最近游戏媒体《Gamigion》根据 AppMagic 数据绘制的榜单发出了一个"喜人"的信号。这份榜单中，有至少 8 款出海休闲手游在 2025 年的流水同比增幅 超过 1000 万美元，占据了整个榜单约一半的席位。但是经过我们与 AppMagic 方面求证，这份榜单的对比的是 2024 年全年 vs 2025 年前 9 个月的数据。 也就是说，如果年为单位进行对比的话，2025 年的实际增幅可能会更大。 | | HOULD HE | | | | --- | --- | --- | --- | | | PUZZLE GAMES IN 2025 | | | | Game | Publisher | Revenue in 2025 | Revenue growth | | GOSSIP HARBOR | MICROFUN LIMITED | $326M | +$182M +126 | | ROYAL KINGDOM | DREAM GAMES | SI49M | +$135M +999; | | COLOR BLOCK JAM | ROLLIC GAMES | SBM | +S85M+57, | | CANDY ...

Core Insights - In October 2025, 32 Chinese companies made it to the global mobile game publisher revenue TOP 100, collectively generating $2.01 billion, accounting for 35.6% of the total revenue of the TOP 100 publishers [1] - Tencent retained its position as the top global mobile game publisher in October, while DianDian Interactive achieved a revenue increase of 6%, securing the second place [1] Group 1: Tencent's Performance - Tencent's flagship MOBA game, "Honor of Kings," saw a revenue surge of 32% in October due to various events and rewards, reaching a new revenue peak [2] - The S41 season activities and the 10th anniversary celebration significantly boosted player engagement and spending [2] Group 2: Other Notable Publishers - DianDian Interactive's revenue increased by 6%, driven by strong performances from flagship products like "Whiteout Survival" and new hits such as "Kingshot" and "Tasty Travels: Merge Game" [5] - Lemon Microfun's revenue grew by 12%, reaching a historical high, with a year-on-year increase of 165%, reflecting strong market demand for innovative merge games [5] - Florere Game's revenue rose by 16% in October, with cumulative revenues for its games "Last Z: Survival Shooter" and "Dark War Survival" reaching $310 million and $350 million, respectively [5] Group 3: Rising Stars - Youxing Network's revenue surged by 54% in October, ranking 9th in the revenue list, with significant contributions from "Arknights" and "Mahjong Soul" [6] - Xindong Network's revenue increased by 30%, with "Etheria: Restart" and "Torchlight: Infinite" performing exceptionally well [6] - "Endless Winter" saw a 60% revenue increase during the first week of October, with total revenues exceeding $600 million by the end of the month [9]

Core Insights - The game "My Garden World" has gained significant popularity, topping the WeChat mini-game popularity chart for 16 consecutive days during the National Day holiday [1] - The game was launched on the App Store in early August and has rapidly climbed the iOS sales rankings, reaching the top 10 by October 21 [3][4] - It has achieved a monthly active user count of 3.19 million, placing it among the top 10 new game apps in the past year [6] Game Features - The game features a storyline that resonates with female players, focusing on themes of empowerment and resilience [12][15] - Gameplay involves traditional farming mechanics, allowing players to plant, water, and harvest flowers, with simplified processes to cater to both new and experienced players [18][20] - A unique flower cultivation system enhances gameplay, allowing players to upgrade flowers and complete customer orders for rewards [22][24] Social and Community Aspects - The game incorporates social features such as "flower stealing" and guild competitions to enhance player engagement and community interaction [26][28] - These social elements are designed to increase user retention and encourage players to connect with friends [26] Commercialization Strategy - The game employs a high level of commercialization, with various monetization points including VIP memberships and limited-time purchase packages [29][31] - A notable marketing campaign, "Grow Flowers to Win Real Bouquets," successfully attracted players and generated buzz on social media [38][40] - Despite the game's success, player feedback indicates dissatisfaction with the density of monetization options, which may impact overall ratings [35][47] Industry Trends - The success of "My Garden World" highlights the growing potential of female-oriented games in the gaming industry, suggesting a shift towards more casual and accessible gaming experiences [42][45] - The game’s approach to marketing and community engagement may serve as a model for future titles targeting female audiences [42][48]

