Nan Fang Nong Cun Bao
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聚焦大湾区农交会|“媒体+”解码珠三角地标家底:岭南乡土的产业明珠
Nan Fang Nong Cun Bao· 2025-11-14 03:00
Core Viewpoint - The upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo, scheduled for December 12-14 in Guangzhou, aims to showcase the unique agricultural products of the Pearl River Delta, highlighting their industrial value and development potential [16][95]. Group 1: Geographic Indications and Agricultural Products - As of June this year, Guangdong has approved 229 geographic indication products, ranking among the top in the country [10][13]. - Ten products, including the Xinhui dried tangerine peel, have been included in the "China-EU Geographic Indication Product Mutual Recognition and Protection List," enhancing the international profile of Guangdong's agricultural products [14][15]. - The trade fair will serve as a significant platform for showcasing these products and their unique industrial values [15][95]. Group 2: Urban Agriculture Development - Guangzhou and Shenzhen, with a combined population of nearly 37 million, are reshaping the agricultural value chain through industrialization and information technology [21][22]. - In 2024, the planting area for lychee in Zengcheng is expected to reach 200,000 mu, with a total output of approximately 50,000 tons [22]. - The trade fair will provide an important showcase for urban agricultural development [25]. Group 3: Industry Innovations and Market Expansion - The Guangdong region is seeing significant growth in its agricultural sectors, with the Xinhui dried tangerine peel industry alone generating a total output value of 26.018 billion yuan [51]. - The trade fair is viewed as a crucial opportunity for connecting with international markets [54]. - The integration of technology, culture, and health into the agricultural sector is expected to enhance the competitiveness of geographic indication products [90][92]. Group 4: Future Development and Strategic Opportunities - The construction of the Guangdong-Hong Kong-Macao Greater Bay Area presents unprecedented strategic opportunities for the geographic indication agricultural products of the Pearl River Delta [86]. - The trade fair is anticipated to elevate the brand influence and market competitiveness of these products [87]. - The future development of these products will focus on "value reconstruction," transforming them into a complex industry IP that integrates technology and global trade [90][92].
南农晨读 | 渔港寻鲜
Nan Fang Nong Cun Bao· 2025-11-14 03:00
Group 1 - The article discusses the successful implementation of forest reform in Maoming, Guangdong, which has transformed previously idle forest land into productive mushroom cultivation areas, benefiting local villagers [4][5][6] - The "forest + enterprise" model has enabled villagers to achieve dual income through rent and wages, enhancing their economic stability [5][6] - The article highlights the positive impact of these initiatives on local employment, allowing villagers to work closer to home and secure stable incomes [6] Group 2 - The article mentions the upcoming conference on "New Quality Humic Acid: Soil Health and Agricultural Green Development" scheduled for November 22-24, 2025, in Xinxiang, Henan, focusing on technological breakthroughs and green agricultural practices [18][19][20] - The conference aims to gather representatives from various sectors to discuss the development of the humic acid industry and contribute to national food security [25][26] Group 3 - The article reports on the geographical indication pledge financing of 200 million yuan for Meizhou's Jiaoling County, showcasing the county's achievements in intellectual property utilization and brand building [27][31][32] - The event highlighted the importance of geographical indications in promoting local products and enhancing economic development [30][31] Group 4 - The article covers the "Xinjiang Products Southward, Guangdong Products Northward" promotional event held in Guangzhou, featuring high-quality agricultural products from Xinjiang, particularly pistachios, which attracted significant consumer interest [35][37] - This initiative aims to strengthen economic ties and promote regional products in the Guangdong market [36][37] Group 5 - The article details the upcoming promotional event for Hakka Mountain Tea Oil in Shenzhen on November 14, which aims to showcase the unique qualities and industrial strength of the tea oil from the region [42][43][44] - This event represents a significant step in connecting local agricultural products with the broader market in the Greater Bay Area [43][44]
潮汕牛肉火锅,何以鲜香滚烫?|潮汕牛肉火锅文化节
Nan Fang Nong Cun Bao· 2025-11-14 03:00
Core Viewpoint - The article highlights the unique characteristics and cultural significance of Chaozhou beef hotpot, emphasizing its fresh ingredients, meticulous preparation methods, and the upcoming first Guangdong Chaozhou Beef Hotpot Cultural Festival in December [6][91]. Group 1: Ingredients and Preparation - Chaozhou beef hotpot is renowned for its fresh and tender beef, primarily sourced from naturally raised yellow cattle from regions like Yunnan, Guizhou, Sichuan, Gansu, and Shaanxi [17][18]. - The beef is processed within 4-8 hours of slaughter, ensuring maximum freshness, with the meat retaining its natural elasticity [19][20]. - The butchering technique is crucial, with only about 30% of a cow being suitable for hotpot, and chefs skillfully dividing this into several distinct cuts, each with its own flavor profile [23][24]. Group 2: Broth and Cooking Techniques - The broth is characterized by its "original soup original flavor" approach, using only beef bones, tendons, and brisket, simmered for over 8 hours to achieve a rich yet clear taste [39][41][43]. - The cooking process is precise, with specific timing for each cut of beef to ensure optimal texture and flavor, adhering to the "three dips" method to enhance freshness [49][50][56]. Group 3: Dipping Sauces and Cultural Impact - The dipping sauce, particularly the signature satay sauce, plays a vital role in enhancing the overall flavor experience, with various options available to cater to different preferences [66][68]. - Chaozhou beef hotpot has become a "traffic star" in the dining market, with over 5,000 outlets in the Pearl River Delta region and annual revenues exceeding 10 billion [86][87].
