Nan Fang Nong Cun Bao
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全文发布!“媒体+”赋能广东畜牧产业高质量发展行动方案(2025-2027)
Nan Fang Nong Cun Bao· 2025-08-23 02:01
Core Viewpoint - The "Media+" initiative aims to empower the high-quality development of Guangdong's livestock industry from 2025 to 2027, leveraging digital technologies and media integration to enhance production, consumption, and overall industry efficiency [6][23]. Overall Goals - The plan is guided by Xi Jinping's thoughts and aims to implement the spirit of the 20th National Congress of the Communist Party of China, focusing on high-quality development in the livestock sector and fostering a media-integrated innovation approach [7][23]. - The initiative seeks to enhance the core competitiveness and sustainable development capabilities of Guangdong's livestock industry, contributing to the digital transformation of the national livestock sector [6][7]. Key Tasks Brand Building and Trust Engineering - Establish the "Yue Mu You Pin" brand system and certification mechanism, promoting Guangdong's quality livestock products through various events and expos [9][25]. - Develop a "Transparent Farm" initiative to ensure traceability and quality assurance across the supply chain, including live broadcasts of key processes [10][25]. - Promote livestock culture by documenting recipes and stories, and integrating them into tourism and culinary experiences [11][25]. Market Development and Sales Integration - Create a "Cloud Farm" public service platform to facilitate e-commerce and digital transformation in the livestock sector [12][25]. - Launch nationwide marketing campaigns for "Yue Mu You Pin" products, targeting key consumer markets and establishing long-term partnerships with restaurants and schools [13][25]. - Organize international expos to promote Guangdong's livestock products globally and enhance brand recognition [14][25]. Technological Empowerment and Industry Upgrade - Promote smart livestock technologies and establish benchmark enterprises to lead the industry in digital transformation [15][25]. - Create a "Green Ecology" initiative to highlight sustainable practices and promote successful case studies in livestock farming [16][25]. - Develop cultural and creative products based on "Yue Mu You Pin" to attract younger consumers and enhance the cultural value of traditional agricultural products [18][25]. Mechanism Assurance - Establish a coordination committee to oversee the implementation of the "Media+" initiative, ensuring resource integration and effective communication with relevant government departments [20][25]. - Set up a development fund to support key projects and training initiatives, encouraging participation from social capital [20][25]. - Develop a performance evaluation system to assess the effectiveness of the initiative and recognize outstanding contributions from enterprises and individuals [21][25]. Implementation Steps - The action plan will be launched in phases, starting with deployment in late 2025, followed by focused breakthroughs in 2026, and deepening promotion in 2027 [22][25].
49个镇入选!广东第三批“百千万工程”专业镇建设名单公示
Nan Fang Nong Cun Bao· 2025-08-23 02:01
Core Viewpoint - The Guangdong Provincial Science and Technology Department has announced the third batch of "Hundred-Thousand-Ten Thousand Project" professional town construction list, with 49 towns proposed for approval, aiming to enhance regional innovation and high-quality development [2][3]. Group 1: Project Overview - The "Hundred-Thousand-Ten Thousand Project" focuses on creating model towns for innovation-driven development and high-quality regional growth [5]. - The initiative aims to leverage professional towns in transforming traditional industrial clusters and nurturing emerging industrial clusters [6]. Group 2: Key Areas of Focus - The project emphasizes seven key areas: industrial innovation planning, cultivation of innovation entities, construction of innovation platforms, strengthening leading industries, implementation of results, and regional collaborative development [7]. - The goal is to promote mutual enhancement between local industries and technology, accelerating the establishment of economically strong towns with significant national influence and competitiveness [7]. Group 3: Towns Included - The list includes towns from 19 prefecture-level cities across Guangdong, covering sectors such as modern agriculture, specialty manufacturing, and cultural tourism [3][4]. - Notable towns include Xian Village in Guangzhou, Qianwu and Baijiao in Zhuhai, and various others across different cities [8][9].
