Nan Fang Nong Cun Bao
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伽师新梅地铁专列,广佛线见!
Nan Fang Nong Cun Bao· 2025-09-06 06:05
Core Viewpoint - The launch of the Kashi Xinmei metro special train on the Guangfo Line aims to promote Kashi Xinmei as a signature product, enhancing its visibility and market reach in the Guangdong-Hong Kong-Macau Greater Bay Area [4][22]. Group 1: Metro Special Train Launch - The Kashi Xinmei metro special train will operate for one month starting September 5, serving as a key promotional initiative under the "Xin Products Southbound, Cantonese Products Northbound" campaign [4][15]. - The Guangfo Line is the first intercity metro line in China, connecting key districts in Guangzhou and Foshan, facilitating easy access to popular attractions [6][8]. Group 2: Kashi Xinmei Product Overview - Kashi County is one of the earliest regions in China to cultivate Xinmei, currently being the largest production and sales base for Xinmei in the country, with 570,000 acres planted and a production volume of 410,000 tons, accounting for 50% of the national planting area and 70% of the production [14][15]. - The brand value of Kashi Xinmei has surpassed 3.8 billion yuan, ranking second in brand development strength nationwide according to the 2025 China Fruit Brand Value Assessment [16][17]. Group 3: Collaborative Efforts and Promotion - The special train's launch reflects the long-standing support relationship between Foshan and Kashi, which has been ongoing since 2010, with Kashi Xinmei being a focal point of promotion [19][20]. - Prior promotional efforts included advertisements at landmark locations in Guangzhou and Foshan, contributing to the awareness and anticipation for the metro special train [21].
扎根、奉献、远行,一颗“全能豆”的新征程 | 疆品入湾记③
Nan Fang Nong Cun Bao· 2025-09-06 06:05
Core Viewpoint - The article highlights the transformative journey of the oilsha bean industry in Xinjiang, showcasing its growth from a challenging agricultural environment to a thriving market presence in the Greater Bay Area, driven by ecological and economic benefits [6][9][60]. Group 1: Industry Development - The oilsha bean industry has experienced rapid development due to continuous support from Guangdong's aid to Xinjiang, establishing direct sales channels to the Greater Bay Area [7][8]. - The planting area of oilsha beans has expanded from 20,000 acres to 50,000 acres, with average yields increasing from 200 kg to 530 kg per acre, making it the largest single oilsha bean planting base in China [25][26]. - The ecological benefits of oilsha bean cultivation include a reduction in severe wind days from 27 to 9 annually and an increase in soil organic matter content to 1.4 g/kg [27][28]. Group 2: Economic Impact - The establishment of a modern agricultural industrial park for oilsha beans has attracted investments of 40 million yuan, with an expected annual output value of 150 million yuan and the creation of over 200 jobs [38][40]. - The number of market entities in the oilsha bean sector has grown from 4 to 411, with total production value increasing from 10.93 million yuan to 289 million yuan, a growth of over 26 times [52][55]. - The average income of local farmers has risen from less than 20,000 yuan to 38,100 yuan, reflecting both economic and social benefits [58]. Group 3: Market Expansion - Oilsha beans have gained popularity in the Greater Bay Area, transitioning from a new product to a market favorite, with significant consumer loyalty [60][62]. - The "Xinjiang products southbound, Guangdong products northbound" initiative has facilitated the integration of ecological, economic, and cultural values between Xinjiang and Guangdong [64][66]. - The introduction of oilsha bean products into various sales channels, including exhibitions and e-commerce platforms, has enhanced market reach and consumer engagement [67][68].
