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英德红茶×喜茶港澳上新!全球喜粉纷纷打卡,“什么时候轮到我们”?
Nan Fang Nong Cun Bao· 2026-01-09 12:03
Core Viewpoint - The collaboration between Yingde Black Tea and Heytea has led to the launch of new products that are gaining popularity globally, showcasing the brand's strong market presence and innovative potential in the beverage industry [9][31][40]. Group 1: Product Launch and Popularity - Heytea has introduced two new limited products in Hong Kong and Macau: "Salty Cheese Yinghong" and "Yinghong Milk Tea," which are receiving positive feedback from consumers [9][10]. - The new products are being celebrated on social media platforms, with users in various regions, including Sydney and Seoul, sharing their experiences and referring to the drinks as "summer saviors" and "afternoon essentials" [18][19][20]. Group 2: Brand Collaboration and Market Impact - This marks the third collaboration between Heytea and Yingde Black Tea, with previous launches achieving significant sales records, such as 1,500 cups sold in a single store in one day and 800,000 cups sold on the first day of a previous product launch [32][36]. - The brand value of Yingde Black Tea has reached 5.178 billion yuan, ranking first among regional public brands in the black tea category in China [39]. - The total industrial output value of Yingde Black Tea has surpassed 10.2 billion yuan, contributing to employment for 155,000 people [41]. Group 3: Cultural and Market Transformation - Yingde Black Tea has successfully transformed from a traditional product into a contemporary cultural symbol, connecting historical significance with modern trends [42][44]. - The brand is not only a product but also a cultural IP that represents Chinese tea culture in a modern context, appealing to global consumers [43][44].
191人同台竞技!广东农检技能竞赛落幕,筑牢食品安全第一道防线
Nan Fang Nong Cun Bao· 2026-01-09 11:31
191人同台竞 技!广东农检技 能竞赛落幕,筑 牢食品安全第一 道防线_南方+_ 南方plus 正值2025年广东 省第二届农事运 动会期间,近 日,由广东省农 业农村厅主办, 省人力资源保障 厅、省总工会支 持的第七届广东 省农产品质量安 全检测技能竞赛 暨第三届广东省 农产品食品检验 员技能竞赛顺利 举行。 历经市级、省级 两轮角逐,全省 21支代表队共 191名选手参与 省级复赛,其中 126人晋级省级 决赛。竞赛形式 包括理论知识闭 卷答题和检验操 作实操考核,竞 赛内容参考农产 品食品检验员高 级工要求,结合 《农产品质量安 全法》、《农产 品质量安全监测 管理办法》等法 律条规,以及农 产品质量安全体 系建设、重点问 题品种治理等重 要工作部署和农 检实验室质量控 制和管理等专项 业务,全面检验 选手检测技术能 力。 参赛队伍在农产 品质量安全相关 理论知识储备、 数据处理、模拟 抽样(制样)、 标准溶液配制以 及仪器设备的操 作使用等多个领 域展开激烈角 逐。最终,广 州、东莞和佛山 三个地市代表团 荣获团体一等 奖,珠海市动物 疫病预防控制中 心林泳诗获个人 综合第一名。 广东省农业农村 厅二 ...
25家涉农行业协会发布联合倡议书,共同守护农产品质量安全
Nan Fang Nong Cun Bao· 2026-01-09 11:31
Core Viewpoint - The joint initiative by 25 agricultural industry associations aims to enhance the safety and quality of agricultural products through the implementation of the "Quality Safety Commitment Certificate Management Measures" starting February 1, 2026 [2][3][5]. Group 1: Policy Implementation - The Ministry of Agriculture and Rural Affairs has officially released the management measures for the quality safety commitment certificate, marking a significant improvement in the agricultural product quality safety regulatory system [2][3]. - The initiative is a response to the policy call to effectively implement the quality commitment certificate system in Guangdong [4]. Group 2: Industry Collaboration - The 25 agricultural associations have united to promote a new industry ethos centered on "using certificates, keeping promises, ensuring safety, and promoting development" [5][6]. - The initiative emphasizes the importance of agricultural product quality safety for public health and social stability [7]. Group 3: Action Directions - The initiative outlines four main action directions: 1. **Responsibility Implementation**: Producers and purchasers must recognize the legal obligation to issue commitment certificates, enhancing product competitiveness and consumer safety [14][15]. 2. **Certificate Standardization**: Strict adherence to the management measures is required for issuing and maintaining certificates, ensuring quality control throughout production [17][19]. 3. **Collaborative Efforts**: All stakeholders in the supply chain should work together to verify and display certificates, fostering a trustworthy agricultural product supply chain [20][22]. 4. **Public Awareness**: Encouragement for businesses to prominently display certificates and participate in promotional activities to enhance public recognition of the commitment certificate [23][25]. Group 4: Participating Associations - The initiative is supported by various associations, including the Guangdong Provincial Agricultural Quality Safety Association, Guangdong Provincial Agricultural Industrialization Leading Enterprises Association, and many others, totaling 25 associations [27][28].
