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“媒体+”赋能,首个港澳流动渔民区域公用品牌LOGO全球发布
Nan Fang Nong Cun Bao· 2025-10-11 14:02
"媒体+"赋能, 首个港澳流动渔 民区域公用品牌 LOGO全球发布 _南方+_南方 plus 2025年10月11 日,港澳流动渔 民区域公用品牌 logo在珠海市庆 祝2025年"中国 农民丰收节"主 会场活动上正式 金线鱼等,肉质 紧实、风味浓 郁。但受重生 产、轻市场的传 统生产经营习惯 影响,长期存在 粗放销售、短半 发布,这是首个 为"港澳流动渔 民渔货"设计的 专属品牌logo, 意味着"媒体 +"赋能背景下, 港澳流动渔民的 渔货终于迎来自 己的品牌标签时 代,意义重大。 首发仪式上,全 新发布的"港澳 流动渔民区域公 用品牌"标识, 以金色底纹映衬 蓝色海洋图腾, 标志主体为一艘 扬帆远航的渔 船,寓意港澳流 动渔民乘风破 浪、守护海疆、 共享丰收;船帆 上分别点缀紫荆 花与莲花,象征 粤港澳三地同根 同源、携手共 兴;下方流动的 海浪与跃动的鱼 形图案,则体现 出渔业的生生不 息。 据了解,港澳流 动渔民是有着深 厚家国情怀的特 殊群体,他们的 渔获多为野生、 深海鲜鱼,像红 杉鱼、马鲛鱼、 径销售、无品牌 销售的情况,亟 需得到品牌赋能 开拓销路。 推出港澳流动渔 民区域公用品牌 LOGO ...
向海图强 “媒体+”赋能 珠海丰收节绘就乡村全域振兴新图景
Nan Fang Nong Cun Bao· 2025-10-11 13:05
Core Viewpoint - The event celebrated the "Chinese Farmers' Harvest Festival" in Zhuhai, showcasing the integration of marine culture and agricultural development, highlighting the achievements of rural revitalization and the "Hundred Million Project" [20][31][32]. Group 1: Event Overview - The event took place on October 11, 2023, in the picturesque Wanshan Island, organized by various governmental bodies including the Guangdong Provincial Department of Agriculture and Rural Affairs [6][8][10]. - It featured a blend of marine ranching, island tourism, and agricultural culture, presenting a comprehensive exhibition of Zhuhai's agricultural and rural achievements [12][14][28]. Group 2: Achievements in Rural Revitalization - Zhuhai has cultivated 95 model villages, 11 model towns, and 4 rural revitalization demonstration belts, implementing innovative practices such as "unified planting" and "green economy" [26][30]. - The event included the release of "Top Ten Cases of Typical Village Construction in Zhuhai," showcasing successful rural development projects [32][43]. Group 3: Economic Development and Collaboration - The "Media+" strategy has significantly advanced the branding and market expansion of Zhuhai's agricultural products, with notable sales achievements such as over 800 million yuan in sales for the "Bai Jiao Sea Bass" [87]. - The establishment of the "Fresh Cold Chain" through the Hong Kong-Zhuhai-Macao Bridge has enhanced the efficiency of fresh product distribution, reinforcing Zhuhai's strategic position as a cold chain product distribution center [96][104]. Group 4: Future Directions - Zhuhai aims to continue leveraging the "Hundred Million Project" to transform harvest joy into revitalization momentum, focusing on regional characteristics to create development advantages [127][131]. - The city plans to deepen its agricultural initiatives, contributing to Guangdong's leadership in modern Chinese development [131].
“南亚鱼王”露斯塔野鲮:从丝绸之路走上滋补餐桌
Nan Fang Nong Cun Bao· 2025-10-11 09:02
"南亚鱼王"露斯 塔野鲮:从丝绸 之路走上滋补餐 桌_南方+_南方 plus 一千多年前,露 斯塔野鲮已与中 国结缘。在西藏 日喀则地区的孔 桑桥遗址,考古 人员曾有过惊人 发现:公元8世 纪的吐蕃时期地 层中,出土了一 批来自印度次大 陆的淡水鱼骨。 经鉴定,这些鱼 骨属于露斯塔野 鲮(Labeo rohita),一种 广泛分布于南亚 的鲤科鱼类,暗 示着其可能曾作 为商旅的干粮, 通过丝绸之路南 亚廊道进入青藏 高原。 一千多年后,露 斯塔野鲮以更正 式的身份回到中 国。1919年,广 州一德路海味干 货市场建成后, 来自露斯塔野鲮 鱼鳔制品随之进 入中国,成为早 期鱼胶交易的重 要品类。1978 年,我国通过泰 国引入露斯塔野 鲮鱼种,因其泰 系引种背景一度 被称为"泰鲮" 。 1981年,珠江水 产研究所成功实 现人工繁殖, 1988年在西江流 域发现自然繁殖 的鱼苗种群,标 志着"南亚来 客"在珠江水系 正式定居。 如今,这条鱼继 续又以"南亚红 鱼胶"的形态登 上国人的滋补餐 桌,续写着与中 华文明的千年缘 分。 露斯塔野鲮 南亚饮食文化 的"C位" 在孟加拉国吉大 港的鱼市,鱼贩 会用一条鱼的价 ...
