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“英德红茶,世界高香红茶!”英德红茶全新广告即将上线
Nan Fang Nong Cun Bao· 2025-09-05 13:34
Core Viewpoint - The article highlights the promotional efforts and market expansion of Yingde Black Tea, emphasizing its unique qualities and increasing brand value in the tea industry [9][18][28]. Group 1: Advertising and Promotion - Starting from September 6, Yingde Black Tea will launch a new advertisement across multiple channels of Guangdong Radio and Television, running until September 21, with a total of 72 broadcasts planned [9][10][11]. - The promotional strategy includes high-frequency exposure to showcase the unique charm of Yingde Black Tea [11]. - The brand has previously engaged in diverse promotional activities, including advertising in subways and high-speed trains, and has appeared on major platforms like CCTV [14][15]. Group 2: Brand Value and Recognition - Yingde Black Tea has been recognized as "World High Aroma Black Tea" and has a regional public brand value of 5.178 billion yuan, marking an 8.5% increase [28]. - The tea is celebrated for its quality, characterized by "rich, mellow, sweet, and fragrant" attributes, and has been awarded the title "Oriental Golden Beauty" [26][27]. Group 3: Production and Market Expansion - By the end of 2024, the tea plantation area in Yingde is expected to reach 181,600 acres, with an annual production of 18,000 tons of dry tea, achieving a comprehensive output value of 9.045 billion yuan [31][32]. - Yingde Black Tea aims to enhance its industry scale and output value, with expectations to surpass 10 billion yuan in comprehensive output value [33]. - The brand will participate in the 2025 Xinjiang International Tea Culture Expo from September 19-22 to showcase its products and cultural heritage, aiming to expand its market presence [36][37].
20分钟冲上榜一、2小时售罄!“媒体+”陪跑,“兴宁鸽”登陆东方甄选直播间卖爆了
Nan Fang Nong Cun Bao· 2025-09-05 04:02
Core Viewpoint - The "Chen Xiaoge" brand of pigeon products successfully launched on the Oriental Selection live streaming platform, achieving significant sales and market recognition within a short time frame [10][26][28]. Group 1: Sales Performance - The live stream for "Chen Xiaoge" sold out within two hours, with the first 20 minutes seeing it reach the top of the Douyin fresh food rankings [7][10][26]. - The event showcased the strong market appeal of "Xingning Pigeon," indicating a robust consumer interest in the product [8][25]. Group 2: Brand Development - "Xingning Pigeon" has been focusing on brand enhancement, standardization, and the development of a comprehensive industry chain that includes breeding, processing, technology, and marketing [11][12][13]. - The operational entity behind "Chen Xiaoge," Meizhou Jinlv Modern Agricultural Development Co., has evolved into a leading enterprise capable of processing 15 million pigeons annually, contributing to the growth of the Xingning pigeon industry cluster [14][15]. Group 3: Media Influence - The "Media+" initiative is playing a crucial role in the high-quality development of the Guangdong livestock industry, integrating media power into various aspects of industry growth [19][21]. - The use of e-commerce live streaming and short videos allows consumers to gain direct insights into the breeding and processing of pigeons, enhancing trust in product quality [23][24]. Group 4: Market Expansion - The successful launch of "Chen Xiaoge" on a major live streaming platform not only boosts sales but also enhances brand influence, facilitating the expansion of "Xingning Pigeon" into broader markets [28][29].