走进湾区,共享甜蜜!疏附优品闪耀广州塔
Nan Fang Nong Cun Bao· 2025-08-23 02:01
Core Viewpoint - The article highlights the promotion of high-quality agricultural products from Shufu County, Xinjiang, to the Greater Bay Area, emphasizing the region's unique agricultural advantages and the success of the "Xinjiang Products Southbound, Guangdong Products Northbound" initiative [3][16][28]. Group 1: Agricultural Products - Shufu County is known for its unique geographical location, being an important hub on the ancient Silk Road, which contributes to its agricultural richness [7][4]. - The county has significant cultivation areas for various fruits, including 65,000 acres for Muyaqi apricots with an annual yield of approximately 60,000 tons, and 38,800 acres for flat peaches with a yield of 70,000 tons [11][12]. - Shufu County is recognized as the largest pistachio cultivation base in China, with over 3,000 acres planted, yielding up to 500 kg per acre in productive orchards [13][15]. Group 2: Marketing and Sales Performance - The online marketing efforts have led to a substantial increase in sales, with a 672% year-on-year growth in e-commerce sales of Muyaqi apricots, reaching over 2 million discussions online by 2024 [17][19]. - In the first half of the year, Shufu County assisted in selling 6,971.58 tons of various agricultural products, generating sales of 119 million yuan [20]. - The participation in the 33rd Guangzhou Expo with 11 enterprises showcasing over 100 products aims to enhance market expansion and promote Shufu's agricultural and cultural products [23][24][26]. Group 3: Future Initiatives - The promotion of Shufu products in the Greater Bay Area is a key part of the "Xinjiang Products Southbound, Guangdong Products Northbound" initiative, with plans for further visibility in public transport networks [28][29]. - The upcoming promotional activities will continue to leverage platforms for live streaming and sourcing exchanges to enhance sales and market presence [18][19].
2025年中国工程院院士增选有效候选人名单公布,茶界宛晓春教授入围
Nan Fang Nong Cun Bao· 2025-08-23 02:01
Core Viewpoint - The announcement of the effective candidate list for the 2025 Chinese Academy of Engineering (CAE) election includes 660 candidates, with Professor Wan Xiaochun from the tea industry being nominated [2][29]. Group 1: Candidate Information - The Chinese Academy of Engineering has confirmed a total of 660 effective candidates for the 2025 election [2][30]. - Professor Wan Xiaochun is nominated by CAE Academician Liu Zhonghua [3][29]. Group 2: Professor Wan Xiaochun's Contributions - Professor Wan Xiaochun has dedicated over 40 years to the field of tea science, leading significant research initiatives including the first mapping of the tea tree genome, which has provided crucial guidance for global tea research [5][6]. - He has played a pivotal role in elevating China's six major tea categories to ISO international standards, enhancing China's influence in international tea standards [7][9]. - His achievements include receiving multiple prestigious awards such as the National Science and Technology Progress Award and the National Innovation Pioneer Award, reflecting his substantial impact on academic and industry advancements [8][26]. Group 3: Academic and Professional Background - Professor Wan is a member of the Chinese Communist Party and serves as a professor and doctoral supervisor at Anhui Agricultural University, where he also leads the National Key Laboratory of Tea Tree Biology and Resource Utilization [11][12]. - He has held various significant positions, including the Secretary of the Party Committee at Anhui Agricultural University and the Director of the Anhui Provincial Science and Technology Department [14][15]. - His research focuses on secondary metabolism in tea trees, tea chemistry, and health benefits, with over 200 high-quality papers published and numerous patents granted [22][24].
青春筑梦育新苗!广油新烛筑梦实践团夏令营为乡村孩子添彩暑期
Nan Fang Nong Cun Bao· 2025-08-22 13:35
Core Viewpoint - The summer camp organized by Guangdong Petroleum and Chemical College aims to enhance the educational experience of rural children through diverse and engaging activities, significantly improving their academic performance and interest in learning [8][35][51]. Group 1: Summer Camp Activities - The summer camp lasted for three weeks and was conducted in collaboration with Xin Nan Primary School, focusing on both academic improvement and personal development for over 50 students [7][9]. - A total of 110 class hours and over 20 themed activities were organized during the camp, with a 30% average improvement in test scores for students who were previously weak in core subjects [35][51]. - The camp included innovative teaching methods such as integrating games into lessons for subjects like mathematics and English, which increased student engagement and learning outcomes [12][15][26]. Group 2: Community Engagement - The camp featured community involvement, including a special session with a retired soldier who shared his experiences, fostering a sense of patriotism and historical awareness among the students [18]. - The closing ceremony of the camp attracted over 120 attendees, showcasing the students' achievements and receiving a 98% approval rating from the audience [37][40]. - Parents expressed satisfaction with the camp, noting improvements in their children's personalities and eagerness to continue such programs in the future [51][53]. Group 3: Future Initiatives - The "Youth Cloud Support" project has been initiated, involving over 30 university student volunteers who will provide ongoing academic support to Xin Nan Primary School students through a combination of online and offline activities [62][64]. - The school plans to deepen its collaboration with Xin Nan Primary School, ensuring that more university students participate in supporting rural education, thereby providing continuous warmth and guidance to the children [66].
