Nan Fang Nong Cun Bao
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平靓正!江门这个“大巴扎”藏着你没吃过的新疆味道!
Nan Fang Nong Cun Bao· 2025-11-27 14:06
Core Points - The event "Guangdong Aid Xinjiang Region Quality Products (Jiangmen) Exhibition" will take place from November 28 to December 5, showcasing unique Xinjiang flavors and cultural performances [2][4][56] - The initiative aims to enhance the economic collaboration between Guangdong and Xinjiang, promoting the sale of quality products from Xinjiang in Jiangmen [8][9] Group 1 - The exhibition will feature a variety of high-quality products from Xinjiang, including dried fruits, meat products, and dairy items, emphasizing their freshness and quality [19][24][40] - The platform for this initiative was officially launched in October 2023, focusing on building an online main platform and offline experience centers to facilitate product sales [11][12][18] - Special promotions will be available during the event, including an 8.8% discount on selected Xinjiang products and a chance to participate in a prize draw with qualifying purchases [53][54] Group 2 - The event will take place at the Jiangmen Quality Products Experience Center, located at 131 Shengli Road, and will feature a grand opening ceremony on November 28 at 15:00 [58][59] - The initiative is part of the tenth batch of Guangdong's support for Xinjiang, aiming to create a sustainable sales channel for both regions [8][9][11] - The exhibition will highlight the cultural richness of Xinjiang through dance performances and culinary experiences, enhancing local community engagement [3][2][8]
12月5日开幕!来云城尝一口香薯,赴一场田园盛宴
Nan Fang Nong Cun Bao· 2025-11-27 14:06
Core Viewpoint - The upcoming "Sweet Potato Culinary Tourism Season" in Yun City aims to promote local agricultural products, particularly sweet potatoes, through a series of cultural and tourism activities, enhancing the region's economic development and brand recognition [2][9][40]. Group 1: Event Overview - The event will take place from December 5, 2025, to March 5, 2026, featuring a series of activities including exhibitions and sales of local agricultural products [3][4]. - The opening ceremony will be held in Dajiangtou Village, Qianfeng Town, from December 5 to 7, 2025 [4]. - The theme of the event is "Sweet Potato Charm Shines in Stone Capital, Sweetness Enriches Thousands of Families" [7]. Group 2: Activities and Features - The event will showcase local specialties such as sweet potato products, traditional medicine, and flowers through a "festival + exhibition + sales" model [8]. - Key activities include the selection of "Top Ten Specialty Agricultural Products," a "Sweet Potato King" contest, and various cultural performances [14][15]. - There will be an "AI + Industry" exhibition area featuring interactive technology demonstrations, enhancing visitor engagement [18][19]. Group 3: Economic and Agricultural Impact - The event is part of the "Hundred Million Thousand Project," aimed at revitalizing the local economy and promoting agricultural transformation [36][39]. - Yun City is recognized for its rich agricultural resources, with sweet potatoes serving as a vital component for rural economic development [35][36]. - By 2025, the sweet potato planting area is expected to reach 23,000 acres, with an estimated production of nearly 30,000 tons, positioning it as a key industry for local prosperity [42][43]. Group 4: Infrastructure and Preparations - Preparations for the event include planning for nearly 1,000 parking spaces and upgrading essential infrastructure such as water, electricity, and internet services [44][45]. - A new 5.8-kilometer greenway will be created to connect scenic spots, enhancing the visitor experience [46]. Group 5: Cultural Integration - The event will integrate local culinary culture and customs, promoting a unique rural food brand called "Yun City Bowl" [25][40]. - Visitors will have the opportunity to enjoy local dishes and cultural performances, fostering a deeper connection with the region's heritage [27][40].
