4.0T V8发动机

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长城汽车的底气:“四不为”筑底,“四化”开路
Nan Fang Du Shi Bao· 2025-09-29 13:33
9月27日晚,在央视财经《对话》节目中,长城汽车(601633)董事长魏建军首次披露长城汽车超级跑 车产品的推出规划。据他透露,长城汽车将在明年年底推出一款超级跑车。 2025年,中国汽车市场仍存在诸多需要面对的问题。在这样的背景下,长城汽车仍有底气进击新赛道, 底气在何处? 在节目中,魏建军多次强调要回归价值创造本质,强调用诚信和良心造车。"扎根汽车产业这么多年, 我们在外部看都是比较轴。我们考核市场只有一个考核指标,就是用户满意度,我觉得我们(做到这一 点)就做到了良心。" 为了实现这个目标,长城汽车在研发上持续投入、对安全"锱铢必较"甚至为0.1秒的差别持续投入了二 十年,对产品质量严格把控、在全球市场上持续精心布局。同时,长城汽车以"四不为"为行为基底, 以"四化战略"为进击方法,逐渐构筑了独特的增长引擎和护城河,这或许就是长城汽车的底气所在。 投3亿,只建一个"呼风唤雨"的地方? 站在长城汽车的环境风洞试验室前,魏建军将这一看上去平平、实则需要"奢侈"投入的试验室历史娓娓 道来:2015年建立、投入3个多亿、能模拟雪雾、赤道光照和各种动态情景,目前在国内仅有测试机构 拥有类似的试验室。主持人精辟地评 ...
长城汽车的沉默与奢侈
Mei Ri Jing Ji Xin Wen· 2025-09-29 09:56
Core Viewpoint - The automotive industry is currently facing intense competition, leading to unhealthy practices that obscure the essence of car manufacturing and genuine user needs [1] Group 1: Company Values and Principles - Great Wall Motors emphasizes the importance of integrity and conscience, adhering to principles such as respecting capital without being controlled by it, valuing users without excessive marketing, and maintaining a bottom-line mindset [5][7] - The company aims to break away from follow-the-leader competition by promoting technological integration and a global strategy, thereby reshaping its value chain [7] Group 2: Technological Investment and Innovation - Great Wall Motors has invested over 10 billion in R&D for three consecutive years, with a projected R&D investment ratio of 5.2% in 2024, and has developed key technologies such as the 4.0T V8 engine and Coffee OS 3.0 [8][12] - The company has established advanced testing facilities, including China's first dedicated automotive wind tunnel, to ensure product safety and performance [9][11] Group 3: Safety and Compliance - Great Wall Motors prioritizes safety as a non-negotiable standard, achieving multiple five-star safety ratings from C-NCAP, EuroNCAP, and A-NCAP, and establishing a global safety compliance chain [11] Group 4: Global Market Strategy - The company has transitioned from a product export model to an "ecological overseas" model, focusing on R&D, production, supply, sales, and service [12] - Great Wall Motors is implementing a "four modernization strategy" to address diverse global market demands, including equal emphasis on fuel and electric power, and a comprehensive approach to energy sources [14][15] Group 5: Future Vision and Commitment - The company is committed to a global strategy, aiming to integrate into international markets and adapt to local policies while promoting its brand [17] - Great Wall Motors believes in the potential for China to evolve from a major automotive manufacturer to a strong automotive power, emphasizing the need for sustained effort and innovation [17]
魏建军公布长城超豪华跑车项目,搭载4.0T V8混动系统
Xin Lang Ke Ji· 2025-07-24 10:57
Group 1 - The core focus of the news is the development of a luxury sports car by Great Wall Motors, overseen by Chairman Wei Jianjun, under the project named "Great Wall Brand Super Luxury Car BG" [1] - The project emphasizes "high quality and small batch" production, with the aim to control costs effectively [1] - Great Wall Motors has announced the development of a 4.0T V8 engine, which is typically used in luxury cars priced over one million yuan [1] Group 2 - The upcoming luxury sports car is expected to feature a hybrid powertrain combining a 4.0T V8 twin-turbo engine and an electric motor, with a total output of around 1000 horsepower [2] - The car is projected to accelerate from 0 to 100 km/h in under 2.5 seconds, positioning it as a competitor to the Ferrari SF90 [2]
“黑布”下潜藏的豪华心,长城高管照引发超跑猜想
Guan Cha Zhe Wang· 2025-07-24 09:56
