春节年货市场的消费风向正在悄然转变。新京报消费研究院近期通过线下商超、各大线上购物平台调研发现，在 众多护肤品礼盒中，男士护肤礼盒热度高涨。欧莱雅、百雀羚、高夫、科颜氏等多家护肤品牌均针对男性推出 了"马年年货礼盒"。"他护肤"正从小众需求变为大众年货消费的主流选项之一。 消费观念转变，男性也爱护肤 1月28日，在北京市朝阳区一家大型商超，记者观察到，半小时内有6位消费者驻足男士护肤礼盒区域，其中4位直 接购买，年龄集中在25-45岁，礼赠对象涵盖长辈、伴侣和朋友。"之前每年给岳父备年货都是白酒和茶叶，今年 换了个带马年限定包装的男士抗皱礼盒，价格不到五百元，比烟酒划算，还能体现关心。"正在结账的王先生说 道。 相较于女性"水-精华-乳液-眼霜-面霜"等复杂的护肤流程，记者发现，多家男性护肤品礼盒多为简单的"水、乳、 洁面"套餐，更有商家推出的礼盒中，仅保留了洁肤乳和保湿液两款产品，护肤品的精简更贴合了男性的快节奏需 求。 线上平台男士护肤礼盒销量也有所增加。2月2日，记者在淘宝、京东、抖音电商等平台搜索"男性护肤品年货""男 士马年护肤礼盒"，结果显示，多个头部品牌礼盒月销量突破4万件，个别男士套装销量甚至 ...

Core Insights - The Spring Festival is a traditional peak season for alcohol consumption, serving as a trend indicator for the industry [1] - Consumers are increasingly favoring high-quality, well-known brands, with a shift towards lower-alcohol beverages among younger generations [4][5] - The market for zodiac-themed alcohol is also thriving, with brands integrating cultural and artistic elements into their products [7][8] Group 1: Consumer Trends - Consumers are opting for "drink less, drink better," leading to a rise in sales of core products from top brands [1] - The demand for low-alcohol beverages is increasing, with sales of low-alcohol wines and beers seeing significant growth, such as a 714% increase in sales of bulk and mixed-pack wines [4][6] - The trend of "self-indulgence" among younger consumers is driving the popularity of health-oriented and low-alcohol drinks [4][5] Group 2: Pricing and Sales Dynamics - The white liquor industry is undergoing a deep adjustment, with significant price reductions observed; for instance, the price of 53-degree 500ml Moutai has dropped to between 1600 and 1800 yuan, down from over 2000 yuan last year [2] - Consumers are increasingly choosing core products priced around 600 to 700 yuan, benefiting from the wider selection due to price reductions [2] - Online channels are becoming crucial for alcohol sales, with brands enhancing partnerships with e-commerce platforms to ensure product authenticity [3] Group 3: Zodiac Alcohol and Cultural Elements - Zodiac-themed alcohol is experiencing a sales boom, with brands releasing limited-edition products that emphasize cultural significance and artistic value [7][9] - Moutai's zodiac series has seen prices fluctuate, with the retail price of the Moutai zodiac wine being significantly lower than previous years, yet still commanding a premium in the market [7][8] - The design of zodiac alcohol incorporates traditional Chinese cultural elements, appealing to consumers' desire for unique and meaningful gifts [8][9]

春节临近，水果年货市场热度攀升。新京报消费研究院近日调研发现，车厘子凭借大幅下降的价格和稳 定的品质，成为"顶流"单品；草莓、柑橘、蓝莓等水果礼盒持续热销，"高端"水果更加丰富多元；同 时，呼应小型家庭结构消费需求，组合式、拼盘化礼盒走俏；"质价比""高颜值"也是消费者作出购买决 策的关键因素，使得融入非遗元素、寓意吉祥的精致包装，成为传递心意的重要载体。 业内观点认为，如今消费者不仅对水果的品种、甜度和新鲜度有着严格要求，对"有机""低糖""功能 型"等健康标签也尤为看重，同时对"即食鲜切""开盖即享"等便捷体验的需求持续升温，水果消费市场 已形成品质化、健康化、便利化的鲜明趋势。 同时，阿克苏苹果、赣南脐橙、山东维纳斯黄金苹果等，也凭借地域特色占据年货市场的重要一席。 "顶流"车厘子"量价双优" 近日，新京报记者探访北京新发地农产品批发市场看到，在水果精品区，几乎每家商铺门前都摆放着一 排排的车厘子货架，销售不同规格的车厘子。多家店铺老板在介绍货源时，首先推荐的就是车厘 子。"现在卖得最好的就是车厘子"，一水果商向新京报记者介绍。据他透露，目前车厘子价格较上市早 期大幅下滑，2J规格（2.5kg）是99元 ...

