Nan Fang Nong Cun Bao
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土猪经济“钱”景广阔:真假混卖问题凸显,如何破局?
Nan Fang Nong Cun Bao· 2025-08-01 03:06
土猪经济"钱"景 广阔:真假混卖 问题凸显,如何 破局?_南方+_ 南方plus 中国作为猪肉消 费第一大国,猪 肉在居民日常饮 食结构中占据着 举足轻重的地 位。近年来,在 我国庞大的猪肉 消费市场中,土 猪市场规模呈现 出令人瞩目的增 长态势。据行业 人士统计,中国 本土猪市场占有 率已从三年前的 3%左右提升至 目前的6%左 右,实现翻番。 日前,南方农村 报、《农财宝 典》新牧网记者 走进广东泰盛生 态养殖有限公司 (下称"泰盛养 殖"),调研土 猪市场发展面对 的机遇和挑战。 据了解,泰盛养 殖年出栏土猪约 2万头,已建立 育种、养殖、屠 宰、配送、零售 垂直一体化全产 业链经营管理体 系。 泰盛养殖相关负 责人告诉记者, 随着消费者肉食 消费观念的转 变,土猪市场规 模不断扩大,但 行业里真假混卖 的乱象凸显,亟 待相关标准出 台。 土猪消费概念兴 起 随着"壹号土 猪"等品牌的发 展,以及人们对 猪肉消费观念的 转变,近年来土 猪消费概念逐渐 兴起。 广东省农业技术 推广中心研究员 樊福好博士分析 指出,随着人民 生活水平的提 高,老百姓对以 地方猪为代表的 优质猪肉需求越 来越旺盛,尤其 是粤 ...
加快推进实施“媒体+”行动,云浮云城区赴南方农村报社调研交流
Nan Fang Nong Cun Bao· 2025-08-01 03:06
Group 1 - The core idea of the article is the promotion of the "Media+" initiative to enhance the branding and market presence of Yunfu Yun District's agricultural products through collaboration with Southern Rural Newspaper [1][4][29] - The Yun District is focusing on developing its agricultural industry by leveraging unique products such as sweet potatoes, traditional Chinese medicine, and flowers to upgrade the entire supply chain from "field to table" [6][7] - There is a need for stronger support in expanding brand influence and market channels, which the district hopes to achieve by utilizing media resources from Southern Rural Newspaper [8][9] Group 2 - Southern Rural Newspaper has extensive experience in the agricultural sector and offers a multi-platform communication matrix, which includes print, online, and live streaming [10][11][12] - The newspaper aims to enhance the storytelling of Yun District's agricultural products, thereby increasing brand cultural impact and online visibility through short video platforms and live broadcast resources [20][21] - The year is significant for Guangdong as it marks the initial success of the "Hundred Million Project," with efforts to enhance brand value and user engagement through media integration [25][26][27]
被“叮”上的紫金蝉茶,新质生产力的含金量还在上升
Nan Fang Nong Cun Bao· 2025-08-01 01:35
Core Viewpoint - The article discusses the rising quality and production capacity of Zijin tea, particularly the unique "cicada tea" produced in Zijin County, Guangdong, driven by improved agricultural practices and innovative tea processing techniques [1][7][8]. Group 1: Production and Quality Improvement - The unique geographical environment of Zijin County supports the cultivation of cicada tea, which is enhanced by the presence of the small green leaf cicada that induces the production of various volatile compounds in tea leaves [20][22]. - With the support of the Guangdong Academy of Agricultural Sciences, Zijin County is advancing new productive forces, promoting ecological planting concepts, and implementing smart tea garden construction [7][8][9]. - The introduction of automated tea processing facilities has led to higher quality and efficiency, addressing issues of standardization and technical inadequacies in cicada tea production [9][10]. Group 2: Economic Impact and Market Growth - The price of cicada tea can reach several thousand yuan per kilogram, significantly increasing the income of local farmers [25][49]. - The area of tea cultivation in Zijin County has reached 85,000 acres, with 26 provincial-level ecological tea gardens and numerous certified organic tea enterprises, indicating a high rate of pollution-free and organic production [49][50]. - The integration of tea tourism has bolstered local economic development, with tourism revenue reaching approximately 680 million yuan, a 25% increase year-on-year [54]. Group 3: Technological Advancements in Tea Processing - Innovations in tea processing techniques, such as the introduction of new steps in the production process, have improved the quality and consistency of Zijin cicada tea [68][84]. - The establishment of standards for tea processing and grading has enhanced product quality and production efficiency [88][89]. - The development of automated production lines has significantly reduced labor requirements and increased production efficiency, allowing for the processing of over 800 pounds of tea daily with fewer workers [102][103]. Group 4: Research and Development Initiatives - Research efforts are focused on the artificial breeding of the small green leaf cicada to mitigate the reliance on natural conditions for tea production [126][134]. - The implementation of smart agricultural technologies, including environmental monitoring and precise fertilization, is enhancing the scientific management of tea production [113][123]. - New detection methods for assessing cicada damage on tea leaves are being developed to support yield estimation and automated harvesting [136][137].