“黄金周”回顾:双节期间,广东人买疆品到底有多拼?
Nan Fang Nong Cun Bao· 2025-10-11 09:02
Core Viewpoint - The "Golden Week" saw a significant increase in the sales of Xinjiang products in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by consumer enthusiasm and effective marketing strategies [11][12][41]. Group 1: Sales Performance - During the double festival period, sales of Xinjiang products in the Greater Bay Area surged, with some sales exceeding one million yuan in specific experience centers [12][41]. - The online sales platform for the "Xinjiang products southbound, Guangdong products northbound" initiative achieved over 2.3 million yuan in total sales during the double festival [43]. - Specific products like Kashi melons and Xinjiang long-staple cotton items saw high demand, with Kashi melon sales reaching over 600,000 yuan [35][39]. Group 2: Consumer Behavior - Consumers in the Greater Bay Area showed a strong preference for high-quality Xinjiang products, with many purchasing items for family gatherings during the festivals [26][30]. - The enthusiasm for Xinjiang products was evident, as consumers quickly sold out items like Kashi melons and red dates during the festival [34][38]. - The marketing strategies, including creative branding and promotional events, effectively engaged consumers and enhanced product visibility [70][79]. Group 3: Business Collaboration - The "Xinjiang products southbound, Guangdong products northbound" initiative facilitated cooperation between enterprises from both regions, enhancing market access and product distribution [48][56]. - The initiative also included events like the "Guangzhou Night" supply-demand matching activity, which helped build partnerships between Xinjiang and Guangdong businesses [48][60]. - The establishment of logistics connections and the integration of supply chains were emphasized to improve efficiency in product delivery from Xinjiang to Guangdong [64][66]. Group 4: Brand Development - The initiative has contributed to the elevation of brand value for Xinjiang products, with successful case studies demonstrating the transition from regional to national branding [91][93]. - The collaboration has also led to the development of a comprehensive quality control system for products, enhancing their market competitiveness [60][93]. - The "media+" approach in promoting regional public brands has proven effective in connecting consumers with high-quality products, showcasing the potential for further growth in brand recognition [99][100].
2025中国移动全球合作伙伴大会在穗举办
Nan Fang Nong Cun Bao· 2025-10-11 09:02
Core Viewpoint - The 2025 China Mobile Global Partner Conference, held in Guangzhou, focuses on "Carbon-Silicon Symbiosis and Co-Creation in the AI+ Era," aiming to promote high-quality development through artificial intelligence [2][3][21]. Group 1: Conference Highlights - The conference showcased China Mobile's latest technological innovations and solutions in various fields, including daily life, production, and governance, emphasizing the integration of carbon and silicon technologies [3][4][12]. - Attendees experienced real-time applications of AI, such as the Lingxi Intelligent Body demonstrating capabilities in schedule management and report generation, highlighting the efficient matching of carbon-based needs with silicon-based capabilities [10][11]. - The event featured a dynamic heat map from Wutong Big Data to present real-time visitor flow data, effectively warning of congestion and ensuring visitor safety [12]. Group 2: Key Initiatives - On October 11, during the main forum, China Mobile announced four significant initiatives covering quantum communication, AI development, digital consumption, and international branding [21][22]. - Chairman Yang Jie delivered a keynote speech titled "Carbon-Silicon Symbiosis and Co-Creation in the AI+ Era," stating that artificial intelligence is a key variable influencing future development [22][23]. - China Mobile expressed its commitment to collaborating with global partners to create a community of shared interests, careers, and development, exploring the limitless possibilities of carbon-silicon symbiosis and jointly shaping a vibrant future in the AI+ era [24][25].