AI重塑消费决策,农企如何被选中?
Nan Fang Nong Cun Bao· 2025-11-14 03:00
Core Insights - The article discusses how generative AI is reshaping consumer decision-making, particularly in the agricultural sector, where being selected by AI has become a crucial factor for brand visibility and consumer trust [4][12][14]. Group 1: AI's Impact on Consumer Choices - Consumers are increasingly relying on AI for product recommendations, shifting from traditional search methods to asking AI for suggestions [3][10]. - The decision-making process has evolved, with AI recommendations serving as a "trust filter" that enhances consumer confidence in the suggested brands [13][12]. Group 2: Marketing Paradigm Shift - The emergence of a new marketing paradigm called Generative Engine Optimization (GEO) allows brands to be proactively recommended by AI [15][16]. - Brands need to create authoritative, structured, and relevant content to increase their chances of being selected by AI [18][20]. Group 3: Importance of Authority and Credibility - The article highlights the significance of authoritative sources, such as the "Top 50 Agricultural Brand Value in Guangdong" list, which enhances a brand's visibility and credibility in AI recommendations [21][26]. - The list, backed by rigorous evaluation methods, has become a key reference for AI, amplifying the influence of selected brands [27][29]. Group 4: Future Developments - The "Top 50 Agricultural Brand Value in Guangdong" list will be officially released on December 12, 2025, indicating ongoing efforts to evaluate and promote agricultural brands [36][37]. - Companies are encouraged to participate in the evaluation process to enhance their brand's visibility in the AI-driven market [38].
兴农评丨“白菜免费”害惨菜农,必须严惩造谣者
Nan Fang Nong Cun Bao· 2025-11-13 11:03
兴农评丨"白菜 免费"害惨菜 农,必须严惩造 谣者_南方+_南 方plus (兴农评,时长共60秒) 0:00 / 1:00 编辑 王猛 兴|农|评 "白菜免费"害惨菜农 必须严惩 造谣者 论 | 道|三|农 智|联|城|乡 南方农村报 评论员 杨 雪 力方象付招 版权声明:未经 许可禁止以任何 形式转载 ...