南农晨读丨海上古堡
Nan Fang Nong Cun Bao· 2025-08-01 01:35
Group 1 - The article discusses the transformation of the "Sea Castle" located in Shantou's Honghai Bay, which was originally a tidal energy testing tower in the 1970s and has now been revitalized following the philosophy of "repairing the old as the old" [5] - The article highlights the efforts of Guangdong Province to accelerate the construction of a modern industrial system, with a focus on traditional industries and their integration with new technologies [7][8] - It mentions the experience of traditional enterprises in Guangdong, emphasizing three strategies for overcoming challenges and achieving breakthroughs [9] Group 2 - The article outlines the development of the Xiniu bamboo shoots industry in Qingyuan, which has transformed from a hidden resource into a modern agricultural benchmark with an output value exceeding 10 billion [30][33] - It describes the ecological town of Wenci in Chaozhou, showcasing its clean environment and modern infrastructure, which contribute to the success of the "Hundred Million Thousand Project" [36][39]
帅炸!五千“兵支书”把广东乡村带成“模范连队”丨八一建军节特辑
Nan Fang Nong Cun Bao· 2025-08-01 01:35
Core Viewpoint - The article highlights the significant role of over 5,000 retired military personnel, referred to as "village secretaries," in leading rural revitalization efforts in Guangdong Province, contributing to local economic development and community governance [10][12][43]. Group 1: Rural Development Initiatives - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project has spurred a wave of rural revitalization in Guangdong, with retired military personnel taking on leadership roles to enhance local governance and economic activities [22][43]. - In Yuanba Village, the party secretary Wu Yongguang has established a model for industrial development through a partnership involving the party branch, leading enterprises, professional cooperatives, and farmers, resulting in increased agricultural productivity [5][24]. - The innovative use of technology in agriculture, such as the establishment of a commercial unmanned rice farm by village secretary Zhong Zhiqiang, has led to significant yield increases and cost reductions, attracting younger generations back to rural areas [14][20][21]. Group 2: Community Engagement and Governance - Retired military personnel are actively involved in grassroots governance, addressing issues of weak party organization and enhancing community trust through transparent decision-making processes [47][50][56]. - The article describes how village secretaries like Liao Yitong have transformed previously struggling villages by building strong leadership teams and implementing community-driven initiatives, resulting in improved living conditions and local infrastructure [51][66]. - The success stories of villages like Xitang, which has been recognized as a model village, demonstrate the effectiveness of retired military personnel in fostering unity and resolving historical conflicts within communities [71][74]. Group 3: Economic Impact - The economic contributions of these village secretaries are evident, with villages like Rui Ling achieving annual transaction volumes exceeding 300 million yuan through innovative agricultural practices and branding efforts [8][40]. - The establishment of e-commerce initiatives in Yuanba Village has doubled the price of local lychee products, showcasing the potential for increased income through strategic marketing and brand development [25][26]. - The article notes that the collective economic income of villages involved in these initiatives has seen substantial growth, with some reporting increases of over 80% since 2021 [90].