益生菌“雪山草鸡”项目成功落地,乳源瑶族自治县一六镇农业动能再添新彩
Nan Fang Nong Cun Bao· 2025-10-11 08:36
Core Insights - The successful implementation of the probiotic "Snow Mountain Grass Chicken" breeding project in Yili Town is a significant step towards revitalizing local rural industries and providing sustainable income channels for farmers [1][4][6] Group 1: Project Overview - The project is driven by the collaboration between the Guangdong Provincial High Court, the local government, and the investment team, focusing on high-quality specialty breeding [1][3] - It aims to create a comprehensive service system from chick supply to technical guidance and product recovery, adopting an "enterprise + base + farmer" operational model [3][4] Group 2: Economic Impact - The project has already introduced over 3,000 chicks in four batches, with plans to gradually expand the breeding scale and enhance product quality and market competitiveness [4] - The initiative is expected to significantly contribute to the local economy by integrating more farmers into the specialty breeding industry chain, thereby increasing their income [4][6] Group 3: Strategic Goals - The local government plans to continue providing policy support and service guarantees to ensure the project's steady expansion and success [4][6] - The project emphasizes a "not quantity, but quality" approach, aiming to establish a distinctive breeding brand with regional influence [3][4]
三江为何独钟情大湾区?一杯茶、一幅农民画里的山海协作密码
Nan Fang Nong Cun Bao· 2025-10-11 07:06
Core Viewpoint - The collaboration between Guangxi's Sanjiang Dong Autonomous County and Guangdong's Wuchuan City is enhancing the market presence of Sanjiang's unique agricultural products, particularly tea and local art, in the Greater Bay Area, showcasing a successful model of regional cooperation and cultural exchange [11][79]. Group 1: Agricultural Products and Market Integration - The upcoming promotional event for Sanjiang's agricultural products in Guangzhou highlights the ongoing collaboration between Guangdong and Guangxi, which has established a regular mechanism for product integration into the Bay Area market [5][7]. - Sanjiang's tea, particularly the high-altitude varieties, is gaining popularity in the Bay Area, with local enterprises leveraging cold chain logistics to ensure freshness and quality [21][40]. - The collaboration has significantly improved the sales channels for Sanjiang's oil tea, with products now available in Guangzhou supermarkets, marking a shift from local sales to broader market access [23][24]. Group 2: Cultural and Artistic Promotion - Sanjiang's unique cultural products, such as the local farmer paintings, are being showcased as part of the promotional efforts, emphasizing the region's rich cultural heritage and its appeal to Bay Area consumers [62][68]. - The integration of traditional art forms with modern marketing strategies is helping to attract tourists and consumers, thereby boosting local economies and cultural appreciation [72][73]. - The cultural resonance of Sanjiang's art is transforming consumer perceptions, where buyers are increasingly interested in the lifestyle and cultural narratives behind the products [74][75]. Group 3: Economic Impact and Future Prospects - The collaboration framework has allocated over 65% of funding towards industrial development, facilitating infrastructure upgrades and enhancing product quality standards [32][76]. - The Greater Bay Area's consumer market, with a population of 70 million and a rising disposable income, presents significant opportunities for Sanjiang's agricultural products [43][44]. - The successful integration of Sanjiang's products into broader markets is not only increasing sales but also contributing to rural revitalization and sustainable development in the region [78][79].
理论“滴灌”润乡野,“三化”路径育心田丨广东文明乡风建设成效观察①
Nan Fang Nong Cun Bao· 2025-10-11 07:06
Core Viewpoint - The article discusses the effective implementation of the "civilized countryside" initiative in Guangdong, emphasizing the integration of innovative theories into rural revitalization efforts, which has led to significant community engagement and practical benefits for villagers [1][5][96]. Group 1: Theoretical Framework and Implementation - Under the guidance of the Guangdong Provincial Civilization Office, various institutions have formed research teams to systematically analyze the practices and outcomes of the civilized countryside initiative [2][3]. - The initiative focuses on promoting the Party's innovative theories as a core aspect of rural revitalization, breaking away from traditional one-way communication methods to a more integrated and localized approach [6][8]. - The strategy includes a multi-faceted communication system that ensures the innovative theories are effectively disseminated and resonate with the local population [12][13]. Group 2: Community Engagement and Governance - The "Party building grid" model has been established to enhance theoretical communication and grassroots governance, creating a four-tier network that connects Party members with villagers [17][19]. - In 2023, the implementation of this model in a village led to the resolution of over 120 urgent issues for villagers, demonstrating the practical impact of the initiative [20][22]. - Similar practices have been adopted across Guangdong, where local governance is closely tied to community needs, transforming theoretical concepts into tangible actions [23][25]. Group 3: Digital Empowerment and Accessibility - Guangdong has leveraged digital tools to enhance the effectiveness of theoretical communication, transforming local service centers into platforms for community engagement [26][28]. - The use of digital platforms has significantly reduced the time villagers spend on administrative tasks, enhancing their perception of government services [29][31]. - Innovative content delivery methods, such as animated videos explaining local economic benefits, have increased engagement and understanding among villagers [32]. Group 4: Cultural Integration and Local Practices - The initiative incorporates local cultural elements and customs into theoretical dissemination, making the learning process more relatable and engaging for villagers [33][34]. - Various community events and informal gatherings have been utilized as platforms for theory sharing, fostering a sense of belonging and collective identity among villagers [39][41]. - The integration of traditional cultural forms, such as local songs and storytelling, has proven effective in conveying modern theories in a familiar context [44][46]. Group 5: Practical Outcomes and Community Development - The initiative has led to the embedding of innovative theories into local regulations and community practices, ensuring that theoretical concepts translate into actionable guidelines [51][53]. - A points-based management system has been introduced in some villages, linking community behavior to tangible rewards, thereby promoting civic responsibility and engagement [55][66]. - The overall participation in community affairs has increased significantly, with a notable rise in villagers' involvement in governance and local development initiatives [68][90]. Group 6: Value Recognition and Community Sentiment - The initiative has fostered a shift in villagers' perceptions, transforming the Party's innovative theories from abstract concepts to practical benefits that enhance their daily lives [81][83]. - Villagers have increasingly taken on active roles in community development, reflecting a growing awareness of their contributions to collective prosperity [88][92]. - The successful implementation of these strategies has positioned the Party's innovative theories as a unifying force in rural areas, driving both social cohesion and economic development [95][96].
