智通财经APP获悉，Sensor Tower商店情报平台最新数据显示，点点互动王牌力作 《Whiteout Survival》 12月下旬推出圣诞主题活动，多重联动玩法和海量福利层层解锁，强势点燃全球玩家消费热情，助力游 戏稳坐出海手游收入榜冠军宝座。Sensor Tower 最新数据显示，截至2025年12月《Whiteout Survival》 全球累计收入突破40亿美元，再创出海手游商业价值新高度。 柠檬微趣《Gossip Harbor》本月收入再度上涨7%，创历史新高，摘得出海手游收入榜亚军。12月双档 活动轮番上阵：圣诞主题"Once Upon a Snowglobe"碰撞新年狂欢"End-of-Year Errands"，以创新玩法与 丰厚奖励持续激活玩家热情，稳坐全球合成手游赛道头把交椅。 12月《使命召唤手游》以密集更新引爆海外市场：11日游戏开启六周年庆典，同步上线第11赛季"全球 行动"，引入备受期待的新模式"DMZ: 禁区"；12日重磅推出与《街头霸王6》(Street Fighter 6)的跨界联 动，并上线全新武器蓝图与战斗通行证。系列更新撬动玩家活跃度与付费意愿，助力游戏海外收入环 ...

柠檬微趣《Gossip Harbor》本月收入再度上涨7%，创历史新高，摘得出海手游收入榜亚军。12月双档 活动轮番上阵：圣诞主题"Once Upon a Snowglobe"碰撞新年狂欢"End-of-Year Errands"，以创新玩法与 丰厚奖励持续激活玩家热情，稳坐全球合成手游赛道头把交椅。 12月《使命召唤手游》以密集更新引爆海外市场：11日游戏开启六周年庆典，同步上线第11赛季"全球 行动"，引入备受期待的新模式"DMZ: 禁区"；12日重磅推出与《街头霸王6》(Street Fighter 6)的跨界联 动，并上线全新武器蓝图与战斗通行证。系列更新撬动玩家活跃度与付费意愿，助力游戏海外收入环比 提升36%，成功问鼎增长榜冠军，跻身收入榜第5名。 12月初，米哈游《原神》迎来全新"月之三"版本"空月之歌·间奏"，全新剧情、角色和活动的上线再次 掀起玩家热潮，当日即登顶日本iOS手游畅销榜。版本加持下本期海外收入劲增47%，排名飙升5位至收 入榜第9名，强势斩获增长榜亚军。 继11月全球公测引爆市场后，朝夕光年3D ARPG手游《境 界 刀鸣》(英文：BLEACH: Soul Resonance) ...

智通财经APP获悉，Sensor Tower商店情报平台显示，2025年12月共33个中国厂商入围全球手游发行商 收入榜TOP100，合计吸金19.5亿美元，占本期全球TOP100手游发行商收入34.6%。 腾讯(00700)强势卫冕2025年12月全球手游发行商收入冠军，旗下王牌产品矩阵多点爆发，营收势能持 续拉满。国民级MOBA标杆《王者荣耀》持续领跑中国iOS手游畅销榜，2025年全年收入（不含中国地 区第三方安卓渠道）超过20亿美元。弈棋手游《金铲铲之战》再掀热潮，12月全新"英雄联盟传奇"赛季 和"不朽传奇召唤"活动点燃玩家热情，本期收入劲增50%；爆款FPS《三角洲行动》成为最强增长引 擎，2025年收入同比暴涨29倍，累计收入突破5亿美元。 凭借《Whiteout Survival》的稳定市场表现，叠加《Tasty Travels: Merge Game》的品类互补效应与突出 增长势头，点点互动成功稳居全球手游发行商收入榜亚军席位。Sensor Tower 数据显示，截至2025年12 月《Whiteout Survival》全球累计收入突破40亿美元，凸显长线运营价值；而《Tasty Trav ...

