丰田赛那

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MPV市场,乱成一锅粥
创业邦· 2025-09-29 11:14
来源丨 汽车公社(ID:iAUTO2010) 作者丨李思佳 编辑丨何增荣 图源丨Midjurney MPV市场曾是中国汽车版图中一个相对稳定甚至有些沉闷的细分市场。 然而,随着新能源汽车时代的浪潮奔涌而至,这片曾经的"蓝海"正演变为竞争最激烈、技术路线最多 元、产品理念碰撞最精彩的前沿阵地。从最初的燃油车主导,到如今燃油、插混和纯电相互掰手腕, 同时家用和商用的界限也不再特别明晰。 彼时,别克GL8、本田奥德赛与艾力绅等车型构筑了坚固的壁垒,而商用MPV与家用MPV的界限也很 分明,当然,燃油动力是毋庸置疑的主流。 分水岭在2023年。那一年,腾势D9全年累计销售近12万辆的成绩,超越别克GL8、本田奥德赛和丰 田赛那等老牌合资竞品,成为全品类MPV年度销冠。当有人觉得这一现象是偶然时,2024年腾势D9 再次以超过10万辆的成绩成为MPV年度销量冠军。 | 排名 | 车型 | 级别 | 销量 | 同比 | | --- | --- | --- | --- | --- | | 1 | 医薬D9 DM-i | 中大型 | 97948 | -12.2% | | 2 | 丰田赛那 | 中大型 | 89450 | 16 ...
造一台中国爆款MPV有多难?
虎嗅APP· 2025-09-22 09:33
Core Viewpoint - The competition in the Chinese MPV market has shifted from basic attributes like space and comfort to advanced technologies such as new energy and intelligent driving, with a focus on the 300,000 yuan segment being the most competitive and dynamic [2][3][29] Group 1: Market Dynamics - The MPV market is experiencing a significant transformation, with the demand now driven by multi-child families seeking value, experience, safety, and brand recognition [3][4] - The market for MPVs priced above 300,000 yuan is particularly competitive, with numerous new models emerging from both domestic and joint venture brands [2][3] - The overall MPV market has seen a decline in new vehicle registrations, dropping from nearly 2 million in 2017 to around 1 million in 2024, indicating a shrinking market with increasing competition [6][9] Group 2: Challenges in Creating Best-Selling MPVs - Creating a best-selling MPV is challenging due to the limited number of successful models in the market, with only a few like the Toyota Alphard and Buick GL8 achieving significant recognition [6][9] - The MPV market is characterized by a "winner-takes-all" dynamic, where only a few brands succeed while many fail to gain traction [6][9] - The market is becoming increasingly saturated, making it difficult for new entrants to establish themselves without a clear market positioning and cost control [12][13] Group 3: Key Barriers to Success - The difficulty in replicating the success of popular MPVs lies in three critical dimensions: precise market positioning, extreme cost control, and addressing deep user needs [12][17] - Many MPVs suffer from unclear positioning, attempting to cater to multiple customer segments, which often leads to diluted offerings [12][17] - The unique structure and features of MPVs result in higher manufacturing costs compared to sedans or SUVs, complicating pricing strategies for new entrants [12][14] Group 4: Consumer Expectations - Consumers expect MPVs to be versatile, spacious, comfortable, safe, energy-efficient, and technologically advanced, which presents a significant challenge for manufacturers [14][15] - Many manufacturers have yet to address key consumer pain points, such as the balance between hybrid technology, comfort, and driving experience [15][17] Group 5: Case Study - Lantu Dreamer - Lantu's Dreamer model exemplifies a successful approach in the high-end MPV segment, focusing on user needs and leveraging self-developed technology for cost management [19][26] - The 2026 Lantu Dreamer features advanced hybrid technology with a pure electric range of 350 kilometers and rapid charging capabilities, setting a benchmark in the market [20][22] - The model also incorporates innovative features like rear-wheel steering and a luxurious interior, addressing both comfort and driving dynamics [22][24] Group 6: Market Positioning and Future Outlook - Lantu Dreamer has gained significant traction, becoming a leader in the high-end MPV market, with over 130,000 units delivered, showcasing the importance of understanding user needs [26][29] - The competitive landscape indicates that true market leaders are those who can resonate with consumer expectations and redefine luxury in the automotive space [29][30]
新能源 MPV 渗透率飙升 岚图汽车CEO卢放:要用智能新能源 MPV 改写市场格局
Mei Ri Jing Ji Xin Wen· 2025-09-17 11:11