防病害,解难题!农业科技特派员助力晚造水稻生产
Nan Fang Nong Cun Bao· 2025-09-06 06:05
Core Viewpoint - The article discusses the efforts made by agricultural technology specialists to support late-season rice production in response to challenges posed by heavy rainfall, ensuring the successful completion of rice production goals in Conghua District, Guangzhou [2][4][24]. Group 1: Training and Support Initiatives - A training session focused on rice management techniques was held on September 4, organized by the Agricultural Technology Promotion Center of Conghua District and the Ao Tou Town Agricultural Office [3][4]. - The training covered three main areas: current management techniques for dominant rice varieties, low-carbon high-yield cultivation techniques, and pesticide reduction and pest control methods [6][11][15]. Group 2: Specific Techniques and Strategies - The first area of focus included detailed explanations of suitable rice varieties for Conghua District and corresponding cultivation techniques, addressing the impact of heavy rainfall on planting schedules and growth rates [9][10]. - The second area emphasized low-carbon high-yield cultivation techniques, highlighting the importance of water-saving practices and fertilizer reduction for methane and nitrous oxide emissions reduction [12][13][14]. - The third area discussed integrated pest management strategies, promoting green control technologies to ensure high-quality and safe rice production while addressing common pests and diseases affecting rice crops [16][18]. Group 3: Participant Engagement and Future Plans - Over 80 participants, including agricultural technicians, large-scale grain producers, and local officials, attended the training, demonstrating a strong interest in practical solutions for rice management [20][21]. - Participants expressed that the training content was relevant to their production needs and provided confidence for achieving stable and high yields in late-season rice production [22]. - The Agricultural Technology Promotion Center plans to continue monitoring rice growth and provide ongoing technical support to ensure the successful advancement of late-season rice production in Conghua District [24].
“媒体+”赋能“百千万工程”,真乡助力斗门农文旅发展迎新机
Nan Fang Nong Cun Bao· 2025-09-05 14:32
Core Viewpoint - The "Media+" initiative aims to empower the integration of agriculture, culture, and tourism in Doumen Town, promoting high-quality development and resource collaboration [5][7][49]. Group 1: Event Overview - The "Media+ Empowerment of the 100 Million Project" conference was held in Zhuhai on September 5, focusing on the integration of agriculture, culture, and tourism in Doumen Town [2][4]. - The event was co-hosted by the Doumen Town People's Government, Zhuhai Agricultural Investment Holding Group, and Southern Rural News, gathering nearly 100 local industry businesses [3][4]. Group 2: Objectives and Strategies - The initiative aims to deepen the implementation of the "Media+" concept, integrating various resources to support the high-quality development of Doumen's agricultural and cultural tourism industries [5][7]. - The Doumen Town government has released guidelines to build a market system for agricultural products, focusing on "Media+Culture" and "Media+Life" as two main pathways for integration [10][11]. Group 3: Platform Development - The "Zhenxiang" platform, developed by Southern Rural News, aims to connect urban tourists with rural experiences, offering features like boutique routes, ancient villages, and local cuisine [21][22]. - The platform has attracted 300,000 registered users and over 1,000 businesses, with 100,000 daily users exploring rural offerings, providing significant exposure and sales opportunities for businesses [29][30][32]. Group 4: Support for Local Businesses - The platform offers a first-year commission waiver for successful business entrants, reducing barriers to entry and providing support through traffic allocation, event empowerment, and training [26][27]. - Local business representatives expressed strong interest in the platform, highlighting the potential for promoting traditional products and enhancing cultural experiences for visitors [43][44][46]. Group 5: Future Prospects - The successful hosting of the conference and the promotion of the "Zhenxiang" platform are expected to bring new development opportunities to Doumen's agricultural and cultural tourism sectors [48]. - The "Media+" empowerment is transitioning from concept to practice, becoming a tangible approach to advancing the integration of agriculture, culture, and tourism in rural areas [49].
观察|“媒体+”赋能 药食同源破题高州龙眼品牌价值跃升
Nan Fang Nong Cun Bao· 2025-09-05 13:34
Core Viewpoint - The article discusses the rise in brand value of Gaozhou longan through the integration of media and marketing strategies, emphasizing the health benefits of the fruit and its transformation from a local product to a recognized health symbol [9][16]. Group 1: Production and Sales Performance - Gaozhou longan achieved a record sales volume of 320,000 tons within 50 days, with an average daily shipment exceeding 600 tons [4][5]. - The fresh longan's production value has surpassed 2.6 billion yuan, and the total industry chain value is expected to exceed 8 billion yuan this year [5]. Group 2: Marketing and Brand Development - The "media+" strategy has been pivotal in enhancing the brand's visibility, with events like fruit tasting and production-sales matching conferences attracting significant attention [18][24]. - A comprehensive media campaign has been launched, including live broadcasts and in-depth interviews, to showcase the entire industry chain of Gaozhou longan [22][23]. Group 3: Product Innovation and Health Integration - Gaozhou longan is being positioned not just as a sweet fruit but as a health product, with new offerings like longan tea and dried longan being introduced [35][36]. - Experts highlight the medicinal properties of longan, suggesting its potential in health and wellness markets, which opens new avenues for high-end market penetration [37][94]. Group 4: Future Development and Strategic Planning - The article outlines a vision for the future of Gaozhou longan, focusing on standardization, quality control, and the integration of cultural elements into branding [24][90]. - Collaborative efforts with experts aim to enhance the product's market positioning and develop a dual-track strategy that combines health consumer goods with regional branding [101][108].
