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粤桂携手味动湾区!三江农特产品广州推介会唱响“媒体+”东西协作交响曲
Nan Fang Nong Cun Bao· 2025-10-12 20:35
Core Viewpoint - The event held in Guangzhou aimed to promote agricultural products from Sanjiang, Guangxi, to the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing collaboration between Guangdong and Guangxi and showcasing the unique charm of Dong ethnic products [5][8][39]. Group 1: Event Overview - The promotional event took place from October 12 to 13, attracting over 20 buyers and channel partners from the Greater Bay Area [7][8]. - The event featured a vibrant exhibition of Sanjiang agricultural products, including over 100 varieties from 10 companies, highlighting both traditional and innovative offerings [13][14][20]. Group 2: Product Highlights - Featured products included highland fish rice, tea oil, and various traditional crafts, appealing to both local consumers and younger audiences [14][20][62]. - The event emphasized ecological and healthy living through the promotion of products like highland fish rice and mountain tea oil, which are positioned as premium offerings [20][62][66]. Group 3: Cultural Promotion - The event served as a platform for cultural exchange, showcasing Sanjiang's unique Dong ethnic culture through art and traditional crafts, including Dong paintings [40][45][49]. - The integration of media and cultural elements aimed to enhance brand visibility and consumer engagement, creating a dynamic interaction between offline experiences and online promotion [37][50][85]. Group 4: Strategic Collaborations - Several strategic partnerships were formed during the event, with companies signing agreements to facilitate the entry of Sanjiang products into the Greater Bay Area market [30][31][70]. - The collaboration is part of a broader initiative to strengthen economic ties and promote rural revitalization through effective market integration [68][70].
双节嗨翻英德!20万+游客打卡各大茶厂解锁花式玩法
Nan Fang Nong Cun Bao· 2025-10-12 12:31
Core Insights - The article highlights the significant increase in tourist activity in Yingde during the recent double holiday, with over 200,000 visitors recorded, showcasing the successful integration of tea culture and tourism in the region [9][29]. Group 1: Tourist Engagement - Red Flag Tea Factory experienced a record single-day visitor count of 13,800 on October 4, contributing to a total of over 60,000 visitors during the eight-day holiday period [8][11]. - The factory implemented engaging activities, including themed challenges and live performances, which attracted a large number of visitors and created a vibrant atmosphere [14][17]. - The immersive experiences offered, such as hands-on tea-making workshops, appealed particularly to families and younger tourists [20][21]. Group 2: Product Innovation - The Yingde Red Tea Valley reported over 62,000 visitors, benefiting from a surge in popularity due to new product offerings like red tea ice cream and milk tea, which received positive feedback [29][34]. - Yingjiu Manor introduced a new line of tea-infused craft beers, selling nearly 3,000 boxes during the holiday, indicating a successful cross-industry product innovation [45][46]. Group 3: Cultural Integration - The T3 Peak Forest Tea Valley hosted a memorable Mid-Autumn music event, enhancing the cultural experience for visitors and promoting emotional connections with the tea heritage [52][54]. - The region's tea industry is supported by a rich historical background, with tea cultivation dating back over 1,600 years, contributing to its reputation as a "hometown of world red tea" [64][66]. Group 4: Economic Impact - The brand value of Yingde Red Tea reached 5.178 billion yuan, marking an 8.5% increase and positioning it as the top red tea brand in China [68].
