Core Viewpoint - The article discusses the upcoming harvest and market launch of the "Xinxing Xiangli" lychee, highlighting its unique qualities and the efforts to promote its brand and industry development in Xinxing County, Guangdong Province [10][22][56]. Group 1: Market Launch and Production - The Xinxing Xiangli is expected to enter the market around early July, with local farmers closely monitoring the ripeness of their crops for optimal harvest timing [4][5]. - One farmer anticipates a yield of 100,000 pounds from over 400 acres, with an initial market price set at 15 yuan per pound, indicating potential for negotiation on larger orders [6][7]. - The Xinxing Xiangli industry is preparing for a significant promotional event on July 4, aimed at enhancing the brand's visibility and connecting production with sales [9][10]. Group 2: Unique Characteristics and Historical Significance - Xinxing County is known for its unique climate and soil conditions, which contribute to the distinctive qualities of the Xinxing Xiangli, recognized as one of the top fruits in Lingnan [14][16][17]. - The Xinxing Xiangli has historical roots dating back to the Tang Dynasty, with a notable tree planted by the Sixth Patriarch Huineng, which has become a cultural symbol for the region [34][40][44]. - The lychee variety has received multiple accolades, including national geographical indication protection and awards at international exhibitions, underscoring its quality and reputation [18][20]. Group 3: Industry Development and Future Projections - The Xinxing Xiangli accounts for approximately 47% of the lychee planting area in Xinxing County, indicating its significance in the local agricultural landscape [23][24]. - The county has implemented various measures since the 1970s to improve the quality and management of lychee production, focusing on the Xinxing Xiangli [48][49]. - By 2025, the projected planting area for lychee in Xinxing County is expected to reach about 53,600 acres, with an estimated production of 38,600 tons and a value of 512 million yuan, of which the Xinxing Xiangli will cover approximately 25,200 acres and yield 13,000 tons [58][59].

亚洲开发银行、 广东省农业农村 厅、广东省财政 厅、广东财经大 学项目课题组及 外聘专家顾问等 参与，围绕项目 成果展开深入研 讨。 亚行技援广东农 村绿色发展评估 指标与政策整合 研究项目终期研 讨会举行_南方 +_南方plus 6月25日至27 日，亚行技援广 东农村绿色发展 评估指标与政策 整合研究项目终 期研讨会在广东 财经大学举行。 广东省农村绿色 发展是乡村振兴 战略落地的重要 内容、主要载体 和关键抓手，也 是关系广东长远 发展和民生福祉 的重要工程。在 乡村振兴的背景 下，广东省绿色 农村发展进入新 的阶段。然而， 如何更好实现农 业数字化、农牧 循环生态、农村 节能减排、乡村 治理、农村金融 支持等，保障农 村绿色发展的可 持续性，仍是广 东省农村发展的 重中之重。 为推动广东省农 村绿色高质量发 展，亚洲开发银 行（ADB） 为"广东农村绿 色发展评估指标 和政策整合研 究"提供有偿技 术援助，旨在将 绿色发展理念融 入乡村振兴战 略，拟在广东省 建设国家级农村 绿色高质量发展 示范区，确定农 业绿色发展和农 村人居环境评价 标准、指标和方 法，进而找到乡 村振兴中农村绿 色发展的关键制 ...