“看得见、用得上”!技术人才双下沉,广东激活地方猪育种新动能
Nan Fang Nong Cun Bao· 2025-09-05 13:34
Core Viewpoint - The collaboration between Guangdong Agricultural Academy's Gene Center and Lejiaozhuang aims to enhance local pig breeding through technology and talent integration, addressing industry challenges and promoting high-quality development [4][6][41]. Group 1: Collaboration and Agreements - A seminar focused on agricultural biotechnology was held in Foshan, where experts gathered to strategize for local pig industry development [2][3]. - The Gene Center and Lejiaozhuang signed a technology cooperation agreement to establish a local pig breeding technology cooperation base [4][5]. Group 2: Industry Challenges and Solutions - The local pig industry faces challenges such as long growth cycles, high feed costs, and low reproductive efficiency, which hinder large-scale and high-quality development [10][11]. - The collaboration aims to innovate and streamline the transition from laboratory research to practical production, addressing these pain points through technological advancements [12][13]. Group 3: Breeding and Genetic Improvement - The breeding base project focuses on disease-resistant breeding of local pig varieties, utilizing a collaborative model between production enterprises and research institutions [9][10]. - The initiative includes efforts to purify and restore local pig populations while exploring hybrid systems to meet consumer demands for better quality pork [21][22]. Group 4: Government Support and Policy - The government has increased its focus on protecting local livestock genetic resources, implementing policies to support the preservation and development of the Guangdong small-eared flower pig [27][28][31]. - The establishment of a live gene bank for local pig breeds aims to ensure the long-term preservation of superior genetic traits [33][34]. Group 5: Technological and Talent Development - The Gene Center and research institutions are actively integrating technology and talent into the local pig industry, enhancing breeding techniques and providing professional guidance [41][43]. - The dual approach of technology and talent support aims to resolve current technical challenges while fostering a sustainable talent pool for the industry [67][68]. Group 6: Future Prospects - With ongoing collaboration and technological innovation, the local pig industry is expected to modernize and capitalize on market opportunities, enhancing the brand value of Guangdong small-eared flower pig [72][74].
总产、单产均创三年来新高! 茂名早稻迎来丰收
Nan Fang Nong Cun Bao· 2025-09-05 13:34
Core Insights - The early rice harvest in Maoming has achieved record high total production and yield in three years, with a total planting area exceeding 1.44 million acres and total output surpassing 620,000 tons [2][3]. Group 1: Production and Yield - The total production and yield of early rice in Maoming have increased by 0.4% and 0.9% year-on-year, respectively, marking a "double increase" [3]. - The average yield reached 431 kg per acre, with demonstration areas achieving theoretical yields exceeding 600 kg per acre [2][11]. Group 2: Agricultural Strategies - Maoming has implemented the national food security strategy, focusing on "storing grain in the land and technology," and promoting the integration of five key elements: good land, good seeds, good practices, good opportunities, and good systems [4][5]. - The city is actively promoting reasonable planting density for rice, with a demonstration area of 85,000 acres, increasing planting density to over 16,000 holes per acre, which is 15% higher than non-demonstration areas [9][10]. Group 3: Support and Services - The city is enhancing the production capacity of grain and oil by supporting large-scale planting entities and integrating high-yield technology models [12][14]. - Socialized agricultural service entities are providing comprehensive services, including machine tillage, harvesting, and pest control, covering over 500,000 acres and benefiting 120,000 small farmers [26][27]. Group 4: Pest Control and Loss Management - Maoming is conducting a "pest control for grain" initiative, ensuring a pest control response rate of 100% and controlling grain loss to below 5% [23][25].