十分钟再谈预制菜·预制菜出海:从肯德基、麦当劳的全球脚本,到中华美食的世界叙事
Nan Fang Nong Cun Bao· 2025-10-12 12:31
Core Insights - The article discusses the global expansion of China's prepared food industry, emphasizing the need for Chinese cuisine to adapt and standardize for international markets [3][4][5]. Group 1: Global Fast Food Insights - The global presence of McDonald's and KFC has set a precedent for standardization in the food industry, showcasing how these brands have successfully established a consistent consumer experience [6][12]. - The operational model of these fast-food chains, which includes centralized production and frozen distribution, ensures quality control and cost efficiency [14][16]. - The success of these brands is attributed to their ability to manage consumer expectations, providing predictable and quick meal options [19][20]. Group 2: Consumer Psychology - Consumers prefer the standardization of fast food, associating it with convenience and reliability, while often resisting the idea of prepared dishes in traditional Chinese restaurants [22][24]. - Transparency in pricing and kitchen operations contributes to building consumer trust, which is crucial for the success of fast-food models [21][26]. Group 3: The Chinese Prepared Food Narrative - The Chinese prepared food industry has over 30 years of development, growing alongside the establishment of Western fast-food chains in China [27][28]. - Recent trends show a surge in demand for prepared foods driven by younger generations and the elderly, indicating a significant market opportunity [31][32]. - Chinese prepared foods are now entering global markets, with companies like Hengxing Group and Guolian Foods successfully exporting products to Europe and the Middle East [33][34][35]. Group 4: Key Strategies for Global Expansion - The article identifies four key strategies for the global success of Chinese prepared foods: localization, standardization, supply chain integration, and storytelling [37][39][41][45]. - Localization involves adapting dishes to suit local tastes, while standardization ensures consistent quality across different regions [38][40][42]. - Establishing local production facilities and employing local staff not only reduces costs but also facilitates cultural integration [44]. Group 5: Future Outlook - The future of Chinese prepared foods is envisioned as a collaborative ecosystem alongside established fast-food brands, focusing on shared production models and efficient supply chains [47][48]. - The article imagines scenarios where Chinese prepared meals become commonplace in international settings, enhancing cultural exchange through food [50][56][60]. - Ultimately, the narrative emphasizes that food serves as a gentle form of cultural export, transcending borders and fostering understanding [63][65].
兴农评丨乡游需要一场“厕所革命”
Nan Fang Nong Cun Bao· 2025-10-12 04:33
Core Viewpoint - The article emphasizes the need for a "toilet revolution" in rural tourism, highlighting the importance of improving public restroom facilities to enhance the overall experience for visitors [10][12]. Summary by Sections Public Restroom Innovations - The "Dunhuang Clean World" public restroom has gained popularity, becoming a cultural landmark that integrates local artistic elements, such as the Mogao Caves' color scheme and motifs like the Nine-Colored Deer [6][7]. - This restroom features amenities like a mother-baby room and accessible areas, showcasing a successful blend of public service and cultural promotion [8]. Challenges in Rural Public Restrooms - Many rural public restrooms suffer from inadequate facilities and cleanliness, often labeled as "dirty and chaotic," which leads to negative visitor experiences [11][12]. - Even renovated rural restrooms often lack unique design and functionality, resulting in a generic appearance that fails to connect with local culture [13][14]. Recommendations for Improvement - Rural public restrooms should incorporate local cultural elements, such as traditional crafts, to enhance their aesthetic appeal [14][15]. - A robust maintenance mechanism, including "grid-based cleaning" and "star rating evaluations," is essential for ensuring long-term cleanliness and user satisfaction [16][18]. - The "Dunhuang Clean World" restroom serves as a model, with daily usage ranging from 5,000 to 7,000 visitors, peaking at 12,000 during holidays, while maintaining cleanliness through effective management [17][18]. Importance of User Experience - The core of public service lies in respecting users; transforming rural restrooms from places to avoid into comfortable and inviting spaces can significantly improve the quality of rural tourism [20][21].
南农晨读 | 云上畲乡
Nan Fang Nong Cun Bao· 2025-10-12 02:30