Core Viewpoint - Great Wall Motors is making significant moves towards entering the luxury car market, highlighted by the unveiling of a new high-performance vehicle and the development of a 4.0T V8 engine, indicating a shift in strategy towards high-end automotive offerings [4][6][12]. Group 1: New Developments - Great Wall Motors recently released a photo featuring a new high-performance vehicle, sparking speculation about the V8 supercar concept [1][3]. - The company is reportedly establishing a new department called "Super Luxury Car BG," led by Chairman Wei Jianjun, with plans for a 5.5-meter D+ class sedan as the first model [4]. - The launch of the 4.0T V8 engine marks a significant technological advancement for Great Wall, positioning it to compete with international luxury brands in the fuel powertrain sector [6][12]. Group 2: Historical Context - The introduction of the WEY brand in 2016 was seen as a benchmark for Chinese brands aiming for upward mobility in the luxury market, but subsequent challenges led to a decline in its market presence [9][10]. - The Tank brand, which emerged from WEY, found success in the niche off-road segment, while Great Wall's broader luxury ambitions faced setbacks [9][10]. - Previous attempts to launch high-end models, such as the Mech Dragon, were unsuccessful, leading to a re-evaluation of the luxury strategy [10][11]. Group 3: Market Challenges - The 4.0T V8 engine's performance and reliability must be proven in real-world applications to establish Great Wall's luxury credentials [12][14]. - The luxury vehicle market is increasingly competitive, with electric vehicles gaining traction and traditional luxury brands facing challenges in the Chinese market [12][14]. - Regulatory hurdles, such as high purchase taxes and new luxury vehicle tax thresholds, pose additional challenges for Great Wall's luxury ambitions [12][14].
魏建军晒照,长城超豪华跑车要来了!下一步联手贾跃亭,进军美国市场?
Mei Ri Jing Ji Xin Wen· 2025-07-24 08:40
Core Viewpoint - The emergence of Great Wall Motors' ultra-luxury sports car project, named "Great Wall Brand Ultra-Luxury BG," is gaining attention, with a focus on high quality and low volume production [3][5]. Group 1: Project Overview - Great Wall Motors' ultra-luxury car project is personally supervised by Chairman Wei Jianjun, with a new organization established for this purpose [3]. - The project aims to develop a sports car featuring a 4.0T V8 twin-turbo engine combined with an electric motor, targeting a total output of around 1000 horsepower and a 0 to 100 km/h acceleration time of under 2.5 seconds [3]. Group 2: Market Context - The ultra-luxury car market is currently experiencing a decline in sales, with notable brands like Bentley, Rolls-Royce, Ferrari, and Lamborghini reporting significant year-on-year decreases in sales [5]. - Despite the small market share of ultra-luxury vehicles, the high brand premium presents a new direction for Great Wall Motors, potentially enhancing brand recognition and long-term profit growth [5]. Group 3: Financial Performance - Great Wall Motors reported a decline in operating profit of 15.35% year-on-year, amounting to 6.862 billion yuan, attributed to increased investments in new products and marketing [5]. - The company experienced a slight increase in overall sales of 1.81% year-on-year, with specific brands like Tank and pickup trucks showing mixed performance [6]. Group 4: International Expansion - Great Wall Motors is exploring international markets, including the United States, with plans to leverage partnerships, such as with FF, to enter these markets [6][7]. - The company has established a research and development center in the U.S. and is reassessing its European strategy while investigating opportunities in North America and Japan [7].