最近，移动应用市场研究机构AppMagic公布了2025年全球手游收入榜。（注：不包含第三方安卓市场及网页商店数据，并且已刨除平台分成） 简单来看，2025年全球手游收入总量同比增长0.5%，共有8款产品全球分成后收入突破10亿美元。TOP30中，中重度游戏占比七成，以策略、RPG为主， 其中4X策略、自走棋、组队战斗RPG等均有涉及；休闲游戏占比三成，三消与二合品类为绝对主流。 其中，《王者荣耀》再次蝉联榜首，《Whiteout Survival》（无尽冬日）年度收入增幅约50%，成为10亿美元梯队的增长冠军。 《Gossip Harbor》《Clash Royale》《三角洲行动》《Toon Blast》《穿越火线-枪战王者》以及榜单上唯一的2025年新作《Kingshot》（奔奔王国）全年收 入表现亮眼，均首次进入年度收入TOP30。 此外，AppMagic还公布了2025年全球手游下载Top30。 根据AppMagic数据估算与追踪，《三角洲行动》在2025年1月、4月与7月分别推出了新春福利活动、S4赛季"黑夜之子"和暑期"夏日特别行动"，收入实现 增长三连跳，单月涨幅均超130%；9月游戏围绕一周 ...

游戏板块具备AI、内容、商业化模式变革多点催化，游戏ETF（159869）跟踪中证动漫游戏指数，反映 动漫游戏产业A股上市公司股票的整体表现，关注游戏ETF（159869）布局机会。 （文章来源：每日经济新闻） 12月11日，游戏板块午盘承压，游戏ETF（159869）小幅微跌近1%左右。持仓股中，富春股份、名臣 健康、奥飞娱乐等跌幅居前，仅巨人网络、光线传媒逆势走高。游戏ETF（159869）近5个交易日累 计"吸金"达2.29亿元，备受资金青睐，截至12月10日，产品规模达116.11亿元，助力投资者一键布局A 股游戏龙头。 12月11日，Sensor Tower数据显示，2025年11月前后头部手游普遍抓住万圣节、黑五与感恩节等关键节 假日窗口，通过高密度的运营活动有效撬动玩家消费，推动收入持续走高。11月，点点互动旗下两款主 打游戏Whiteout Survival和Kingshot凭借节日及特色活动持续领跑出海手游收入榜。Whiteout Survival通 过万圣节、感恩节及"霜龙暴君"联盟对抗活动，稳居收入榜首；Kingshot受益于"双十一"促销和感恩节 活动，位列第二。同时，柠檬微趣的Gos ...

点点互动龙头产品《Whiteout Survival》和《Kingshot》继续强势包揽出海手游收入榜冠亚军。 《Whiteout Survival》凭借10月末的万圣节活动、11月下旬的感恩节活动，以及期间的"霜龙暴君 Frostdragon Tyrant"联盟对抗活动，持续点燃全球玩家热情，稳稳锁定11月收入榜冠军席位。 《Kingshot》在"双十一"促销活动"Double 11 Choice Packs Await!" 以及感恩节活动的强势带动下，稳居 此外，11月，柠檬微趣《Gossip Harbor》上线的感恩节活动"Turkey-tastic Times"以及新年卡牌收集活 动"As The Clock Turn"，持续为玩家带来全新体验，使得游戏保持稳定的收入增长，再度蝉联收入榜季 军，稳居全球合成赛道收入之冠。 北京商报讯（记者 卢扬 程靓）12月11日，Sensor Tower应用表现洞察与运营活动洞察平台数据显示， 2025年11月前后头部手游普遍抓住万圣节、黑五与感恩节等关键节假日窗口，通过高密度的运营活动有 效撬动玩家消费，推动收入持续走高。 收入榜第2名。 ...

Core Insights - The global mobile game revenue rankings for November 2025 show a significant decline in revenues for several top games, with "LastWar" and "Roblox" experiencing notable drops [1][2][3] Group 1: Revenue Rankings - "LastWar" generated approximately $115 million in November, down from about $129 million in October, marking its weakest month since August 2024 [1] - "Roblox" reported revenues of around $112 million, the lowest since May, but is expected to rebound in December due to the holiday season [1] - "Monopoly Go" ranked third with revenues of about $111 million, also experiencing a decline and reaching its lowest monthly income since May [2] Group 2: Performance of Other Games - "Whiteout Survival" maintained stable revenues at approximately $104 million, significantly lower than the $120 million range seen in spring and summer [2] - "Candy Crush Saga" saw an increase in revenue to $81.1 million, returning to its typical range of $80-85 million [4] - "Delta Force" achieved $55 million in November, up from $48 million in October, successfully entering the top ten [4] Group 3: Rankings Beyond Top Ten - The rankings from 11th to 20th place showed stable performance, with "Clash Royale" declining to $51.8 million, down from around $68 million in August and September [5][6] - "Honkai: Star Rail" surged 24 places to earn $48.1 million in November, a significant increase from $17.5 million in October [6] - "eFootball" rose 5 places to rank 21 with nearly $30 million in revenue, while "Clash of Clans" jumped 11 places, exceeding $25 million in November [6]