科技赋能+产业帮扶,助力连山小黄姜产业破局升级
Nan Fang Nong Cun Bao· 2025-10-11 03:48
太保镇旺洞村是连山小黄姜的核心产区,出产的小黄姜品质优良,年亩产达1万斤,是当地农民重要的收入来源。然而,近 年来姜瘟病导致土地无法连续耕种的问题日益突出,严重制约了产业规模的扩大和姜农的种植积极性,成为乡村振兴路上 亟待破解的现实难题,也是"百千万工程"着力推动解决的典型瓶颈。 面对制约特色农业发展的"卡脖子"难题,省"百千万工程"帮扶协作驻连山工作队充分发挥桥梁纽带作用,积极践行"百千万 工程"科技赋能、精准帮扶的工作理念,主动对接省级农业科技资源,邀请广东省农业科学院专家组成的技术团队赴连山专 题调研指导小黄姜"连作障碍"(即姜瘟病导致无法连种)问题。 调研组一行实地走访昌国旺洞小黄姜种植专业合作社,专家们详细听取生姜从种植、保存、加工到销售产业链全过程中遇 到的困难,了解姜瘟病的发病规律、危害程度及传统防治方法的局限性,并采集了病株与土壤样本,为精准诊断病因、研 发高效治理方案奠定了坚实基础。 9月26日,连山县委副书记、省"百千万工程"帮扶协作驻连山工作队队长、乡村振兴驻上帅镇帮镇扶村工作队队长伍洁星, 副县长、广清指挥部驻连山工作队队长、省"百千万工程"帮扶协作驻连山工作队副队长吴远茂亲自带领由广 ...
百桌春砂仁宴飘香!阳江阳春市2025中国农民丰收节欢庆来袭
Nan Fang Nong Cun Bao· 2025-10-11 03:36
Core Points - The 2025 China Farmers' Harvest Festival was celebrated in Yangchun City, showcasing agricultural achievements and promoting local products [2][3][4] - The event highlighted the initial results of the "Hundred Thousand Ten Thousand Project" implemented over the past three years, emphasizing community participation and shared joy [4][5] Agricultural Development - Yangchun City has made significant progress in high-quality agricultural development, focusing on modernizing agriculture and cultivating eight key specialty industries [12][13] - The city has established two provincial and five municipal modern agricultural industrial parks, with spring sand ginger and Yangchun nuts leading in planting area and production in the province [14][30] - The total output value of the spring sand ginger industry is projected to reach 1.863 billion yuan in 2025, with a fresh fruit output of 3,982 tons [30][31] Rural Development - Yangchun has accelerated rural development, creating a national "One Village, One Product" demonstration village and multiple professional towns and villages [15][16] - The city has implemented agricultural production management services covering over 2.3126 million mu, benefiting more than 201,500 households [17][18] Industry Collaboration - The festival included signing agreements with companies to enhance the modern supply chain and improve the efficiency and competitiveness of Yangchun's agricultural products [25][26][28] - A framework cooperation agreement was signed with Shandong Minsheng Group to develop a comprehensive modern industrial chain for the perch fish industry [27][31] Cultural and Economic Impact - The festival featured over a hundred tables of spring sand ginger banquet, showcasing local cuisine and attracting visitors to stimulate economic growth [46][51][52] - The event spanned from October 1 to October 10, incorporating cultural performances, product exhibitions, and online engagement, promoting a sense of community and shared celebration [53][54][56]