RMB in 2024 [1]. Group 3: Ecological Farming Practices - The traditional "forest under chicken" farming method, recognized as an important agricultural cultural heritage in China, has been practiced for centuries, allowing chickens to be raised in gardens, fields, and orchards [2]. - In Wangpei Village, villagers are actively implementing this model, utilizing available land resources for chicken farming, which has become a new income source, with an average annual increase of over 8,000 RMB per household [6].