Nan Fang Nong Cun Bao
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南农晨读丨广货行天下 年菜香上海
Nan Fang Nong Cun Bao· 2026-01-31 06:32
南农晨读丨广货 行天下 年菜香 上海_南方+_南 方plus 【今日关注】 成果丰硕!广东 九大农业科技主 攻方向赋能高质 量发展 12月12日,由广 东省农业农村厅 主办的第二十四 届广东种业博览 会在广州开幕。 同期举办的广东 省农业科技创新 成果展,集中展 示了"十四五"期 间全省布局的九 大农业科技创新 主攻方向所取得 的关键进展,涵 盖种业振兴、疫 病防控、智能装 备、加工增值、 耕地保护与绿色 低碳等重点领 域,展现了广东 省破解农业核心 技术与推动产业 升级的系统性成 果。 点赞!广东这些 硬核农业科技斩 获农业技术推广 一等奖 12月12日,第二 十四届广东种业 博览会在广州开 幕。同期举办的 广东省农业科技 创新成果展,集 中展示了获得农 业技术推广一等 奖的重大成果, 涵盖了智慧养 快评丨预制菜第 一省?粤菜 真"魂"不怕工 业"火" 在广东省两会期 间,省人大代 表、广东省烹饪 协会特邀副会长 梁思桥提交建 议,呼吁全省凝 聚共识,将建 设"中国预制菜 第一省"作为系 统性工程全力推 进,依托"食在 广东"金字招 牌,推动预制菜 产业高质量发 展,为农业新质 生产力培育、乡 村全面振兴 ...
粤味珍品 “鲜” 出圈 !2026 广东年菜进上海营销行动启幕,清远好食材圈粉沪上
Nan Fang Nong Cun Bao· 2026-01-31 06:32
Core Viewpoint - The 2026 Guangdong New Year Dish marketing campaign has launched in Shanghai, showcasing high-quality agricultural products from Qingyuan, aiming to enhance brand influence and promote cultural exchange between Guangdong and Shanghai [2][34]. Group 1: Event Overview - The event, themed "Chinese New Year · Guangdong Flavor," gathered 50 top enterprises from Guangdong, covering a wide range of festive food categories including poultry, grains, and vegetables [3][4]. - Qingyuan's local agricultural enterprises participated in the event, presenting their products as part of the "Cantonese Delicacies · Qingyuan Good Ingredients" showcase [4][23]. Group 2: Product Highlights - Qingyuan chicken was a major attraction, praised for its authentic flavor and quality, with a demonstration showing that it can be cooked simply to produce a fragrant broth [14][28]. - The event featured Qingyuan's unique rice, which is described as plump, soft, and fragrant, ideal for traditional New Year meals [24][25]. Group 3: Market Strategy - The marketing campaign aims to leverage Shanghai's status as a major consumer market to expand Qingyuan's agricultural brand influence and connect with global markets [9][10]. - The event broke traditional sales models by integrating tasting experiences, cultural displays, and industry connections, facilitating partnerships between Qingyuan enterprises and local Shanghai businesses [39][41]. Group 4: Future Prospects - Qingyuan's participation in this event is part of a broader strategy to promote high-quality agricultural development and enhance collaboration between Guangdong and Shanghai [42][43]. - The campaign will continue until February 9, allowing Shanghai residents to experience and purchase authentic Qingyuan ingredients [45].
广货行天下,汕头狮头鹅赴沪推介
Nan Fang Nong Cun Bao· 2026-01-31 06:32
Core Viewpoint - The event "Guangdong Specialty Agricultural Products Enter Shanghai" aims to promote Guangdong's unique agricultural products, particularly Shantou's Lion Head Goose, to the Shanghai market, enhancing regional agricultural product sales and cultural exchange [2][15]. Group 1: Event Overview - The marketing event was launched on January 30 at the Guangdong Specialty Agricultural Products (Shanghai) Promotion Center [2]. - The event serves as a precise platform for connecting Guangdong products with the Shanghai market, showcasing local flavors for the upcoming Spring Festival [3][4]. Group 2: Product Promotion - Shantou's Lion Head Goose, recognized as a representative of Guangdong's agricultural products, was prominently featured, highlighting its unique appeal as the "King of Geese" [4][15]. - The Shantou Lion Head Goose Industry Association presented a variety of specialty products, including marinated goose, ready-to-eat goose slices, goose meat sauce, and goose sausages, demonstrating the diverse development and innovation within the industry [7][8]. Group 3: Industry Insights - The Secretary-General of the Shantou Lion Head Goose Industry Association, Qiu Lijun, emphasized the goose's advantages, product characteristics, and the entire industry chain during her presentation [9][10]. - The association has developed several ready-to-eat products to meet modern consumer demands, promoting Lion Head Goose as a traditional yet contemporary culinary option [12][13]. Group 4: Future Directions - This promotional event is a significant step for Shantou's Lion Head Goose to expand into the Yangtze River Delta market and reflects Guangdong's efforts to enhance regional agricultural product sales [15]. - Moving forward, Shantou aims to continue the standardization, branding, and market development of the Lion Head Goose industry, contributing to rural revitalization and agricultural modernization [17].
