合成，无疑是 2025 年最热的出海词汇之一，与之相关的关键词，还有柠檬微趣、不断抬高的月流水、北京厂商等等。 而进入 2026 年，合成品类在一开年又刷新了成绩。AppMagic 最新公布的数据显示，柠檬微趣旗下的「Gossip Harbor」已经凭借超过 7900 万美元的分成 后收入登顶 1 月出海手游收入榜，超越了一众 SLG 产品。 | | Gossip Harbor®: Merge & Story | | 16 | 鸣潮 | | | --- | --- | --- | --- | --- | --- | | | 柠檬微趣 | | | 库洛游戏 | | | 2 | Whiteout Survival | | 17 | 明日方舟:终末地 | | | | 点点互动 | > | | 鹰角网络 | 新入榜 | | 3 | Kingshot | | 18 | 恋与深空 | | | | 点点互动 | | | 叠纸游戏 | | | 4 | Last Z: Survival Shooter | | 18 | Age of Origins: Tower Defense | | | | Florere Game | | ...

Core Insights - The global mobile game revenue ranking for 2025 shows increased competition, with several games surpassing $1 billion in revenue, but Tencent's "Honor of Kings" remains the top earner at $1.68 billion [1][2]. Revenue Rankings - "Honor of Kings" generated $1.68 billion in 2025, a slight decrease from $1.74 billion in 2024, with the majority of revenue coming from China and the U.S. contributing approximately $8.5 million [1]. - "Last War" by FunFly achieved $1.57 billion in revenue, up from $1.1 billion in 2024, despite not being launched in mainland China [1]. - "Roblox" saw revenue growth to nearly $1.49 billion in 2025, up from $1.1 billion in 2024, driven by popular user-generated content [2]. - "Whiteout Survival" from Century Huatong increased its revenue from $936 million in 2024 to $1.4 billion in 2025, ranking fourth [2]. - "Royal Match" by Dream Games earned $1.37 billion in 2025, slightly down from $1.39 billion in 2024, possibly due to competition from its new title "Royal Kingdom" [3]. - "Monopoly Go" generated $1.36 billion in 2025, down from $1.43 billion in 2024, with significant revenue from web stores [3]. - "PUBG Mobile" reported $1.12 billion in revenue, showing slight growth, but faced a decline in momentum towards the end of 2025 [4]. - "Candy Crush Saga" achieved $1 billion in revenue, marking its first time surpassing this threshold, with a slight increase from $980 million in 2024 [4]. - "Coin Master" earned approximately $650 million, continuing a trend of declining revenue for the third consecutive year [5]. Additional Rankings - The 11th to 20th ranked games include "Gossip Harbor" at $550 million, "Pokémon Go" at $494 million, and "Clash Royale" at $453 million, with notable growth for "Gossip Harbor" and "Clash Royale" [6][7]. - "Pokémon Go" has seen a decline in revenue for four consecutive years, dropping below $500 million in 2025 [7]. - "Bun Bun Kingdom" generated nearly $450 million in its first year, indicating potential for future growth [8]. - "Honkai: Star Rail" experienced a revenue drop from $562 million in 2024 to $423 million in 2025, while "Genshin Impact" also saw a decline [8].

Core Insights - In 2025, the top 30 Chinese mobile game publishers generated $23.3 billion in global revenue, remaining stable compared to 2024, and accounting for 35% of the total revenue of the top 100 global mobile game publishers [1][38] - Tencent retained its position as the top publisher, while Diandian Interactive rose to second place, and Lemon Microfun entered the top five [1][38] - Florere Game was the only new entrant in the top 30, with its revenue increasing 20 times due to the success of two 4X strategy games [1][38] Publisher Performance - Tencent's flagship games, including "Honor of Kings" and "PUBG MOBILE," contributed to its continued dominance, with "Honor of Kings" achieving over $2 billion in revenue, a 5% increase year-on-year [3][11] - Diandian Interactive saw an 87% increase in global revenue, driven by the success of "Whiteout Survival," which generated $2.1 billion, a 45% increase from the previous year [11][18] - Lemon Microfun's revenue surged by 165%, propelled by the success of "Gossip Harbor," which saw a 242% increase in revenue [18][21] Game Highlights - "Whiteout Survival" maintained its position as the top-grossing overseas mobile game, while "Gossip Harbor" climbed to second place [2][11] - New entries in the overseas revenue top 30 included Diandian Interactive's "Kingshot" and Florere Game's "Last Z: Survival Shooter" [2][13] - "Delta Force" from Tencent experienced a 29-fold revenue increase, surpassing $500 million, and became a significant growth driver for the company [7][11] Market Trends - The global mobile game market revenue reached $82.3 billion in 2025, with a modest growth of 1.3% [1][38] - The strategy game segment saw a 20% increase in revenue, exceeding $20 billion, with significant contributions from 4X strategy games [26][38] - The casual gaming segment, particularly in the merging game category, experienced explosive growth, with revenues increasing by 95% [18][26] Conclusion - The performance of Chinese mobile game publishers in 2025 reflects a stable yet competitive landscape, with established players maintaining their positions while new entrants capitalize on emerging trends [38]