撬动全网热度暴涨百倍,一颗“黄金果”的逆袭路 | 疆品入湾记②
Nan Fang Nong Cun Bao· 2025-09-05 02:31
Core Viewpoint - The article highlights the successful integration of Xinjiang's agricultural products, particularly the Shufu Muya almond, into the Guangdong-Hong Kong-Macao Greater Bay Area market, driven by the "Xin Products Southbound, Canton Products Northbound" initiative, which has significantly increased sales and improved the livelihoods of local farmers [8][45][79]. Group 1: Market Expansion - The Shufu Muya almond has seen its online topic volume grow from 24,000 to over 2 million, with e-commerce sales increasing by 672% year-on-year [23]. - The almond's market has expanded beyond Xinjiang, reaching major cities like Beijing and Shanghai, with a sales ratio of fresh almonds to dried almonds nearing 1:3 [47][49]. - The initiative has facilitated the establishment of a direct connection between producers and consumers, enhancing the recognition and sales of Shufu Muya almonds in Guangdong [80]. Group 2: Agricultural Development - The introduction of technological support has improved the almond's fruit set rate from 1% to 35% through artificial pollination and the introduction of new almond varieties [32]. - Local enterprises have enhanced the management of almond orchards, leading to a significant increase in the proportion of marketable fruits, reaching up to 65%-70% [36]. - The price of fresh almonds has risen significantly, with farmers now receiving between 15-25 yuan per kilogram, compared to the previous 6-8 yuan [42]. Group 3: Economic Impact - The increased sales of fresh almonds have led to a substantial rise in farmers' incomes, with some achieving annual earnings exceeding 100,000 yuan, representing a 30% increase in total income [43]. - The total production area for Shufu Muya almonds reached 60,000 mu, with an output surpassing 60,000 tons in 2025 [40]. - The overall production and sales of fresh almonds have increased by 184%, with the total output rising by 37% compared to the previous year [58].
南农晨读 | 守护海上森林
Nan Fang Nong Cun Bao· 2025-09-05 02:31
Group 1 - The article discusses the resilience of marine farming platforms in Guangdong, particularly the "Zhan Nong 1" platform, which successfully withstood a super typhoon rated at 17 levels, showcasing the investment of 33 million yuan in its construction [6][7][11] - The article highlights the importance of timely feeding of fish before the arrival of typhoons to prevent losses, emphasizing the operational challenges faced by marine farmers [5][10] - The successful harvest of high-quality fish, such as 100,000 pounds of premium sea fish, is noted as a significant achievement for the marine farming industry in the Greater Bay Area [12][13] Group 2 - The article mentions the collaboration between different regions, such as the promotion of Baise mangoes in the Greater Bay Area, which reflects the integration of agricultural products into urban markets [23][25] - The "Media + Brand Partner" initiative is introduced as a new practice to link markets and enhance the visibility of local agricultural products [23][25] - The article outlines the efforts to promote agricultural and cultural tourism in regions like Chishui, aiming to attract visitors from the Greater Bay Area and boost local economies [39][42]
“爆改”留用地,这家村集体如何做到年入千万 | 众说百千万⑬
Nan Fang Nong Cun Bao· 2025-09-05 02:31
Core Viewpoint - The article discusses the transformation of idle collective land in Gaohuk Village into a profitable industrial park, highlighting the successful collaboration between village collectives and enterprises, which has led to significant economic benefits for the community and the region [10][66]. Group 1: Background and Challenges - Gaohuk Village had a piece of collective land that was idle for ten years, despite its prime location near the core area of the Deep-Shan Cooperation Zone [20][22]. - Many villages in the area faced similar challenges, holding valuable land but lacking the economic strength and knowledge to develop it effectively [21][28]. Group 2: Solutions and Collaborations - In March 2023, Gaohuk Village signed a cooperation agreement with Deep-Shan City Investment Company to develop the idle land through a model of "government supervision, enterprise operation, and village collective cooperation" [32][33]. - This marked the first attempt in the region to implement "village-enterprise equity co-construction," allowing the village to contribute land while the state-owned enterprise provided funding and expertise [33][34]. Group 3: Economic Impact - The Gaohuk Industrial Park is projected to generate an income of 10 million yuan in its first year, with a 3% increase every two years, totaling over 290 million yuan over a 25-year partnership [49][50]. - Other villages, such as Yunxin and Yuanxin, have also begun similar collaborations, leading to annual rental incomes of over 6 million yuan for Yunxin Village, benefiting each villager with approximately 20,000 yuan per year [52][53]. Group 4: Broader Implications - The successful transformation of idle land into productive industrial spaces illustrates a model for rural revitalization and economic development, showcasing the potential for urban-rural integration and high-quality development in the region [66].