Core Insights - The Chinese gaming industry continues to show strong performance in overseas markets, with both leading and mid-tier companies achieving new records [1] - The long-term challenge for all companies is to ensure sustainable operations for their overseas products in a highly competitive market [1] Summary of Key Points Evergreen Games - In Q3 2025, 25 games made it to the "Evergreen List," maintaining the same number as the first half of the year [1] - The top three games on this list are "Gossip Harbor," "PUBG MOBILE," and "Genshin Impact," with estimated overseas revenues of approximately $141 million (¥1.01 billion), $110 million (¥787 million), and $67.94 million (¥484 million) respectively [6][7] Potential Evergreen Games - A total of 15 games entered the "Potential Evergreen List," an increase of one from the previous half-year [10] - Notable entries include "Whiteout Survival," "Honkai: Star Rail," and "Top Heroes," with estimated revenues of approximately $279 million (¥1.99 billion), $133 million (¥949 million), and $89.5 million (¥638 million) respectively [11][12] Revenue Statistics - The total estimated overseas revenue for the 25 games on the Evergreen List in Q3 2025 is approximately $908 million (¥6.48 billion) [6] - Seven games achieved an average monthly revenue exceeding ¥100 million [6] Company Performance - Century Games has the highest representation on the Potential Evergreen List with three games, while companies like miHoYo, Tencent, and others have one or two games each [10] - Century Games' "Whiteout Survival" leads with an estimated revenue of approximately $279 million (¥1.99 billion) in Q3 2025 [11] Market Trends - The global gaming industry is undergoing a transformation, with companies shifting from a traffic-driven user acquisition model to a more integrated gameplay approach [13] - The focus is on deep localization in each region and leveraging AI for cost reduction and efficiency in various operational aspects [13]

Core Insights - The global mobile game revenue rankings for June 2025 have been released, with Tencent's "Honor of Kings" leading the chart despite a month-over-month revenue decline [1][2]. Group 1: Top Revenue Generating Games - "Honor of Kings" by Tencent generated $143 million in June, maintaining its top position despite a $40 million drop from May's $184 million [2]. - "Whiteout Survival" and "LastWar" closely follow, with "Whiteout Survival" earning $128 million and "LastWar" at $127 million, showing a very narrow revenue gap [2]. - "Royal Match" ranked fourth with a revenue of $117 million, marking its first drop below $120 million since June 2024 [3]. Group 2: Notable Trends and Changes - "Monopoly Go" by Scopely has stabilized around $100 million for three consecutive months, while "Candy Crush Saga" saw its revenue fall below $100 million for the first time since February, now at $97 million [3]. - "PUBG Mobile" and "Peacekeeper Elite" also experienced revenue declines, with "Peacekeeper Elite" dropping from approximately $120 million in May to about $94 million in June [3]. - "Pokémon Go" saw a significant revenue increase to over $62 million due to community events, while "Pokémon TCG Pocket" faced a decline from approximately $81 million to $56 million [4]. Group 3: Rankings Beyond the Top 10 - "Genshin Impact" by miHoYo ranked 11th with $48.8 million, while "Gossip Harbor" reached $44.2 million, marking a new high [5][6]. - "Roblox" continued to struggle with a revenue drop to $39.2 million, while "Kingshot" surged to $37.3 million, climbing 13 positions [6][7]. - "Clash Royale" by Supercell achieved a revenue of approximately $36 million, marking its best performance since December 2021 [7].

