聚焦粮油稳产与 智慧农业，湛江 421名基层农技 人员"充电"赋能 乡村振兴_南方 +_南方plus 近日，湛江市农 业农村局分两期 举办2025年基层 农技推广体系改 革与建设项目农 技人员培训班， 来自全市各县 （市、区）的 421名基层农技 人员齐聚参训。 此次培训以"粮 油稳产保 供"与"智慧农 业"为核心，通 过"理论+实 践"双轨教学， 为基层农技人员 更新专业知识、 提升实操能力， 为湛江推进中国 式农业现代化注 入坚实技术力 广东海洋大学李新慧副教授为学员讲授《党的二十届三中全会精神解读》课程 为精准对接农业 发展实际需求， 本次培训特邀广 东省农业科学 量。 开班仪式现场 作为广东农业第 一大市，湛江农 业发展底蕴深 厚、优势凸显。 2024年，全市粮 食播种面积达 426.44万亩，产 量159.58万吨， 占全省总产量的 12.15%，实现面 积、总产、单 产"三增长"，单 产创下历史最高 水平；特色热带 作物产业竞争力 持续领跑全省， 水果种植面积 178.44万亩、总 产量345.56万 吨，其中菠萝产 量占全省近九 成，蔬菜种植面 积255.49万亩、 产量485.37万 吨，均居 ...

招募"清马"体验 官：成为山水赛 道的"特邀导 演"！_南方+_南 方plus 你想用不一样的 视角 亲历一场马拉松 吗 你想将自己的奔 跑故事 分享出自己独特 的感受吗 一、招募要求 （一）运动达人 2026蒙牛清远马 拉松赛现正式开 启 赛事体验官招募 你不只是一名参 赛者 更是赛事的深度 体验者与品牌传 播者 以独特的视角将 清马故事 传递给更多的人 2026蒙牛清远马 拉松赛 赛事体验官招募 详情 1.已报名并中签 2026蒙牛清远马 拉松赛事。 2.热爱跑步：你 需要有马拉松或 半程马拉松的参 赛经历，对跑步 充满激情。 3.宣传能力： （满足以下任一 条件） 抖音平台粉丝数 >5W 小红书平台粉丝 数>3W 微信视频号粉丝 数>3W 哗哩哗哩平台粉 丝数>10W 能够通过这些平 台进行有效的内 容传播。 4.运动心得分 享：乐于分享你 的跑步经历和心 得，具备对路跑 赛事的独特见 解。 5.创意与热情： 能够提出创新的 赛事传播点，积 极参与赛事的推 广活动。 （二）文旅、美 食达人 1.已报名并中签 2026蒙牛清远马 拉松赛事。 2.热爱运动：有 一定的健身习 惯，对跑步及马 拉松运动有一定 ...

Core Viewpoint - The "万人鹅宴" (Ten Thousand Goose Feast) in Shantou has gained significant attention, reaching over 100 million people through various media channels, showcasing the city's lion head goose industry and its cultural significance [5][11]. Group 1: Event Overview - The "万人鹅宴" event was organized by the Shantou Lion Head Goose Industry Association as part of its annual meeting and high-quality development conference [3][4]. - The event generated over 150 articles and 200 videos, achieving a total audience reach of more than 100 million [5][6]. Group 2: Media Coverage - A comprehensive "media+" communication matrix was established, utilizing global live broadcasts and engaging over 100 domestic and international mainstream media outlets [11][19]. - Major Chinese media outlets, including People's Daily and Xinhua News Agency, provided extensive coverage, while international media also contributed to spreading the story of the lion head goose [12][17]. Group 3: Celebrity Involvement - The event featured various celebrities and influencers, including Thai V-jay Chen Yingling and renowned tenor Yang Hongji, who helped enhance the public impact of the event [20][22]. - A collaborative effort with social media influencers on platforms like Douyin and video channels created a closed-loop communication strategy, combining official guidance with user-generated content [24][26].

Core Viewpoint - The "Chaozhou Lu Goose" has been officially recognized and included in the district-level intangible cultural heritage list, marking a significant achievement for the industry association that applied for it [2][3]. Group 1: Application and Recognition - The "Chaozhou Lu Goose" project was successfully applied for by the Chaozhou District Goose Industry Development Association, breaking the traditional boundaries of family or enterprise inheritance [2][3]. - This is the first time an industry association has successfully applied for the intangible heritage list, enhancing the representation and breadth of cultural inheritance [3][4]. Group 2: Historical Background - The technique of "Chaozhou Lu Goose" can be traced back to the Han Dynasty, with archaeological findings from the Mawangdui tomb confirming the early methods of marinating [6][7]. - The tradition of serving goose at banquets became established during the Ming and Qing Dynasties, evolving into a cultural symbol for celebrations and hospitality [9][11]. Group 3: Development and Modernization - Since 1993, the industry has evolved from family-based inheritance to a collective cultural heritage, developing a comprehensive model that includes breeding bases, production workshops, chain stores, and e-commerce platforms [12][13]. - The products not only cover major cities in China but are also exported to Southeast Asia and regions like Hong Kong and Taiwan, serving as an important culinary link for overseas Chinese [14]. Group 4: Quality Control and Craftsmanship - The "Chaozhou Lu Goose" is made from the "world's goose king," the Chaozhou Lion Head Goose, with strict standards for breeding environment, water quality, and feed to ensure ingredient quality [16][17]. - The unique flavor is achieved through a special marinade that includes soy sauce, rock sugar, and various spices, cooked slowly to enhance the taste [18][20]. - The core technique of "three soaks and three hangs" has been refined over a century, ensuring the goose meat absorbs the essence of the marinade, resulting in a tender and flavorful dish [20][21]. Group 5: Preservation and Training - The Chaozhou District Goose Industry Development Association has established a comprehensive preservation and inheritance system, including the collection of historical artifacts and the development of technical standards [27][29]. - Training programs are conducted to promote the active transmission of the craft, ensuring the longevity of the "Chaozhou Lu Goose" heritage [29].

