Nan Fang Nong Cun Bao
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宝藏农品等你解锁!本周六“深汕友农”派对开进深圳华润万家
Nan Fang Nong Cun Bao· 2025-11-06 10:35
Core Points - The "Shenshan Younong" brand agricultural products promotion event will take place on November 8 from 16:00 to 21:00 at the Shenzhen CR Vanguard Supermarket (Guangming Changzhen Store) [4] - The event aims to showcase 54 products from 9 selected enterprises, highlighting the unique characteristics and quality of the Shenshan region [5][7] - The promotion will feature tasting sessions, product storytelling, and performances, creating an engaging atmosphere for consumers [10][13] Event Details - The event is designed as a combination of a tasting feast and an interactive celebration, with various performances and activities planned [11][13] - Professional dance troupes will perform dances like "Fishing Dream Fishing Sun," depicting the life of Shenshan fishermen, while local singers will perform songs celebrating harvests [14][15] - Consumers are encouraged to attend and experience the charm of "Shenshan Younong" products while enjoying the festivities [17]
深圳非遗活化探索:把“指墨”摆进商圈展厅
Nan Fang Nong Cun Bao· 2025-11-06 10:35
Core Viewpoint - The article discusses the successful activation of the intangible cultural heritage of "finger ink" in Shenzhen, highlighting its integration into community and commercial spaces, thereby creating new pathways for contemporary survival and cultural engagement [2][4][41]. Community Engagement - The community exhibition featured over 60 works themed around significant anniversaries, such as the 104th anniversary of the founding of the Communist Party and the 47th anniversary of the reform and opening-up policy, fostering a unique dialogue space [7][10]. - The event was organized by the Shenzhen Public Cultural Promotion Association, emphasizing grassroots cultural transmission [11]. Commercial Integration - The exhibition transitioned to the Luohu commercial area, transforming shopping spaces into cultural corridors, where visitors could engage with finger ink artworks and participate in hands-on experiences [14][18]. - A zero-basics experience zone allowed citizens aged six and above to try finger ink, indicating a successful blend of cultural consumption within commercial settings [15][33]. Methodological Innovation - The 42-day experiment showcased a clear methodological innovation: in community settings, deep experiences through "lectures + creation" reinforced cultural identity, while in commercial spaces, "display + interaction" expanded the reach of cultural dissemination [26][28]. - This dual approach created a closed loop, transitioning finger ink from a cultural symbol to a lifestyle element [29]. Strategic Vision - The finger ink art form, included in Shenzhen's intangible cultural heritage list in April 2021, is undergoing modernization in its transmission methods, utilizing multimedia presentations and interactive teaching [35][36]. - The series of activities transcends ordinary art exhibitions, serving as an innovative case study for urban civilization cultivation, demonstrating the integration of traditional cultural resources with modern urban functions [40][41]. - The activities reached over 12,000 participants, marking a successful experiment in breaking cultural boundaries and providing a model for the modernization of other traditional cultures [42].
两院院士助阵,政产学研齐聚丽水 “四方论茶”
Nan Fang Nong Cun Bao· 2025-11-06 10:35
Core Points - The event "New Tea Beverage Ecosystem Construction Exchange and Expert Consultation for High-Quality Development of Lishui Tea Industry" was successfully held in Lishui, Zhejiang Province on November 3-4 [2] - The theme of the event was "Show Mountain Lishui, Tea Creates the Future," emphasizing the implementation of Xi Jinping's speech on the coordinated development of the "Three Teas" [3][4] - The event aimed to inject new momentum into the construction of China's new tea beverage ecosystem and the high-quality development of Lishui's tea industry through deep collaboration among industry, academia, research, and government [4] Event Overview - The event was co-hosted by the Hangzhou West Lake Tea Food and Beverage Innovation Development Research Institute, the Chinese Tea Association's Beverage and Food Committee, and the Lishui Tea Culture Research Association [7] - Over 100 experts from universities, research institutions, and representatives from new tea beverage and food companies gathered to discuss the construction of the new tea beverage ecosystem [8][9] - Keynote speeches and discussions focused on the current status, challenges, and technological pathways for the new tea beverage industry [23] Outcomes and Initiatives - On November 4, the event concluded with the release of the "Lishui Initiative for National New Tea Beverage Ecosystem Construction," providing a common action guide for the industry's efficient and healthy development [33] - The successful hosting of the event marked a significant step from concept to practice in the construction of the new tea beverage ecosystem, initiating a new phase in building China's new tea beverage ecosystem [34][36] - The event also included a strategic cooperation agreement signed between the Hangzhou West Lake Tea Food and Beverage Innovation Development Research Institute and the Lishui Agricultural and Forestry Science Research Institute [41]
