Core Insights - The interview with Wei Jianjun, Chairman of Great Wall Motors, reveals the company's strategy to navigate the challenges in the Chinese automotive market, emphasizing a shift from chaotic competition to value-based competition [5][23]. Group 1: Market Context - In 2025, the Chinese automotive market is experiencing an 8% year-on-year increase in passenger car sales, but industry profit margins have dropped to 5.1%, the lowest in five years, due to issues like excessive marketing and homogenized competition [1][5]. Group 2: Company Strategy - Wei Jianjun advocates for a long-term approach to overcome market challenges, encapsulated in the principle of "integrity and conscientious manufacturing," which serves as a guiding star against industry volatility [6][8]. - The company has committed over 10 billion yuan in R&D for three consecutive years, with a projected R&D investment ratio of 5.2% in 2024, positioning it among the leaders in domestic automotive R&D [8][9]. Group 3: R&D and Innovation - Great Wall Motors has established a robust R&D framework, including advanced facilities like the environmental wind tunnel and Asia's largest independent safety testing lab, reflecting its commitment to high-quality vehicle development [9][10]. - The company has a team of 23,000 engineers and has applied for nearly 50,000 patents, with over 30,000 granted, of which more than 40% are in the field of new energy [8][12]. Group 4: Global Expansion - Great Wall Motors has established three full-process bases in Thailand and Brazil, along with KD factories in Ecuador, and has over 1,400 overseas service channels, achieving cumulative overseas sales of over 2 million vehicles [10][12]. - The company's global strategy focuses on comprehensive output of technology, industry, and services, with overseas sales projected to reach 454,100 units in 2024, marking a 44.61% year-on-year increase [12][21]. Group 5: Value Principles - The company adheres to the "Four Not to" principles, which include respecting capital, valuing users, maintaining ethical standards, and protecting the industry ecosystem, aiming to reject short-term profit temptations [15][16]. - These principles are operationalized through a "user value audit" mechanism, ensuring that new vehicles meet rigorous real-world testing standards before market release [15][16]. Group 6: Strategic Framework - The "Four Modernizations Strategy" includes equal emphasis on fuel and electric vehicles, diversification of new energy sources, and strategic globalization, which are not isolated but interconnected approaches to enhance competitiveness [16][18]. - The company aims to ensure that fuel and electric vehicles meet the same quality standards, which has led to growth in a declining fuel vehicle market [18][20]. Group 7: Future Outlook - Wei Jianjun expresses optimism for the future of the automotive industry in China, suggesting that with perseverance, the country could emerge as a leading automotive power in 20 years [23].

Industry Overview - In the first half of 2025, global car sales reached 45531000 units, a 4.6% year-on-year increase[10] - China's automobile sales reached 15648000 units, representing an 11.4% year-on-year growth[12] - The penetration rate of new energy vehicles in China reached 44.3%, a 3.4 percentage point increase[14] - China's auto exports reached 3082000 units, accounting for 19.7% of total auto sales[18] - Off-road SUV sales in China increased to 180000 units, with a year-on-year growth of 26.5%[28] - Pickup truck sales in China reached 314000 units, with exports growing to 158000 units, a 30.2% year-on-year increase[31] Company Performance - The company's new car sales reached 569000 units, a 3% year-on-year increase, with new energy vehicle sales accounting for 28.2% and overseas sales accounting for 34.9%[38] - The company achieved a total operating revenue of RMB 92335 million, a gross profit of RMB 16974 million with a gross margin of 18.4%, and a net profit of RMB 6337 million with a net profit margin of 6.9%[42] - The company's cash reserves reached RMB 50120 million, and the asset-liability ratio decreased to 62.0%[45] Brand Performance - WEY brand sales increased by 60.3% year-on-year to 32369 units[68] - TANK brand sales reached 104129 units, with a 46.7% market share in the off-road SUV market[84] - Haval brand sales increased by 8.9% year-on-year to 323702 units, with new energy vehicles accounting for 26.3%[96] - Pickup truck sales reached 93649 units, with a domestic market share of 44.7%[108]