闲置村小变致富车间,新丰遥田镇两百多村民“家门口”挣钱 | 驻在千镇万村㉑
Nan Fang Nong Cun Bao· 2025-08-22 13:35
Core Viewpoint - The transformation of an idle village school into a processing workshop has created local employment opportunities, significantly increasing the income of villagers and contributing to rural revitalization efforts [6][9][12]. Group 1: Employment Opportunities - Over 80 workers are engaged in a busy assembly line at a newly established processing workshop in Gaodun Village, New Feng County [2][11]. - Villagers can earn a monthly income of up to 4,000 yuan, allowing them to work close to home instead of migrating for jobs [6][9]. - The workshop offers two employment models: fixed working hours at the workshop and a home-based model where villagers can work from home [28][30]. Group 2: Economic Impact - The workshop is expected to generate an annual output value of 30 million yuan, with the village collective receiving over 40,000 yuan in annual rent [24][23]. - A total investment of 9 million yuan was made for the renovation of the idle school into a processing facility, supported by local government and financial policies [25][23]. - The initiative aims to solve employment issues for 800-1,000 people in the town, making it one of the largest rural employment centers in the region [39]. Group 3: Community Development - The project has helped reverse the trend of population outflow in the area, as villagers are now able to find work locally [9][12]. - The local government and work teams are actively addressing challenges such as transportation and accommodation for workers to enhance job retention [35][36]. - The workshop's success is attributed to the collaboration between local government, enterprises, and community efforts to revitalize the village [20][22].
狮舞岭南湛放精彩,2025湛江市麻章区天鹅湖龙狮争霸赛开幕
Nan Fang Nong Cun Bao· 2025-08-22 13:21
Group 1 - The event "Lion Dance Competition" in Zhanjiang's Mazhang District aims to promote traditional culture and sports [1][3] - The competition is organized by local government bodies and aims to implement provincial policies for cultural and tourism development [3] - The opening ceremony featured a traditional eye-dotting ritual, symbolizing the granting of life and auspiciousness to the lion dance [4] Group 2 - The lion dance is a significant cultural heritage of the Chinese nation, reflecting deep cultural roots and national sentiments [6] - Mazhang District has a strong tradition of lion dance culture and has established a local association to promote the sport [6] - The competition attracted 16 teams and nearly 200 athletes, showcasing the charm of traditional sports and the vitality of the district's rural revitalization and cultural tourism development [8]
稻香链动“百千万”!汕尾丝苗米产业园的共富实践
Nan Fang Nong Cun Bao· 2025-08-22 12:06
Core Viewpoint - The article highlights the successful implementation of the "Hundred-Thousand-Million Project" in the Shantou rice industry, focusing on the establishment of a comprehensive service platform that enhances agricultural productivity and farmer income through modern agricultural practices and community engagement [2][5][94]. Group 1: Industry Overview - The Shantou rice industry has transformed from a fragmented structure to a clustered model, with the establishment of a comprehensive service platform for production, procurement, storage, processing, and sales [11][36]. - The planned area of the rice industry park covers 3,037.604 square kilometers, serving 1.36 million farmers with a rice planting area of 890,000 acres and an annual production exceeding 303,700 tons [7][8][6]. Group 2: Agricultural Practices - The industry park promotes a "six unifications" model, which includes unified varieties, planting, standards, drying, purchasing, and settlement, effectively addressing the concerns of farmers at various stages [13][18][81]. - Collaboration with agricultural research institutions has led to the establishment of a breeding demonstration base, focusing on local varieties and integrated pest management [26][28][29]. Group 3: Economic Impact - The implementation of the "order agriculture + full social service" model has reduced production costs for farmers by 300 yuan per acre per year, enhancing their income potential [81][82]. - In 2024, the company plans to purchase 34,100 tons of rice, expanding service coverage to over 85,000 acres, with a target of 44,000 tons and over 110,000 acres in 2025 [84][83]. Group 4: Branding and Market Expansion - The industry park is actively promoting the Shantou rice brand through advertising campaigns in major cities, enhancing brand recognition and market presence [54][56][60]. - The establishment of over 10 brand stores and partnerships with more than 600 clients in the food service and retail sectors has facilitated the distribution of Shantou rice products [61][62]. Group 5: Community Engagement - The industry park aims to create a tight-knit interest community among enterprises, village collectives, and farmers, promoting the "Hundred-Thousand-Million Project" to achieve sustainable income growth for farmers [78][79]. - Training programs have been conducted for 1,720 farmers, with 796 individuals gaining employment through the park's initiatives, emphasizing the importance of mechanization and modern agricultural techniques [90][91][92].