《人民日报》头版报道长城汽车:以高质量发展铸就民族品牌
第一财经· 2025-07-22 00:50
Core Viewpoint - Longhua Automobile is recognized as a true national brand that withstands the test of time and market, emphasizing self-research and innovation, vertical integration, and a globalized full industry chain layout [1][12]. Group 1: High-Quality Development - Longhua Automobile focuses on mastering key core technologies, ensuring quality and innovation in its products [1]. - The company has invested over 10 billion annually in R&D, establishing a strong competitive edge in technology and innovation [5][6]. - Longhua's 4.0T V8 engine and advanced transmission systems mark significant milestones in China's automotive industry [5]. Group 2: Industry Challenges and Responses - The automotive industry faces intense price wars and declining profit margins, with 2024 profits down 8% year-on-year to 462.3 billion [4]. - Longhua's chairman, Wei Jianjun, has openly criticized the industry's price wars and called for responsible practices, leading to increased regulatory scrutiny [3][4]. - The company has maintained a long-term development strategy, focusing on quality over short-term gains [5]. Group 3: Global Expansion and Market Strategy - Longhua has adopted an "ecological overseas" strategy, emphasizing brand and industry output rather than mere product export [8]. - The company has established production bases in Thailand and Brazil, with significant local production rates and advanced manufacturing techniques [8][9]. - Longhua's global sales network spans over 170 countries, with cumulative overseas sales exceeding 2 million vehicles [10]. Group 4: Recognition and Future Outlook - The recognition from the People's Daily highlights Longhua's commitment to high-quality development and its role as a representative of national brands [12]. - Longhua's approach to internationalization and commitment to quality has garnered respect in overseas markets, as evidenced by positive engagements with foreign leaders [9].
魏建军,依然不迂回
3 6 Ke· 2025-07-07 09:18
Core Viewpoint - Great Wall Motors is at a critical juncture five years after its 30th anniversary, facing significant changes in the automotive market and its own performance compared to competitors [1] Group 1: Market Position and Sales Performance - Five years ago, joint venture brands held a market share of 64.3%, while Great Wall was the only domestic brand with increasing sales [1] - As of July 1, Great Wall's sales for the first half of the year showed a year-on-year increase, but there is a noticeable gap compared to former peers [1] - In the last decade, Great Wall's sales have fluctuated, with 2023 sales at 123.07 million units, while competitors like BYD reached 302.44 million units [2] Group 2: Leadership and Strategy - Chairman Wei Jianjun has been a controversial figure, facing scrutiny and criticism, particularly after reporting BYD for alleged violations [3][4] - Wei's approach to competition is characterized by a straightforward, no-nonsense attitude, focusing on technical innovation rather than shortcuts [4][6] - Great Wall's strategy has been to maintain a multi-technology approach, even as competitors rapidly embrace electric vehicles [4][8] Group 3: Product Development and Market Adaptation - Great Wall has been criticized for a slow transition to electric vehicles, but its growth in sales has been driven by new energy models [4][10] - The company has recently made strategic adjustments, including the appointment of a new general manager for the Ora brand and a return to the sub-10 million yuan price range for new models [13][14] - Great Wall is set to launch several new products in the second half of the year, including the Tank 800 and new Ora electric models, indicating a renewed focus on product development [16]
燃油车市场阶段性回暖!多家跨国车企暂缓全面电动化,加速燃油车智能化升级
Mei Ri Jing Ji Xin Wen· 2025-06-24 02:27
Core Insights - The fuel vehicle market in China is experiencing a temporary recovery despite the rising penetration of new energy vehicles (NEVs) [1][2] - Major automotive companies are adjusting their strategies, with some postponing their plans for full electrification and continuing to invest in internal combustion engine (ICE) technology [2][3] - The profitability of fuel vehicles remains significant for many automakers, influencing their strategic decisions [3][4] Group 1: Market Performance - In May, traditional fuel vehicle sales reached 854,000 units, a month-on-month increase of 2.2%, while NEV sales were 1.095 million units, accounting for 54.7% of total passenger vehicle sales [1] - Regional differences are evident, with the Northwest region showing a 68% ownership rate for fuel vehicles and hybrid models in lower-tier cities outpacing pure electric models by 20 percentage points for 18 consecutive months [1] Group 2: Strategic Adjustments by Automakers - Audi has retracted its plan to cease ICE vehicle development by 2033, reflecting a broader trend among global automakers to maintain a dual-path strategy that includes both ICE and NEV investments [2] - Companies like Great Wall Motors are also adopting a "pan-internal combustion engine strategy," focusing on both hybrid technologies and traditional engines [2] Group 3: Profitability and Cost Considerations - Volkswagen Group reported a total profit of €1.7 billion (approximately 13.4 