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义乌老板“离家出海” 离客户再近一点
Zhong Guo Xin Wen Wang· 2025-08-29 11:55
Core Insights - The article highlights the trend of Yiwu business owners expanding their operations internationally, particularly through the opening of overseas stores and logistics stations to better connect with global customers [1][4]. Group 1: International Expansion - The Yiwu Selection brand store opened in Nairobi, Kenya, on August 29, 2023, showcasing a model that allows local buyers to access Yiwu products directly [2][3]. - Yiwu has launched approximately 60 "brand export" projects globally, reaching a population of 2 billion [4]. Group 2: Localized Operations - Yiwu business owners are establishing cross-border live streaming studios overseas and hiring local teams to enhance market responsiveness and logistics efficiency [5]. - The integration of marketing centers, live streaming bases, and after-sales service centers at logistics stations aims to provide 24-hour local response to user needs [5]. Group 3: Collaborative Strategies - A dual-driven model is emerging, leveraging local teams' market insights alongside Chinese teams' advantages in delivery speed and cost control [7]. - Yiwu merchants are adapting to customer demands by breaking down production tasks and maintaining close communication to ensure timely delivery [8]. Group 4: Economic Performance - In the first half of the year, Yiwu's total import and export value reached 405.83 billion yuan, reflecting a year-on-year growth of 25% [9].
“奋楫笃行”2025年中经济系列报道 关税战之后,义乌更火了
Ren Min Wang· 2025-08-04 07:26
今年上半年,我国外贸同比增长2.9%,其中出口大幅增长7.2%。 面对美国反复无常的"关税大棒",中国出口为何"逆势增长"?记者走进有着外贸"晴雨表"之称的义乌, 一探究竟。 "产能比关税战时又扩了1倍!" 曾豪在义乌国际商贸城经营着一家3D打印玩具商铺,在关税风波下,仍收获了许多美国的"回头客"。 "3D打印玩具属于新兴领域。我们一直很注重打印耗材的自主研发和生产,保证产品在产量、质量、色 泽等方面在行业内具有优势。"曾豪说,再加上"前店后厂"的稳定供应,许多美国客户虽然观望了一段 时间,但最终还是选择了他们的产品。 近期,随着9000平米的新厂开工投产,他们的产能比之前扩大了1倍。同时,生产也采用了全新的材 料,不仅让质量更上一层楼,也将成本再次降低了4%左右。 多元化布局全球市场,让义乌商户更加从容不迫。 义乌是全球最大的圣诞用品集散地,每年向100多个国家和地区出口2万多种圣诞用品。当采购旺季撞上 关税战,不少国外客户选择提前下单,4月就开始迎来订单交付热潮。 "当时的确有许多美国客户选择保持观望,但我们并非只针对美国这个市场。"出口圣诞饰品的王晓丽坦 言,公司一直在持续发展拉丁美洲、欧洲等地区的客户 ...
拼科技、拼创新,AI加持!外贸增量含“智”量十足 逆风跑出“加速度”
Yang Shi Wang· 2025-07-30 04:20
央视网消息:2025年以来,全球经济面临高度不确定性,世贸组织警告称,2025年全球货物贸易可能萎缩0.2%至1.5%。然而,我国外贸大省 浙江却在逆风中"跑"出了强劲曲线。2025年上半年,浙江外贸出口首次突破两万亿元,达2.07万亿元,增长9.1%。国际形势更趋严峻复杂,浙 江外贸为什么能逆风跑出"加速度"? 感应飞行器、跟拍无人机、遥控变形金刚、AI机器人,在世界小商品之都的义乌,这些科技感十足的潮流玩具,吸引着越来越多的采购商来 到这里。 同时,在浙江金华一家3D打印玩具工厂也是一派火热的景象。生产车间里,5500多台3D打印机昼夜不歇、满负荷运转。由于外贸订单供不应 求,短短半年的时间,工厂产能已经翻了一倍。 企业负责人曾豪介绍,3D打印生产的玩具使用的是特殊的PLA材质,不仅环保,而且色彩鲜艳,很受海外消费者的喜爱。同时,3D打印机可 以做出传统注塑工艺无法开模的特殊结构,产品在义乌国际商贸城一经亮相,就受到了市场热捧,企业拿到的订单也越来越大。仅仅是2025年 刚刚推出的双色多色这一品类,订单量就增长了10倍。 数据显示,在创新力的加持下,上半年,浙江外贸进出口2.73万亿元,同比增长6.6%。 ...