投入超6万亿元!广东“十四五”民生账本出炉
Nan Fang Nong Cun Bao· 2026-01-30 16:42
Core Insights - Guangdong Province has allocated over 6.45 trillion yuan for social welfare during the "14th Five-Year Plan" period, maintaining over 70% of its general public budget for livelihood-related expenditures [6][5][4] Employment - The province has coordinated over 48 billion yuan to stabilize and expand employment, ensuring over 70 million people are employed in Guangdong [12][10] - Various employment support initiatives have been implemented, including over 240 billion yuan in subsidies for job creation, benefiting graduates, migrant workers, and vulnerable groups [12][13] - The employment scale for migrant workers reached 43 million, with over 2.66 million unemployed individuals finding reemployment [20][21] Healthcare - Guangdong has invested 1.476 trillion yuan to increase the basic medical insurance subsidy from 550 yuan per person per year in 2020 to 700 yuan by 2025 [42] - The province has achieved a hospitalization rate of approximately 95% in urban areas and 85% in county areas, improving access to healthcare [33][32] - Significant investments have been made in public health services, with 285 billion yuan allocated to enhance basic public health service funding [43] Social Security - A total of 542 billion yuan has been invested in social security, improving the living standards for low-income groups, orphans, and disabled individuals [46][47] - By the end of 2025, the average urban and rural minimum living standards are expected to reach 1,010 yuan and 842 yuan, respectively [48] Education - Guangdong's education expenditure reached 1.99 trillion yuan during the "14th Five-Year Plan," supporting nearly 1/5 of the country's migrant children's compulsory education [66][68] - The province has invested 212 billion yuan to promote high-quality educational development in rural areas [69] Housing - During the "14th Five-Year Plan," Guangdong has invested 340.7 billion yuan to improve housing quality and security for residents [75] - The province has constructed over 155,000 units of affordable housing, with significant increases in funding and investment compared to the previous five-year period [83][84]
广货行天下 湛品进星城:2月2日湛江抢“鲜”赴长沙推介
Nan Fang Nong Cun Bao· 2026-01-30 14:32
Core Viewpoint - The event "Guang Goods Going Global: Zhanpin Enters Star City" held in Changsha on February 2 aims to promote Zhanjiang's quality products and enhance regional cooperation between Guangdong and Hunan, showcasing Zhanjiang's commitment to industrial upgrading and market expansion in Central China [4][11][48]. Group 1: Event Overview - The event is a cultural exchange that integrates intangible cultural heritage, cuisine, and sports, reflecting Guangdong's efforts to deepen regional collaboration and construct a new development framework [10][11]. - It features performances of Zhanjiang's national intangible cultural heritage "Danjia Fisherman's Song" alongside Hunan's "Xiangyun Drum Dance," symbolizing the cultural connection between the two regions [19][20][24]. Group 2: Product Promotion - "Zhanpin" represents Zhanjiang's quality products, leveraging its rich marine resources and ecological advantages, with a focus on distinctive seafood such as golden pomfret, shrimp, and oysters [15][17]. - Zhanjiang's golden pomfret accounts for nearly 40% of the national production, and the region has a complete shrimp industry chain, making these products competitive and representative of the "Guang Goods" brand [16][17]. Group 3: Culinary Exchange - The event features a culinary showcase where chefs from Guangdong and Hunan collaborate, using Zhanjiang's seafood to create innovative dishes that blend the flavors of both regions [28][30]. - Notable dishes include ice-cooked shrimp with passion fruit sauce by Guangdong chef Zheng Xiangyang and spicy dishes by Hunan chef Huang Huiming, highlighting the culinary dialogue between the two cuisines [33][34][36]. Group 4: Sports and Cultural Connection - The event includes a segment where the Zhanjiang Football Association exchanges jerseys with the Changsha Football Association, promoting friendship and cultural ties through sports [43][45]. - This initiative aims to enhance grassroots exchanges and emotional connections between the two cities, further promoting cultural and tourism integration [45][48].