产业兴、民生优、品牌亮!白云廉江协作赋能区域共兴
Nan Fang Nong Cun Bao· 2025-11-27 10:04
Core Insights - The collaboration between Baiyun District and Lianjiang City aims to enhance regional development through industrial synergy, improving livelihoods, and constructing parks, transitioning from "blood transfusion" aid to "blood-making" development [3][4][5][6] Group 1: Industrial Collaboration and Development - Baiyun District is leveraging its role as a "Bay Area connector" to facilitate the full chain of "design-manufacturing-exhibition," helping Lianjiang's quality products connect with the Greater Bay Area market [9][10] - The establishment of the Baiyun-Lianjiang Industrial Collaboration Innovation Center aims to enhance Lianjiang's manufacturing capabilities and market expansion through a collaborative model [12][13] - The center has successfully facilitated partnerships between Lianjiang enterprises and design firms, resulting in 12 design projects and 11 innovative products set to debut at the 2025 Spring Canton Fair [18][19] Group 2: Agricultural and E-commerce Initiatives - The collaboration has led to the establishment of an e-commerce service center to enhance the sales channels for Lianjiang's agricultural products, integrating offline exhibitions with online capabilities [28][30] - The initiative has attracted 23 enterprises to the e-commerce center, promoting local agricultural products like red oranges and lychees to national markets [34][35] - The "reverse flying land" industrial collaboration platform has successfully connected with international buyers, achieving intention orders exceeding 300 million yuan [22][23] Group 3: Resource Activation and Economic Growth - The project focuses on revitalizing idle rural resources, transforming them into productive assets, such as converting an old village office into a standardized rice noodle processing workshop, creating over 40 long-term jobs [41][42] - The introduction of a mushroom cultivation project in Changshan Town is expected to generate an annual output value of 5 million yuan, demonstrating effective resource activation [48][49] - The establishment of integrated bases for agricultural product processing and enterprise incubation is projected to generate over 200,000 yuan in annual income [51][56] Group 4: Brand Building and Market Expansion - The promotion of "Lianjiang Quality Products" through extensive advertising campaigns has significantly increased brand visibility, reaching over a billion exposures [107][108] - Collaborative efforts in cross-regional exhibitions and trade have facilitated the signing of contracts for 12 enterprises to settle in Lianjiang, enhancing local industry [120][123] - The establishment of a joint industrial park aims to support local enterprises and attract investments, with a total investment of 494.6 million yuan in aid funds [127][130]
棉棉情意暖羊城,第三师图木舒克市名优产品精彩亮相
Nan Fang Nong Cun Bao· 2025-11-27 10:04
Core Viewpoint - The "Xinjiang Products Southward, Guangdong Products Northward" promotional event showcased high-quality cotton products from the Third Division of Tumushuke City in Guangzhou, highlighting the successful integration of Xinjiang's products into the Guangdong market [2][20]. Group 1: Event Overview - The promotional event took place in Guangzhou, focusing on high-quality products from the Third Division of Tumushuke City [2][3]. - The event featured a variety of products, including cotton socks, dried fruits, and other local specialties, attracting significant consumer interest [23][24]. Group 2: Product Highlights - The cotton socks made from Xinjiang long-staple cotton were particularly popular, praised for their softness, sheen, and skin-friendliness, with some products incorporating lavender essential oil and 7A-grade antibacterial technology [9][10][11]. - All showcased cotton socks sold out during the event, with many customers expressing interest in future purchases [12]. Group 3: Agricultural Practices - The Third Division of Tumushuke City is recognized as a key production base for high-quality cotton in Xinjiang, benefiting from favorable climatic conditions and advanced agricultural technologies [14][15][16]. - The use of drones, satellite remote sensing, and integrated water and fertilizer systems has significantly improved management efficiency and cotton quality [17][18]. Group 4: Economic Impact - The event not only promoted the sale of cotton products but also facilitated economic integration between Guangdong and Xinjiang, serving as a model for industrial assistance [20][21]. - The establishment of offline experience centers in major cities of the Greater Bay Area allows consumers to purchase and experience Xinjiang products directly [25][26].
疆品南下,粤享甜蜜!伽师名优产品专场展销在穗举办
Nan Fang Nong Cun Bao· 2025-11-27 10:04
疆品南下,粤享 甜蜜!伽师名优 产品专场展销在 穗举办_南方+_ 南方plus 日前,"疆品南 下 粤品北上"广 东对口援疆地区 名优产品专场展 销活动(伽师县 专场)在广州举 办,来自新疆喀 什伽师县的特色 果干及精深加工 产品,特别是伽 师新梅干、新梅 原浆等产品凭借 其独特风味和健 康理念,受到了 广州市民的青 睐。 据介绍,伽师县 位于新疆喀什地 区,是古丝绸之 路上的明珠,更 是"中国伽师瓜 之乡""中国新梅 之乡"。这里昼 夜温差大、日照 时间长,得天独 厚的水土光热资 源孕育出了独具 优势的新疆瓜 果。其中,伽师 新梅更是一枝独 秀。 伽师是全国最大 的新梅产销基 地,种植面积占 全国一半以上。 伽师县近年来全 力发展新梅深加 工产业,通过科 技赋能、产业链 延伸和品牌建 设,成功将这 颗"紫玉圣果"打 造成为了富民强 县的支柱产业。 总投资5.1亿元 的粤伽新梅现代 产业园是产业升 级的核心。同 时,广东援疆支 持建成了总库容 高达50万吨 的"县、乡、 村"三级冷链仓 储体系,成功将 新梅的销售期从 过去的20天左右 延长至最长6个 月,实现了错峰 销售和保质稳 价。 此外,伽师县还 引进了 ...