billion RMB) in China, with over 290,000 vehicle deliveries, of which NEVs accounted for about 6.9% [3] - The supply chain for ICE vehicles is more stable and cost-effective compared to the volatile battery raw material market, which has seen significant price fluctuations [3] Group 4: Policy Environment and Future Outlook - The EU has introduced new CO2 emission regulations, aiming for zero emissions by 2035, while in China, the implementation of the National VI emission standards is still pending, allowing automakers to utilize hybrid technologies in the interim [4] - The recovery of the fuel vehicle market is partly driven by temporary policy incentives, and maintaining existing replacement subsidy policies could sustain market competitiveness, especially in the price-sensitive segment below 150,000 RMB [5]
清醒者魏建军与中国汽车产业的价值觉醒
Xin Lang Cai Jing· 2025-05-24 09:50
Core Viewpoint - China is the world's largest automotive market, but it faces significant challenges in transitioning from a major automotive country to a strong automotive power, including issues like intense competition, false advertising, and a focus on scale over profitability [1][3]. Industry Challenges - The National Development and Reform Commission has identified issues such as "false advertising" and "price wars" in the automotive industry as key areas for rectification [3]. - The automotive industry has seen a drastic reduction in vehicle prices, with some models dropping from over 220,000 yuan to around 120,000 yuan, raising concerns about quality [3][5]. - Price wars have led to a decline in profit margins, with the automotive industry's profit rate dropping to 3% in 2024, and 41.7% of dealers reporting losses [5][9]. Impact on Supply Chain - The pressure from price wars has resulted in significant financial losses for suppliers, with one new energy vehicle company causing 1.8 billion yuan in bad debts for 37 suppliers due to inflated sales figures [6][13]. - The practice of squeezing suppliers has led to a reduction in R&D investments, with some companies cutting R&D spending by 62% [6]. Long-term Strategies - Great Wall Motors has adopted a strategy of "retreating to advance," focusing on high-value products and increasing R&D investment to 10.4 billion yuan in 2024, which is 5.2% of its revenue [11][12]. - The company emphasizes quality and technological innovation over participating in price wars, with a commitment to maintaining a healthy relationship with suppliers and dealers [7][11]. Industry Transformation - The automotive industry is urged to shift from "price wars" to "value creation," with the government emphasizing the need to eliminate low-price dumping and false advertising [9][16]. - Great Wall Motors is building a "forest ecosystem" that promotes collaboration and resource sharing among its subsidiaries, aiming for a more integrated supply chain [13][14]. Quality and Integrity - The call for industry integrity is echoed by Great Wall's chairman, who advocates for transparency and accountability in advertising and production practices [8][16]. - The focus on quality and technological advancement is seen as essential for the sustainable development of the automotive industry in China [17].
笃行实干:魏建军谈中国汽车如何走向全球
Xin Lang Cai Jing· 2025-05-24 03:34
Core Viewpoint - Wei Jianjun, a veteran in the automotive industry, emphasizes the importance of integrity and long-term vision in the face of industry challenges and competition, advocating for a return to fundamental values in manufacturing and business practices [1][3][21] Group 1: Industry Insights - The Chinese automotive industry has rapidly evolved, becoming a pillar of the national economy, yet it faces underlying structural issues masked by impressive sales figures [8][9] - The current price wars among new energy vehicle manufacturers are leading to a detrimental cycle that undermines brand value and consumer trust, resulting in severe consequences for the supply chain and overall industry health [9][10] - Wei Jianjun warns that the over-reliance on capital and subsidies in the new energy sector could jeopardize the industry's long-term sustainability and financial health [10][11] Group 2: Commitment to Integrity - Wei Jianjun stresses that maintaining integrity and trust is crucial for the automotive industry, as any breach can have far-reaching negative impacts, similar to past scandals in other sectors [4][7] - He believes that the automotive industry must establish a culture of compliance and technical integrity to compete effectively on the global stage [7][8] Group 3: Globalization Strategy - The approach to globalization should not be limited to mere product exports but should encompass a comprehensive strategy that includes technological integration and localized services [13][14] - Wei Jianjun advocates for a multi-power approach in automotive development, emphasizing the need for diverse energy solutions to meet varying global market demands [14][15] Group 4: Future Vision - The industry must transition from a focus on speed to a focus on quality, ensuring that the growth of the automotive sector is sustainable and responsible [10][20] - Wei Jianjun's philosophy of "seeking truth" reflects a commitment to practical solutions and long-term planning, which is essential for the industry's future success [17][21]