粤品为桥,智农为翼,广东组团参展广西农博会开协作新篇
Nan Fang Nong Cun Bao· 2025-11-06 10:04
Core Viewpoint - The Guangdong delegation showcased a variety of agricultural products at the 2025 Smart Agriculture Expo and the Guangxi International Agricultural Expo, emphasizing collaboration between Guangdong and Guangxi to enhance agricultural development and innovation [2][5][78]. Group 1: Event Overview - The 2025 Smart Agriculture Expo and Guangxi International Agricultural Expo took place from November 6 to 8 at the Nanning International Convention and Exhibition Center [2][3]. - The Guangdong delegation featured products from various sectors, including smart agriculture, fruits, tea, traditional medicine, livestock, and leisure foods [3][5]. Group 2: Featured Products - The delegation highlighted the "Zhonglong Lychee," which has an annual sales revenue exceeding 100 million yuan, with a planting area of 43,000 acres and an average annual output of about 8,000 tons [16][20]. - Guangdong's participation included a range of products such as Ma Gong goose, a renowned local delicacy, and various processed products like "Zhouxing" brand water chestnut powder and cakes, which hold over 70% market share nationally [26][28]. Group 3: Agricultural Innovation - Guangdong's smart agriculture technology was showcased through various equipment, including agricultural sensors and weather stations, aimed at enhancing agricultural efficiency and safety [60][62]. - Guangzhou Zeli Medical Technology Co., Ltd. presented its low-temperature extraction technology for functional foods, demonstrating Guangdong's technological capabilities in natural plant extraction [66][68]. Group 4: Collaborative Efforts - The event illustrated the shift from a "one-way assistance" model to a "mutual win" approach in the Guangdong-Guangxi collaboration, with numerous Guangxi enterprises participating [77][80]. - The collaboration has led to the identification of new growth points in various industries, including new energy and specialty agricultural products, enhancing the economic ties between the two regions [84][86].
超47万人次参与!第六届广东省森林文化周圆满收官
Nan Fang Nong Cun Bao· 2025-11-06 10:03
Core Points - The sixth Guangdong Province Forest Culture Week successfully concluded, attracting over 470,000 participants and featuring more than 280 cultural activities [2][3][4] Group 1: Event Overview - The event lasted for seven days and was themed "Bay Area Blooming, Green Beautiful Guangdong, Wonderful All Sports" [2][3] - It involved collaboration across 21 cities in the province, creating a large-scale green cultural celebration [3][4] Group 2: Activities and Participation - The Forest Culture Week integrated multiple elements such as sports, cultural creativity, and exhibitions, including the 15th National Games and the 32nd Guangzhou Garden Expo [8][9] - Over 120 forest hiking events, 70 nature education activities, 50 thematic exhibitions, and 30 painting and photography activities were conducted [15][16] Group 3: Popularity and Engagement - Nature education activities emerged as the most popular, appealing particularly to families and students, showcasing a strong interest in nature exploration among youth [19][21] - The event featured innovative activities like forest hiking script games and wellness classes, reflecting vibrant engagement [11][19] Group 4: Regional Development and Economic Impact - The event fostered a unique "one region, one feature" development pattern for forest culture, promoting the rapid growth of green industries such as forest product processing and forest health [31][32] - Various regions developed distinctive forest cultural products, enhancing the value chain of forest products and promoting local economic activities [35][36][39] Group 5: Future Directions - The Guangdong Provincial Forestry Bureau plans to continue focusing on the prosperity and innovation of ecological culture, aiming to create a vibrant and diverse forest culture landscape [43][45]
超越“网红”:中山崖口村的农文旅融合“新算法”
Nan Fang Nong Cun Bao· 2025-11-06 06:04
Core Viewpoint - The article discusses the successful transformation of Yunkou Village in Zhongshan City, Guangdong Province, into a thriving rural tourism destination through a unique integration of agriculture, culture, and tourism, referred to as the "Yunkou Algorithm" [7][8]. Group 1: Visitor Statistics and Growth - Yunkou Village attracts 10,000 to 20,000 visitors daily, with a total of 5.84 million visitors in 2024, and an expected increase to over 6 million this year [4][5]. - The opening of the Shen-Zhong Channel in 2024 has significantly boosted visitor numbers from cities like Hong Kong and Shenzhen [3][4]. Group 2: Development Strategy - The village's development strategy includes a focus on agricultural sustainability, utilizing a crop rotation model that maximizes ecological benefits and aesthetic appeal [18][20]. - The initial wave of popularity was driven by the "Yunkou Claypot Rice," which became a viral sensation in 2017, leading to a systematic layout of the tourism industry [14][15]. Group 3: Targeting Young Consumers - Yunkou Village has successfully tapped into the younger demographic through initiatives like the Dongdi Market, which offers low-cost entrepreneurial opportunities and has become a popular destination [29][30]. - The market features