Group 1 - The article highlights significant changes in the revenue rankings of mobile games, with "Whiteout Survival" by 点点互动 maintaining the top position, while "Gossip Harbor" by 柠檬微趣 surged to second place with an 8% month-over-month increase and a 254% year-over-year increase [2][8] - 柠檬微趣's new game "Flambé: Merge & Cook" has also shown continuous revenue growth, ranking 12th in the revenue list [2] - 点点互动's SLG game "Kingshot" achieved remarkable success, ranking 5th in the overseas mobile game revenue list just three months after its launch [2][37] Group 2 - The international version of "Delta Force" saw a 36% year-over-year revenue increase and a 108% month-over-month increase, reaching nearly $30 million in revenue [5][25] - "Gossip Harbor" and "Seaside Escape" have shown strong performance, with "Gossip Harbor" achieving an estimated monthly revenue of $36 million and "Seaside Escape" exceeding $16 million [10] - The new game "Lands of Jail" by 益世界 has quickly gained traction in the overseas market, with a 68% revenue increase in May, marking its entry into the revenue rankings [39][41] Group 3 - The female-oriented gaming market is expanding, with 柠檬微趣 leading the charge through successful titles like "Gossip Harbor" and "Seaside Escape," which leverage narrative-driven gameplay and classic mechanics [7][21] - The article notes that the SLG genre is evolving, with new titles like "Kingshot" and "Lands of Jail" demonstrating the potential for innovation and market disruption [35][39] - The competitive landscape is intensifying, with established titles maintaining their positions while new entrants are emerging, emphasizing the need for continuous innovation in game development [42]

Core Insights - The mobile gaming industry continues to show strong growth, with several titles achieving significant revenue increases and market positions in May 2025. Group 1: Revenue Growth and Rankings - Point Interactive's new 4X strategy game "Kingshot" achieved a revenue increase of 100% month-over-month, reaching a total of $75 million in revenue within three months of launch, ranking 5th in overseas mobile game revenue [3] - "恋与深空" (Love and Deep Space) saw a 24% increase in overseas revenue in May, reaching the 10th position in the revenue rankings, with total global revenue hitting $650 million by June 8, 2025 [3] - "Lands of Jail," a 4X strategy game from Yishijie, experienced a 68% revenue increase in May, entering the overseas mobile game revenue rankings at 26th place [4] - miHoYo's "Genshin Impact" saw a 57% increase in overseas revenue in May, ranking 2nd in the revenue growth list [5] - Tencent's tactical shooter "Delta Force" experienced a 108% revenue increase in May, nearing $30 million in global revenue [7] Group 2: Download Rankings - Hungry Studio's puzzle game "Block Blast!" maintained its position as the top downloaded game in both overseas and global mobile game download rankings [9] - Tencent's "Delta Force" saw a 21% increase in overseas downloads, ranking 2nd in the download list for May [11] - "Mobile Legends: Bang Bang" by Moutong Technology experienced a 50% increase in downloads due to a collaboration with the popular anime "Naruto," ranking 3rd in the download list [11] Group 3: New Game Releases and Features - "Flambé: Merge & Cook," developed by Lemon Microfun, achieved revenue growth of 306% and 286% in April and May respectively, entering the growth rankings at 17th place [7] - "Tasty Travels: Merge Game," launched by Point Interactive, saw a 74% revenue increase in May, marking a 66-fold increase compared to May 2024 [8]

Core Insights - The global mobile game revenue rankings for May 2025 have been released, showing significant performance variations among top games [1][2]. Group 1: Top Performers - "Honor of Kings" by Tencent continues to lead the chart with a revenue of $184 million in May, maintaining its position after regaining the top spot in April [1][2]. - "Whiteout Survival" and "Last War: Survival" are in a close competition for the second position, with revenues of $137 million and $133 million respectively, marking their third consecutive month of rank changes [2][3]. - "PUBG Mobile" ranks fifth with a revenue of approximately $119 million, showing a slight month-over-month increase [3]. Group 2: Revenue Fluctuations - "Royal Match" experienced significant revenue fluctuations, earning about $127 million in May after peaking at nearly $145 million in March [2]. - "Candy Crush Saga" and "Monopoly Go" followed closely with revenues of $105 million and $100 million, both showing slight declines [3]. - "Pokémon TCG Pocket" saw its revenue rebound to over $80 million, heavily influenced by new card pack releases [3]. Group 3: Rankings 11-20 - The rankings from 11 to 20 include "Gossip Harbor" at $42.4 million, "Brawl Stars" at $38.9 million, and "Honkai: Star Rail" at $38.5 million, indicating a steady performance for these titles [4][5]. - "Gossip Harbor" has shown consistent growth since its launch in mid-2022, achieving a new high in May [5]. - "Fate/Grand Order" made a notable comeback to the top 20 with a revenue of $32.1 million [5].