夯实“南粤粮仓”!雷州半岛灌区工程可研报告获批
Nan Fang Nong Cun Bao· 2026-01-09 11:31
Core Viewpoint - The approval of the feasibility study report for the Leizhou Peninsula irrigation project marks a significant advancement in a major water conservancy project aimed at ensuring food security and promoting long-term development in the western Guangdong region [2][3]. Group 1: Project Overview - The Leizhou Peninsula irrigation project is a key water conservancy initiative that will support agricultural irrigation and improve regional ecological conditions [9][10]. - It is recognized as a landmark project under the national "two重" construction initiative and is set to become the largest newly built irrigation area in the country, ranking seventh nationally and first in South China upon completion [11][12]. Group 2: Project Details - The project will cover three areas: Leibei, Leixiannan, and Leidongnan, benefiting an area of 4.64 million mu (approximately 309,333 hectares) through the construction and renovation of irrigation networks [12][13]. - The estimated total investment for the project is 21.475 billion yuan [14]. Group 3: Agricultural Impact - The irrigation project is expected to increase the area of grain cultivation by 1.888 million mu, reaching a total of 3.185 million mu, and boost grain production by 715,000 tons [15]. - The annual agricultural economic benefit is projected to increase by 2.58 billion yuan [16]. Group 4: Environmental and Resource Management - The project aims to optimize regional water resource allocation, reducing over-extraction of groundwater by 82.34 million cubic meters annually and alleviating ecological water shortages by 19.86 million cubic meters [17]. - This initiative is crucial for protecting the water ecological environment and promoting sustainable economic and social development in the region [18]. Group 5: Implementation Strategy - The project will adopt a combination of project-based and non-project-based approaches, integrating military and civilian efforts to expedite construction [21]. - The next steps include entering the preliminary design phase and establishing project management systems to ensure timely commencement of the main construction [23].
明日开讲 | 从一个点赞到千万流量,宠物博主的爆款密码大揭秘!
Nan Fang Nong Cun Bao· 2026-01-09 11:31
明日开讲 | 从一 个点赞到千万流 量,宠物博主的 爆款密码大揭 秘!_南方+_南方 plus 您是否曾好奇, 那些让您欲罢不 能的萌宠账号, 如何在浩瀚的信 息流中被算法选 中,精准地俘获 您的心?除了纯 粹的可爱,背后 是否有一套精密 的"流量密码"? 当"随手一拍"的 竞争已成红海, 宠物内容的未 来,属于那些懂 得将热爱转化为 专业表达、将陪 伴升华为情感链 接的"超级创作 者" 。 我们不仅想告诉 您一个账号如何 涨粉,更想揭示 粉丝为何愿意一 次次爱上您;不 仅解析平台的推 荐机制,更将流 量逻辑转化为可 执行的"操控手 册"。这是一场 关于人与宠物、 内容与算法、情 感与商业的深度 对话——把偶然 的"爆款"变为可 复制的"常态" 。 1月10日上午 10:00, "媒体 +"首届大湾区宠 物行业年度盛典 第三场直播课准 时开启!我们继 续聚焦实战,特 邀两位兼具平台 思维与内容经验 的行业嘉宾,为 您揭开宠物账号 从0到1、从1到 100的成长密 码。 本期嘉宾: 大怪兽 小爽 直播核心内 容: 第一部分: 定位决定天花板 ——如何让粉丝 反复爱上您 • 宠物账号内容 矩阵搭建:日 常、干货、 ...