Group 1 - Guangdong has over 85,000 ancient trees, which are being integrated into the economy through innovative mechanisms and cultural tourism [4][5][6] - The province is exploring a development model that combines ecology, industry, and culture, positioning ancient trees as key drivers for rural revitalization and economic benefits [6][7] - The initiative aims to release significant economic dividends from the "green economy" by leveraging the historical and ecological value of these ancient trees [7] Group 2 - As of the end of 2024, Guangdong's elderly population aged 60 and above is projected to reach approximately 17.89 million, accounting for 17.46% of the total population [11][12] - The elderly population is expected to exceed 20% by 2030, indicating a growing demand for elderly care services [12] Group 3 - The Guangdong-Guangxi cooperation framework has established a regular mechanism for promoting local agricultural products to the Greater Bay Area, enhancing market access for local farmers [18] - The upcoming promotional event for agricultural products from Sanjiang County is part of ongoing efforts to strengthen economic ties between the regions [15][16] Group 4 - The 2025 Agricultural Brand Boutique Cultivation Plan has selected four agricultural brands from Guangxi, including the unique varieties of Liupu taro and Tencounty powder, highlighting regional agricultural strengths [26][27][29] - The plan aims to enhance the visibility and marketability of these brands, contributing to the overall development of the agricultural sector [26][27] Group 5 - The 2025 Agricultural Brand Boutique Cultivation Plan also includes the selection of Zengcheng's silk rice as one of the nine national grain and oil regional public brands, marking a significant recognition for the region [31][32] - The inclusion of Zengcheng silk rice follows the earlier selection of Zengcheng lychee, indicating a trend of promoting local agricultural products [32][34]
广东修法明确:任何组织和个人不得侵害妇女在农村集体经济组织中的各项权益
Nan Fang Nong Cun Bao· 2025-10-12 02:30
广东修法明确: 任何组织和个人 不得侵害妇女在 农村集体经济组 织中的各项权益 _南方+_南方 plus 10月11日,广东 省第十四届人民 代表大会常务委 员会第二十一次 会议表决通过 《广东省实施 〈中华人民共和 国妇女权益保障 法〉办法》(修 订),自2026年 1月1日起施行。 修订后的《实施 办法》由原来的 9章46条增至9章 在加强农村集体 经济组织中妇女 相关权益保障方 面,《实施办 法》第四十二条 规定:妇女在农 村集体经济组织 成员身份确认、 土地承包经营、 集体经济组织收 益分配、土地征 收补偿安置或者 征用补偿以及宅 基地使用等方面 的权利,依法受 到保护;任何组 织和个人不得以 妇女就学、服 役、务工、经 商、未婚、结 婚、离婚、丧 偶、户无男性等 为由,侵害妇女 在农村集体经济 组织中的各项权 益。 任何组织和个人 不得以结婚、离 婚、丧偶、户无 男性等为由,阻 挠或者强迫妇女 迁移户籍。 59条。本次修订 聚焦广东省妇女 权益保障的重点 难点问题,进一 步健全相关制度 机制,将广东省 妇女权益保障工 作中行之有效的 经验做法上升为 制度规范,着力 破解新形势下妇 女权益保障工作 面 ...
2025年广东省茶叶加工工职业技能竞赛暨“英德红茶工匠”技能竞赛启动
Nan Fang Nong Cun Bao· 2025-10-11 16:04
Core Points - The 2025 Guangdong Province Tea Processing Vocational Skills Competition and "Yingde Black Tea Craftsman" Skills Competition has been launched in Yingde City, known as the "World Black Tea Town" [2][3][4] - The competition aims to showcase the skill level of tea processing workers in Guangdong and promote high-quality development of the tea industry in the province [14][15] Organization and Participation - The event is approved by the Guangdong Provincial Human Resources and Social Security Department and organized by various associations and companies, including the Guangdong Tea Industry Association and Yingde City Human Resources and Social Security Bureau [6][7][8] - A total of 136 contestants from various cities and tea-producing areas in the province participated, with 70 advancing to the finals [10] Competition Format and Schedule - The finals will feature individual competitions divided into red tea and green tea categories, with practical assessments conducted simultaneously [11][13] - Awards will include gold, silver, bronze, and merit awards, with results to be announced in mid-November during the 2025 China (Guangzhou) Autumn International Tea Expo [12] Goals and Impact - The competition is designed to provide opportunities for participants to enhance their skills through competition, thereby aiding in the brand upgrade of Yingde Black Tea [14][15] - The event is expected to contribute to the overall development of the tea industry in Guangdong Province [15]
谱写“媒体+”赋能新篇!汕尾市庆祝2025年中国农民丰收节陆河举行
Nan Fang Nong Cun Bao· 2025-10-11 16:03
Core Viewpoint - The event celebrating the 2025 Chinese Farmers' Harvest Festival in Luhua County, Shantou City, showcases the achievements in agriculture and the implementation of the "Media+" empowerment initiative to enhance agricultural development and promote local products [3][50]. Group 1: Event Highlights - The celebration featured unique intangible cultural heritage performances, including the "Lei Tea Fragrance" show, which highlighted local traditions and attracted attendees [2][10]. - The event included a "small gathering" for harvest discussions, showcasing agricultural highlights and achievements in the region [4][7]. - The opening ceremony was marked by performances and speeches emphasizing the importance of local agricultural products and community engagement [19][20]. Group 2: Agricultural Development - Luhua County is recognized as the "Hometown of Chinese Green Plums" and has implemented the "Cultivated Land Bank" model to enhance land resource utilization [11][12]. - The county's deputy mayor highlighted the development of a full agricultural industry chain, focusing on key products such as green plums, tea leaves, and oil citrus [13][14]. - The event featured representatives from the green plum and lychee industries sharing their success stories, emphasizing the development of over 30 products from green plums alone [23][25]. Group 3: "Media+" Empowerment Initiative - The "Media+" empowerment initiative aims to build a robust agricultural market system, enhancing the influence and competitiveness of local agricultural products [56][64]. - A strategic cooperation ceremony was held, granting the Southern Rural Newspaper the role of a strategic partner in the "Media+" initiative, promoting collaboration between government and media [66][70]. - The initiative is expected to break down information barriers and optimize resource allocation, contributing to rural revitalization efforts [71][72].