工作队推动马踏镇长山村防护栏“上岗”,筑牢民生安全线
Nan Fang Nong Cun Bao· 2026-01-30 14:32
装声交织回荡, 工作队推动马踏 镇长山村防护 栏"上岗",筑牢 民生安全线_南 方+_南方plus "铛、铛、 铛……"清脆的 敲击声与器械安 在茂名市电白区 马踏镇长山村的 乡间小路上,施 工人员手持工 具,将一根根不 锈钢防护栏精准 对齐、稳稳固定 在水泥路面。近 日,随着这批防 护栏在村内危险 水域路段、临崖 陡坡等重点隐患 区域陆续安装到 位,村民出行的 安全屏障逐渐筑 牢,这份实打实 的帮扶举措赢得 了群众的广泛赞 誉。 安装好的防护栏 据介绍,自进驻 以来,自然资源 部南海局、广州 海洋地质调查 局、广东财贸职 业学院组团驻电 白区马踏镇帮镇 扶村工作队(以 下简称"工作 队")始终锚定 群众急难愁盼问 题,将基础设施 提升作为帮扶工 作的重点工作, 常态化组织工作 队队员入户走访 与实地调研,用 脚步丈量民情, 精准捕捉村民的 生活需求。 在走访排查中, 工作队发现村内 部分路段紧邻池 塘、沟渠等危险 水域,部分临 崖、陡坡路段既 无防护设施,又 因路面狭窄,在 雨天湿滑、夜间 光线不足时,给 村民尤其对老 人、儿童等群体 的出行带来极大 安全隐患。"路 边没防护,下雨 天路又滑,每次 路过都提 ...
广东年菜续写云山浦水情——写在2026广东年菜进上海营销活动启动之际
Nan Fang Nong Cun Bao· 2026-01-30 14:32
Core Viewpoint - The launch of the "2026 Guangdong New Year Dish Marketing Activity" in Shanghai marks a significant initiative by the Southern Media Group to promote Guangdong cuisine and culture, enhancing the connection between Guangdong and Shanghai [2][3]. Group 1: Event Overview - The marketing activity officially commenced on January 30, 2026, along the Huangpu River in Shanghai [2]. - This event is part of a systematic transformation by the Southern Media Group, focusing on the "Media+" strategy [3]. Group 2: Cultural Significance - Guangdong cuisine has a rich history and is known for its cultural integration with Shanghai's culinary traditions, symbolizing a blend of "Guangdong goods" and "Shanghai style" [6][14]. - The New Year dishes are imbued with meanings of prosperity and family reunion, reflecting the hopes of the Guangdong people for a better life and extending blessings to the residents of Shanghai [9][10][11]. Group 3: Marketing Strategy - The event introduced the "Top Ten Guangdong New Year Dishes" and launched the "Old Cantonese Flavor" mini-program, allowing Shanghai residents to enjoy Guangdong cuisine without leaving the city [12][13]. - The Southern Media Group aims to leverage media to tell compelling stories and promote the flavors of Guangdong, enhancing the visibility of Guangdong agricultural products [16][24]. Group 4: Future Prospects - This marketing initiative is seen as a new beginning for promoting Guangdong products nationwide, aiming to create a strong supply chain and enhance the cultural narrative around Guangdong New Year dishes [26][29]. - The collaboration between media, industry, and urban development is expected to foster innovation and drive the growth of Guangdong's culinary brand [27][28].
