汪小菲现身试吃酸辣粉 好博会开幕当天，汪小菲现身麻六记展位，不仅在现场试吃了自家的酸辣粉，还和多位观众 友好合照。 本届展会期 间，麻六记展出了锅巴、猪蹄、凉面、米粉等多个品种的产品，并在现场提供 金丝牛肉饼、冷吃千层肚等多款热门产品试吃，消费者大排长龙，人气非常火爆。 文 |《好博会》报道组 徐苑蕾 "天呐！这展会也太好吃了吧！" 首届美好生活博览会于 6 月 27 日在北京展览馆开幕，不 少观众刚踏进展馆就被各种美食香迷糊了。 麻六记展位前，汪小菲嗦着自家酸辣粉，还跟粉丝合照；转头又被安慕希和宇树科技 跨界 合作的机器人 G1 萌到，这家伙左手酸奶右手酸辣粉，活脱脱一个吃货界顶流！ 蒙牛工作人员打扮成《甄嬛传》"娘娘"发雪糕，软糯香甜的台湾凤梨让人赞不绝口，还有 知蜂堂的水果蜜让娃秒变喝水达人……观众们纷纷感叹："从进门嘴就没停过，逛着逛着居 然就吃饱了 ! " 让孩子爱上喝水的水果蜜 安慕希、宇树科技跨界合作 展会期间，宇树科技安慕希人形机器人 G1 成为了现场焦点，吸引大量观众驻足。在汪小 菲现身的时候，该机器人还一手拿着安慕希，一手拿着麻六记酸辣粉与汪小菲互动。 此外，在安慕希的展位，消费者只需要拍 ...

Core Insights - DQ is diversifying its product offerings and store models, moving away from reliance on its best-selling "Blizzard" ice cream, which has seen its sales contribution drop from 70% to 40% [3] - The introduction of a custom cake store in Nanjing reflects DQ's strategy to meet diverse consumer demands and capitalize on the growing cake market, which currently accounts for about 20% of sales [3][4] - The cake market is experiencing rapid growth, with changing consumer preferences leading to a wider range of consumption scenarios beyond just birthdays [4] Company Strategy - DQ has established three store models: traditional ice cream shops, ice cream and custom cake shops, and hot food shops that also serve burgers [2] - The custom cake store offers over 60 different cake products and features professional decorators to create cakes on-site, catering to specific customer requests [2][3] - DQ's CEO emphasizes the importance of flavor innovation and quick market response to emerging trends as key competitive advantages [4] Industry Trends - The ice cream market in China is expanding rapidly, entering a phase of high growth and increased competition since 2021, driven by a new generation of consumers [5] - There is a trend towards product differentiation, with consumers seeking high-quality, unique offerings that have social appeal [5] - The industry is expected to face ongoing competition, necessitating brands to adopt strategies such as health-focused products, differentiation, cost optimization, and enhanced online presence to remain competitive [5]