Group 1 - The core viewpoint is that Lantu aims to break out of the competitive circle in the MPV market and achieve a leading position with its innovative products [1] - The MPV market is becoming a new battleground for major automakers, with a significant increase in the penetration rate of new energy MPVs [1] - In the first seven months of 2025, the top ten MPV manufacturers sold 521,000 units, with six of the top ten models being new energy vehicles [1] Group 2 - Lantu's CEO stated that the Lantu Dreamer has achieved industry-leading product strength and aims to drive progress in the Chinese MPV market [2] - The 2026 Lantu Dreamer is equipped with advanced technologies such as 800V high-voltage architecture and Huawei ADS 4 intelligent driving, positioning it for success in the high-end MPV market [4] - The company plans to launch five new models by 2025, with three already released, aiming for an annual sales target of 200,000 units [8]
【联合发布】一周新车快讯(2025年9月6日-9月12日)
乘联分会· 2025-09-12 08:47
Core Viewpoint - The article provides an overview of new car models set to launch in September 2025, detailing their specifications, market segments, and pricing strategies. Group 1: New Car Models Overview - FAW-Volkswagen's Jetta VS8 is scheduled for release on September 5, 2025, positioned as a B SUV with a price range of 11.99 to 13.49 million yuan [9]. - SAIC Volkswagen's Volkswagen Tiguan L PRO will also launch on September 5, 2025, classified as a B SUV, with a price range of 23.68 to 26.68 million yuan [17]. - GAC Toyota's Toyota Sienna is set to debut on September 5, 2025, in the C MPV segment, with prices ranging from 32.48 to 39.38 million yuan [25]. - Changan Automobile's Changan Yidong will be available on September 7, 2025, as an A NB with a price range of 8.79 to 9.99 million yuan [33]. - Geely's Lynk & Co 10 EM-P will launch on September 8, 2025, as a C NB, priced between 17.38 and 21.18 million yuan [40]. - BYD's Fangchengbao Titanium 7 is set for release on September 9, 2025, classified as a C SUV, with prices from 17.98 to 21.98 million yuan [64]. - Chery's Exeed Lingyun will be available on September 8, 2025, as a B SUV, with a price range of 14.99 to 16.99 million yuan [56]. - FAW-Volkswagen's Sagitar L will launch on September 9, 2025, as an A NB, with prices ranging from 14.79 to 16.49 million yuan [72]. - SAIC-GM's Buick Envision Plus is scheduled for September 10, 2025, as a B SUV, priced between 22.99 and 25.99 million yuan [80]. - Changan Automobile's Qiyuan A07 will be released on September 10, 2025, as a C NB, with a price range of 13.99 to 15.99 million yuan [88]. - Zhiji Automobile's Zhiji LS6 will debut on September 10, 2025, as a C SUV, with prices from 21.79 to 28.49 million yuan [96]. - Chery's Tiggo 8 PLUS will be available on September 10, 2025, as a B SUV, priced between 12.99 and 13.49 million yuan [104]. - Chery's Tiggo 8 PRO will launch on September 10, 2025, as a B SUV, with a price of 13.29 million yuan [111]. - SAIC-GM's Buick GL8 will be released on September 11, 2025, as a C MPV, with a price of 24.99 million yuan [119]. - Geely's Galaxy E8 is set for September 11, 2025, as a C NB, priced between 16.18 and 16.78 million yuan [127]. - BAIC New Energy's ARCFOX T1 will launch on September 11, 2025, as an AO HB, with prices ranging from 6.28 to 8.78 million yuan [135]. Group 2: Engineering Changes and Specifications - The Jetta VS8 features a 1.4T engine and a TIP6 transmission, with a power output of 110 kW and torque of 250 N·m [9]. - The Tiguan L PRO is equipped with a 2.0T engine and DCT7 transmission, delivering 162 kW and 350 N·m of torque [17]. - The Sienna utilizes a 2.5L hybrid engine with E-CVT, producing 139 kW and 236 N·m from the engine, and 134 kW and 270 N·m from the electric motor [25]. - The Yidong offers a 1.5T engine with DCT7 transmission, generating 141 kW and 310 N·m of torque [33]. - The Lynk & Co 10 EM-P features a 1.5T plug-in hybrid engine with a power output of 120 kW and torque of 255 N·m [40]. - The Fangchengbao Titanium 7 is powered by a 1.5T plug-in hybrid engine, with an electric motor output of 200 kW and torque of 315 N·m [64]. - The Exeed Lingyun is equipped with a 1.6T engine, producing 148 kW and 300 N·m of torque [56]. - The Sagitar L features a 1.5T engine with DCT7 transmission, delivering 118 kW and 250 N·m of torque [72]. - The Envision Plus has a 2.0T engine with TIP9 transmission, producing 174 kW and 350 N·m of torque [80]. - The Qiyuan A07 offers a 1.5L range extender engine with EVT, generating 72 kW and 125 N·m