新疆特色好物亮相麻榨镇杨桃文化音乐节
Nan Fang Nong Cun Bao· 2025-11-27 10:04
Core Viewpoint - The event "Peach Reflects Golden Autumn, Enjoying Mazha" held in Mazha Town showcased Xinjiang's unique agricultural products, aiming to promote these products and enhance regional cooperation for rural revitalization [10][21][23]. Group 1: Event Overview - The "Peach Reflects Golden Autumn, Enjoying Mazha" event took place on October 23, featuring a cultural music festival and a market for agricultural products [9][10]. - The event attracted significant attention to Xinjiang's agricultural products, particularly from regions like Kashgar, Turpan, and Korla [13][21]. Group 2: Product Highlights - Featured products included Kashgar milk naan, Xinjiang gray dates, and Korla fragrant pears, which were well-received by attendees [2][13][20]. - The Xinjiang gray dates were noted for their firm texture and natural sweetness, appealing to consumers [14][20]. Group 3: Marketing and Promotion - The event aimed to leverage the cultural festival's foot traffic to create a platform for showcasing Xinjiang's agricultural products, enhancing their visibility and market reach [21][23]. - Future plans include deepening the integration of online and offline sales channels to expand the distribution of Xinjiang products [27][28]. Group 4: Consumer Engagement - The event featured tasting activities that engaged participants, leading to increased interest in purchasing Xinjiang products both on-site and online [20][21]. - A promotional campaign will run from September to December, offering discounts on Xinjiang products at the Guangdong experience center [31][32].
从街头小摊到百亿级产业,潮汕牛肉火锅大起底!|潮汕牛肉火锅文化节
Nan Fang Nong Cun Bao· 2025-11-27 10:04
Core Viewpoint - The rise of Chaoshan beef hotpot has transformed from street stalls to a billion-dollar industry, driven by modernization and cultural empowerment, showcasing the potential of traditional cuisine in the contemporary market [4][22][95]. Group 1: Industry Growth and Market Size - The market size of Chaoshan beef hotpot is projected to reach 48.18 billion yuan in 2024, with a year-on-year growth of 8.1%, and is expected to exceed 50 billion yuan by 2025 [27]. - The rapid expansion of store numbers reflects market enthusiasm, with major brands like Chaofan and Bahali forming a significant brand matrix [28]. - Guangdong province, as the origin and core market, accounts for 45.1% of the total store distribution nationwide, with over 4,000 beef hotpot restaurants in the Chaoshan region by October 2025 [30]. Group 2: Supply Chain Innovations - The industry faces challenges due to the geographical limitations of Chaoshan, which lacks large-scale cattle ranching resources, leading to a reliance on cattle transported from other regions [34][36]. - Major brands have adopted a "cross-province cattle raising" strategy to ensure quality control, establishing breeding bases in regions like Ningxia and Guizhou [39][40]. - A unique "grain-fed fattening" process has been developed to improve meat quality after long-distance transport [42]. Group 3: Workforce Development and Professionalization - The growth of the Chaoshan beef hotpot industry has led to an increase in the workforce, surpassing 800,000 nationwide, covering all aspects from breeding to service [45]. - The profession of "beef cutter" has emerged as a key role, transitioning from family inheritance to standardized training, with a significant influx of young workers [50][52]. - The new generation of workers is introducing innovative management practices, such as short video marketing and private domain operations, to modernize the industry [56]. Group 4: Cultural and Media Influence - The popularity of Chaoshan beef hotpot has been bolstered by its alignment with contemporary consumer trends and the influence of "media+" platforms [60]. - The health-conscious nature of the hotpot, with its clear broth and high-quality protein, resonates with modern dietary preferences, leading to significant social media engagement [65][67]. - The media's role in amplifying the cultural significance of Chaoshan beef hotpot has contributed to its transformation from a local delicacy to a national culinary trend [75]. Group 5: Challenges and Future Prospects - Despite market growth, the industry faces challenges such as insufficient standardization, leading to quality discrepancies across different outlets [81][83]. - Increased competition has compressed profit margins, with many new stores lacking innovation and merely replicating existing models [84]. - The upcoming Guangdong Chaoshan Beef Hotpot Cultural Festival aims to address these challenges by establishing industry standards and enhancing cultural recognition [90][92].