Core Viewpoint - The upcoming Litchi Production and Sales Conference in Deqing County aims to promote the unique "Yuan Yang Gui Wei" litchi variety, enhancing its market presence and connecting producers with buyers [3][39]. Group 1: Event Details - The Litchi Production and Sales Conference will take place on June 29, 2025, in the Jinlin Water Town of Deqing County [3][5]. - The event will serve as a platform for quality production and sales connections, featuring cold chain transportation incentives for litchi and other agricultural products [33]. Group 2: Product Characteristics - "Yuan Yang Gui Wei" litchi is characterized by its unique appearance, with a larger fruit accompanied by a smaller one, and a distinctive red-green skin [12][13]. - The litchi has a small seed, high pulp rate, and is known for its thick, translucent flesh and rich osmanthus fragrance, making it highly sought after [15][16]. Group 3: Production and Market Potential - Deqing County has a long history of litchi cultivation, with the main production areas being Guanxiu Town, Xinxi Town, and Jiushi Town, benefiting from favorable climatic conditions [6][7]. - The expected production for this year is between 600,000 to 700,000 pounds from 3,000 acres of staggered harvest litchi [26][21]. Group 4: Logistics and Distribution - The establishment of a "Shunfeng Express Town" in Guanxiu Town has led to a 100% coverage rate for end delivery services, with a 30% year-on-year increase in parcel volume [29][30]. - The litchis can be quickly shipped to distant locations, including Xinjiang and Beijing, ensuring freshness for consumers [31]. Group 5: Marketing and Engagement Activities - The conference will include activities such as litchi auctions, cultural performances, and interactive experiences to engage buyers and suppliers [36][38]. - The event aims to broaden sales channels for Deqing litchis and enhance collaboration among farmers, suppliers, and buyers [38].

Core Points - The second China International (Foshan) Prepared Food Industry Conference will be held from July 18 to 20, 2024, featuring a "conference + exhibition" format to promote the prepared food industry [5][4] - The event aims to gather over 100 leading companies in the prepared food sector, including well-known brands like Anjiexin Food, Shuanghui Group, and Zhengda Group, to facilitate deep exchanges and cooperation with buyers and consumers [20][22] - The exhibition will also include an international food section, with over 50 foreign brands from regions such as South America, Europe, and Southeast Asia participating, allowing local visitors to experience diverse international cuisines [24][26] Industry Insights - The exhibition is expected to attract significant interest, with over 800 procurement requests already received, indicating a strong demand from supply chain companies, restaurants, and catering units [11][12][16] - The event will focus on key industry topics such as food technology, international expansion, and industry upgrades, and will release important industry guides, including the "2025 China Prepared Food Industry Development Blue Book" [50][52] - The exhibition will cover a full range of industry elements, including prepared foods, seafood, food machinery, and cold chain logistics, providing a valuable platform for precise matchmaking and transaction facilitation [43][45][48]

Core Viewpoint - The establishment of the Zhaoqing Huazhong Agricultural Water-Saving Drought-Resistant Rice Research Institute marks a significant step in advancing agricultural technology and promoting water-saving and drought-resistant rice varieties, which are crucial for enhancing agricultural productivity and ensuring food security in the region [2][19][47]. Group 1: Research Institute Establishment - The Zhaoqing Huazhong Agricultural Water-Saving Drought-Resistant Rice Research Institute was officially inaugurated on June 26 at the Zhaoqing Agricultural and Forestry Academy's Shapu base [2][19]. - The research institute aims to deepen research on water-saving and drought-resistant rice, accelerate the transformation and application of research results, and cultivate new agricultural productivity [3][4][47]. Group 2: Research Focus and Benefits - Water-saving drought-resistant rice integrates high yield, quality, disease resistance, temperature tolerance, water-saving, drought resistance, and ease of cultivation, significantly saving over 50% of irrigation water compared to conventional rice under paddy conditions [20][21]. - The breeding concept and strategy for this rice variety were proposed by Professor Luo Lijun in 2009, focusing on introducing drought-resistant traits from upland rice into traditional rice [22][23]. Group 3: Future Plans and Collaborations - The research institute's next phase will focus on improving the experimental base, including trial fields and storage facilities, and recruiting professional talent [26][28]. - A co-construction agreement was signed to provide a solid mechanism for variety selection and technical training, enhancing the research and application of water-saving drought-resistant rice [33][36]. Group 4: Field Demonstrations and Impact - Field demonstrations in Huai Ji County show promising growth in 6,000 acres of farmland using mature water-saving drought-resistant rice varieties, with ongoing trials in 500 acres at the Shapu base [39][40][41]. - The successful implementation of water-saving drought-resistant rice is expected to contribute significantly to national food security and sustainable agricultural development [43][49].