Core Insights - The meat product market for the upcoming Spring Festival is undergoing significant changes, with a shift towards regional specialties and a focus on fresh consumption rather than bulk buying, particularly among the younger generation [1][2][3] Group 1: Consumer Behavior - The younger generation, particularly those born after 2000, is moving away from bulk purchasing of meat products, opting instead for fresh, immediate consumption [2][3] - Consumers are reassessing the "preparation cost" associated with the Spring Festival, leading to a preference for purchasing only what is needed for the short holiday period [2][3] - The trend of not stockpiling is supported by stable supply channels, allowing consumers to buy quality meat products as needed [3] Group 2: Supply Chain and Retail Strategies - Tyson Foods has prepared for the traditional sales peak before the Spring Festival by doubling its inventory across the country, particularly in East China [3] - Retailers like Shouheng Group and Wumart have activated supply assurance systems and promotional activities to ensure a steady supply of goods during the holiday [3][4] - Wumart's promotional activities, such as "Crazy 4:30," cater to consumer needs for fresh ingredients and holiday supplies, enhancing convenience and efficiency [4] Group 3: Product Trends and Preferences - There is a growing consumer interest in regional specialties and traceability in food products, with a focus on freshness and quality control [5][6] - The demand for unique and high-quality regional products is driving brands to collaborate with suppliers that have verified quality standards [6][7] - Meat snack gift boxes are increasingly emphasizing auspicious themes, with packaging designed to convey good fortune, reflecting a shift in consumer preferences towards meaningful gifting [8][9] Group 4: Market Competition and Brand Strategy - The competition in the meat product market has shifted from price wars to value-driven strategies, where brands need to establish flavor differentiation and cultural resonance [9] - Brands are focusing on emotional communication through product design and marketing narratives to enhance customer loyalty and repeat purchase intentions [9]

帮扶困难群众，助力"民心暖"。加强对低保对象、特困人员、低保边缘家庭成员、刚性支出困难家庭成 员等困难群众的动态监测和救助帮扶，按时足额发放低保等社会救助金。做好社会救助和保障标准与物 价上涨挂钩联动机制启动准备，健全常态化防止返贫致贫监测帮扶机制。积极开展节日走访慰问，鼓励 采取发放一次性补贴等形式，保障困难群众生活需要。 总的看，各地重要民生商品生产向好、货源充足，保障春节期间市场量足价稳具备坚实基础。"米袋 子"沉甸甸，去年粮食生产再获丰收，连续两年稳定在1.4万亿斤以上，全国36个大中城市成品粮油储备 可满足15天以上消费。"菜篮子"满当当，去年猪牛羊禽肉产量首次超过1亿吨，当前肉类、鸡蛋产能充 足；蔬菜在田面积同比稳中有增，随着"南菜北运"规模和北方设施蔬菜上市量增加，市场供应将进一步 丰富。 抓好生产流通，保障"供应足"。加强冬季农业生产防灾减灾，做好蔬菜等作物田间管理，补种、增种速 生绿叶菜等品种，助力增加市场供应。组织农产品批发市场、连锁商超、线上平台等积极对接主产区， 做好产销衔接，提前增加备货量，及时铺货上架。落实好鲜活农产品运输"绿色通道"政策，提升查验和 通行效率，协调解决道路受阻等问 ...

2月10日，特朗普威胁称要阻止美加跨国大桥建成通车，加拿大总理卡尼回应。卡尼说他已与特朗普进 行了沟通，并试图澄清误解。卡尼说加拿大为该大桥的建设出资，其所有权由美国密歇根州和加拿大政 府共享。卡尼还说，在桥梁建设的过程中，不仅有加拿大工人参与，也有美国工人的参与。2月9日，特 朗普发文要求该跨国大桥至少一半产权归美国所有，加拿大各界强烈谴责。 ...

2月9日，美国会议员称在查阅未删节的爱泼斯坦案文件时，发现特朗普名字在多个地方被涂黑。该议员 还表示，搜索特朗普的名字，结果显示其姓名出现"超过一百万次"。该议员告诉记者，爱泼斯坦的律师 曾说爱泼斯坦从未被要求离开海湖庄园。此前，特朗普曾自曝将爱泼斯坦赶出自己佛罗里达州的私人俱 乐部。 ...

2月10日，哥伦比亚总统佩特罗称，他在数小时前险遭暗杀。佩特罗称直升机被迫临时改变航线，向公 海飞行四个小时躲避袭击。佩特罗乘坐的直升机，最终在非预定地点降落。佩特罗还说，2022年以来有 贩毒集团一直在策划针对他的暗杀行动。 ...

从出口表现来看，1月汽车出口68.1万辆，同比增长44.9%。其中，1月乘用车出口58.9万辆，同比增长 48.9%；1月商用车出口9.3万辆，同比增长23.6%。 新京报贝壳财经讯(记者王琳琳)2月11日，中国汽车工业协会发布的数据显示，1月汽车产销分别为245 万辆和234.6万辆，产量同比增长0.01%，销量同比下降3.2%。 ...

在新能源汽车出口方面，1月，新能源汽车出口30.2万辆，同比增长1倍，环比增长0.5%。其中，新能源 乘用车出口29.5万辆，同比增长1.1倍，环比增长0.3%；新能源商用车出口0.6万辆，同比下降1.4%，环 比增长9.9%。 新京报贝壳财经讯(记者王琳琳)2月11日，中国汽车工业协会发布的数据显示，1月新能源汽车产量为 104.1万辆，同比增长2.5%；销量为94.5万辆，同比增长0.1%，新能源汽车新车销量达到汽车新车总销 量的40.3%。 ...