29款产品竞逐!“新丰味”第二批授权农产品评审会在新丰举行
Nan Fang Nong Cun Bao· 2025-09-05 02:31
Core Points - The second batch of the "Xinfeng Flavor" agricultural product regional public brand authorization review meeting was held in Xinfeng County, showcasing 29 unique agricultural products from 16 enterprises [2][6][13] - The event aims to enhance the agricultural brand construction in Xinfeng County, integrating local agricultural resources and promoting product quality and standardization [4][12][22] - The review process involved expert evaluations based on five core dimensions: compliance, product quality and certification, brand building capability, quality traceability system, and social responsibility and sustainability [18][19] Summary by Sections Event Overview - The review meeting took place on September 4, 2025, in Xinfeng County, with participation from various enterprises and industry experts [2][6] - A total of 29 products were presented, including everyday ingredients like Buddha's hand melon and sweet potatoes, as well as unique processed products [14][15] Agricultural Development - Xinfeng County is located in the northern mountainous region of Guangdong, characterized by rich water resources and fertile soil, which supports the cultivation of high-quality agricultural products [6][7] - The county currently has seven "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area, two provincial agricultural export demonstration bases, and four provincial agricultural leading enterprises, indicating a solid industrial foundation [8] Brand Building - Since the launch of the "Xinfeng Flavor" brand in 2024, it has effectively integrated local agricultural resources and supported the improvement of product varieties and quality [11][12] - The second batch of authorization aims to further expand the brand's scale and influence, contributing to the high-quality development of agriculture in Xinfeng County [22][23]
在京会见武契奇,粤企广东宏大加快出海步伐
Nan Fang Nong Cun Bao· 2025-09-05 02:30
Core Viewpoint - The meeting between Serbian President Aleksandar Vučić and Guangdong Hongda Holding Group's General Manager Zhang Gengcheng highlights the strengthening of cooperation between China and Serbia, particularly in the fields of mining and civil explosives, as Guangdong Hongda accelerates its international expansion efforts [2][6][8]. Group 1: Meeting Details - The meeting took place in Beijing on September 3, where President Vučić expressed appreciation for Guangdong Hongda's contributions to the local economy and social development in Serbia [2][6]. - Vučić indicated the Serbian government's willingness to deepen cooperation with Guangdong Hongda in areas such as civil explosives and mining services [7][8]. - Zhang Gengcheng thanked President Vučić for the invitation and expressed gratitude for the Serbian government's support for Guangdong Hongda's development [10][12]. Group 2: Company Background - Guangdong Hongda Holding Group is a state-owned enterprise under the Guangdong Provincial State-owned Assets Supervision and Administration Commission, recognized as China's first publicly listed company providing integrated services in mining and civil explosives [24][25]. - The company aims to become a leader in the global civil explosives, mining services, and energy chemical industries, with ongoing international expansion efforts [26][28]. - Guangdong Hongda has established multiple contact points and subsidiaries in countries along the "Belt and Road" initiative, achieving significant breakthroughs in overseas sales [28].