Core Viewpoint - The article highlights the achievements of Zeng Huibin, who has been awarded the title of "Senior Engineer in Folk Music of Hakka" in Guangdong Province, marking him as the only recipient of this honor in the recent evaluation. His work integrates traditional Hakka music with modern elements, showcasing a unique path of musical innovation and cultural preservation [2][3][59]. Group 1: Achievements and Recognition - Zeng Huibin was recognized as the only recipient of the "Senior Engineer in Folk Music of Hakka" title in the 2024 evaluation [2][3]. - His journey from a young folk singer to a senior craftsman reflects a deep connection between local roots and contemporary music trends [4][5]. - He has received multiple awards for his original songs, including "Outstanding Original Song Award" from CCTV Music Channel and "Top Ten Chinese Golden Songs Award" [20][22]. Group 2: Musical Innovation and Cultural Integration - Zeng has successfully blended traditional Hakka mountain songs with modern genres such as pop, electronic, and rock, revitalizing traditional melodies [6][18]. - His works, like "Hakka Weidongwu" and "Happy is the Most Important," have gained popularity and contributed to the cultural landscape [17][18]. - He emphasizes that intangible cultural heritage should be a living entity, not a fossil, advocating for its active presence in contemporary society [10][11]. Group 3: Educational Contributions and Community Engagement - Zeng has established a music studio to systematically compile Hakka music materials and has produced a popular Hakka pop music album [34][35]. - He has trained 32 professional music talents, with 15 achieving provincial-level awards, and has been recognized as a "National Excellent Instructor" [36]. - His outreach efforts through social media platforms have garnered over 480 million views, engaging over 300 youth in Hakka music creation [38][41]. Group 4: Social Impact and Future Directions - Zeng believes that the value of musicians lies in their ability to serve society, contributing to various fields such as rural revitalization and cultural construction [45][48]. - He has created songs for local institutions and events, enhancing community spirit and promoting regional identity [50][53]. - Looking ahead, Zeng aims to embrace new technologies like AI composition and VR performances to advance the digital and interactive aspects of cultural heritage [65][66].

Core Viewpoint - The article discusses the deep-rooted cultural and culinary connections between Guangdong and Shanghai, highlighting the popularity of Cantonese cuisine in Shanghai and its historical significance in the region's dining culture [1][5][72]. Group 1: Historical Context - The culinary relationship between Guangdong and Shanghai dates back to the late Qing Dynasty, with Cantonese merchants establishing a presence in Shanghai, bringing various goods and culinary traditions [15][19]. - The first Cantonese restaurant in Shanghai, Xinghualou, was established in 1851 and remains a prominent establishment today [21]. - By the late Qing and early Republican periods, Cantonese cuisine gained significant popularity in Shanghai, becoming a dominant force in the local dining scene [25][30]. Group 2: Cultural Exchange - The article emphasizes that the flow of food is a reflection of cultural symbiosis, with both regions sharing a maritime civilization that values trade and cultural exchange [8][72]. - Cantonese cuisine has become an integral part of Shanghai's urban culture, transcending mere food to symbolize identity and community for both Guangdong and Shanghai residents [86]. Group 3: Contemporary Developments - The upcoming "Guangdong Year Dish Festival" in Shanghai aims to promote Guangdong's culinary offerings, showcasing the importance of food in cultural dialogue and economic collaboration between the two regions [11][99]. - The festival is part of a broader initiative to enhance cooperation in various sectors, including agriculture, logistics, and brand marketing, driven by the cultural significance of the dishes [108][110]. Group 4: Culinary Trends - Cantonese cuisine continues to thrive in Shanghai, with a notable presence in Michelin-starred restaurants, indicating its ongoing appeal and influence in the city's dining landscape [47][49]. - The introduction of live seafood tanks and innovative dining experiences by Cantonese restaurants has reshaped Shanghai's culinary expectations, aligning with the city's dynamic food culture [81][84].

