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探秘武夷山:把一片叶子“玩”出150亿元
Ren Min Wang· 2025-11-23 07:06
武夷山的一处茶园。武夷山市委宣传部供图 作为世界红茶和乌龙茶的发源地,茶早已融入武夷山人的生活。武夷山人爱茶更懂茶,茶叶是生活也是生意。数据显示, 2024年,武夷山茶园面积约14.8万亩,从业人员超12万人,全产业链产值突破150亿元,茶产业收入占比49.2%。 "与国内其他茶区相比,武夷山用不大的面积创造了很高的产量和产值,可以说领跑全国。"中国工程院院士、湖南师范大 学校长刘仲华在接受记者采访时如是说。 让有限的土地资源发挥出最大价值,武夷山是怎么做到的? 除了世代相传的制茶技艺,科技,在突破局限中起到了关键作用。 走在福建南平武夷山的街头,可以感受到茶在这座城市极强的存在感:茶叶店一家连着一家,肉桂、水仙、大红袍、正山 小种等等各种名茶琳琅满目;店外五颜六色的散装茶包从"白菜价"到"轻奢款"应有尽有;每逢展销展会时节,八方客商云集, 品茶、斗茶、买茶,街头处处闻得到浓郁茶香…… 2018年,南平市农业农村局与福建农林大学教授廖红的科技特派员团队合作,在武夷山燕子窠开展无农药无化肥生态茶园 试点。"夏种大豆、冬种油菜"绿肥套种模式,不仅改善了土壤结构,也提高了茶叶产量。新技术在示范区实现了减肥、减药超 ...
夫妻小店做大做强,整合好人家、大红袍等品牌上市,狂揽10亿分红
Sou Hu Cai Jing· 2025-11-17 07:25
Core Viewpoint - The company, Tianwei Foods, is aiming for a dual listing in Hong Kong (A+H) after successfully going public in A-shares, leveraging its strong market position in the condiment industry while facing challenges such as slowing growth and market competition [1][4][11]. Group 1: Company Overview - Tianwei Foods started as a small condiment shop in Chengdu and has grown into a leading player in the hot pot base market, integrating well-known brands like "Hao Ren Jia" and "Da Hong Pao" [1][4]. - The company was established in 2007 and became the first A-share listed company in the hot pot base segment in 2019, now targeting a second A+H listing [4][11]. - The founders, Deng Wen and Tang Lu, maintain significant control over the company, holding a combined 65.32% of shares in A-shares and approximately 74.64% voting rights in the Hong Kong listing [8][9]. Group 2: Financial Performance - For 2024, the company expects revenue of 3.476 billion yuan, with a slight growth of 1.98% year-on-year for the first three quarters of 2025, while net profit decreased by 9.3% [4][11]. - The main revenue driver is recipe-style condiments, contributing 1.339 billion yuan, accounting for 55.53% of total revenue, with a growth of 5.26% [4][11]. - Online sales have surged by 60.27%, reaching 631 million yuan, while offline sales have declined by 10.35% [5][11]. Group 3: Market Position and Challenges - Tianwei Foods is the largest recipe-style condiment company in China with a market share of 9.7% and the second-largest hot pot condiment company with a 4.8% market share [9][11]. - The company faces challenges such as slowing growth, reliance on a narrow product range, and limited international market presence, primarily focusing on Southeast Asia [9][11]. - The upcoming Hong Kong listing aims to raise funds for marketing, expanding sales networks, and product development to overcome growth limitations [9][12].