广东传统产业“三化”融合发展调研:优势凸显仍需破局,多策并举促转型
Nan Fang Nong Cun Bao· 2025-08-01 01:34
Core Viewpoint - The research highlights the significant potential and challenges faced by Guangdong's traditional industries in their transformation towards high-end, intelligent, and green development, referred to as the "three integrations" [2][5]. Group 1: Current Status of Traditional Industries - Guangdong's traditional industries are described as the "ballast stone" for building a modern industrial system, with over 400 major industrial products and more than 160 products ranking first in national output [8][10]. - Key sectors such as food and beverage, textiles, and home appliances show strong performance, with the textile and apparel industry cluster reaching a scale of 2.86 trillion yuan and an annual output exceeding 4 billion garments [12][14]. - The automotive and petrochemical industries are also progressing, with automotive production reaching 1.3134 million units in the first half of 2025, including 431,000 new energy vehicles [15][16]. Group 2: Transformation Progress - Over 44,000 industrial enterprises in Guangdong have completed digital transformation, accounting for nearly 60%, with a digital management penetration rate of 88.2% [18]. - The adoption of artificial intelligence is highlighted, with examples such as Guangzhou Zhijing Technology's "Find Fabric God" reducing fabric search time from two days to two minutes [20][21]. - Guangdong leads in the number of green manufacturing demonstration units, indicating a clear low-carbon development path [21]. Group 3: Challenges in Transformation - The research identifies several challenges, including insufficient motivation for transformation among enterprises, particularly small and medium-sized enterprises facing a "four deficiencies" problem: lack of technology, talent, experience, and trial-and-error capability [28]. - The service ecosystem for transformation is not well-developed, with a shortage of industry-savvy service providers and insufficient collaboration within the industrial chain [30][32]. - There is a need for optimization in industrial structure, as some sectors face overcapacity in low-end production while lacking high-end materials and products [35]. Group 4: Policy Recommendations - The research group proposes seven strategies to facilitate the transition from passive to active upgrades in traditional industries, including optimizing the development environment and enhancing policy frameworks [39][41]. - Emphasis is placed on strengthening innovation-driven initiatives, supporting new technology and process development, and improving intellectual property protection [43]. - Recommendations also include enhancing the service ecosystem, providing customized transformation solutions, and promoting collaborative development through leading enterprises [46][48].
甜!夏日吃瓜,就认伽师瓜 | 疆品上新③
Nan Fang Nong Cun Bao· 2025-07-31 14:35
Core Viewpoint - The article highlights the unique qualities and market potential of Kashi melons from Xinjiang, emphasizing their exceptional sweetness and nutritional value, which positions them as a leading product in the summer fruit market [6][10][32]. Group 1: Product Characteristics - Kashi melon is known for its thick flesh, rich sweetness, and high sugar content, with some melons reaching a sugar level of 19 degrees, significantly higher than ordinary melons [7][10]. - The melons are cultivated in Kashi County, which has 250,000 acres of melon fields and an annual production of 620,000 tons, making it the top sweet melon production base in China [13]. - The unique growing conditions, including 3,000 hours of sunlight per year and significant temperature variations between day and night, contribute to the melon's high sugar content [15][16]. Group 2: Historical and Cultural Significance - Kashi melons have a rich history, with archaeological findings suggesting their cultivation dates back to ancient times, and they were historically presented as tribute to emperors [21][22]. - As a national geographical indication product, Kashi melons are recognized for both their aesthetic appeal and nutritional benefits [24]. Group 3: Market Development and Sales Strategy - Recent advancements in preservation technology and transportation have allowed Kashi melons to reach broader markets, particularly in the Greater Bay Area [31][32]. - The local government has implemented a dual sales strategy combining online and offline channels, enhancing the marketing and distribution of Kashi melons [32][33]. - Freshly harvested Kashi melons can be delivered to the Greater Bay Area within five days, showcasing the efficiency of the supply chain [34].
观茶|AI成门店督导,“智能奶茶”时代全面到来?
Nan Fang Nong Cun Bao· 2025-07-31 14:34
观茶|AI成门店 督导,"智能奶 茶"时代全面到 来?_南方+_南 方plus 日前,茶饮品牌 沪上阿姨与蚂蚁 集团子公司数字 蚂力宣布达成战 略合作,率先在 业内引入"AI督 导员"系统,通 过高精度多模态 大模型,将传统 人工巡店的"人 海战术"升级为 数字化监控,为 行业的智能化管 理变革注入了新 动力。 在"万店时代"重 构茶饮门店管理 茶饮品牌在门店 管理上,一般会 由督导定期进行 现场巡店,一名 督导员的有效管 理半径通常不超 过20家门店。对 沪上阿姨这类头 部品牌而言,突 破万店规模将面 临严峻的管理挑 战,依赖传统人 工督导已然捉襟 见肘。 数字蚂力推出 的"AI督导员"基 于多模态大模型 技术,可精准识 别门店内的工作 人员、行为、物 品与环境状态, 识别准确率超过 90%。其技术能 力可以覆盖食品 安全监控、标准 化生产保障、运 营效率管理等门 店运营的关键环 节。"有工具的 帮助,我不需要 花大量时间去反 复核对,而是能 把更多精力放在 服务顾客和激励 团队上,工作效 率更高了。"一 位沪上阿姨店长 说。 AI技术将督导员 从"找问题"中解 放,转向"解决 问题"。当系统 自动完成标准 ...