提前一个月进入旺季,新春主题产品火爆,南海花博园蝴蝶兰热销全国
Nan Fang Nong Cun Bao· 2026-01-09 04:02
提前一个月进入 旺季,新春主题 产品火爆,南海 花博园蝴蝶兰热 销全国_南方+_ 南方plus 虽然离农历新年 还有一个多月, 但南海花博园却 提前进入销售的 旺季,园区内人 流如织,缤纷多 彩的蝴蝶兰吸引 国内多地及东南 亚等客商争相订 货,花场打包、 发货一派繁忙。 园区方面表示, 园区的蝴蝶兰供 应为基地直销, 市民选购一株也 享受批发价的优 惠。 南海花卉博览园。 在亿美兰业有限 公司大棚里,工 人们正在流水线 前有条不紊地忙 碌着:分拣、组 盆、包装、贴 单、装车……空 气里弥漫着蝴蝶 兰特有的清雅气 息。公司负责人 林转花一边查看 即将发往香港的 订单,一边介绍 说:"今年我们 种植蝴蝶兰约20 万株,有五十多 个品种。元旦之 后,公司已进入 销售旺季,订单 量稳步上升。目 前公司预订量已 近三成,每天有 5000到10000株 蝴蝶兰发往全国 各地。"而今年 蝴蝶兰的价格基 本与去年持平。 市民李女士与朋 友专程过来选购 年宵花。她笑着 说:"今年这里 的蝴蝶兰品类特 别丰富,而且价 格很实在,比市 区花店便宜近两 成。"里水的交 通便利,每年来 这里选购年宵花 成了她与家人、 朋友特定的节 目 ...
“媒体+”如何助力粤黔协作?|南岭东风
Nan Fang Nong Cun Bao· 2026-01-09 03:30
Core Viewpoint - The article discusses how media collaboration can enhance cooperation between Guangdong and Guizhou provinces, particularly in promoting local tourism and agricultural products through innovative media strategies [5][18]. Group 1: Media's Role in Regional Cooperation - The media is positioned as a key player in the "Media+" strategy, which aims to empower rural areas and enhance local economies through effective communication and marketing [9][14]. - Guangdong media's involvement in promoting paddleboarding in Anlong County is highlighted as a successful example of leveraging media to activate local tourism resources during winter [3][6]. - The "Media+" initiative is part of a broader strategy to transform media from mere observers to active participants in regional development, fostering a collaborative environment [14][15]. Group 2: Agricultural Development and Market Integration - The article emphasizes the importance of integrating media into the agricultural supply chain, enabling better market access for local farmers and products [29][30]. - Specific initiatives, such as the planning of the Lychee Festival in Ceheng County, aim to enhance brand visibility and market reach for local agricultural products [32][46]. - The collaboration has led to the implementation of 8,173 cooperative projects since the establishment of the partnership, showcasing the extensive efforts made in agricultural and economic development [41]. Group 3: Future Directions and Innovations - The article suggests that future efforts should focus on systemic reforms in media practices to better support rural revitalization and agricultural modernization [51][56]. - The use of new technologies like AR, VR, and AI is recommended to enhance media engagement and effectiveness in promoting local industries [55][60]. - The ultimate goal is to transform the media's role from passive observation to an active catalyst for agricultural and rural development, ensuring sustainable growth and collaboration between regions [61].
