Nan Fang Nong Cun Bao
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一尾鱼,一座城!百年产业与千年商都的双向奔赴
Nan Fang Nong Cun Bao· 2026-01-11 04:04
Core Viewpoint - The article highlights the evolution and significance of Guangzhou's ornamental fish industry, showcasing its historical roots, current developments, and future potential as a global trade hub in the sector [7][12][88]. Historical Context - The ornamental fish industry in Guangzhou can be traced back to the late Qing Dynasty, where local flower farmers began cultivating koi in their gardens, inadvertently opening the door to commercialization [15][20]. - By the 1990s, the informal market in Fangcun evolved into a more organized industry, with Guangzhou's ornamental fish export volume leading the nation [30][32]. - The establishment of the Huadiwan Flower, Bird, Fish, and Insect Wholesale Market in 2001 marked a significant transition towards a more professional and centralized industry [33][39]. Current Industry Landscape - The Baiyi City, covering 150,000 square meters, has become a key trading hub for ornamental fish, housing over 2,000 merchants and offering a comprehensive range of products [54][55]. - The industry has adapted to digital trends, positioning itself as a "central kitchen" for online sales, effectively responding to market demands and leveraging live-streaming commerce [58][60]. - The demographic of fish enthusiasts has shifted, attracting younger consumers and families, which has led to new business models and services, such as personalized aquascaping workshops [64][71]. Internationalization and Future Outlook - The China International Pet and Aquatic Exhibition (Great Wall Exhibition) will be held in Guangzhou starting in 2024, enhancing the city's status as an international trade hub [73][76]. - Guangzhou aims to become a global center for ornamental fish trade by 2025, supported by strategic planning, technological advancements, and talent development [83][86]. - The ornamental fish industry is seen as a symbol of Guangzhou's cultural heritage and economic evolution, reflecting the city's transition from traditional agriculture to high-value agricultural service trade [88][90].
俞敏洪要来中山!“中山香农”产品将登陆东方甄选直播间
Nan Fang Nong Cun Bao· 2026-01-11 04:04
Group 1 - The core event involves Yu Minhong and host Xinran visiting Zhongshan from January 12 to 13 to promote local products and culture through live streaming on the Oriental Selection app and Douyin [6][7][11] - The live streaming will feature various brands under "Zhongshan Xiangnong," showcasing products such as dried fruits, almond cakes, fruit juice, and soy sauce [15][16][17] - A special segment will include discussions with eight local entrepreneurs, focusing on food culture, technological innovation, and entrepreneurial experiences [19][20][21] Group 2 - The live streaming will start at 8:00 AM on January 12, with a focus on recommending local products [11] - On January 13, Yu Minhong and Xinran will visit historical sites such as the Sun Yat-sen Memorial House and Zhongshan Film City, connecting the historical and contemporary cultural narratives of Zhongshan [12][13][14] - The event aims to provide consumers with a trustworthy and cost-effective shopping experience through a dedicated sales mechanism [17]
南农晨读 | 吉畜吉品 湾区共享
Nan Fang Nong Cun Bao· 2026-01-11 04:04
Group 1 - The "Ji" brand products are gaining attention in the Guangdong-Hong Kong-Macao Greater Bay Area, with a focus on high-quality agricultural products from Jilin, including deer, beef, lamb, and ginseng eggs [2][3] - A special event showcasing these products took place in Shenzhen, highlighting the cultural exchange and festive atmosphere brought by northern agricultural products [3] Group 2 - The Youth Rural Co-creation Research Program has been initiated by ten universities and research institutions to track youth engagement in rural areas, aiming to promote rural revitalization [11][12] - A typical case from Guangdong's