from the engine and 200 kW and 290 N·m from the electric motor [88]. - The Zhiji LS6 features a 1.5L range extender engine and pure electric options, with power outputs varying from 114 kW to 245 kW [96]. - The Tiggo 8 PLUS is powered by a 1.6T engine, producing 145 kW and 290 N·m of torque [104]. - The Tiggo 8 PRO features a 1.6T engine, generating 145 kW and 290 N·m of torque [111]. - The Buick GL8 is equipped with a 2.0T engine, producing 174 kW and 350 N·m of torque [119]. - The Galaxy E8 is a pure electric vehicle with a power output of 250 kW and torque of 373 N·m [127]. - The ARCFOX T1 is a pure electric vehicle with power outputs ranging from 70 kW to 95 kW [135].
腾势D9上新,新能源MPV霸主打响守擂战
Jing Ji Guan Cha Wang· 2025-09-01 04:50
Group 1 - The core viewpoint of the articles highlights the launch of the Tengshi D9, a new model positioned in the high-end electric vehicle market, reflecting the transformation of China's automotive industry from joint ventures to independent brands [2][3] - The Tengshi D9 is equipped with advanced technology, including the "Tian Shen Zhi Yan" driver assistance system and the Yun Nian intelligent body control system, which enhances driving safety and comfort [2] - Tengshi has successfully transitioned to the new energy luxury segment after BYD increased its stake to 90% in 2021, leading to a significant sales milestone of over 300,000 units for the Tengshi D9 [2] Group 2 - The success of the Tengshi D9 coincides with a critical point in the energy transition of the MPV market, where traditional fuel MPVs face challenges in fuel economy and smart features [3] - Competition in the new energy MPV market is intensifying, with domestic brands like Lantu Dreamer and GAC E8 offering lower-priced alternatives, while Buick GL8 and XPeng X9 are also responding with hybrid and intelligent driving capabilities [3]
国内首个专注MPV的品牌!锐胜汽车品牌独立,欲做MPV市场“鲇鱼”
Zheng Quan Shi Bao Wang· 2025-08-30 15:15
Core Viewpoint - Beijing Automotive Manufacturing Plant's subsidiary, Ruisheng Automotive, officially launched as an independent brand focused on MPVs, marking a significant case of brand independence amid the ongoing industry consolidation and price wars in the automotive market [1][2]. Industry Overview - The automotive industry is experiencing a "consolidation wave" and a "price war," with major players like Changan, Geely, and Dongfeng actively pursuing resource integration plans [1]. - Dongfeng Group announced its high-end new energy brand, Lantu Automotive, will go public in Hong Kong while initiating a privatization process, seen as a strategic move to optimize capital structure and focus on the new energy sector [1]. Ruisheng Automotive's Strategy - Ruisheng Automotive aims to address the polarized MPV market, which is characterized by high-end models being expensive and low-end products lacking quality, by introducing a "quality universal" revolution [2]. - The company has seen over 50% growth in recent years, with its MPV market share increasing from 23% to 37.9%, indicating a strong market position for its independent strategy [2]. - Ruisheng plans to focus on the MPV market with more autonomy in product planning, R&D, marketing, and channel operations, aiming to build a comprehensive market presence across various price segments [2][3]. Future Plans - Ruisheng Automotive has outlined a three-phase strategic blueprint: aggressively capturing market share from 2025 to 2027, moving towards mainstream status from 2027 to 2030, and aiming for market leadership by 2030 [3]. - The company plans to invest 20 billion yuan in R&D over the next five years, emphasizing digitalization across its value chain and enhancing brand value and market influence through a customer-centric service approach [3]. Market Dynamics - The MPV market is seeing increased competition as traditional sedan and SUV markets become saturated, prompting manufacturers to explore the seven-seat vehicle segment [4]. - Consumer upgrades and policies supporting larger families are driving demand for MPVs, shifting the focus from commercial to family-oriented products [4][5]. - The competitive landscape includes established players like Toyota and emerging brands like Weipai, which have introduced new MPV models with advanced features [3].