广东:省地联动服务产业,打造农技推广新范式
Nan Fang Nong Cun Bao· 2026-01-09 01:04
Core Viewpoint - Guangdong is innovating agricultural technology promotion to enhance rural revitalization and agricultural modernization through a multi-level collaborative mechanism involving provincial and local governments, industry, and research institutions [7][9][42]. Group 1: Agricultural Technology Promotion - The "Hundred Thousand Project" is being implemented to strengthen agricultural technology promotion, which is crucial for enhancing public service and accelerating the transformation of agricultural scientific achievements [6][27][30]. - The Guangdong Seed Expo has become a key platform for showcasing agricultural innovations, with a new "1+N" provincial-local collaborative model that has expanded to 11 locations across the province [36][42][44]. - The integration of agricultural technology and market needs has led to the introduction of over 10,000 new varieties and the promotion of nearly 500 suitable local varieties, addressing practical agricultural production needs [23][24][26]. Group 2: Regional Service Models - Various regions are developing unique service models tailored to local conditions, such as the concentrated seedling production and technical management in Wengyuan, which covers nearly 50% of the market in northern Guangdong [2][79]. - The integration of technology in agriculture is evident in the digital management of the entire production process in Qingyuan, which has resulted in a comprehensive industrial chain with a projected output value exceeding 64 billion yuan [119][123]. - The promotion of high-value specialty crops, such as cherry tomatoes in Maoming, has led to a significant increase in production value, with the entire industry chain generating over 10 billion yuan annually [96]. Group 3: Innovation and Technology Integration - The Guangdong Seed Expo serves as a demonstration field for innovative agricultural practices, showcasing over 5,000 new varieties and more than 40 supporting technologies and equipment [38][52]. - The use of smart agricultural equipment and digital technologies is being emphasized, with advancements in precision farming and remote monitoring systems being showcased at various expo locations [64][68][78]. - The focus on integrating agricultural technology with market demands has led to the development of new products and processing techniques, enhancing the economic viability of crops like sweet potatoes [114][116].
梁间灯暖,百年围龙屋生生不息 | 问俗兴宁上灯①
Nan Fang Nong Cun Bao· 2026-01-09 01:04
Core Viewpoint - The article highlights the cultural significance and historical roots of the "Shangdeng" (Lantern Festival) tradition in Xingning, emphasizing its role in family reunion and ancestral worship, as well as its evolution into a vibrant community event that attracts participation from both locals and tourists [5][40][46]. Group 1: Historical Background - The "Shangdeng" custom has a long history in the Hakka culture of Xingning, originating from ancestral worship and celebrations for new births [4][5]. - The tradition dates back to the Song Dynasty, with historical accounts linking it to the gifting of lanterns by scholar Luo Mengjiao, symbolizing the continuity of family lineage [10][12]. - The custom has been documented in various historical texts, illustrating its significance in community celebrations and cultural identity [12][14]. Group 2: Rituals and Practices - The "Shangdeng" event spans from the seventh to the twenty-second day of the lunar new year, involving a series of rituals including "inviting the lantern," "raising the lantern," and "warming the lantern" [17][19]. - The process begins with families inviting lanterns back to their ancestral homes, accompanied by traditional music and celebrations [20][21]. - The ritual culminates in a sacred moment where new family members are honored, and lanterns are raised in a ceremonial fashion, symbolizing blessings and continuity [29][30]. Group 3: Cultural Significance and Modern Adaptation - The "Shangdeng" tradition was officially recognized as a provincial intangible cultural heritage in Guangdong in 2018, reflecting its enduring cultural relevance [40]. - There is a growing involvement of younger generations and women in the tradition, indicating a shift towards inclusivity and modern interpretations of the customs [49][52]. - The integration of contemporary elements, such as social media and tourism, has revitalized interest in the "Shangdeng" festival, making it a dynamic cultural event that bridges past and present [46][56].
南农晨读 | 千山万弄 天选好鸡
Nan Fang Nong Cun Bao· 2026-01-09 01:04
Group 1 - The article discusses the challenges faced by China's economy, highlighting a disconnect between macroeconomic data and the micro-level experiences of the populace [3][4][5] - It emphasizes that the public is not unable to understand the complexities of economic development but is unwilling to accept a reality that is masked by false data [4][5] Group 2 - Guangdong Province has officially released three group standards for the breeding and management of the Lufeng Old Water Chicken, marking a significant step towards standardization and branding in the poultry industry [29][31][32] - This initiative represents the first time that a comprehensive technical specification has been established for the entire industry chain of Lufeng Old Water Chicken, moving away from traditional experience-based farming methods [31][32] Group 3 - The article highlights the integration of technology and traditional practices in the tea industry, specifically mentioning the unique development path of Junzong Tea Industry in Guangdong, which combines tea tourism and tea-wine co-development [35][36][38] - It notes that the company has been rooted in the region for 11 years and has leveraged its red cultural heritage and technological innovation to create a distinctive market presence [35][36] Group 4 - The Newhui Chenpi industry is adopting modern public storage management practices to enhance its development, ensuring the authenticity and market competitiveness of its products through intelligent storage management and a full-chain traceability system [40][43][44] - This modernization effort aims to connect traditional products with contemporary market demands, thereby increasing brand value [43][44]