村歌“唱”活新消费,广东乡村歌手大赛打造“音乐+农文旅”融合样板
Nan Fang Nong Cun Bao· 2025-07-31 14:34
Core Viewpoint - The Guangdong Rural Singer Competition is promoting the integration of music, agriculture, culture, and tourism, creating a new consumption experience and fostering new consumption formats in rural areas [5][6][30]. Group 1: Event Overview - The Guangdong Rural Singer Competition is the first national event that empowers rural revitalization through music, having been held for three consecutive years [5]. - The competition connects various elements such as agricultural products, local cuisine, and rural tourism, driving the development of "music + agriculture + culture + tourism" [6][70]. Group 2: Cultural and Economic Impact - The competition serves as a platform for showcasing rural cultural confidence, with original songs reflecting local heritage and agricultural products [9][29]. - It has led to the creation of the first Guangdong rural music album, featuring 16 original songs that integrate local dialects and stories, enhancing the cultural identity of the region [32][36]. Group 3: Community Engagement and Consumption - The competition encourages participants to create songs based on local stories and festivals, which has increased local tourism and consumption [51][52]. - Events like the Shantou competition have combined music with local cultural activities and food markets, creating a vibrant cultural experience for attendees [41][46]. Group 4: Future Developments - The competition plans to expand its reach by incorporating more cultural experiences and local products, enhancing the overall tourism experience in rural areas [76][81]. - The initiative aims to attract urban visitors to rural areas, fostering a two-way interaction between urban culture and rural heritage [84][86].
聚合力、谋新篇,政企研共绘茂南罗非鱼产业发展蓝图
Nan Fang Nong Cun Bao· 2025-07-31 13:33
Core Viewpoint - The article discusses the development blueprint for the tilapia industry in Maonan District, Maoming City, emphasizing collaboration among government, enterprises, and research institutions to enhance the industry's quality and competitiveness [2][5][6]. Group 1: Industry Development and Planning - The Maonan District Tilapia Association held its third general meeting, where a new leadership team was elected, and a development plan for the tilapia industry was released [2][5][12]. - The "Maoming City Maonan District Tilapia Industry Development Plan (2025-2030)" aims to achieve a tilapia production of 120,000 tons and an industry chain output value exceeding 12.5 billion yuan by 2030 [24][25]. - The plan focuses on core strategies such as "industry foundation, cultural soul, digital empowerment, capital operation, and cooperative prosperity" [23][24]. Group 2: Collaboration and Innovation - The Maonan District Tilapia Association signed a cooperation agreement with the Freshwater Fisheries Research Center of the Chinese Academy of Fishery Sciences to establish a tilapia germplasm innovation platform [19][20]. - The association aims to enhance industry standards, quality supervision, and promote the "China Tilapia Capital" brand through self-regulation and cooperation among enterprises [28][30]. Group 3: Current Industry Status - The tilapia industry in Maonan has a cultivation area of 48,600 acres, producing over 1.3 billion fry annually, with an annual output value exceeding 2 billion yuan [35][36]. - The region has established a complete industry chain, from fry production to processing, with a processing capacity exceeding 600,000 tons annually [47][48]. Group 4: Financial and Technological Support - The industry has received 32 utility model patents and established a full-process traceability platform in collaboration with Southern University of Science and Technology [52][53]. - Financial support measures include a loan issuance of 664 million yuan and the establishment of a comprehensive financial service center to alleviate financing difficulties for enterprises [54][55]. Group 5: Policy and Market Integration - The tilapia industry was selected as a national modern agricultural industrial park in 2025, integrating into the Pearl River Delta consumer market through the "Zhanmao Cooperation" mechanism [56][57]. - The industry supports over 5,000 farmers and more than 15,000 people, contributing to rural revitalization as a pillar industry [58].