上榜!新会一陈皮主题博物馆入选2024“非遗融入现代生活”典型创新实践名单
Nan Fang Nong Cun Bao· 2025-11-27 10:04
Core Viewpoint - The Lihong Xinhui Chenpi Cultural Museum has been selected for the 2024 "Intangible Cultural Heritage Integrated into Modern Life" typical innovation practice list, recognizing its efforts in integrating traditional culture with contemporary life [1][6][21]. Group 1: Selection and Recognition - The selection process for the 2024 list involved collecting 716 projects from 31 provinces, autonomous regions, and municipalities across the country, ultimately selecting 51 typical practices [6][7]. - The announcement of the selected projects took place during the "2025 Intangible Cultural Heritage Brand Promotion Week" held in Dali, Yunnan Province [3][4]. Group 2: Museum Overview - The Lihong Xinhui Chenpi Cultural Museum is located in the Lihong Modern Agricultural Industrial Park in Xinhui District, Jiangmen City, and focuses on the theme "The Past, Present, and Future of a Piece of Chenpi" [9][10][16]. - The museum covers an area of approximately 1,000 square meters and utilizes multimedia technology to vividly showcase the historical culture and the "medicinal and dietary" value of Xinhui Chenpi [11][12]. Group 3: Cultural Integration and Activities - The museum aims to create a comprehensive platform that integrates cultural display, educational research, tourism experience, and industrial promotion, serving as a model for deep integration of agriculture, culture, and tourism [17][19]. - It conducts hands-on workshops such as tea brewing and Chenpi tea production, attracting over 30,000 participants annually, thereby enhancing public recognition and awareness of traditional culture [18][19]. Group 4: Impact and Future Directions - The recognition of the museum's efforts is seen as a validation of Xinhui District's work in deeply integrating Chenpi culture with modern life [20][21]. - This practice exemplifies the district's exploration of "living" heritage pathways, transitioning from static protection to dynamic transmission and innovative development, providing valuable experience for building regional public brands [22].
恒通杯猗顿奖!从技术先锋到联农带农
Nan Fang Nong Cun Bao· 2025-11-27 10:04
Core Viewpoint - The article discusses the significance of the "Yidun Award" in the Chinese pig industry, highlighting its role in promoting high-quality development and innovation within the sector, while also emphasizing the importance of the "Linking Farmers" model for rural revitalization [6][35]. Group 1: Yidun Award Overview - The Yidun Award is established to honor leaders in the pig industry who contribute to overcoming challenges such as low production rates and high mortality [9][10]. - The award serves as a benchmark for measuring contributions to the pig industry since its inception in 2023 [16][18]. - The award's spirit is rooted in the legacy of Yidun, an ancient figure known for his innovative practices in livestock management [6][7]. Group 2: Previous Award Winners - The first Yidun Award in 2023 was awarded to notable figures such as Yang Hanchun and Liu Jianfeng for their contributions to disease prevention and breeding innovation [19][22]. - The second Yidun Award in 2024 recognized researchers like Qiu Huaji and industry leaders like Chen Sheng for their roles in disease control and local breed branding [23][25]. - The award highlights the importance of both health and breeding advancements in the pig industry [26][28]. Group 3: Current Award Criteria - The third "Hengtong Cup Yidun Award" will focus on the "Linking Farmers" model as a key evaluation criterion, aiming to reward those who excel in helping farmers achieve prosperity [34][36]. - The award aims to discover and honor industry pioneers who contribute significantly to rural revitalization and farmer support [37][38].
温氏股份紧急捐赠现金及物资共计4000万港币支援香港大埔区宏福苑火灾灾后建设
Nan Fang Nong Cun Bao· 2025-11-27 08:34
Core Viewpoint - The company, Wens Foodstuff Group, has made a significant donation of 40 million Hong Kong dollars to support the post-disaster reconstruction efforts following a major fire in Hong Kong's Tai Po district [3][4]. Group 1: Donation Details - Wens Foodstuff Group has decided to donate a total of 40 million Hong Kong dollars in cash and materials to assist the victims of the fire [3]. - The donation aims to support the living arrangements and recovery efforts for the affected local community [4]. Group 2: Response and Commitment - The company has closely monitored the disaster situation and activated its emergency aid mechanism promptly [5]. - Wens Foodstuff Group hopes that its donation will effectively alleviate the hardships faced by the disaster-affected individuals and contribute to the collective disaster relief efforts in Hong Kong [6]. - The company will continue to pay attention to the ongoing developments related to the disaster and actively fulfill its corporate social responsibility [7].