(乡村行·看振兴)广东英德：英德红茶、西牛麻竹笋铺就乡村致富路 中新网清远11月13日电 (张璐 徐英豪)走进位于英德市西牛镇的麻竹笋"补改投"产业园建设现场，这里 一派繁忙景象。 "我们目前拥有自有麻竹种植基地3200亩，并配备高标准综合出口食品加工厂1家、麻竹笋出口食品加工 厂2家、初加工点2家以及标准收储点4家。主要产品有罐头清水笋、袋装清水笋等。"清远农投笋业有限 公司负责人江斯娜介绍。 据了解，自"百千万工程"实施以来，英德市以打造英德红茶、西牛麻竹笋两大百亿产业为抓手，持续发 力壮大县域经济。2025年前三季度，英德市农林牧渔业及服务业总产值138.4亿元，同比增长8.5%。 英德素有"世界红茶之乡"和"中国麻竹笋之乡"的美誉。截至2025年9月，英德市茶园面积达18.65万亩， 茶叶干茶产量15392吨，共有茶企880家，带动从业人员15.5万人。西牛麻竹笋种植总面积达86.39万亩， 鲜笋产量134.37万吨，共有麻竹笋经营主体667家，种植农户达8.9万户，从业人员总数超17万人。 图为广东清远英德市英红镇茶园。 记者 张璐 摄 据悉，2025年，英德红茶区域公用品牌价值达51.78亿元，首 ...

Core Viewpoint - The West Niu Ma Bamboo Shoots industry has transformed from a hidden gem into a modern agricultural benchmark with an output value exceeding 10 billion yuan, driven by innovative thinking and technological advancements [5][9]. Industry Development - The planting area of West Niu Ma Bamboo Shoots has expanded from over 600,000 mu to nearly 1 million mu in recent years, showcasing significant growth [11]. - The industry has become a crucial force in supporting the "Hundred Thousand Million Project," promoting high-quality development in forestry [15][16]. - Financial institutions have developed a "bamboo shoot price index insurance" to provide a safety net for farmers, with loans amounting to approximately 720 million yuan issued for the bamboo shoot industry [27][31]. Technological Innovation - The yield per mu has increased from over 1,000 jin to over 3,000 jin, marking a 200% increase due to technological innovations [42]. - The introduction of microbial agents like "Aerospace Treasure" has effectively controlled bamboo shoot diseases, which previously caused losses of 10%-30% [49]. - Local authorities have strengthened scientific and technical guidance across all stages of bamboo shoot cultivation, enhancing production and income for farmers [52][54]. Market Expansion - West Niu Ma Bamboo Shoots have gained significant market share, with over 90% of the bamboo shoots supplied to the Japanese market coming from Yingde [91]. - The industry has successfully entered international markets, including exports to South Africa and Southeast Asia [113][115]. - Promotional activities have been conducted across various regions to expand the consumer base and elevate the brand to national and international recognition [99][101]. Product Diversification - The bamboo shoots have diversified into various products, including ready-to-eat bamboo shoots, bamboo leaf tea, and biodegradable utensils, reflecting the industry's adaptability [66][84]. - The establishment of a provincial-level "Bamboo Shoot Supplementary Reform Investment" industrial park has encouraged deep processing projects and innovation in product development [69][70].

Core Insights - The "2025 Guangdong Featured Ingredients List" was officially released at the third China International (Foshan) Prepared Dishes Industry Conference, highlighting the significance of local agricultural products in the prepared food sector [5][6]. Group 1: Featured Ingredients - Xiniu Mazhusun from Qingyuan, Guangdong, ranked first in the vegetable category with a score of 83.88, making it the top vegetable on the list [11][6]. - The top ten featured ingredients include: 1. Zhanjiang Prawns - 86.17 2. Shunde Yuan Fish - 85.47 3. Taishan Eel - 85.00 4. Xiniu Mazhusun - 83.88 5. Zengcheng Chih Choy - 83.58 6. Zhongshan Shiqi Pigeon - 83.46 7. Duanruan Bitter Melon - 83.04 8. Shaoguan Nanhong Duck - 82.81 9. Shunde Grass Wans - 82.69 10. Chengbing Jing Aode - 82.59 [9]. Group 2: Market Performance - Xiniu Mazhusun has gained significant market influence, with its unique flavor making it an essential ingredient in Cantonese cuisine [12][13]. - The product is well-suited for the prepared food industry due to its ease of processing and adaptability to various dishes, aligning with the demand for standardized and convenient food options [14][13]. - In 2024, the planting area for Xiniu Mazhusun reached 993,000 acres, with a production volume of 1.514 million tons, contributing to an industry value of 10.965 billion yuan [20][21]. Group 3: Promotion and Branding - The brand has successfully penetrated both domestic and international markets, with promotional activities extending across major regions including the Greater Bay Area and Southeast Asia [18][19]. - The upcoming tasting event for Xiniu Mazhusun will take place from July 27 to 28, 2025, in Yingde, inviting stakeholders to experience the product and discuss industry development [22][23].

Core Viewpoint - The company has established a complete green supply chain, utilizing green electricity for both production and transportation, which enhances its market competitiveness and reduces carbon emissions [1][2]. Group 1: Production - The company produces its bamboo products using fully automated production lines powered by wind and solar energy from the northern Zhejiang region [1]. - Last year, the company purchased 3,141 green certificates, providing each product with a "green ID" that accurately tracks its carbon footprint throughout the production process [1]. - The implementation of green electricity has allowed the company to avoid high carbon taxes, which could have consumed 20% of its profits under traditional production methods [1]. Group 2: Transportation - The company utilizes electric container trucks for transporting its products, which operate on a dedicated new energy heavy truck route that includes six charging stations and four battery swap stations [1]. - This transportation route, operational since April of last year, reduces carbon dioxide emissions by 80 kilograms per trip over a distance of 80 kilometers [1]. Group 3: Market Impact - Over 2,000 foreign trade enterprises in Ningbo have enhanced their market competitiveness through the procurement of green certificates [2]. - The scale of green electricity trading in Ningbo has increased by 87% year-on-year in the first four months of this year [2].