over 90 stalls, with a significant portion operated by local residents, enhancing community engagement [30][31]. Group 4: Infrastructure and Amenities - The village has developed over 30 cafes, 13 inns, and 18 food stalls, creating a "food economy belt" that spans over 6 kilometers [42][43]. - High-end accommodations, such as the "Wild Courtyard" inn, have been established to cater to visitors seeking relaxation and unique experiences [36][41]. Group 5: Entrepreneurial Opportunities - The village promotes a culture of entrepreneurship, with over 170 young people returning to start their own businesses, ranging from cafes to specialty product sales [50][51]. - The local government supports this entrepreneurial spirit by providing resources and infrastructure, ensuring that the benefits of tourism flow back to the community [62][63]. Group 6: Brand Development and Innovation - Yunkou Village has enhanced its agricultural products' branding, notably increasing the price of its selenium-rich rice from 2.5 yuan to 20 yuan per pound, with an annual production of 3.2 million pounds [81][82]. - The introduction of a self-branded coffee line aims to ensure quality and stability in the local coffee market, further diversifying the village's agricultural offerings [84][85]. Group 7: Future Plans - Future initiatives include improving transportation infrastructure, revitalizing old industrial areas, and developing high-end tourism projects to enhance the village's appeal [87][89].
2025中原农谷种业大会开幕
Nan Fang Nong Cun Bao· 2025-11-06 06:03
Core Points - The 2025 Central Plains Agricultural Conference opened in Zhengzhou, Henan Province, focusing on the theme "A Seed Promotes Revitalization, Central Plains Agricultural Valley Reaches New Heights" [2][8] - The conference aims to gather experts and stakeholders in the seed industry to discuss the entire seed industry chain, share innovative results, and promote collaboration for agricultural revitalization and food security [10][11][12] Group 1: Conference Overview - The conference is organized by the Henan Provincial Department of Agriculture and Rural Affairs and the Central Plains Agricultural Valley Management Committee, with participation from various agricultural institutions and experts [8][9] - It features a format of "1+5+2+2," including one opening ceremony, five parallel forums, two special events, and two major sub-forums [22][23] - Major information releases during the opening ceremony include the new three-year action plan for the Central Plains Agricultural Valley and significant innovations in the seed industry [24][26] Group 2: Achievements and Goals - This year is critical for achieving the five-year effectiveness goal of the seed industry revitalization action plan [13] - Henan Province has made significant progress in seed variety selection, with 822 varieties approved nationally and 125 high-quality varieties rapidly promoted [16][17] - The province leads in the national promotion area for wheat, corn, and peanuts, with notable varieties achieving national recognition [18][19][20] Group 3: Future Directions - The conference serves as a strategic engine for Henan's agricultural development, aiming to enhance the seed industry chain and attract investment [34][36] - Various agreements and collaborations were signed during the conference to support the development of the Central Plains Agricultural Valley [35][36] - The event also included discussions on the application of artificial intelligence in agriculture and the establishment of research centers to boost innovation [25][26]
PSC宠交会广州连开三天,观赏鱼与水族产业游向新蓝海
Nan Fang Nong Cun Bao· 2025-11-06 05:31
Core Insights - The second PSC Pet Expo opened in Guangzhou on November 5, lasting for three days and attracting professional audiences from over 70 countries [2][3] Industry Overview - The pet economy is thriving, with the ornamental fish and aquaculture sector showing particularly strong performance [4][6] - Industry players are driving traditional sectors towards refinement and marketization through technological upgrades and innovative models [9] Key Events - A significant event at the expo was the "China Aquatic Grand Forum," which gathered experts from national standardization bodies, research institutions, and industry associations to discuss popular ornamental fish species like koi and goldfish [12][13] Industry Trends - The koi industry is transitioning from decentralized farming to standardization and branding, driven by policy guidance and market demand [15] - Establishing a gene resource bank is crucial for ensuring genetic diversity and sustainable development in the ornamental fish industry [18] - Emerging species like butterfly koi and crystal shrimp are gaining attention from young industry players due to their mature breeding techniques and rising market interest [21] Market Dynamics - The expo showcased that the ornamental fish and aquaculture industry has evolved from a niche hobby to a comprehensive industry chain covering breeding, farming, equipment, landscaping, competitions, and marketing [34] - There is a growing demand for "aesthetic aquatics" among younger consumers, alongside the continuous enrichment of online marketing strategies, indicating a shift towards broader market opportunities [36][37]
融水“菜篮子”直通大湾区,粤桂协作助农增收
Nan Fang Nong Cun Bao· 2025-11-06 05:31