八马茶业双11全渠道销售额再创新高,多品类销量引领行业
Core Insights - Eight Horse Tea achieved impressive results during this year's "Double 11" shopping festival, maintaining a strong growth trajectory across multiple platforms and product categories [1][2][10] Performance Highlights - Eight Horse Tea ranked first in sales for tea categories on major platforms like Tmall and JD for two consecutive years, showcasing its leading position in the industry [2] - The company dominated various tea categories, including Oolong tea for 11 years, and achieved first place in Red tea, Tieguanyin, Dahongpao, and Chenpi Gua Pian during this year's event [4] - On JD, Eight Horse Tea also secured first place in Red tea and Tieguanyin categories, reflecting its strong product appeal [6] Multi-Channel Strategy - Eight Horse Tea excelled in local lifestyle platforms, ranking first in tea categories on Meituan, Dazhong Dianping, Douyin, Taobao Flash Sale, and JD Instant Delivery during the "Double 11" event [8] - The company's success is attributed to its ability to understand consumer trends, effectively linking online engagement to offline sales, and driving traffic to over 3,700 Eight Horse chain stores [10] Innovative Retail Model - As the leading tea chain brand in China, Eight Horse Tea has developed a unique "direct sales + franchise" and "online + offline" multi-channel sales system [10] - The introduction of the "City Living Room" model transforms traditional tea stores into comprehensive spaces for product display, cultural experience, and social interaction [11] Cultural Shift in Consumption - The outstanding performance of Eight Horse Tea during "Double 11" reflects a deeper transformation in the Chinese consumer market, with a growing trend towards health-conscious and culturally rich tea consumption [15] - The shift from alcohol-centric social gatherings to tea-centric interactions signifies a change in consumer behavior and lifestyle, positioning Eight Horse Tea favorably for future market competition [15]
八马茶业双11全渠道销售额再创新高,多品类销量第一引领行业
Xin Jing Bao· 2025-11-15 07:07
Core Insights - Eight Horses Tea achieved impressive results during the 2025 Double 11 shopping festival, maintaining a strong growth trajectory and leading in multiple categories across various e-commerce platforms [1][2][3] Group 1: Multi-Category and Multi-Platform Leadership - Eight Horses Tea ranked first in sales across multiple categories on major platforms like Tmall and JD, continuing its dominance in the tea industry [2] - The company has held the top position in Tmall's Oolong tea category for 11 consecutive years and achieved first place in red tea, Tieguanyin, Dahongpao, and Chenpi Gua Pian categories [2] - On JD, Eight Horses Tea also excelled, securing first place in red tea and Tieguanyin categories during the Double 11 event, highlighting its strong consumer appeal [2] Group 2: Breakthroughs in Local Life Platforms - Eight Horses Tea topped the tea category rankings on local life platforms such as Meituan, Dazhong Dianping, Douyin, and Taobao Flash Sale during the Double 11 event [3] - The company's success is attributed to its understanding of consumer trends and effective online-to-offline integration, driving traffic to over 3,700 stores nationwide [3] Group 3: Integrated Channel Development - Eight Horses Tea has established a unique "direct + franchise" and "online + offline" sales system, leveraging its extensive network of over 3,700 stores [4] - The introduction of the "City Reception Hall" model transforms traditional tea shops into comprehensive spaces for product display, cultural experiences, and social interactions [4][6] Group 4: Strong Supply Chain Support - The company is building logistics distribution centers in cities like Shenzhen, Anxi, and Zhengzhou, equipped with "dark warehouses" for 24-hour operations [9] - This supply chain capability allows for efficient order processing, with a maximum daily capacity of 13,000 orders, ensuring next-day delivery for 70% of the country [9] Group 5: Shifts in Consumer Behavior - The outstanding performance of Eight Horses Tea during Double 11 reflects a deeper transformation in the Chinese consumer market towards healthier and culturally rich tea consumption [10][12] - The trend of "meeting over tea" is becoming a new social norm, replacing traditional drinking culture with a focus on health and elegance [12]
京东发布今年“双11”福建消费热点——最爱囤运动板鞋,买手机舍得花钱!
Sou Hu Cai Jing· 2025-11-12 12:42
Core Insights - JD.com reported that Fujian province ranked sixth in sales growth nationwide during the 2025 "Double 11" shopping festival [2] Category Popularity - Action cameras topped the sales growth in Fujian with a remarkable increase of 253%, followed by断桥铝窗 (247%), digital cameras (202%), trendy blind boxes (201%), and breathing machines (139%) [3] - In terms of purchase quantity, sports shoes were the most favored item, with an average of 4.9 items per customer, while baby diapers, sanitary pads, thermal underwear, and children's running shoes also saw an average of over 3 items per customer, indicating a surge in family consumption and seasonal purchasing [3] Spending Patterns - Fujian consumers spent the most on mobile phones, with an average expenditure of 5,658 yuan, followed by air conditioners (4,890 yuan), flat-screen TVs (4,833 yuan), refrigerators (3,855 yuan), and robotic vacuum cleaners (3,395 yuan) [4] - The investment in large appliances and smart devices reflects a trend towards quality consumption and accelerated upgrades in the market [4] Consumer Preferences by Age Group - Different age groups exhibited distinct purchasing preferences, with "post-2000" consumers favoring digital products like keyboards and wired headphones, while "post-1980" consumers focused on parenting and family life essentials [6] - Notably, older consumers are increasingly participating in online shopping, showing a preference for trendy items such as neck and foot massagers, as well as practical household products like glass cups and kitchen storage containers [6] Cultural Significance - Tea culture played a significant role in Fujian's consumption market during "Double 11," with "Da Hong Pao" being the most popular local specialty product among nationwide consumers [5]
卖调味品年入34亿,赴港上市的天味食品“快跑”不动了
Guan Cha Zhe Wang· 2025-11-04 07:57
Core Viewpoint - Tianwei Foods, the fourth largest compound seasoning manufacturer in China, has initiated its IPO process in Hong Kong, aiming for a dual listing with its A-shares [1] Company Overview - Established in March 2007 in Chengdu, Sichuan, Tianwei Foods has developed several well-known brands, including "Hao Ren Jia," "Da Hong Pao," and "Tian Che," which are commonly found on Chinese dining tables [1] - The company is recognized for its hot pot base and various sauces, with products prominently displayed in retail outlets like Hema [1] Market Position - Tianwei Foods ranks behind leading companies such as Haitian Flavoring and Lee Kum Kee but has shown the fastest growth among the top five compound seasoning companies in China over the past three years [2] - As of 2024, the company is projected to be the largest recipe-based seasoning company and the second largest hot pot seasoning company in China, holding market shares of 9.7% and 4.8%, respectively [2] Financial Performance - The company has demonstrated strong revenue growth, with projections showing an increase from 2.676 billion yuan in 2022 to 3.447 billion yuan in 2024, reflecting a compound annual growth rate of 13.5% [2] - Net profit is expected to rise from 341 million yuan in 2022 to 645 million yuan in 2024, with year-on-year growth rates exceeding 12% [2] Profitability Metrics - Net profit margin improved from 12.7% to 18.7%, and gross profit margin increased from 33.9% to 39.4%, indicating sustainable growth quality without sacrificing profits for rapid expansion [3] Recent Challenges - Despite previous growth, recent financial reports indicate a decline in revenue and profit, with a 5.24% drop in revenue to 1.39 billion yuan in the first half of the year and a 19.43% decrease in total profit [3][4] - The company's cash flow has also been negatively impacted, with a 44.6% year-on-year decline in operating cash flow to 163 million yuan [3] Strategic Outlook - The company is seeking to optimize its capital structure through the A+H share listing, aiming to alleviate financial pressures and enhance operational capabilities [4] - The focus will be on improving cost structures and increasing market share to avoid further declines in valuation post-IPO [4]
川味一哥冲刺港股IPO:一包火锅底料如何撑起130亿市值?
Sou Hu Cai Jing· 2025-09-13 15:37
Core Viewpoint - The Chinese condiment industry is witnessing a significant milestone with Tianwei Food initiating its Hong Kong IPO process, aiming to become the second condiment company to achieve "A+H" dual listing after Haitian Flavoring and Food [1] Company Overview - Tianwei Food, founded by former technician Deng Wenyuan, has transformed from a small workshop into a publicly listed company with a market value of approximately 13 billion yuan [3] - The company has two main brands: "Hao Ren Jia" targeting the mid-to-high-end market and "Da Hong Pao" focusing on the hot pot base market, with over 300 product varieties [4] Market Strategy - The company has established a robust sales network covering all 31 provinces and regions in China, collaborating with over 1,000 distributors and entering major retail chains [5] - Online sales have shown remarkable growth, with a 45% increase in 2024, accounting for 18% of total revenue [5] International Expansion - Tianwei Food has exported products to over 50 countries, with a 40% growth in overseas business in 2024, contributing 8% to total revenue [6] - However, the company faces challenges, as evidenced by a 24.8% decline in revenue and a 57.53% drop in net profit in Q1 2025 [6] Governance and Competition - The governance structure of Tianwei Food, primarily controlled by the founding couple, raises concerns about the need for modern management practices as the company expands internationally [7] - The company competes with traditional rivals and larger condiment giants, as well as regional brands and restaurant chains that are establishing their own condiment production lines [7] Strategic Significance of IPO - The funds raised from the Hong Kong IPO will primarily support international expansion, overseas business development, and brand building [8] - A successful IPO would not only enhance the company's international profile but also serve as a reference for other condiment companies seeking capital [8]
剑指“A+H”,火锅调料企业天味食品拟赴港上市 能否破解增长难题?