苏卫桦:武术教练有个音乐梦,今年再闯乡村歌手大赛
Nan Fang Nong Cun Bao· 2025-09-05 02:30
评委团的一致认 可。最终,苏卫 桦以高分通过海 选,顺利入围晋 级赛。 武术教练的音乐 梦 只要激情澎湃, 我都爱 "自小就练习武 术,也对唱歌非 苏卫桦:武术教 练有个音乐梦, 今年再闯乡村歌 手大赛_南方+_ 南方plus "情怀一点一点 真,求共鸣;燃 亮每天一点一点 钟,凭热 诚!"在2025年 广东乡村歌手大 赛云浮-江门赛 区海选赛评选活 动上,选手苏卫 桦录制的《还我 情真》歌曲,以 高亢的音色、稳 健的节奏,获得 苏卫桦在学校传授武艺。 虽然平时较忙, 但苏卫桦从未丢 下自己的歌唱 梦,只要有机 会,他都会积极 参与各项歌唱表 演,2024年,苏 卫桦在2024年新 兴县庆"五一"第 十届职工歌唱大 常痴迷。"苏卫 桦出生于清远 市,是洪拳的第 四代传人,自小 学起,苏卫桦就 是舞台上的常 客,在元旦、儿 童节、春节等节 庆活动上,无论 是武术表演,还 是歌唱表演,苏 卫桦总是踊跃报 名,展示自我。 十年前,苏卫桦 与云浮市新兴县 的妻子相识并结 苏卫桦在舞台上激情献唱。 婚,自此在新兴 县安了家,以武 术教练的身份, 常年在武馆、学 校传授洪拳、棍 棒等武术。2024 年,苏卫桦带领 小学团 ...
澄海狮头鹅亮相成都农博会,“世界鹅王”掘金川渝市场
Nan Fang Nong Cun Bao· 2025-09-05 02:30
Core Points - The event showcased the "Lion Head Goose" from Chenghai, which is recognized as the "World Goose King" and aims to expand its market presence in the Sichuan-Chongqing region [2][4][24] - Chenghai has established a complete industrial chain for Lion Head Goose, including breeding, incubation, processing, and e-commerce, with an expected output of over 8 million geese in 2024 and an annual output value exceeding 6 billion yuan [5][6] Group 1 - The 11th Chengdu International Urban Modern Agriculture Expo featured the Lion Head Goose, attracting numerous professional buyers and local visitors [3][8] - Ten companies participated in the exhibition, showcasing a full range of products from goose eggs to processed goose meat, with live demonstrations of the marinated goose preparation [12][13][15] - The event received positive feedback from attendees, with many expressing interest in purchasing products and suggesting the establishment of marinated goose restaurants in Chengdu [19][20][21] Group 2 - The exhibition is a significant attempt for Chenghai Lion Head Goose to penetrate the southwestern market, with a special promotional event planned for September 6 to engage local buyers and distributors [24][25] - Future product development will focus on local tastes, including spicy goose meat sauce and hot pot dishes, to integrate the "World Goose King" into Sichuan culinary culture [26][27]
歌声寻味:云浮-江门赛区开唱,新兴美食等你来探!
Nan Fang Nong Cun Bao· 2025-09-04 11:02
Core Viewpoint - The article highlights the integration of music and local cuisine in the Yunfu-Jiangmen region, showcasing the unique cultural and culinary offerings of the area through the 2025 Guangdong Rural Singer Competition [8][10][72]. Group 1: Event Overview - The 2025 Guangdong Rural Singer Competition is currently being held in the Yunfu-Jiangmen region, emphasizing the area's distinctive "music + food" culture [8][10]. - The event serves as a platform to promote local specialties and culinary culture, attracting both singers and food enthusiasts [11][72]. Group 2: Local Cuisine Highlights - The region is known for its ecological farming, producing high-quality ingredients such as Tianlu black pigs and Sanhuang chickens, which are popular in local dishes [14][15][20]. - Freshwater delicacies like river shrimp and pit snails are prepared using traditional methods, enhancing the local culinary experience [24][25][26]. - The area is also developing a prepared food industry, with companies like Mingji Aquatic Products processing local meats and fish into convenient ready-to-cook products [28][30]. Group 3: Cultural Significance - The event reflects the integration of traditional culture and modern tourism, enhancing the region's visibility and stimulating related industries [73][74]. - The competition encourages visitors to explore the local food culture while enjoying the performances, promoting a vibrant cultural exchange [75][76]. - The combination of music and food is seen as a new chapter in rural revitalization, showcasing the region's openness to visitors [77].