新车看点 | 别克全新GL8陆尊,如何面对新一代MPV消费者?
Guan Cha Zhe Wang· 2025-08-26 14:10
Core Viewpoint - The launch of the new Buick GL8 Land尊 marks a strategic move by the company to maintain its competitive edge in the high-end MPV market amidst increasing competition from both traditional rivals and new energy brands [2][5]. Group 1: Product Launch Details - The new GL8 Land尊 is available in three luxury versions, priced at 339,900, 369,900, and 399,900 yuan [1]. - The GL8 series has been a significant player in the Chinese MPV market for 26 years, with cumulative sales exceeding 2 million units, making it the first in the high-end MPV segment to achieve this milestone [2]. - The new model features an upgraded "真龙" plug-in hybrid system, offering an electric range of over 200 km and supporting the industry's first hybrid 5C fast charging [2][11]. Group 2: Competitive Landscape - The GL8 Land尊 faces competition not only from traditional rivals like Toyota Sienna but also from emerging domestic brands such as 腾势D9, 极氪009, and others in the new energy MPV segment [2]. - The introduction of the GL8 Land尊 is part of Buick's strategy to adapt to the evolving demands of high-end MPV users in the new energy era [5]. Group 3: Design and Features - The exterior design of the GL8 Land尊 emphasizes luxury with features like diamond gloss paint and a spacious interior designed for comfort [7][9]. - The vehicle includes advanced comfort features such as Nappa leather seats with heating and massage functions, a Bose 12-speaker sound system, and various high-tech amenities [9][11]. - The dimensions of the GL8 Land尊 are 5219 mm in length, 1878 mm in width, and 1807 mm in height, with a wheelbase of 3088 mm, providing ample space for passengers [7]. Group 4: Performance and Efficiency - The GL8 Land尊 is equipped with a 1.5T turbocharged engine and features a 0-100 km/h acceleration time of 7.8 seconds [11]. - The vehicle's fuel consumption is rated at 6.83 L per 100 km when depleted, with a comprehensive energy consumption of 0.93 L per 100 km [11]. - The new model supports a comprehensive range of 1450 km and can recharge 100 km in just 10 minutes using the 5C fast charging capability [11].
MPV最近卖得怎么样,都是哪些人在买?
车fans· 2025-08-19 00:51
Core Viewpoint - The MPV market remains stable despite the rising popularity of 6-seat SUVs, with a focus on user comfort and specific customer demographics [1][2][9]. Sales Performance - The sales of the Dreamer model reached 23 units last month, maintaining steady performance compared to previous months [2]. - The sales of the Gaoshan model increased significantly, accounting for over 60% of total sales, with the Gaoshan 8 being the best seller [5]. - The sales of the Tengshi D9 model reached 9 units, making up 90% of the store's sales, with the D9's DMi four-wheel drive version being the most popular [7]. - The GL8 model sold 9 units last month, representing 20% of total sales, with the Luxurious version being the top seller [11]. - The Sienna model sold 6 units, accounting for approximately 15% of total sales, with the 2.5L hybrid version being the most popular [15]. Customer Demographics - Customers of the Dreamer model are primarily either families with two children or corporate users, with a strong preference for comfort [2]. - Gaoshan model customers are also mainly families or corporate users, emphasizing the importance of spaciousness and comfort [5]. - The Tengshi D9 attracts corporate leaders and business owners, with some customers purchasing it for tourism rental purposes [7]. - The GL8 model's customer base is evenly split between personal and corporate use, with a high rate of repeat customers [12]. - Sienna customers are often corporate clients or families, drawn by Toyota's reputation and global presence [15]. Competitive Landscape - The Dreamer competes closely with the Gaoshan 8, which offers advanced features like built-in refrigerators and laser radar [3]. - Customers often compare the Gaoshan model with the Dreamer and Tengshi D9, with brand recognition playing a significant role in their decisions [5]. - The D9 is frequently compared with the Dreamer and Sienna, with customers appreciating the D9's reputation and features [8]. - The GL8 is recognized for its historical use as a government vehicle, while the D9 is noted for its status as a sales champion in the new energy vehicle segment [15]. Key Features - The MPV's sliding doors and spacious third row are highly valued by customers, with comfort being the primary concern [3][5]. - The D9's advanced features and brand reputation contribute to its strong sales performance [7][8]. - The GL8's appeal lies in its long-standing trust among customers and the availability of discounts [12]. - The Sienna's comfort and spaciousness are highlighted as key advantages over SUVs, with customers often prioritizing these features during their selection process [15].