Core Insights - The inauguration of Great Wall Motors' factory in Brazil symbolizes deepening China-Brazil industrial cooperation and represents a strategic move for Chinese automakers in their global expansion efforts [2][6] - The factory, previously a Daimler production site, has been upgraded to support full manufacturing capabilities with an annual production capacity of 50,000 vehicles, including models like Haval H6 and Haval H9 [2][4] - Localized production will reduce delivery times, enhance after-sales service, and mitigate risks associated with exchange rates and trade barriers, positioning the factory as a strategic hub for the Latin American market [2][5] Company Strategy - Great Wall Motors has transitioned from merely exporting vehicles to establishing an integrated system of research, production, supply, sales, and service, with over 1,400 overseas channels and operations in more than 170 countries [4] - The company aims to leverage the Brazilian market's growing demand for electric vehicles, where Chinese brands hold a market share of 70-80%, with Great Wall being a significant player [5] - The factory is seen as a key component of the company's "ecological overseas" strategy, emphasizing a complete ecosystem that includes local collaboration and cultural integration [3][5] Market Importance - The Brazilian market is crucial due to the rapid increase in the penetration rate of electric vehicles and the stable growth in sales, with Great Wall's sales reaching 29,000 units over the past three years and 15,700 units in the first half of this year, marking a 19.8% year-on-year increase [5] - The establishment of the factory is expected to enhance Great Wall's market share and production capacity in Brazil, aligning with the company's "international new four modernizations" strategy focused on localization and supply chain security [5][6] - The factory's success could serve as a reference for the broader Chinese automotive industry, highlighting the importance of deep localization and integration into local economies to maintain competitive advantages in global markets [6]

Core Viewpoint - The article discusses the recent developments in the Chinese automotive market, highlighting the government's intervention to curb price wars and promote high-quality industry growth through measures such as regulating supplier payment terms [4][6]. Group 1: Market Trends and Performance - From January to April, the profit margin of the Chinese automotive industry was 4.1%, increasing to 4.4% in April, compared to 3.9% in Q1 and 3.5% in March, indicating a positive trend [7]. - In May, the retail sales of passenger vehicles reached 1.932 million units, a year-on-year increase of 13.3% and a month-on-month increase of 10.1%, surpassing the level of 1.81 million units in May 2018 [9]. - Cumulative retail sales from January to May reached 8.811 million units, up 9.1% year-on-year [9]. Group 2: Sales Data and Company Performance - In the first five months, sales of Chinese brand passenger vehicles reached 7.562 million units, a year-on-year increase of 26.3%, accounting for 68.8% of total passenger vehicle sales [10]. - The top ten automotive groups sold 10.708 million units in total, representing 84% of the overall market, with varying performance among individual companies [11]. - In May, BYD sold 382,476 units, a year-on-year increase of 15.35%, while SAIC Group sold 366,000 units, up 10.25% [13][14]. Group 3: Competitive Landscape - The article notes that some companies engaged in aggressive pricing strategies, leading to a temporary surge in market activity, but this has raised concerns about sustainability [12]. - The sales performance of major companies varied, with some like Geely and Changan showing significant growth, while others like GAC and Dongfeng experienced declines [14][39]. - New energy vehicle sales are highlighted as a key growth area, with companies like Changan and BYD reporting substantial increases in this segment [29][37].

Core Insights - Chinese automotive manufacturers have achieved significant success in global exports, becoming the largest exporter in 2023, and are focusing on localization strategies to ensure sustainable growth in overseas markets [1][3] - The localization strategy involves deep integration across various aspects such as R&D, supply chain, talent, and marketing to better adapt to local market demands and enhance product competitiveness [1] Group 1: Localization in Brazil - Brazil is emerging as a strategic hub for Chinese automotive companies, with President Lula's visit to China highlighting the growing cooperation in the automotive sector [3][4] - Great Wall Motors and GAC Group are planning significant investments in Brazil, with GAC committing to invest $1.3 billion to establish a local manufacturing base and R&D center [4][6] - Several Chinese automakers, including Chery, JAC, Geely, BYD, and Great Wall, have established a presence in Brazil, using it as a gateway to the Latin American market [4][9] Group 2: Market Potential and Policy Support - Brazil is the sixth-largest automotive market globally, with a population exceeding 200 million and a growing middle class, making it attractive for Chinese automakers [10] - The Brazilian government has implemented policies favoring electric and hybrid vehicles, including tax exemptions for electric vehicles and incentives for local production, which have encouraged Chinese companies to invest [10][11] - The Brazilian Electric Vehicle Association reported a significant increase in electric vehicle sales, with a forecast that by 2030, electric and hybrid vehicles will surpass traditional fuel vehicles in sales [11] Group 3: Challenges and Adaptation - The Brazilian market is characterized by a strong presence of flex-fuel vehicles, which dominate the market, necessitating that Chinese companies adapt their products to local preferences [12][13] - Chinese automakers face challenges such as legal compliance, cultural adaptation, and competition from established local and international players, requiring a multifaceted strategy to navigate these obstacles [13] - The Brazilian Automotive Manufacturers Association has raised concerns about potential "dumping" practices by Chinese companies, indicating the need for Chinese firms to develop robust public relations and legal strategies [13]