逆势上扬!看外贸大省浙江如何在逆风中跑出“加速度”
Sou Hu Cai Jing· 2025-07-29 15:47
(央视财经《经济信息联播》)今年以来,全球经济面临高度不确定性,世贸组织警告称,今年全球货物贸易可能萎缩0.2%至 1.5%。然而,我国外贸大省浙江却在逆风中跑出了强劲的曲线:今年上半年,浙江外贸出口首次突破2万亿元,达2.07万亿 元,增长9.1%。国际形势更趋严峻复杂,浙江外贸为什么能逆风跑出加速度? 数据显示,在创新力的加持下,上半年浙江外贸进出口2.73万亿元,同比增长6.6%。其中出口突破2万亿元,达2.07万亿元,增 长9.1%。浙江对全国出口增长贡献率达19.8%,居全国首位。 浙江省商务厅对外贸易发展处副处长 彭新幸:发挥浙江民营企业机制灵活的优势,积极开拓新市场,发展新模式。积极引导企 业加强创新,要求企业参展的产品三分之一以上是他们设计开发的新产品 。 转载请注明央视财经 编辑:潘煦 感应飞行器、跟拍无人机、遥控变形金刚、AI机器人,在世界小商品之都的义乌,这些科技感十足的潮流玩具吸引着越来越多 的采购商来到这里。今年1-5月份,义乌商贸城日均人流21.9万人次,其中外商日均超3000人,从义乌入境的境外人员同比增长 18.62%。 今年上半年,从事潮玩的经营户李军就新推出了多款搭载AI对 ...
稳得住 转得快——来自浙江外贸企业的调研
Jing Ji Ri Bao· 2025-07-06 21:36
Core Insights - The ongoing US-China trade friction has posed significant challenges for China's foreign trade enterprises, prompting them to adjust production rhythms and explore new markets to enhance product value [1] - The joint statement from the US-China Geneva trade talks on May 12 marked a turning point for Zhejiang's foreign trade businesses, leading to a swift recovery in production and logistics [1][4] Group 1: Market Adaptation - Zhejiang's foreign trade enterprises have shown resilience by adjusting production schedules based on order changes and actively seeking new markets [1][4] - Yiwu merchants are engaging in Spanish language training to better access Latin American markets, reflecting a proactive approach to diversifying their customer base [2][3] Group 2: Business Performance - Yiwu, as a major global small commodity distribution center, reported a total import and export value of 413.34 billion yuan last year, with the US market being a significant contributor [4] - Companies like Jinqi Technology have experienced a resurgence in orders following the tariff reductions, showcasing their ability to adapt quickly to market changes [4] Group 3: Strategic Shifts - Ningbo Hangfeng Electric has shifted focus from traditional products to kitchen appliances, achieving a sales target of 120 million yuan for air fryers, nearly double that of previous products [10] - Companies are increasingly looking to establish overseas production facilities to mitigate risks associated with US tariffs, with examples including Taizhou's LockSail Tool Co. planning a factory in Thailand [17] Group 4: Government Support - The Zhejiang provincial government has implemented a "stabilize, expand, and optimize" strategy to support foreign trade enterprises, focusing on maintaining trade stability and exploring new markets [13] - Local governments are actively collaborating with businesses to address challenges posed by high tariffs, ensuring a coordinated response across various departments [15][16] Group 5: Future Outlook - Companies are encouraged to diversify their markets and reduce reliance on the US, with many exploring opportunities in ASEAN and Latin America [14][18] - The overall sentiment among Zhejiang's foreign trade enterprises is one of cautious optimism, with many believing that they can navigate through the current challenges and emerge stronger [18]