最近游戏媒体《Gamigion》根据 AppMagic 数据绘制的榜单发出了一个"喜人"的信号。这份榜单中，有至少 8 款出海休闲手游在 2025 年的流水同比增幅 超过 1000 万美元，占据了整个榜单约一半的席位。但是经过我们与 AppMagic 方面求证，这份榜单的对比的是 2024 年全年 vs 2025 年前 9 个月的数据。 也就是说，如果年为单位进行对比的话，2025 年的实际增幅可能会更大。 | | HOULD HE | | | | --- | --- | --- | --- | | | PUZZLE GAMES IN 2025 | | | | Game | Publisher | Revenue in 2025 | Revenue growth | | GOSSIP HARBOR | MICROFUN LIMITED | $326M | +$182M +126 | | ROYAL KINGDOM | DREAM GAMES | SI49M | +$135M +999; | | COLOR BLOCK JAM | ROLLIC GAMES | SBM | +S85M+57, | | CANDY ...

Core Insights - In October 2025, 32 Chinese companies made it to the global mobile game publisher revenue TOP 100, collectively generating $2.01 billion, accounting for 35.6% of the total revenue of the TOP 100 publishers [1] - Tencent retained its position as the top global mobile game publisher in October, while DianDian Interactive achieved a revenue increase of 6%, securing the second place [1] Group 1: Tencent's Performance - Tencent's flagship MOBA game, "Honor of Kings," saw a revenue surge of 32% in October due to various events and rewards, reaching a new revenue peak [2] - The S41 season activities and the 10th anniversary celebration significantly boosted player engagement and spending [2] Group 2: Other Notable Publishers - DianDian Interactive's revenue increased by 6%, driven by strong performances from flagship products like "Whiteout Survival" and new hits such as "Kingshot" and "Tasty Travels: Merge Game" [5] - Lemon Microfun's revenue grew by 12%, reaching a historical high, with a year-on-year increase of 165%, reflecting strong market demand for innovative merge games [5] - Florere Game's revenue rose by 16% in October, with cumulative revenues for its games "Last Z: Survival Shooter" and "Dark War Survival" reaching $310 million and $350 million, respectively [5] Group 3: Rising Stars - Youxing Network's revenue surged by 54% in October, ranking 9th in the revenue list, with significant contributions from "Arknights" and "Mahjong Soul" [6] - Xindong Network's revenue increased by 30%, with "Etheria: Restart" and "Torchlight: Infinite" performing exceptionally well [6] - "Endless Winter" saw a 60% revenue increase during the first week of October, with total revenues exceeding $600 million by the end of the month [9]

Core Insights - The game "My Garden World" has gained significant popularity, topping the WeChat mini-game popularity chart for 16 consecutive days during the National Day holiday [1] - The game was launched on the App Store in early August and has rapidly climbed the iOS sales rankings, reaching the top 10 by October 21 [3][4] - It has achieved a monthly active user count of 3.19 million, placing it among the top 10 new game apps in the past year [6] Game Features - The game features a storyline that resonates with female players, focusing on themes of empowerment and resilience [12][15] - Gameplay involves traditional farming mechanics, allowing players to plant, water, and harvest flowers, with simplified processes to cater to both new and experienced players [18][20] - A unique flower cultivation system enhances gameplay, allowing players to upgrade flowers and complete customer orders for rewards [22][24] Social and Community Aspects - The game incorporates social features such as "flower stealing" and guild competitions to enhance player engagement and community interaction [26][28] - These social elements are designed to increase user retention and encourage players to connect with friends [26] Commercialization Strategy - The game employs a high level of commercialization, with various monetization points including VIP memberships and limited-time purchase packages [29][31] - A notable marketing campaign, "Grow Flowers to Win Real Bouquets," successfully attracted players and generated buzz on social media [38][40] - Despite the game's success, player feedback indicates dissatisfaction with the density of monetization options, which may impact overall ratings [35][47] Industry Trends - The success of "My Garden World" highlights the growing potential of female-oriented games in the gaming industry, suggesting a shift towards more casual and accessible gaming experiences [42][45] - The game’s approach to marketing and community engagement may serve as a model for future titles targeting female audiences [42][48]