赋能茶农,推进县域茶树生态种植与绿色防控
Nan Fang Nong Cun Bao· 2025-09-05 13:34
Core Viewpoint - The article emphasizes the importance of empowering tea farmers through the promotion of ecological tea planting and green pest control techniques in the county-level tea industry in Guangdong Province [1][2][3]. Group 1: Training and Development - A training program focused on "Ecological Tea Planting and Green Pest Control" was organized by the local government and agricultural experts to enhance the skills of tea farmers [4][10]. - The training aims to improve the production technology level of local tea enterprises and cooperatives, providing new knowledge on green planting and biological pest control techniques [21][22]. Group 2: Regional Tea Industry Overview - Jiexi County is a major tea-producing area in Guangdong, with a total tea planting area of nearly 70,000 acres and an annual production of over 4,000 tons of finished tea, generating more than 700 million yuan in annual value [6][9]. - Jingxi Garden Town, as the core tea production area in Jiexi County, has approximately 10,000 acres of tea plantations, contributing significantly to the local economy [7][9]. Group 3: Challenges and Opportunities - The article highlights the significant challenges faced by tea farmers regarding pest and disease control, which directly impacts tea quality and food safety [12][22]. - There is a growing demand for green pest control methods, indicating a potential opportunity for innovation and improvement in the tea industry [12][22].
黔韵赤水入湾区!赤水农文旅融合推介会在珠海举行
Nan Fang Nong Cun Bao· 2025-09-05 13:34
黔韵赤水入湾 区!赤水农文旅 融合推介会在珠 海举行_南方+_ 南方plus 9月4日,"黔韵 赤水·相约湾 区"赤水市2025 年"醉丹霞·宿赤 水"农文旅融合 推介会在珠海中 海铂尔曼酒店顺 利收官。此次推 介会以东西部协 作为纽带,既搭 建起赤水与粤港 澳大湾区的农文 旅交流桥梁,更 向珠海、中山、 江门及澳门特别 行政区等客源市 场,全方位展现 赤水农文旅融合 魅力,为赤水拓 展中远端海内外 客源市场按 下"加速键" 。 赤水市人民政府 副市长袁贵平向 与会人员全面推 介了赤水的资源 优势和市场价 值,他强调,希 望以农文旅为纽 带,依托东西部 协作机制,深化 与湾区城市合 作,吸引粤港澳 大湾区游客开启 文化溯源、康养 休憩之旅。 粤港澳大湾区旅 行社行业组织联 盟轮值主席、珠 海市旅行社行业 协会会长李强高 度认可赤水文旅 发展成果,他提 到珠海与赤水旅 游互动已久,未 来协会将联动澳 门旅游资源,组 织更多游客体验 丹霞奇景与竹乡 雅韵,助力赤水 拓展海内外客源 市场。 组赤水小组特别 支持制作的赤水 农文旅融合宣传 片,赤水以赤红 丹霞层峦叠嶂、 万顷竹海生机盎 然、飞瀑流泉气 势磅礴惊艳全 ...
武夷山组团参展广州美博会,茶香四溢展新姿
Nan Fang Nong Cun Bao· 2025-09-05 13:34
Core Viewpoint - The Wuyishan tea industry showcased its unique products at the 68th Guangzhou Beauty Expo, highlighting the potential for integration with the beauty and health industries [2][36]. Group 1: Event Overview - The 68th Guangzhou Beauty Expo opened on September 4, attracting numerous exhibitors and visitors [2][3]. - Wuyishan's tea industry development center organized a group of seven companies to participate, enhancing the event with the distinct aroma of Wuyishan tea [3][4]. Group 2: Cultural and Historical Significance - Wuyishan is recognized as a UNESCO World Natural and Cultural Heritage site and is the origin of Oolong and black tea, with a tea industry history dating back over a thousand years [7][8]. - The unique geological environment of Wuyishan contributes to the distinct flavor of its tea, particularly the "rock bone floral fragrance" [9]. Group 3: Product Highlights - Wuyishan rock tea, a representative of Wuyishan Oolong tea, is one of China's top ten famous teas, with notable varieties including Da Hong Pao and Tie Luo Han [10][11]. - The traditional production techniques of Wuyishan rock tea have been recognized as a national intangible cultural heritage since 2006 and were included in UNESCO's list of human intangible cultural heritage in 2022 [18][19]. Group 4: Market Potential and Future Plans - The participating companies brought a diverse range of Wuyishan tea products to the expo, aiming to increase awareness and explore the integration of tea with the beauty and health industries [25][26]. - The tea industry is gradually diversifying, with plans to develop related derivative products that combine tea with cosmetics and health supplements [39][40].