Core Viewpoint - The article highlights the successful conclusion of the lychee harvest in Maonan, showcasing significant sales figures and increased income for farmers, driven by technological advancements and market strategies [7][8][39]. Group 1: Sales Performance - The total sales revenue from the lychee harvest reached 312 million yuan, with a total production of 26,100 tons [7][8]. - Farmers experienced an average income increase of 6,000 yuan, contributing positively to their financial well-being [8]. Group 2: Technological Innovations - The implementation of smart agricultural practices, including a pest control system and a 5G water and fertilizer management system, significantly improved the yield of ancient lychee trees [27][30]. - Digital management platforms have enabled precise irrigation and data collection, resulting in a 40% reduction in water, fertilizer, and pesticide usage, while achieving a 100% product qualification rate [31][34]. Group 3: Market Strategies - The Maonan district has actively promoted e-commerce sales, achieving a cumulative sales figure of 130 million yuan through various online platforms [38][39]. - Customized sales initiatives have opened new market opportunities, with significant sales agreements established, particularly in regions like Foshan and Guangxi [41][43]. Group 4: Cultural Promotion - The district has leveraged its historical and cultural heritage related to ancient lychee trees to enhance marketing efforts, participating in numerous agricultural exhibitions and promotional activities [62][63]. - Innovative marketing strategies, including themed cultural events and collaborations with media, have been employed to elevate the profile of Maonan lychees [70][74].

Core Viewpoint - The collaboration between Ma Gong Goose and Lychee, termed "Goose-Lychee CP," aims to create a new super food IP that enhances brand visibility and market reach for both products [2][10][22]. Industry Development - The "Goose-Lychee Double Excellence" promotional event was launched on June 26, 2025, in Guangzhou, gathering nearly 20 leading enterprises from the Ma Gong Goose and Lychee sectors for discussions on industry development, sales connections, and brand communication [5][6][7]. - The event emphasized the integration of these two iconic Guangdong agricultural products to explore new market opportunities and enhance their collaborative potential [10][11]. Market Strategy - The Guangdong Provincial Department of Agriculture and Rural Affairs proposed a three-pronged approach focusing on market, cooperation, and media to guide the future development of the "Goose-Lychee Double Excellence" initiative [10][11]. - Key strategies include leveraging the successful market experience of lychee, identifying key market players, and expanding into major regions such as the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta [12][13]. Brand Communication - The integration of Ma Gong Goose and Lychee is seen as a way to enhance brand storytelling and cultural value, with plans to create a cultural IP around the products [14][54]. - The development of cultural derivative products and the promotion of the Ma Gong Goose brand through various media channels are expected to increase its market presence [56][57]. Product Development - The collaboration aims to create innovative dishes that cater to modern consumer preferences, focusing on aesthetics, taste, and experiential dining [60][61]. - The initiative also includes plans for industrialized production to enhance the quality and availability of Ma Gong Goose products, aiming for a national brand upgrade [71][73]. Future Outlook - The combined efforts in industry integration, sales connections, and brand communication are set to propel Ma Gong Goose and Lychee into broader markets, contributing to rural revitalization [75][76].

观茶|近20元一 斤！新茶饮或面 临"柠檬危机"_ 南方+_南方plus 夏天是水果类茶 饮旺季，柠檬价 格都会有不同程 度上涨，今年却 涨得特别厉害。 不少柠檬茶饮加 盟商在社交媒 体"抱怨"柠檬价 格"疯涨似黄 金"。据央视财 经报道，今年四 川安岳黄柠檬价 格达15元一斤， 比去年同期的3- 4元一斤翻了3-5 倍，广东江门香 水柠檬将近20元 一斤，去年同期 价格仅5元一 斤。 我国为世界柠檬 主要产区之一。 四川安岳作 为"中国柠檬之 都"，产量占全 国80%以上，以 尤力克柠檬为 主。广西、海 南、云南等地以 香水柠檬和青柠 为主。 柠檬涨价背后， 市场供需失衡为 主因。受极端天 气影响，近两年 柠檬主产区普遍 减产。而我国柠 檬出口量激增， 安岳柠檬近半月 出口量接近去年 旺季2个月水 平，导致市场货 源紧张。夏季饮 品消费旺季来 临，柠檬作为新 茶饮的核心原 料，需求大幅增 长。此外，国际 贸易中的关税调 整、冷链运输的 成本和损耗率， 进一步加剧了柠 檬价格波动。 同。 对于自主品牌与 中小品牌而言， 因依赖市场采购 柠檬，成本压力 直接传导至经营 端，面临更大的 利润亏损风险。 按照一杯柠 ...