Core Viewpoint - The company achieved its annual performance expectations with total revenue increasing by 16.7% year-on-year to 202.2 billion yuan and net profit attributable to shareholders rising by 80.8% to 12.69 billion yuan in 2024 [1] Group 1: Financial Performance - Total revenue for 2024 reached 202.2 billion yuan, slightly below the expected 205.4 billion yuan [1] - Net profit attributable to shareholders increased by 80.8% year-on-year to 12.69 billion yuan, close to the forecast of 12.8 billion yuan [1] - In Q4 2024, revenue was 59.94 billion yuan, showing a year-on-year increase of 11.6% and a quarter-on-quarter increase of 17.9% [1] - Q4 2024 net profit attributable to shareholders was 2.26 billion yuan, up 11.7% year-on-year but down 32.4% quarter-on-quarter [1] - The company’s Q4 2024 net profit after deducting non-recurring items was 1.36 billion yuan, reflecting a year-on-year increase of 32.7% but a quarter-on-quarter decrease of 50% [1] Group 2: Product and Market Strategy - The company’s vehicle sales in 2024 increased by 0.2% year-on-year to 1.233 million units, with new energy vehicle sales rising by 22.8% to 322,000 units, achieving a penetration rate of 26.1% [2] - The company is focusing on high-end product development, with the launch of the new off-road hybrid architecture Hi4-Z in October 2024 [2] - The company plans to enhance its high-end brand image through technological iterations and optimization of user scenarios and channels [2] - The Haval brand aims to leverage core technologies to create more popular models, while the new luxury motorcycle brand, Great Wall Soul, has launched its first model, Soul S2000 [2] Group 3: Global Expansion - The company’s overseas sales in 2024 increased by 43.4% year-on-year to 453,000 units, accounting for 36.7% of total sales [3] - The company has established over 1,400 overseas sales channels and production bases in countries like Thailand and Brazil, enhancing its global supply chain [3] - The company is expected to focus on markets in Latin America, the Middle East, North Africa, and ASEAN in 2025, anticipating steady growth in overseas sales [3] - The company maintains profit forecasts for 2025-2026 at 15.5 billion yuan and 17.8 billion yuan, with an additional forecast of 19.6 billion yuan for 2027 [3]

Investment Rating - The report maintains an "Accumulate" rating for both A and H shares of the company [4] Core Views - The company's annual performance met expectations, with total revenue increasing by 16.7% year-on-year to CNY 202.2 billion, and net profit attributable to shareholders rising by 80.8% to CNY 12.69 billion [1] - The company is focusing on the transition to smart new energy technologies and high-quality globalization [1] - The company achieved a 43.4% year-on-year increase in overseas sales, indicating a strong global expansion strategy [3] Summary by Sections Financial Performance - In 2024, the company reported total revenue of CNY 202.2 billion, a 16.7% increase from the previous year, and a net profit of CNY 12.69 billion, an 80.8% increase [1] - The fourth quarter of 2024 saw revenue of CNY 59.94 billion, with a year-on-year increase of 11.6% [1] - The company expects net profit for 2025 and 2026 to be CNY 15.46 billion and CNY 17.81 billion, respectively [3] Product and Market Strategy - The company sold 1.233 million vehicles in 2024, with a 22.8% increase in new energy vehicle sales [2] - The company is advancing its high-end product strategy, with new models and technology iterations planned for 2025 [2] - The company is also innovating product categories, including the launch of a super luxury motorcycle brand [2] Global Expansion - The company has established a global sales network with over 1,400 channels across more than 170 countries [3] - The overseas sales accounted for 36.7% of total sales in 2024, reflecting a robust international presence [3] - The company plans to focus on markets in Latin America, the Middle East, and Southeast Asia for further growth [3]