Mei Ri Jing Ji Xin Wen· 2025-08-22 13:15
Core Viewpoint - Tianwei Food is planning to issue H-shares and apply for listing on the Hong Kong Stock Exchange, despite recent declines in revenue and net profit [1][4]. Group 1: Company Overview - Tianwei Food specializes in the research, production, and sales of compound condiments, offering over 100 varieties including hot pot seasonings and sauces under major brands like "Haorenjia" and "Dahongpao" [2]. - The company previously attempted to issue Global Depositary Receipts (GDR) for listing on the Swiss Stock Exchange, which was terminated in September 2023 due to changes in internal and external conditions [2][4]. Group 2: Financial Performance - In Q1 of the current year, Tianwei Food reported a revenue of 642 million yuan, a year-on-year decrease of 24.8%, and a net profit of 74.73 million yuan, down 57.53% year-on-year [4]. - The decline in net profit is attributed to decreased sales, influenced by intensified industry competition and the timing of the Spring Festival [4]. Group 3: Market Context - The current move to list in Hong Kong aligns with a trend of consumer companies going public, as seen with other beverage brands like Guming and Mixue Ice City [3]. - Tianwei Food aims to leverage the international advantages of the Hong Kong market to enhance its global strategy and expand overseas operations, with products already sold in over 50 countries [4]. Group 4: Industry Dynamics - The performance of peer companies, such as Haitian Flavoring and Food Co., which recently listed in Hong Kong, may impact the pricing of Tianwei Food's H-share issuance [5].
天味食品,筹划H股上市
Core Viewpoint - The company is preparing for the issuance and listing of H-shares to enhance its international strategy and optimize its capital structure, aiming for long-term development and increased brand recognition in international markets [2]. Group 1: Company Overview - The company focuses on the research, production, and sales of compound seasonings, offering over 100 varieties including hot pot seasonings, Chinese dish seasonings, sausage and cured meat seasonings, and spicy sauces under six major brands [2]. - The company leverages its R&D advantages to provide customized products for domestic chain restaurants, meeting their needs for standardization, food safety, and flavor stability [2]. Group 2: Financial Performance - In 2024, the company achieved a revenue of approximately 3.476 billion yuan, representing a year-on-year growth of 10.41%, and a net profit attributable to shareholders of about 625 million yuan, with a year-on-year increase of 36.77% [3]. - In the first quarter of 2025, the company reported a revenue of approximately 642 million yuan, a year-on-year decline of 24.80%, and a net profit attributable to shareholders of about 74.73 million yuan, down 57.53% year-on-year [4]. Group 3: Business Strategy - The company maintains its focus on a big product strategy while enhancing its product matrix, aiming to develop healthier and more nutritious products [4]. - In a highly competitive hot pot market, the company will adhere to its big product and product refinement strategy, focusing on themes of freshness and richness, and will continue to penetrate high-quality consumer segments [4]. - The company plans to develop a core line of big products while also creating regionally flavored seasoning series to meet the evolving consumer demand for compound seasonings [4].
全链质控筑根基 创新守正塑品牌——天味食品从田间到餐桌的质量守护之道
Core Viewpoint - Tianwei Food emphasizes the importance of quality control throughout the entire supply chain, from raw materials to the final product, ensuring food safety and brand integrity [1][2][6]. Group 1: Quality Control Measures - The company has established a dual-track management system for risk control, combining proactive and reactive measures to ensure food safety [2][4]. - Tianwei Food has developed a food safety early warning model based on contamination pathways and created a risk assessment database for raw materials [2][3]. - The company implements strict quality control measures for spices, including requiring suppliers to enhance cleaning processes and switch to clean energy for drying [3][4]. Group 2: Technological Innovation - Tianwei Food has integrated advanced technology into its production processes, establishing a comprehensive quality management model that emphasizes prevention and digital empowerment [4][5]. - The company has invested 1 billion yuan in smart factories, achieving full automation from ingredient preparation to packaging [4][5]. - A Product Lifecycle Management (PLM) system has been introduced to manage the entire lifecycle of products, enhancing food safety risk prediction and flavor evaluation [5][6]. Group 3: Supplier Management - The company has created a comprehensive supplier lifecycle management system, focusing on selection, utilization, cultivation, and retention of suppliers [6]. - Tianwei Food employs a Supplier Relationship Management (SRM) system for integrated qualification review, performance evaluation, and risk warning [6]. - The company promotes a "quality recognition" and "exemption from inspection" cooperation model with strategic suppliers, ensuring adherence to international standards [6][7]. Group 4: Government Support and Market Presence - Tianwei Food has received strong support from the Chengdu Shuangliu District Market Supervision Bureau, which has aided in quality improvement and user feedback [7]. - The company's products are sold nationwide and exported to over 50 countries, with brands like "Dahongpao" and "Haorenjia" becoming household names [7].