媒体+赋能,京东集团与珠海年鱼企业座谈共商“年鱼+闪购”合作模式
Nan Fang Nong Cun Bao· 2025-11-13 10:31
Core Viewpoint - JD Group is collaborating with local fish enterprises in Zhuhai to explore a new retail model combining "New Year Fish" and instant retail, aiming to enhance brand promotion and sales during the upcoming New Year season [2][18]. Group 1: Collaboration and Discussions - On November 13, JD Group representatives visited the Zhuhai prepared food industry park to discuss cooperation with local fish enterprises, focusing on the upcoming "JD New Year Dish Festival" and instant retail business [2][3]. - The atmosphere during the discussions was positive, with local enterprises expressing strong interest in participating and expanding new retail channels [4][18]. Group 2: Instant Retail Model - JD introduced its advantages and the "instant retail" model, which allows consumers to receive products quickly through online ordering, store delivery, and immediate dispatch [6][7]. - This model breaks traditional e-commerce time constraints, providing a new sales and consumption experience for perishable goods, prepared dishes, and festive products [8]. Group 3: New Year Fish Industry - The "New Year Fish" industry in Zhuhai has developed rapidly, becoming a representative of branded and festive seafood products, symbolizing prosperity and good wishes [9][10][16]. - The industry has successfully penetrated the national market through standardized processing, cold chain distribution, and brand operation, making it a popular choice for New Year celebrations [16]. Group 4: Innovative Consumption Chain - The discussions centered on the innovative model of "New Year Fish + Instant Retail + Media," aiming to integrate JD's online channels, instant retail resources, and media promotion to create a new consumption chain [17][19]. - This model is expected to promote the national branding of Zhuhai's New Year Fish and provide valuable opportunities for local prepared food enterprises to expand into new retail sectors [20][21]. Group 5: Future Prospects - Participating enterprises expressed commitment to enhance product standardization and supply capabilities to bring "Zhuhai New Year Fish" to more consumers' dining tables [21][23]. - JD plans to strengthen connections with the Zhuhai prepared food industry and explore digital and brand development paths for regional specialty agricultural products [23][24]. - The discussions laid a solid foundation for deep cooperation between JD and the Zhuhai New Year Fish industry, injecting new momentum into the integration of "prepared dishes + instant retail" [25].
山海携手五载同心 光明田阳绘就乡村振兴新图景——2021-2025年粤桂协作助力田阳区消费帮扶增收做法
Nan Fang Nong Cun Bao· 2025-11-13 08:34
Core Viewpoint - The collaboration between Shenzhen's Guangming District and Baise's Tianyang District has significantly enhanced agricultural development and market access for Tianyang's products, contributing to rural revitalization from 2021 to 2025 [3][61]. Group 1: Collaboration and Initiatives - The partnership is based on the principle of "what Tianyang needs, Guangming can provide," focusing on four key actions and three special initiatives to boost consumption [4][5]. - Over five years, the collaboration has transformed from "one-way assistance" to "dual empowerment," establishing a sustainable consumption assistance mechanism [5][6]. Group 2: Agricultural Development and Market Access - The initiative has effectively addressed the challenges of low sales and prices for Tianyang's agricultural products, creating a dual pathway for "Guangxi products entering the Bay Area" and "businesses entering the countryside" [7][8]. - By 2025, the sales of agricultural products from Tianyang to eastern regions are projected to exceed 1.1 billion yuan [9]. Group 3: Quality Improvement and Standards - The focus on quality has led to the establishment of six "Zhenpin" bases and three "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area, with annual sales stabilizing around 40 million yuan [17][18]. - The introduction of Shenzhen standards has facilitated the development of high-quality agricultural products tailored to market demands [13][15]. Group 4: Digital and Channel Innovations - The integration of online and offline channels has been crucial in overcoming distribution challenges, with over 43 local suppliers achieving online sales exceeding 85 million yuan [35][36]. - The use of AI digital marketing tools has enhanced product visibility and consumer engagement, significantly increasing brand awareness [38][50]. Group 5: Brand Development and Promotion - The initiative has transformed Tianyang's agricultural products from "unknown" to "branded," with a focus on standardization and the cultivation of the "Zhuangshan Nongxian" public brand [47][49]. - Collaborative efforts with media have expanded the reach and influence of Tianyang's products, achieving over 20 million impressions in promotional activities [57][58]. Group 6: Future Outlook - The ongoing collaboration aims to deepen the partnership with higher quality production and sales connections, sustainable industry models, and precise assistance measures [64][65].
光明田阳五载同心 绘就乡村振兴新图景——2021-2025年粤桂协作推动田阳区林业产业高质量发展纪实
Nan Fang Nong Cun Bao· 2025-11-13 08:34
光明田阳五载同 心 绘就乡村振 兴新图景—— 2021-2025年粤 桂协作推动田阳 区林业产业高质 量发展纪实_南 方+_南方plus 五载同行,五载 耕耘。自2021年 深圳市光明区和 百色市田阳区结 对以来,两地紧 紧依托田阳丰富 的林木资源,以 绿色低碳为引 领,以园区建设 为载体,以产业 链延伸为主线, 推动林业产业实 现跨越式发展, 走出了一条生态 优先、绿色转 型、协同共赢的 高质量发展之 路,带动200余 人就业,115个 村集体分红208 万元。 百色现代林业田阳区产业园 筑平台、强载体 169.94万元建设 成百色首个智能 光伏+先进储能 +液冷超充新能 源示范站,打造 从绿色发电到高 效用电的新能源 示范样板点,为 林业产业注入绿 色动能。 绿色园区筑牢根基 科学布局建园 区,集聚效应初 显。五年来,田 阳区以百色现代 林业田阳区产业 园为核心载体, 科学规划、系统 布局,推动林业 产业从"分散"走 向"集聚"。依托 粤桂东西部协作 契机,为最大限 度地发挥粤桂资 金效益,累计投 入粤桂协作资金 4717.93万元, 建成4栋标准化 厂房,吸引3家 企业入驻,另有 3家在谈,园区 集聚效 ...