惠州龙门入选！ 生态环境部公布 第一批美丽乡村 先行区名单_南 方+_南方plus 1月21日，生态 环境部公布第一 批美丽乡村先行 区名单，广东省 惠州市龙门县入 选，被列为"重 点体现农业生产 功能的涉农县 （市、区）" 。 全国共有23个县 （市、区）入选 该名单，包括10 个"重点体现农 村生态功能的涉 农县（市、 区）" 、7个"重 点体现城乡融合 发展的涉农县 （市、区）" ， 以及6个"重点体 现农业生产功能 展、"绿水青 山"转化为"金山 银山"等方面， 具有适合各地学 习借鉴的特色经 的涉农县（市、 区）" 。 惠州龙门入选第一批美丽乡村先行区名单 据生态环境部土 壤生态环境司司 长赵世新介绍， 这23个美丽乡村 先行区，深入学 习运用"千万工 程"经验，符合 山清水美等基本 条件，也就是村 庄干净整洁，污 水垃圾得到有效 治理，黑臭水体 基本消除。同时 在生态环境治 理、农业绿色发 验做法。 据了解，生态环 境部、农业农村 部等九部门已于 2025年1月14日 联合印发《美丽 乡村建设实施方 案》，为推进相 关工作制定了明 确的路线图。该 方案明确提出， 到2027年前，将 分类选取100 ...

Core Viewpoint - The Guangdong provincial government is focusing on promoting spiritual civilization and economic development through a series of initiatives, including the "Civilization Market" to boost consumption and enhance cultural engagement [1][71]. Group 1: Key Initiatives - The "Civilization Market" series of activities has been included as one of the ten highlights of spiritual civilization construction in Guangdong for 2025 [8][71]. - The initiative aims to innovate and expand the "culture + consumption" model, showcasing high-quality agricultural products and intangible cultural heritage in the Beijing Road business district of Guangzhou [72]. - The event generated nearly 5 million yuan in on-site transactions and surpassed 100 million in online traffic, effectively supporting the province's consumption promotion efforts [75]. Group 2: Cultural and Moral Development - The province has recognized and recommended individuals for national moral awards, including two national moral models and 25 "Good People in China" [80][81]. - Activities promoting good family values and moral education have been organized, enhancing the overall moral landscape of the community [83]. - The establishment of the "Civilization Guangdong" video channel has reached nearly 10 million views, showcasing various moral stories and achievements [84].

粤味珍品·清远 丝苗米，何以 是"米界优等 生"？ |三问清远 丝苗米①_南方 +_南方plus "过年最惦记 的，就是这口丝 苗米香"在深圳 福田农批市场， 前来置办年货的 市民来来往往， 老家在清远的邓 姨边挑选边感 慨，这口米香是 乡愁，也是家里 的年味。"一煮 开，孩子们闻着 味道就嚷着要 吃，那股热气腾 腾的饭香，才是 过年的味道。" 1月23日，粤味 珍品·清远丝苗 米大湾区巡展将 来到深圳进行品 牌宣推，系广货 行天下·"天赋风 土 自在清远"清 远市暖冬消费季 主题系列活动之 一。作为广东丝 路。 今年过年，让粤 味珍品·清远丝 苗米成为全家年 味餐桌上的"C位 担当"吧！ 好山好水铸 就"米界优等生" 民以食为天，食 以米为先。一粒 米里，见一方水 土，也见一方产 业。 清远，处于粤北 生态优化区核心 位置，全市森林 覆盖率达 69.63%，素来就 苗米的优秀代 表，近年来清远 丝苗米市场占有 率连年攀高，走 出了一条以贸兴 农、以工带农的 高质量发展道 有"珠三角后花 园"的美称。这 里有丰富的自然 资源，山泉清 冽，昼夜温差显 著，为丝苗米生 长构筑起天然的 生态屏障和产地 条件，造就了 ...

Core Viewpoint - The "Technology Assistance for Farmers" initiative in Dazhi Town aims to enhance agricultural productivity by providing quality agricultural materials and technical guidance to local farmers, thereby supporting food security and rural revitalization efforts [3][5]. Group 1: Initiative Overview - The initiative involves the distribution of 3.5 tons of high-quality compound fertilizer and a batch of quality rice seeds to farmers, along with comprehensive technical support [3]. - The program addresses the challenges faced by local farmers in selecting production materials, ensuring a stable supply of resources for spring farming [3][5]. Group 2: Technical Support and Training - Technical personnel provide on-site guidance on agricultural production techniques, including scientific fertilization, pest control, and water management, helping farmers optimize their practices [3][5]. - Farmers express appreciation for the hands-on training, which allows them to apply scientific methods rather than relying solely on experience [3]. Group 3: Collaboration and Future Plans - The initiative reflects a strong collaboration between the technology assistance team and local support teams, focusing on understanding farmers' needs and tailoring assistance accordingly [5]. - Future plans include ongoing technical guidance and material support, targeting key local crops such as rice, navel oranges, and crispy honey tangerines, to further enhance agricultural productivity [5].