Nan Fang Nong Cun Bao
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供销聚力,双城启新篇——2026年新天润新米上市暨迎新春订货盛典在怀集、南雄成功举办
Nan Fang Nong Cun Bao· 2026-01-10 00:34
Core Viewpoint - The recent launch events for the new Tianrun rice brand in Huai Ji and Nan Xiong aim to enhance brand strategy, strengthen market competitiveness, and support the upgrade of the Guangdong rice industry and rural revitalization [2][3][4]. Group 1: Event Overview - The "New Rice, New Fresh Machine" launch events were successfully held in Nan Xiong and Huai Ji, focusing on the new rice launch and the upcoming Spring Festival consumption peak [3][5]. - The events gathered key grain and oil distributors, strategic partners, and government representatives to witness the brand upgrade and discuss collaborative opportunities [6][12]. Group 2: Strategic Goals - Tianrun Grain and Oil Company aims to leverage the advantages of the supply chain system to deepen the strategic layout of the grain industry across the province [12][13]. - The company is committed to ensuring that every grain of Nan Xiong rice meets quality standards through comprehensive management, including variety selection, green planting, intelligent processing, and strict quality control [14][15]. Group 3: Market Engagement - The events featured themes of "New Rice Launch, New Year Goods Reservation, Customer Interaction," with activities including policy announcements, order signing, and product tasting [23][24]. - Significant agreements were reached, with total orders exceeding 350 million yuan, showcasing strong market demand and collaboration [28][29]. Group 4: Customer Relations and Incentives - The events included a recognition ceremony for outstanding distributors, reinforcing confidence in Tianrun's product quality and fostering deeper cooperation [40][41]. - New Spring exclusive ordering incentives were introduced to stimulate collaboration enthusiasm and secure long-term sales [47][48]. Group 5: Future Outlook - Tianrun Grain and Oil Company plans to continue leveraging its supply chain network to drive a dual strategy of "full industry chain + brand empowerment," aiming to expand its market presence in Guangdong and the Greater Bay Area [58][59].
广东三宝等道地风味荟萃!海珠区帮扶地特色产品新春进社区展会启幕
Nan Fang Nong Cun Bao· 2026-01-10 00:34
Core Viewpoint - The event "Mountain-Sea Connection: Warm Community" is aimed at promoting local specialty products from rural areas into urban markets, enhancing community engagement and consumer access to quality agricultural products [6][7][10]. Group 1: Event Overview - The "New Year Community Exhibition" for local specialty products in Haizhu District officially commenced on January 9, 2026, and will continue until January 18 [6][8]. - The event is organized by the Haizhu District Rural Revitalization Bureau and the Haizhu District Federation of Trade Unions, with support from Guangdong Gongmei Digital Culture Co., Ltd. and Sun Yat-sen University Industry Group [10][11]. Group 2: Community Engagement - The exhibition focuses on community as a link and livelihood as a focal point, showcasing local specialties such as Guangdong Sanbao [8][12]. - The event features a vibrant atmosphere with free tasting areas, allowing residents to sample dishes made from local ingredients before purchasing [15][16]. Group 3: Product Promotion - Guangdong Sanbao, which includes Xinhui Chenpi, Huaju Hong, and Chunsu Ren, is highlighted at the event, promoting traditional heritage products to the Bay Area community [18][22]. - The initiative aims to provide healthy and culturally rich gift options for the New Year, emphasizing the concept of "food as medicine" [19][24]. Group 4: Future Plans - The responsible parties for Guangdong Sanbao plan to collaborate with the "Zhongda Industry - Gongmei Zhihui" supply chain innovation center to enhance the production and sales model, focusing on authenticity and quality [26][27]. - The goal is to create immersive and experiential consumption scenarios, promoting Lingnan local agricultural products to a wider audience [30][31].
两款土特产卖成“爆款”!这家公司找到强村富民金钥匙
Nan Fang Nong Cun Bao· 2026-01-10 00:34
Core Viewpoint - The article highlights the successful transformation of a rural community's economy through innovative market-driven strategies, leading to the creation of popular agricultural products that benefit local residents. Group 1: Economic Transformation - The village collective economy has shifted from "blood transfusion" to "blood production," stimulating endogenous development in rural areas [2][4]. - The establishment of the Luoyuan Yao Autonomous County Luowu Rich Village Agricultural and Tourism Development Company has converted local resources into market capital, ensuring collective benefits for all villagers [5][6]. - The company achieved a production value of over 600,000 yuan and a profit of approximately 100,000 yuan within a year, significantly enhancing the collective economic benefits [19]. Group 2: Product Development - The company successfully launched two self-branded processed agricultural products: "Luowu Rich & Jinmen Bridge" sweet potato noodles and "Yao Township Silk Seed Rice," which have gained market recognition [7][8]. - The sweet potato noodles are made from high-quality local sweet potatoes and wheat flour, designed for urban consumers with convenient packaging [24][30]. - The "Yao Township Silk Seed Rice" is cultivated in an ecologically favorable environment, adhering to strict agricultural practices, and has received multiple quality certifications [36][39]. Group 3: Market Strategy - The company has adopted a "collective-led, market-operated" model, ensuring that the village retains control over core industries and profit distribution [11][12]. - It has established a comprehensive supply chain that includes production, processing, and sales, tapping into various sales channels such as e-commerce and corporate procurement [48][50]. - The successful market performance of both products has led to significant economic returns for the village, allowing residents to share in the benefits through land transfers and employment opportunities [54]. Group 4: Future Prospects - The company plans to expand its product line and develop more high-quality agricultural products with local characteristics, aiming to promote the "Luowu brand" beyond the local area [56]. - The experience of Luowu Village serves as a valuable model for similar rural areas seeking sustainable economic development through collective organization and market integration [59].