腾势汽车,拿不到爽文剧本
凤凰网财经· 2025-07-01 13:09
Core Viewpoint - The article discusses the challenges and transformations faced by the Chinese automotive brand Tengshi, particularly in the context of the competitive new energy vehicle (NEV) market and its struggle to maintain brand recognition and sales momentum after the initial success of its D9 model [4][31][50]. Group 1: Market Performance - In May, Toyota Sienna regained the top position in the MPV sales rankings, while Tengshi D9 ranked second with a sales figure of 7,817 units, only 426 units ahead of Buick GL8 PHEV [2][3]. - Tengshi's total sales in May reached 14,557 units, with the D9 DM model accounting for approximately half of this figure [12]. - Despite initial success, Tengshi has faced increasing pressure in the competitive NEV market, leading to a decline in brand recognition and sales performance [4][12]. Group 2: Brand Evolution - Tengshi was established in 2011 as a joint venture between Daimler and BYD, aiming to create a high-end NEV brand [13][14]. - The brand struggled initially due to market conditions and consumer skepticism towards electric vehicles, resulting in significant losses exceeding 3.5 billion yuan from 2014 to 2018 [19]. - In 2021, BYD took control of Tengshi, marking a pivotal shift in the brand's strategy and positioning within the market [22][29]. Group 3: Product Strategy - The launch of the D9 in 2022 marked a significant turnaround for Tengshi, achieving sales of over 120,000 units in 2023 and becoming the MPV sales champion [34][38]. - However, since the D9, Tengshi has failed to produce another blockbuster model, with subsequent releases like the N7 and N8 underperforming in the market [40][41]. - The brand's reliance on a single successful model has raised concerns about its sustainability and ability to compete effectively in the evolving automotive landscape [48][49]. Group 4: Challenges Ahead - Tengshi's positioning as a mid-to-high-end brand faces challenges due to a lack of distinct brand identity compared to BYD's other offerings [53][57]. - The shift to a dual sales model of "direct sales + dealerships" aims to boost sales in lower-tier cities, but results have been underwhelming [58][61]. - The competitive landscape is intensifying, with traditional fuel vehicles encroaching on Tengshi's market share, necessitating a strategic reevaluation to ensure future viability [62][64].
岚图梦想家7天销量2720台 问鼎MPV销冠
news flash· 2025-06-24 05:50
Group 1 - The core point of the article highlights that the Lantu Dreamer achieved a sales milestone of 2,720 units in the week of June 16-22, 2025, making it the best-selling MPV in the market [1] - The Lantu Dreamer is noted as the first MPV equipped with Huawei's QianKun Intelligent Driving ADS 3.0 and Harmony Cabin 4.0, and it has consistently ranked as the top-selling new energy MPV since its launch in September of the previous year [1] - The average price per unit of the Lantu Dreamer exceeds 390,000 yuan [1] Group 2 - The article mentions the pre-sale of the Lantu FREE, a five-seat SUV, which is equipped with Huawei's QianKun Intelligent Driving ADS 4 and Harmony Cabin 5, indicating potential for it to become the next popular model for the company [1] - The sales ranking table shows that the Lantu Dreamer leads the MPV sales, followed by the Toyota Sienna with 2,580 units and the Buick GL8 with 2,450 units [2] - The article clarifies that the sales figures mentioned differ from the delivery data released on the first day of each month [4]