郑永年:广东可以打造为第四次工业革命服务的平台
Nan Fang Nong Cun Bao· 2025-08-22 12:06
Core Viewpoint - Guangdong has the potential to create a platform that serves the Fourth Industrial Revolution, focusing on sustainable development in the modern service industry [26]. Group 1: Current Status and Challenges - Guangdong's modern service industry is at a leading position nationally, particularly in technology innovation, financial services, and digital economy [4]. - Despite its strengths, the industry faces challenges such as insufficient high-end supply and regional imbalances [5]. - The development of service trade in the Greater Bay Area (GBA) is lagging behind goods trade, with a need for structural optimization [30]. Group 2: Recommendations for Development - It is suggested that the GBA should consider pilot projects to apply modern service industry rules based on Hong Kong's service trade framework, promoting a unified market across the region [6][48]. - A "three-in-one" model is proposed, emphasizing the need for basic research, applied technology, and financial support to drive technological innovation [12][13]. - The establishment of a robust financial support system is crucial, as the lack of a venture capital system is seen as a significant shortcoming in China's technological advancement [22][24]. Group 3: Strategic Advantages of the Greater Bay Area - The GBA has unique advantages, including Hong Kong's status as an international free port, cultural diversity, and proximity to Southeast Asia, which can be leveraged for high-level growth in service trade [39][41]. - There is a call for Guangdong to align its regulatory mechanisms with those of Hong Kong to enhance service trade cooperation and establish a comprehensive business rule system [42][45].
全国首个“媒体+畜牧”行动方案出炉!为广东畜牧产业腾飞添翼
Nan Fang Nong Cun Bao· 2025-08-22 11:34
Core Viewpoint - The article discusses the launch of the first "Media + Animal Husbandry" action plan in Guangdong, aimed at enhancing the province's livestock industry through strategic media integration and brand development [1][10]. Group 1: Industry Significance - The livestock industry is a strategic foundation for national economic stability and food supply, playing a crucial role in the economy [2]. - Guangdong has become a major province for livestock production and consumption, showcasing significant advantages in smart farming and industrial cluster development [4][6]. Group 2: Action Plan Overview - The action plan, titled "Media + Empowering Guangdong Livestock Industry High-Quality Development Action Plan (2025-2027)," is the first of its kind in the country focusing on the integration of media and livestock development [16][20]. - The plan outlines three major initiatives: brand building and trust engineering, market expansion and sales connection, and technology empowerment and industry upgrading [24][26]. Group 3: Brand Development - The plan emphasizes the creation of the "Yue Mu You Pin" public brand for Guangdong livestock products, leveraging mainstream media platforms [25][28]. - Recent initiatives include promoting local specialties like the Ma Gong Goose through cultural storytelling and media coverage to enhance brand value [33][35]. Group 4: Market Expansion - The action plan aims to break geographical limitations and enhance market visibility for Guangdong livestock products through a "Media +" strategy [70][72]. - It highlights successful case studies, such as the promotion of Maoming lychee, to illustrate the effectiveness of media in expanding market reach [72][74]. Group 5: Technological Integration - The livestock industry is transitioning towards smart and green practices, with media playing a key role in disseminating advanced farming technologies [96][98]. - The plan includes initiatives to promote smart farming technologies and green practices, enhancing the industry's modernization and sustainability [110][115]. Group 6: Cultural Promotion - The action plan aims to integrate cultural elements into the livestock industry, enhancing the appeal of Guangdong's livestock products through cultural storytelling and tourism [49][51]. - It proposes activities like livestock story sessions and the creation of culinary guides to deepen cultural engagement and brand attractiveness [50][52].