Kaiping Town has been recognized in a national initiative to promote effective rural governance [13][14] Group 3 - The "Guangdong Year Dish Industry Alliance" was established to facilitate the entry of Guangdong's New Year dishes into the Shanghai market, indicating a strategic move to expand regional culinary influence [39][40] Group 4 - The "Mountain-Sea Connection" event in Haizhu District aims to promote local specialty products, enhancing community engagement and supporting local economies [37][38] - The "Youth Rural Plan" and various agricultural initiatives reflect a growing trend towards integrating youth into rural development and agricultural sectors [11][12]
从黔东南到大湾区:贵州凯里酸汤亮相佛山,加速布局湾区市场
Nan Fang Nong Cun Bao· 2026-01-11 04:04
Core Viewpoint - Guizhou Kaili sour soup is expanding its market presence in the Greater Bay Area, showcasing its unique flavors and health benefits at a recent event in Foshan, which is part of a broader strategy to enhance collaboration between Guizhou and Guangdong provinces [1][20]. Group 1: Product and Market Expansion - The event in Foshan featured a lively display of Kaili sour soup, attracting many visitors who praised its unique taste and health benefits [3][4][8]. - Kaili sour soup, originating from Guizhou, is a product of the culinary wisdom of the Miao and Dong ethnic groups, recognized for its fermentation process using local ingredients [9][10]. - The sour soup industry in Guizhou has become a key focus, with plans to increase production lines to 107 and annual output to 240,000 tons by November 2025, contributing to a total industry output value of 7.138 billion yuan, a year-on-year increase of 201.44% [15][17]. Group 2: Strategic Collaborations and Future Plans - The event served as a platform for Kaili sour soup to establish partnerships with several enterprises in the Greater Bay Area, enhancing the "Qian Goods Enter Guangdong" initiative [22][24]. - Future plans include deepening industrial collaboration between Guizhou and Guangdong, promoting innovation in product integration with various cuisines, and advancing brand standardization [27][28].
猎德村又发分红啦!村民凌晨排长队“打簿”领钱
Nan Fang Nong Cun Bao· 2026-01-11 04:04
Core Viewpoint - The annual dividend distribution for the residents of Liede Village in Guangzhou has commenced, with villagers eagerly participating in the process to receive their shares for the year 2025 [2][3][10]. Group 1: Dividend Distribution Process - On January 8, 2026, Liede Village will distribute the 2025 annual dividend to its shareholders, which includes new property shares [6][7]. - Villagers are required to present their dividend savings books at designated banks to process their claims [8]. - The atmosphere during the distribution day is lively, with villagers queuing early in the morning to receive their dividends [9][10]. Group 2: Dividend Amounts and Distribution Criteria - The dividend per share for this year is approximately 400 yuan, with some families receiving up to 40,000 yuan based on their shareholdings [13][14]. - The distribution of shares is based on clear criteria: labor shares for those who participated in village labor, welfare shares for villagers born before January 1, 1995, and land shares calculated based on property area [17][19]. Group 3: Economic Transformation of Liede Village - Liede Village has undergone significant transformation since 2007, evolving from an old village to a modern community with high-rise buildings and comprehensive amenities, driven by the development of the Zhujiang New Town [20][21]. - The successful operation of high-end residential and commercial projects in Liede Village has generated continuous rental income and land appreciation, ensuring a stable dividend for villagers [22][23]. Group 4: Villagers' Perspectives - Despite receiving substantial dividends, many villagers emphasize the importance of hard work and maintaining traditional labor values as the foundation of their livelihood [25][27].
