Investment Rating - The report maintains a "Recommended" rating for the company Perfect World (002624.SZ) [2][7] Core Views - The company's performance has stabilized, with significant improvements in profit margins due to effective cost control measures. The new game releases are expected to contribute positively to revenue growth [7][8] - The company reported a revenue of 3.691 billion yuan for the first half of 2025, a year-on-year increase of 33.74%, and a net profit of 503 million yuan, marking a return to profitability [7] - The upcoming game releases, including "P5X" and "Zhu Xian 2," are anticipated to drive further revenue growth in the latter half of 2025 and into 2026 [7] Financial Performance Summary - **Revenue Forecasts**: - 2024A: 5,570.49 million yuan - 2025E: 6,700.55 million yuan (20.29% growth) - 2026E: 9,356.81 million yuan (39.64% growth) - 2027E: 10,027.37 million yuan (7.17% growth) [2][9] - **Net Profit Forecasts**: - 2024A: -1,287.56 million yuan - 2025E: 820.96 million yuan (163.76% growth) - 2026E: 1,425.65 million yuan (73.66% growth) - 2027E: 1,617.30 million yuan (13.44% growth) [2][9] - **Gross Margin**: - 2024A: 57.87% - 2025E: 57.68% - 2026E: 62.11% - 2027E: 62.34% [2][9] - **Earnings Per Share (EPS)**: - 2024A: -0.66 yuan - 2025E: 0.42 yuan - 2026E: 0.73 yuan - 2027E: 0.83 yuan [2][9] - **Price-to-Earnings Ratio (PE)**: - 2025E: 37.67 - 2026E: 21.69 - 2027E: 19.12 [2][9]

证券研究报告 完美世界 (002624 CH) 业绩符合预期，诛仙 2、P5X 发力 | 华泰研究 | | | 中报点评 | 投资评级(维持): | 增持 | | --- | --- | --- | --- | --- | --- | | 2025 年 | 8 月 | 27 日│中国内地 | 文化娱乐 | 目标价(人民币): | 18.34 | 25H1 公司毛利率 56.68%，yoy -8.19pct，主因毛利率较低的影视业务占比 提升。25H1 公司销售费用率为 8.9%，yoy -9.4pct，主因发行费用降低；管 理费用率 9.1%，yoy -7.8pct，主因对相关人员优化。研发费用投入 9.42 亿 元，yoy -0.95pct，人员有所减少但计提部分奖金。AI 方面，公司已将 AI 工 具全面融入研发管线，通过 AIGC 生产工具的规模化应用，显著提升了研发 效率。另外公司还自研大模型智能体平台，开发多种新型游戏开发工具。未 来随着 AI 技术的持续赋能，公司有望进一步提升研发效率。 盈利预测与估值 我们维持公司 25-27 年归母净利润为 7.39/14.23/15.33 亿元，对应 EPS ...

Summary of Conference Call Records Industry Overview: Gaming Industry Key Points - **Market Dynamics**: The gaming industry is experiencing a shift with mid-tier companies performing well in mini-programs and overseas markets due to lower costs and technical requirements. In contrast, leading companies are facing challenges in transformation due to high costs and complex processes. It is anticipated that by the end of 2026 or 2027, these leading companies will leverage their technological advantages to capture market share with higher quality products [1][2][3]. - **Product Delays**: Major gaming companies have delayed the release of several products originally scheduled for the first half of 2025 due to changes in player preferences and the rise of new game genres. This has led to a reassessment of R&D investments to capture market share in the latter half of the year [1][3][4]. - **Mobile Market Competition**: The competition in the mobile game publishing and operation sector has slowed down in the first half of 2025, with increased costs in a saturated market. Companies are shifting towards private traffic strategies to maintain user engagement and reduce costs [5]. - **User Demographics**: Changes in user age demographics are influencing game genre preferences. Younger users prioritize fairness and freedom, leading to increased customer acquisition costs for traditional games. Games emphasizing fair competition and content, such as "Soda Car" games, are gaining popularity [6]. - **Domestic Two-Dimensional Market**: The domestic two-dimensional market is polarized, with leading products attracting significant user bases while mid-tier products struggle to survive. High-quality and innovative experiences are essential for development, as smaller productions face challenges in gaining market recognition [7][11]. - **Overseas SLG Market**: Companies like Yuanqu and Jiangyu have successfully navigated the overseas SLG market by innovating and focusing on niche segments, surpassing the 10 million user threshold. The challenge remains to attract non-SLG users, as only 30% of users have previously engaged with SLG games [8][9][10]. - **High Investment Trends**: The trend towards high-investment, high-quality products is creating barriers for smaller companies. While some can match investment levels, they struggle with gameplay differentiation, leading to a reliance on quality to outperform competitors [12]. - **Mini-Game Market**: The mini-game market is growing rapidly, but profitability remains low due to high platform costs and user retention challenges. Companies are exploring new business models to adapt to changing user expectations [13]. - **Regulatory Environment**: The normalization of licensing policies has stabilized time and cost expectations, promoting healthier industry development. This stability encourages the production of high-quality cultural products and supports their international expansion [19]. - **Emerging Game Trends**: The end-game market is witnessing a steady rise, driven by high-quality domestic single-player games and independent games. The emergence of interactive film games is also noted, although success rates in this area are low [16][17][18]. Additional Insights - **Community Engagement**: TapTap has become a significant player in the market, benefiting from user migration and changing demographics, with a 50%-60% share in new user acquisition for projects launched [2][15]. - **Market Risks**: Certain games, such as a tomb-raiding themed game, show growth potential but face risks due to content similarities and competition. The need for innovation and differentiation is critical for maintaining market position [21][22]. - **Military Simulation Games**: The potential for military-themed games like "World of Tanks" is limited due to their aging user base and gameplay. Without innovation, these games may struggle to attract new users [23]. This summary encapsulates the key insights and trends within the gaming industry as discussed in the conference call records, highlighting both opportunities and challenges faced by companies in this dynamic market.