忻城糯玉米团体标准与新包装发布!全新形象勇闯大市场
Nan Fang Nong Cun Bao· 2025-10-11 16:03
Core Viewpoint - The article discusses the launch of new packaging and standards for Xincheng glutinous corn, marking its transition from a local specialty to a modern brand product [4][40]. Group 1: New Packaging - The new packaging for Xincheng glutinous corn is designed for various consumer scenarios, enhancing its market appeal [3][8]. - Gift box designs incorporate local culture and Zhuang ethnic patterns, elevating the product's perceived value for gifting [10]. - E-commerce packaging ensures aesthetic appeal while maintaining safety and convenience for transport [11]. - Supermarket packaging is visually striking, aiming to attract customers quickly in crowded retail environments [12][13]. - The new packaging addresses previous issues of low brand recognition by providing distinct, independent packaging for processed glutinous corn [16][18]. Group 2: Establishing Standards - The release of the "Glutinous Corn Grit" group standard fills a gap in product regulation, providing a benchmark for quality [22][23]. - The standard includes strict guidelines on raw material selection, processing techniques, sensory and physical indicators, and food safety [26]. - This standardization represents a significant shift from experience-based practices to a reliance on measurable quality standards, facilitating the transition from selling raw materials to branding [28][30]. - The establishment of these standards is expected to enhance market order, reduce consumer disputes, and pave the way for future growth in the industry [32][40]. Group 3: Strategic Development - The dual approach of "standard first" and "brand empowerment" reflects a systematic strategy by local government and industry leaders to strengthen the glutinous corn sector [40]. - The new standards create a protective barrier for product quality, increasing consumer trust, while the upgraded packaging effectively communicates product value [41][42]. - Together, these initiatives aim to transform "Xincheng glutinous corn" from a well-regarded local specialty into a competitive and sustainable premium brand [42][43].
全省首家海洋牧场风险减量服务中心成立,打造防灾减损长效体系
Nan Fang Nong Cun Bao· 2025-10-11 16:03
Core Points - The first marine ranch risk reduction service center in the province has been established to create a long-term disaster prevention and reduction system [2][4][7] Group 1: Service Center Overview - The service center was officially inaugurated in Yangxi County, Guangdong, in the presence of various stakeholders including aquaculture farmers and industry associations [2][3] - It is a collaborative effort between Ping An Insurance, Guangzhou Double Helix Gene Technology Co., and the Yangxi Marine Development Bureau [5][6] - The center aims to shift insurance from "post-event compensation" to "pre-event prevention," enabling measurable risk assessment and loss control [7][8] Group 2: Regional Significance - Yangxi County has a coastline of 174.23 kilometers and a marine area of 5,668 square kilometers, showcasing significant marine resource advantages [10] - In 2024, Yangxi will be selected as a national pilot for coastal fishing port economic zones, with the highest fishery output and seawater fish seed production in the province [11][12] - The county is the largest seawater fish seed production area in Guangdong, accounting for approximately 70% of the province's total output [13] Group 3: Technological Capabilities - The service center's laboratory is equipped with a "five-in-one" testing capability, including animal disease detection, drug residue analysis, water quality monitoring, and more [15][18] - It can accurately diagnose fish diseases within 90 minutes, addressing traditional testing delays [22] Group 4: Industry Impact - The establishment of the service center is expected to enhance the health and quality of the marine fish seed industry by providing comprehensive testing support [24][27] - A strategic cooperation agreement was signed among Ping An Insurance, Guangzhou Double Helix Gene Technology Co., and the Yangjiang Seed Development Association to deepen collaboration in risk prevention [28][30]