Youth乡村计划来了!十所院校发起调研 追踪青年入乡
Nan Fang Nong Cun Bao· 2026-01-10 08:06
Core Viewpoint - The "Youth Rural Co-creation Research Program" aims to track and analyze the trend of youth moving to rural areas, providing empirical evidence to optimize rural revitalization policies in China [3][5][11]. Group 1: Program Overview - The program is initiated by ten universities and research institutions, including Shanghai Jiao Tong University and Sun Yat-sen University, focusing on rural research [2][3]. - It will set an annual theme during the 14th Five-Year Plan period, with the 2026 theme being "Youth in Rural Areas: Industrial Innovation" [4][5]. - The program seeks to document the vibrant practices of youth entering rural areas and bridge academic research with practical exploration [5][11]. Group 2: Context and Background - Since the implementation of the rural revitalization strategy in 2017, there has been a significant increase in talent flow between urban and rural areas [6][7]. - Continuous support policies from central and local governments have created a solid platform for youth entrepreneurship in rural areas [7]. - The rise of digital infrastructure in rural areas has reshaped the social landscape, facilitating the movement of resources and talents between urban and rural settings [7][8]. Group 3: Youth Involvement - A growing number of young individuals, referred to as "new farmers," "rural creators," and "rural CEOs," are moving to rural areas with innovative ideas and skills [8][9]. - These youth are revitalizing agricultural production, leveraging digital technologies, and enriching rural cultural ecosystems, thus becoming key drivers of rural industrial upgrades and improved living standards [8][9]. Group 4: Research and Reporting - The first report under this program is scheduled for release in 2025, which will outline the current landscape and development trends of youth moving to rural areas [10]. - The report will emphasize that this migration is not merely a reversal of urban-rural population movement but a complex process driven by national strategies, social needs, and individual choices [10][11]. Group 5: Participation and Benefits - The program invites various stakeholders, including village committees, youth entrepreneurs, academic teams, and organizations involved in rural revitalization, to participate [22][23]. - Participants will gain access to exclusive resources, support from academic teams, and opportunities for collaboration and promotion through annual conferences [27][29][30].
广州数科集团赴平远县大柘镇调研驻镇帮镇扶村工作
Nan Fang Nong Cun Bao· 2026-01-10 06:53
Group 1 - The core focus of the news is the implementation of rural revitalization initiatives through the "Hundred Million Thousand Project" and the support for towns and villages by Guangzhou Digital Technology Group [1] - The research team conducted a meeting at the Dazhe Town government to discuss the progress of the rural support work, highlighting the importance of local government support and the work team's achievements [3] - The work team is encouraged to develop replicable and promotable industrial support models, enhance the connection between farmers and the market, and shift from short-term assistance to long-term win-win strategies [3] Group 2 - The research team visited the blueberry planting base in Tianxing Village to assess the scale of cultivation and discuss industry planning and yield with the base manager [5] - The team emphasized the importance of standardized and large-scale planting to improve the quality and brand value of blueberries, aiming to make them a key product for rural revitalization and farmer income increase [5] - During the visit, the team also provided support and encouragement to the members of the rural support work team [6]
扩张与挑战交织,霸王茶姬发布2025年终回顾
Nan Fang Nong Cun Bao· 2026-01-10 00:34
Core Insights - Bawang Chaji has experienced significant expansion and challenges in 2025, with a focus on global growth and brand reputation issues [2][3][21] Expansion and Growth - By the end of 2025, Bawang Chaji expanded its store presence to 8 countries across 2 continents, including China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States [10] - The overseas market membership in the Asia-Pacific region grew by 177% year-on-year in 2025 [12] - The annual tea procurement volume exceeded 10,000 tons, covering six major tea categories and over 100 cooperative tea factories [14] - The product "Boyar Jue Xuan" became a phenomenon, with over 30 million customers ordering two or more cups in a year, and cumulative sales reaching 1.25 billion cups from January 2022 to June 2025 [19][20] Challenges and Controversies - Bawang Chaji faced significant challenges, including a food safety incident involving a staff member's improper handling of ingredients, which led to a public backlash and damage to the brand's reputation [23][27] - The company also encountered controversy regarding caffeine content in its products, prompting legal action to defend its reputation [28][29] - Following these controversies, Bawang Chaji's stock experienced a significant drop of 14.5% on December 26, 2025, resulting in a market value loss of approximately $200 million [35][36] Financial Performance - In the third quarter of 2025, Bawang Chaji reported a total GMV of 7.93 billion yuan, with net revenue of 3.208 billion yuan, reflecting a year-on-year decline of 9.4% in revenue and a 22.3% drop in net profit [44][46] - The decline in domestic market performance was attributed to intensified competition in the food delivery sector, affecting customer retention [47][48] - Despite domestic challenges, the overseas market showed strong growth, with GMV surpassing 300 million yuan in the third quarter, marking a year-on-year increase of 75.3% [56]
南农晨读 | 珠海年鱼游进京津冀
Nan Fang Nong Cun Bao· 2026-01-10 00:34
Group 1 - The article discusses the successful launch of the Wuming Wolgan sales season, which generated nearly 900 million yuan in procurement agreements, marking a strong start for the new sales season [52][54][55] - The sales event attracted both domestic and international buyers, with shipments heading to markets in Russia, Canada, and India [54][55] - This initiative is part of a broader strategy to promote rural revitalization through agricultural exports and enhance the economic impact of local products [52][54] Group 2 - The Guangdong province is implementing a new agricultural technology promotion model to enhance the efficiency of agricultural modernization, focusing on a three-tiered collaborative mechanism [18][21][22] - The province is hosting the Guangdong Seed Industry Expo as a key initiative to showcase agricultural achievements and foster connections between research and practical application in farming [19][21] - This approach aims to address the challenges of agricultural technology dissemination and improve overall agricultural productivity [19][20][21] Group 3 - The article highlights the rise of a mural in Wu Ying Village, which has become a social media sensation, attracting visitors and promoting local values [10][11][12] - The mural serves as a symbol of community identity and a reminder of the importance of recognizing and valuing local culture in the face of modernization [11][12][13] - This phenomenon illustrates the potential for art and culture to drive tourism and community engagement in rural areas [10][11][12] Group 4 - The Guangdong province is focusing on integrating AI technology into the traditional Chinese medicine industry, aiming to enhance quality and innovation [62][66][67] - A recent conference gathered industry experts to discuss the integration of AI and the establishment of standard systems to support the development of traditional medicine [65][66] - This initiative is part of a broader effort to strengthen Guangdong's position as a leader in the traditional medicine sector [62][66][67]
供销聚力,双城启新篇——2026年新天润新米上市暨迎新春订货盛典在怀集、南雄成功举办
Nan Fang Nong Cun Bao· 2026-01-10 00:34
Core Viewpoint - The recent launch events for the new Tianrun rice brand in Huai Ji and Nan Xiong aim to enhance brand strategy, strengthen market competitiveness, and support the upgrade of the Guangdong rice industry and rural revitalization [2][3][4]. Group 1: Event Overview - The "New Rice, New Fresh Machine" launch events were successfully held in Nan Xiong and Huai Ji, focusing on the new rice launch and the upcoming Spring Festival consumption peak [3][5]. - The events gathered key grain and oil distributors, strategic partners, and government representatives to witness the brand upgrade and discuss collaborative opportunities [6][12]. Group 2: Strategic Goals - Tianrun Grain and Oil Company aims to leverage the advantages of the supply chain system to deepen the strategic layout of the grain industry across the province [12][13]. - The company is committed to ensuring that every grain of Nan Xiong rice meets quality standards through comprehensive management, including variety selection, green planting, intelligent processing, and strict quality control [14][15]. Group 3: Market Engagement - The events featured themes of "New Rice Launch, New Year Goods Reservation, Customer Interaction," with activities including policy announcements, order signing, and product tasting [23][24]. - Significant agreements were reached, with total orders exceeding 350 million yuan, showcasing strong market demand and collaboration [28][29]. Group 4: Customer Relations and Incentives - The events included a recognition ceremony for outstanding distributors, reinforcing confidence in Tianrun's product quality and fostering deeper cooperation [40][41]. - New Spring exclusive ordering incentives were introduced to stimulate collaboration enthusiasm and secure long-term sales [47][48]. Group 5: Future Outlook - Tianrun Grain and Oil Company plans to continue leveraging its supply chain network to drive a dual strategy of "full industry chain + brand empowerment," aiming to expand its market presence in Guangdong and the Greater Bay Area [58][59].