Core Insights - Global mobile game revenue is projected to grow slightly by 1.3% to $82.3 billion in 2025, with the top 30 Chinese mobile game publishers generating $23.3 billion, maintaining a steady revenue level compared to 2024, accounting for 35% of the total revenue of the top 100 mobile game publishers [1] Group 1: Top Publishers and Their Performance - Tencent remains the top global mobile game publisher in 2025, with flagship titles like "Honor of Kings" and "PUBG MOBILE" contributing to its success, achieving over $2 billion in revenue from "Honor of Kings," marking a 5% year-on-year growth [2] - Point2 Interactive experienced explosive growth with a 87% increase in global revenue, securing the second position in the revenue rankings, driven by the success of "Whiteout Survival," which saw a 45% revenue increase to $2.1 billion [2] - Lemon Microfun's revenue surged by 165%, making it the leader in the merging game segment, with its flagship title "Gossip Harbor" achieving a 242% revenue increase [3] Group 2: Growth of Game Segments - The merging game segment has seen explosive growth, with a 95% year-on-year increase in 2025, reaching a market size of over $2.4 billion, becoming a core strategic focus for publishers [3] - Heavy strategy games are driving market growth through innovative "SLG+X" gameplay, with global strategy game revenue increasing by 20% to over $20 billion in 2025, particularly strong growth in the U.S., Japan, and South Korea [4] - Hybrid casual games are also gaining traction, with significant contributions from titles like "Archero 2," which saw a 630% revenue increase, and "Capybara Go!" generating $140 million [5] Group 3: Notable New Entrants and Rankings - The 2025 overseas mobile game revenue rankings saw new entries such as "Kingshot" and "Lands of Jail," with "Merge Cooking" achieving a remarkable 267% revenue increase, entering the top 30 for the first time [7][8] - The top 30 Chinese mobile game publishers also include 34 other companies like Mattel163 and ONEMT, indicating a diverse and competitive market landscape [6]

Core Insights - The global mobile game revenue rankings for December 2025 show significant performance variations among top titles, with "LastWar" leading the chart with a revenue of over $141 million, marking its fifth month surpassing this threshold [1] - "Roblox" follows in second place with approximately $119 million in revenue, experiencing a slight increase compared to the previous year but failing to replicate the summer's peak performance [1] - "Monopoly Go" from Scopely saw a revenue drop to about $109 million, maintaining stability compared to the previous year but below its usual monthly average [2] - "Candy Crush" achieved stable revenue of nearly $83 million, showing slight declines year-over-year [2] - "Honor of Kings" experienced a revenue decline to just under $79 million, continuing a trend of annual revenue drops [3] - "Gossip Harbor" and "Kingshot" reported record revenues of over $72 million and $70 million respectively, indicating strong growth [4] - "PUBG Mobile" faced a significant revenue drop to approximately $53 million, reflecting a broader trend of reduced monetization efforts ahead of promotional events [4] - The rankings also highlighted notable movements, with "Last Z: Survival Shooter" rising three places, and "MapleStory: Idle RPG" climbing twelve spots [5] Revenue Performance - "LastWar" topped the revenue chart with $141 million, primarily driven by the U.S. market [1] - "Roblox" generated $119 million, showing an increase of $8 million year-over-year [1] - "Monopoly Go" reported $109 million, consistent with the previous year's performance [2] - "Whiteout Survival" and "Royal Match" maintained revenues of $106 million and $100 million respectively, both showing year-over-year declines [2] - "Candy Crush" earned nearly $83 million, slightly down from the previous year [2] - "Honor of Kings" saw revenues drop to just under $79 million, significantly lower than its peak [3] - "Gossip Harbor" achieved record revenue of over $72 million, while "Kingshot" also reached new highs with over $70 million [4] - "PUBG Mobile" reported $53 million, reflecting a significant decline from previous months [4] - "Pokémon TCG Pocket" earned approximately $36 million, down from over $117 million in the previous year [6] Rankings and Trends - The top 20 mobile games in December included "LastWar," "Roblox," and "Monopoly Go," with notable entries like "Gossip Harbor" and "Kingshot" showing strong upward trends [1][4] - "Last Z: Survival Shooter" and "MapleStory: Idle RPG" experienced significant ranking improvements, indicating growing popularity [5] - "Clash of Clans" fell 15 places in the rankings, achieving a low revenue of about $18.5 million [6]