山海携手五载同心 光明田阳绘就乡村振兴新图景——2021-2025年粤桂协作推动田阳区招商引资工作做法
Nan Fang Nong Cun Bao· 2025-11-13 08:34
Core Viewpoint - The collaboration between Shenzhen's Guangming District and Baise's Tianyang District aims to promote rural revitalization through investment attraction and industrial cooperation from 2021 to 2025, focusing on integrating resources and enhancing local economic development [3][4][63]. Investment Attraction Strategies - The investment attraction strategy emphasizes "precision, professionalism, and diversification" to overcome industrial development bottlenecks and facilitate the establishment of eastern enterprises in Tianyang [10][11]. - A dual-driven mechanism combining "leadership-led investment attraction and professional teams" has been established, resulting in 21 enterprises successfully settling in Tianyang with an actual investment of 1.232 billion yuan [13][15]. Industrial Development and Upgrades - The collaboration has led to the establishment of key projects, including the largest mango processing zone in China and a significant photovoltaic base, contributing to the local economy and tax revenue [20][21][30]. - The wood industry has transitioned from "raw wood export" to "deep processing," with new enterprises established to enhance the local industrial chain and increase the total output value of forestry to 6 billion yuan by 2024 [33][35]. Employment and Community Impact - The investment projects have created over 1,000 jobs, significantly benefiting local communities and contributing to poverty alleviation efforts [48][50]. - A comprehensive employment service system has been developed, organizing numerous recruitment events and providing over 100,000 job opportunities, thereby enhancing the quality of employment [60][62]. Future Outlook - The ongoing collaboration will focus on "chain-based investment attraction" and sectors such as new energy, new materials, and deep processing of agricultural products, aiming to inject stronger momentum into Tianyang's high-quality development [65][72].
梅州蕉岭整县地理标志质押融资授信2亿元
Nan Fang Nong Cun Bao· 2025-11-13 08:34
Core Viewpoint - Meizhou's Jiaoling County has achieved a national first by securing a 200 million yuan credit for geographical indication (GI) pledge financing, showcasing the effective utilization of intellectual property in regional brand development [4][10][14]. Group 1: Financing and Economic Impact - Jiaoling County's GI enterprises collectively received a credit of 200 million yuan, breaking the traditional model of fragmented assessments and individual financing [10][14]. - The first batch of enterprises has already received 9.26 million yuan in loans, facilitating the transformation from "intellectual property" to "assets" [13][14]. - This financing initiative is expected to inject financial vitality into the GI industry in Jiaoling County, significantly enhancing brand value and market competitiveness [14]. Group 2: Events and Promotion - The seventh Guangdong-Hong Kong-Macao Greater Bay Area Intellectual Property Trading Expo and International Geographical Indication Product Trading Expo was held in Guangzhou, where Jiaoling County showcased its GI industry development achievements [2][3]. - The event included various activities such as GI pledge financing credit issuance and a special promotion for GI characteristic towns [3][4]. - Jiaoling County's deputy secretary introduced the county's resource endowments, policy advantages, and industrial foundation, promoting the integration of resources and policies to drive investment [17][19]. Group 3: Development of GI Products - Jiaoling County has actively promoted its GI products, including Jiaoling green tea, Sanzhen yam, Guiling honey, and Jiaoling winter bamboo shoots [21][22]. - The county is accelerating the construction of a comprehensive display center for GI products and implementing ten tasks related to standardization and brand building [22][23]. - As one of the pilot towns for GI characteristics in the province, Sanzhen Town detailed its achievements in GI characteristic town construction during the expo [23][24]. Group 4: Future Plans and Goals - The county government plans to deepen the cultivation of GI characteristic industries to inject strong momentum into regional economic revitalization [27][28]. - The goal is to achieve significant results in the "Hundred Million Project" over the next five years [28].