Core Viewpoint - The establishment of the "Guangdong-Hong Kong-Macao Greater Bay Area Credible Farm" base in Longshui marks a significant step in facilitating the entry of high-quality agricultural products from Longshui into the Greater Bay Area market, enhancing local farmers' income and promoting agricultural development [5][40]. Group 1: Agricultural Development and Certification - Multiple agricultural enterprises in Longshui have been awarded the title of "Credible Farm" in the Greater Bay Area, indicating improved access to high-end markets [5][41]. - Longshui's unique ecological environment has produced distinctive agricultural products, but previously lacked standardized certification, which hindered market access [9][10]. - Under the Guangdong-Guangxi cooperation mechanism, a work team has been established to assist local agricultural enterprises in meeting certification standards, leading to successful certifications for products like purple fragrant black glutinous rice and organic rice [11][13][14]. Group 2: Sales and Marketing Strategies - The collaboration between Longshui and Lianjiang focuses on addressing the challenges of agricultural product sales through a multi-channel approach, including offline specialty stores and online platforms [15][16]. - Local products are being showcased in major agricultural exhibitions and through partnerships with large supermarkets, bringing them closer to consumers in the Greater Bay Area [17][18]. - The establishment of a permanent exhibition center for agricultural products in Longshui provides a platform for continuous sales and also offers employment opportunities for local youth [26][28]. Group 3: Investment and Infrastructure - The cooperation between the two regions extends beyond sales to deeper industrial engagement, aiming to enhance the internal driving force of Longshui's agricultural development [32][33]. - A modern agricultural demonstration park project with an investment of 12 million yuan has been approved, which will include the construction of 18 vegetable greenhouses to improve the scale and modernization of agriculture in Longshui [34][36]. - In 2024, the cooperation is expected to yield significant results, with a total of 50.4 million yuan in assistance funds and the establishment of 18 new enterprises with an actual investment of 302 million yuan [37][38]. Group 4: Sustainable Agricultural Ecosystem - The official designation of Longshui as a "Credible Farm" base is a step towards standardization and branding of agricultural products, transitioning from short-term assistance to long-term mutual benefits [40][45]. - The collaboration aims to create a sustainable agricultural ecosystem characterized by improved product quality, streamlined distribution channels, and upgraded industries, injecting new vitality into rural revitalization efforts in Longshui [46].
“媒体+”赋能“头雁”,黔川农品加速“入粤进湾出海”
Nan Fang Nong Cun Bao· 2025-11-06 05:31
Core Viewpoint - The training program aims to empower agricultural leaders from Guizhou and Sichuan provinces by leveraging the "Media+" model to enhance brand value and activate new industrial dynamics in the Guangdong-Hong Kong-Macao Greater Bay Area [10][12][30]. Group 1 - The training session, part of the "Head Goose" project, gathered 180 rural industry leaders from Guizhou and Sichuan to learn from the Greater Bay Area [3][4][29]. - Customized courses were designed to improve management capabilities and brand marketing, with practical visits to Shenzhen, Guangzhou, and Zhuhai [5][6][7]. - The "Media+" model is highlighted as a strategic lever for reconstructing value in the agricultural supply chain, focusing on emotional narratives and cultural symbols [30][12][31]. Group 2 - The "Media+" strategy has shown significant results since its implementation in 2025, with the "Media+ Year Fish Economy" model driving the entire industry chain's output value to exceed 20 billion [16][22]. - The collaboration between Zhuhai and Zunyi has led to the creation of a "Media+ Supply Chain" alliance, enhancing the tea industry's upgrade and transforming traditional tea raw materials into consumer brands [24][25]. - The new tea beverage industry cluster in Zunyi is projected to reach a total output value of 718 million in 2024, with ambitions to hit 1 billion in 2025 [26][27]. Group 3 - The training emphasized the importance of emotional value in agricultural products, encouraging a shift from functional consumption to emotional consumption [39][40][32]. - Participants shared insights on how to utilize successful models and new media strategies to build vibrant regional brands [44][45]. - The course revealed that cultural attributes are core competitive advantages, with emotional connections becoming essential in the current market landscape [42][43]. Group 4 - The "Head Goose" project is a key initiative for promoting rural revitalization and agricultural modernization, significantly impacting agricultural upgrades and farmers' income [56][57]. - Future activities will focus on sustaining the empowerment mechanism, aiming to connect high-quality agricultural products from Guizhou and Sichuan with the Greater Bay Area supply chain [62][63]. - The program encourages participants to broaden their perspectives and innovate their approaches by learning from the Greater Bay Area's experiences [60][61].