Core Insights - Sensor Tower data indicates that the mobile game "Whiteout Survival" by DianDian Interactive has successfully launched a Christmas-themed event, significantly boosting global player spending and securing its position as the top-grossing mobile game for overseas markets, with projected total revenue exceeding $4 billion by December 2025 [1] Group 1: Game Performance and Revenue - "Gossip Harbor" by Lemon Microfun saw a 7% increase in revenue this month, reaching a historical high and ranking second in overseas mobile game revenue [1] - "Call of Duty Mobile" experienced a 36% month-over-month revenue increase due to extensive updates, including a sixth anniversary celebration and new game modes, ranking fifth in revenue [2] - "Genshin Impact" achieved a 47% increase in overseas revenue with the launch of the new version "Moon's Three," climbing five spots to ninth in revenue rankings [2] - "Where Winds Meet," an international version of NetEase's martial arts open-world game, debuted in the overseas market, ranking 27th in overseas mobile game revenue in its first month [3] - "Love and Deep Space" by Die Paper Network saw a 38% increase in overseas revenue, ranking tenth in revenue and fifth in growth, with total overseas revenue surpassing $400 million [4] - "Zero Zone" by miHoYo experienced a 56% increase in overseas revenue, achieving its highest daily revenue since launch and topping various market charts [4] - "Nobunaga's Ambition: True War" launched in Japan, resulting in a 207% increase in overseas revenue, ranking eighth in growth [4] Group 2: Download Rankings - "Block Blast!" by Hungry Studio topped the overseas mobile game download chart with an 11% increase in downloads [6] - "Vita Mahjong" by Vita Studio ranked second in downloads, with over 170 million downloads since its launch in December 2023 [6] - "Mobile Legends: Bang Bang" by Mouton Technology saw an 8% increase in downloads, securing the third position in the download rankings [7]

Core Insights - The mobile gaming industry continues to see significant revenue growth, with several titles achieving record earnings and player engagement in December 2023 [1][2][4]. Group 1: Revenue Highlights - "Whiteout Survival" by DianDian Interactive achieved global cumulative revenue exceeding $4 billion by December 2025, solidifying its position as the top-grossing mobile game in the overseas market [1]. - "Gossip Harbor" by Lemon Microfun saw a 7% increase in revenue this month, reaching a historical high and ranking second in overseas mobile game revenue [1]. - "Call of Duty Mobile" experienced a 36% month-over-month revenue increase, ranking fifth in overall revenue due to significant updates and events [2]. - "Genshin Impact" by miHoYo reported a 47% increase in overseas revenue, climbing five positions to rank ninth in revenue [2]. - "Where Winds Meet," the international version of "燕云十六声" by NetEase, entered the overseas revenue rankings at 27th place in its first month [3]. - "恋与深空" by Paper Games saw a 38% increase in overseas revenue, ranking tenth in revenue and fifth in growth [4]. - "绝区零" by miHoYo experienced a 56% increase in overseas revenue, achieving its highest daily revenue since launch [4]. - "信长之野望 真战" by Lingxi Interactive saw a 207% increase in overseas revenue after launching in Japan [4]. Group 2: Download Performance - "Block Blast!" by Hungry Studio led the download rankings with an 11% increase in downloads, reaching a historical high [5]. - "Vita Mahjong" by Vita Studio ranked second in downloads, surpassing 170 million total downloads since its launch in December 2023 [5]. - "Mobile Legends: Bang Bang" by Mutong Technology saw an 8% increase in downloads, maintaining its position in the top three for downloads [5].