Core Viewpoint - Guangdong lychee is expanding its market presence in Xinjiang, leveraging trade exhibitions to promote various lychee varieties and establish new export channels to Central Asia and Europe [7][31][51] Group 1: Event Overview - The Guangdong food promotion event took place from June 26-30 at the 2025 China-Eurasia Commodity Trade Expo in Xinjiang [7][8] - The theme exhibition "Xinjiang Products Southbound, Guangdong Products Northbound" showcased multiple lychee varieties, attracting significant attention from domestic and international merchants [9][18] Group 2: Product Highlights - Guangdong lychee varieties such as Feizixiao, Guiwei, and Nuomizhi were prominently featured, with high consumer interest leading to long queues for tastings [12][13][17] - The event saw the introduction of several lychee varieties to Xinjiang for the first time, enhancing local consumer awareness and appreciation [18][20] Group 3: Market Expansion - Companies are focusing on expanding their sales channels, targeting not only the local Xinjiang market but also aiming for international markets in Central Asia and Europe [33][41] - The improvement in preservation technology and cold chain logistics has enabled Guangdong lychee to reach consumers in Xinjiang and beyond in optimal condition [32][51] Group 4: Business Engagement - Local businesses engaged in discussions and negotiations, with many establishing contacts with potential buyers during the event [25][26] - Companies like Guangdong Zhongli Agricultural Group are actively promoting their products to penetrate both the Xinjiang and international markets [36][41] Group 5: Strategic Goals - The event aims to utilize the "Xinjiang Products Southbound, Guangdong Products Northbound" platform to deepen the interaction between Guangdong and Xinjiang products, fostering industry collaboration [50][51] - The focus is on creating a new dual circulation model that connects domestic and international markets through Xinjiang as a strategic hub [51]

Core Viewpoint - Guangdong food products are set to enter Xinjiang (Yili) through a promotional event from July 4 to 6, showcasing a variety of regional specialties and enhancing trade connections between Guangdong and Central Asia [1][3][28]. Group 1: Event Details - The promotional event titled "Guangdong Food into Xinjiang" will take place during the 2025 Central Asia Commodity Expo in Horgos [3][4]. - The event aims to facilitate a taste dialogue between Guangdong's culinary offerings and the Xinjiang region, featuring products like lychee, dried tangerine peel, tea, rice noodles, and salted chicken [4][5]. Group 2: Economic Significance - The Central Asia Expo is a key event approved by the Ministry of Commerce, aimed at implementing outcomes from the first China-Central Asia Summit and promoting international cooperation under the Belt and Road Initiative [7][8]. - Horgos serves as a crucial gateway for trade between China and Central Asia, leveraging its unique geographical advantages and policy benefits from special economic zones and free trade areas [9][10]. Group 3: Product Highlights - The Guangdong food products showcased include well-known items such as Xinhui dried tangerine peel and Yingde black tea, as well as innovative offerings like prepared dishes and instant mountain delicacies [13][18]. - Seasonal lychee from Guangdong is highlighted for its juicy and sweet flavor, while the aged Xinhui dried tangerine peel is noted for its rich aroma and versatility in cooking and tea [22][23][24]. Group 4: Trade Development - The initiative "Guangdong Food into Xinjiang" represents a shift from a "one-way export" model to a "two-way engagement" approach, enhancing trade interactions between regions [28]. - Since its launch in October 2023, the initiative has organized various promotional activities, resulting in signed agreements across multiple sectors, including agriculture, home appliances, and energy [29][31].