广货入川成爆款!茂南罗非鱼展区大排长龙
Nan Fang Nong Cun Bao· 2026-01-30 13:30
广货入川成爆 款!茂南罗非鱼 展区大排长龙_ 南方+_南方plus "这个鱼没有 刺,吃起来相当 可以,我特别喜 欢,等一下就买 一包!"1月30 日,在第二十九 届中国(四川) 新春年货购物节 的茂南罗非鱼展 位上,刚出锅的 黑椒鱼排香气扑 鼻,引来不少市 民驻足品尝。本 地市民税阿姨尝 了一口,便笑着 竖起了大拇指。 开放式品鉴区吸引顾客排起长队。 这句来自现场消 费者的真切好 评,成为茂南罗 非鱼在2026年开 拓全国市场首秀 的最佳注脚。当 天,寓意"年年 有余"的罗非鱼 产品,以"广货 行天下"的主动 姿态,游入成都 火热的春节年货 市场,也游向了 更广阔的全国消 费者的餐桌。 走进新春年货节 现场,茂南罗非 鱼展位以清新的 海洋蓝为基 调,"水美茂 南,鲜养罗 非"的主题贯穿 始终,直观传递 出产品源自优良 生态的底气。现 场设置的开放式 厨房成为焦点, 厨师有条不紊地 将罗非鱼转化为 一道道热气腾腾 的佳肴。香气四 溢中,展位不仅 是一个品鉴空 间,更化身为连 接产地与餐桌、 传递"广货"品质 的生动窗口。 茂南罗非鱼展位上,刚出锅的黑椒鱼排香气扑鼻,引来不少市民驻足品尝。 此次参展,茂名 本地 ...
广货行天下,兰韵上海滩!翁源兰花和上海腔调太适配了
Nan Fang Nong Cun Bao· 2026-01-30 13:04
Core Viewpoint - The event "Media+ Guangdong Goods Going Global" was launched on January 30, 2026, in Shanghai, showcasing the orchids from Wengyuan County, Guangdong, highlighting their unique charm and promoting local agricultural products [4][5][10]. Group 1: Event Overview - The event took place at the Shanghai International Conference Center, featuring orchids from Wengyuan County, which attracted significant attention from attendees and local citizens [2][6]. - The exhibition included various themed areas, such as "Bountiful Dishes" and "Prosperous Flowers," designed to engage visitors visually and culturally [8][9]. Group 2: Wengyuan Orchid Industry - Wengyuan County is recognized as "China's Orchid Capital," having developed its orchid industry for over 30 years, supplying 60%-70% of the national demand for domestic orchids [20][21]. - The county has established a comprehensive orchid industry chain, including production, research and development, trading, and cultural tourism integration [23]. Group 3: Technological Advancements - Wengyuan has built over 13 million square meters of modern greenhouse facilities and established 18 tissue culture laboratories, achieving 98 patents and producing over 100 million seedlings annually [24][25]. - The county's modern agricultural industry park has successfully transformed 65 technological achievements, cultivating over 1,500 domestic orchid varieties and more than 300 butterfly orchid varieties [26]. Group 4: Market Expansion and Sales - The e-commerce sales of Wengyuan orchids are projected to exceed 1 billion yuan in 2024, with international markets being gradually opened, including exports of 2.33 million orchids in 2025 to countries like Russia, Vietnam, and South Korea [30][31]. - The ongoing "Media+ Guangdong Goods Going Global" initiative is expected to further enhance the visibility and sales of Wengyuan orchids both domestically and internationally [33].
“粤字号”农产品进上海 市民年货清单添粤味
Nan Fang Nong Cun Bao· 2026-01-30 12:03
Group 1 - The core event is the "Guangdong Specialty Agricultural Products Entering Shanghai" marketing activity, aimed at promoting Guangdong's unique agricultural products in Shanghai [3][5][7] - The event features over ten Guangdong enterprises showcasing a variety of products, including festive foods, grains, poultry, fresh produce, and modern marine products [8][9][10] - The initiative aims to deepen the market connection between Guangdong and the Yangtze River Delta, enhancing the "Guangdong Products Going Global" spring campaign [5][63] Group 2 - Featured products include Qingyuan chicken, Simao rice, Meizhou pomelo, and various festive delicacies, which collectively represent the rich culinary heritage of Guangdong [9][10][30] - The event emphasizes the high quality and standardization of Guangdong agricultural products, which have gained recognition due to their appealing flavors and diverse offerings [13][48] - The marketing activity is designed to cater to Shanghai residents' demand for high-quality ingredients, with many buyers expressing interest in incorporating these products into their supply chains [52][56] Group 3 - The event also includes live cooking demonstrations, allowing attendees to experience the authentic flavors of Guangdong cuisine, such as claypot rice made with Simao rice [18][24] - The promotion of Guangdong products is expected to transform them from seasonal gifts into regular items on Shanghai dining tables, thereby enhancing the brand's national presence [64] - The collaboration between Guangdong producers and Shanghai distributors is seen as a strategic move to meet the diverse needs of consumers in Shanghai [61][62]