Core Insights - In December 2025, 33 Chinese companies made it to the global mobile game publisher revenue ranking TOP 100, collectively generating $1.95 billion, accounting for 34.6% of the total revenue of the global TOP 100 mobile game publishers [1] Group 1: Tencent's Performance - Tencent secured the top position in global mobile game publisher revenue for December 2025, driven by multiple successful titles, with "Honor of Kings" leading the Chinese iOS mobile game sales chart and generating over $2 billion in revenue for the year [1] - The game "Delta Force" saw a remarkable revenue increase of 2900% year-on-year, surpassing $500 million in cumulative revenue [1] Group 2: Point Point Interaction's Growth - Point Point Interaction ranked second in the global mobile game publisher revenue ranking, with "Whiteout Survival" achieving over $4 billion in cumulative revenue, showcasing its long-term operational value [2] - The game "Tasty Travels: Merge Game" experienced a 30% month-on-month revenue increase in December, contributing significantly to Point Point Interaction's revenue growth [2] Group 3: Lemon Games' Steady Growth - Lemon Games maintained its third position in the revenue ranking with a 10% revenue growth, driven by holiday-themed events for flagship products like "Gossip Harbor" and "Seaside Escape," which saw revenue increases of 11% and 6% respectively [2][3] - The overall revenue for Lemon Games surged by 165% year-on-year [2] Group 4: NetEase's Success - NetEase's "Where Winds Meet" launched on December 12, 2025, and quickly topped the iOS download charts in several regions, achieving high sales and positive reviews [4] - The game contributed to a 16% month-on-month revenue increase for NetEase in December, placing it fourth in the revenue ranking [4] Group 5: Paper Games' Record Performance - Paper Games' "Love and Deep Space" topped the global mobile game sales chart in December, with a 122% month-on-month revenue increase, reaching $930 million in global revenue [5][6] - The game is expected to surpass the $1 billion revenue mark soon, significantly boosting Paper Games' overall revenue by 90% [5] Group 6: Other Notable Publishers - Other Chinese mobile game publishers in the global TOP 100 include BeHeFun Games, Giant Network, and Xindong Network, totaling 33 companies [5] - Tencent's titles "Honor of Kings," "Delta Force," and "Peace Elite" dominated the Chinese App Store mobile game revenue ranking, occupying the top four positions [5]

Core Insights - The global mobile game revenue is projected to grow by 0.5% year-on-year in 2025, with eight titles surpassing $1 billion in revenue after platform cuts [1] - Tencent leads the revenue rankings with six titles contributing over $4 billion to its total revenue [2][10] - The mobile game download volume is expected to increase by 4.6% year-on-year, with over 50% of the top 30 games achieving over 100 million downloads [1] Group 1: Revenue Highlights - "Honor of Kings" retains the top position with an estimated revenue exceeding $1.6 billion in 2025, achieving a record high of over $1.8 billion in January [6] - "Delta Force" has emerged as a significant growth driver for Tencent, with total revenue exceeding $355 million and a ranking increase of 557 places [6][8] - "Last War: Survival" ranks second with total revenue surpassing $1.5 billion, reflecting a 40% year-on-year growth [11] Group 2: Performance of New Titles - "Gossip Harbor" and "Kingshot" are notable new entries in the top 30, with "Gossip Harbor" achieving a total revenue of $550 million, marking a 190% year-on-year increase [20][27] - "Kingshot" is the only new title in the 2025 rankings, showcasing the potential for new games to capture market share [1][27] Group 3: Market Trends - The strategy game segment shows strong performance, with 70% of the top 30 games being mid-core, primarily in strategy and RPG genres [1][11] - Chinese developers have a significant presence, with 12 titles in the top 30, highlighting the growing influence of Chinese gaming companies in the global market [2][27] - The competitive landscape is intensifying as companies innovate gameplay and content to cater to both local and international markets [27]

Group 1 - The gaming sector is experiencing pressure, with the gaming ETF (159869) slightly declining by nearly 1% as of December 11, 2023, while some stocks like Giant Network and Light Media are performing well [1] - The gaming ETF (159869) has attracted significant investment, accumulating 229 million yuan over the past five trading days, and its total scale reached 11.611 billion yuan as of December 10, 2023 [1] Group 2 - According to Sensor Tower, leading mobile games are capitalizing on key holiday windows such as Halloween and Thanksgiving to boost player spending, resulting in sustained revenue growth [2] - DotDot Interactive's games, Whiteout Survival and Kingshot, topped the overseas mobile game revenue rankings in November, driven by holiday events [2] - Huatai Securities reports that the Chinese gaming market showed resilience in the first three quarters of 2025, with total revenue reaching 256 billion yuan, a year-on-year increase of 7.11% [3] - Major companies like Century Huatong, Giant Network, and X.D. Network are achieving high growth in revenue and net profit through blockbuster new games [3] - The gaming industry is expected to see a coexistence of "stronger becoming stronger" and "niche breakthroughs," with major players focusing on high-value segments like open-world and simulation games [3] - The gaming ETF (159869) tracks the performance of A-share listed companies in the animation and gaming industry, presenting investment opportunities [3]