中央社会工作部、农业农村部发布典型案例,广东开平塘口上榜!
Nan Fang Nong Cun Bao· 2026-01-09 14:35
Core Viewpoint - The article highlights the recognition of Tangkou Town in Jiangmen, Guangdong, as a model case for rural governance led by party building, showcasing its transformation from a declining area to a vibrant community attracting youth and tourism [3][6][24]. Group 1: Recognition and Transformation - The Central Ministry of Social Work and the Ministry of Agriculture and Rural Affairs selected 26 typical cases for promoting rural governance, with Tangkou Town being the only representative from Guangdong [2][3]. - Tangkou Town, once facing severe challenges such as aging population and labor outflow, has transformed over the past decade, now hosting over 2,000 young entrepreneurs and receiving more than 1.5 million tourists annually [5][6]. Group 2: Community Engagement and Development - The success of Tangkou is attributed to a progressive approach involving the return of talents, cultural empowerment, spatial integration, and innovative governance, fostering a collaborative environment among locals and newcomers [7][8]. - The town has implemented a targeted approach to engage four types of people—new residents, returnees, original locals, and visitors—encouraging them to participate in community building and economic activities [11][13]. Group 3: Cultural and Economic Revitalization - Tangkou has restructured its public spaces and commercial areas into a "New Era Civilization Practice Street," enhancing community interaction and cultural exchange [14][15]. - The establishment of the Tangkou "IE Commune" has attracted 78 new villagers who contribute to local agriculture and cultural initiatives, balancing work and life [18][20]. - The town has seen the emergence of 372 startups and various cultural events, solidifying its reputation as a hub for creativity and community engagement [21][22].
江门开平塘口镇入选!2025年度党建引领乡村治理典型案例公布
Nan Fang Nong Cun Bao· 2026-01-09 12:36
Core Insights - The central government is promoting the collection of typical cases to enhance rural governance through party leadership, focusing on five key areas including grassroots organization construction and rural customs reform [1] - A total of 26 exemplary cases have been selected for their distinctiveness and effectiveness in improving rural governance [1] Group 1: Rural Governance Initiatives - The initiative aims to strengthen grassroots organizations, reduce burdens on local governance, promote changes in rural customs, enhance consultation and conflict resolution, and integrate party leadership with governance [1] - Five specific cases from various regions have been highlighted for their success in promoting civilized rural customs and addressing issues like high bride prices and extravagant celebrations [1] Group 2: Economic Development in Tangkou Town - Tangkou Town has actively implemented rural revitalization strategies, focusing on the "Hundred Million Thousand Project" and cultural construction [2] - The town has transformed from a "living market town" to a "tourism market town" by leveraging its cultural resources and developing a youth cultural and creative community [2] - Over the past three years, Tangkou Town has seen the establishment of 372 new startups and attracted over 30 professionals in cultural tourism and design, creating more than 2000 jobs [2] - In 2024, fixed asset investment in Tangkou Town increased by 16.2%, with industrial investment growth reaching 124.8%, indicating strong economic momentum [2]
英德红茶×喜茶港澳上新!全球喜粉纷纷打卡,“什么时候轮到我们”?
Nan Fang Nong Cun Bao· 2026-01-09 12:03
Core Viewpoint - The collaboration between Yingde Black Tea and Heytea has led to the launch of new products that are gaining popularity globally, showcasing the brand's strong market presence and innovative potential in the beverage industry [9][31][40]. Group 1: Product Launch and Popularity - Heytea has introduced two new limited products in Hong Kong and Macau: "Salty Cheese Yinghong" and "Yinghong Milk Tea," which are receiving positive feedback from consumers [9][10]. - The new products are being celebrated on social media platforms, with users in various regions, including Sydney and Seoul, sharing their experiences and referring to the drinks as "summer saviors" and "afternoon essentials" [18][19][20]. Group 2: Brand Collaboration and Market Impact - This marks the third collaboration between Heytea and Yingde Black Tea, with previous launches achieving significant sales records, such as 1,500 cups sold in a single store in one day and 800,000 cups sold on the first day of a previous product launch [32][36]. - The brand value of Yingde Black Tea has reached 5.178 billion yuan, ranking first among regional public brands in the black tea category in China [39]. - The total industrial output value of Yingde Black Tea has surpassed 10.2 billion yuan, contributing to employment for 155,000 people [41]. Group 3: Cultural and Market Transformation - Yingde Black Tea has successfully transformed from a traditional product into a contemporary cultural symbol, connecting historical significance with modern trends [42][44]. - The brand is not only a product but also a cultural IP that represents Chinese tea culture in a modern context, appealing to global consumers [43][44].
191人同台竞技!广东农检技能竞赛落幕,筑牢食品安全第一道防线
Nan Fang Nong Cun Bao· 2026-01-09 11:31
191人同台竞 技!广东农检技 能竞赛落幕,筑 牢食品安全第一 道防线_南方+_ 南方plus 正值2025年广东 省第二届农事运 动会期间,近 日,由广东省农 业农村厅主办, 省人力资源保障 厅、省总工会支 持的第七届广东 省农产品质量安 全检测技能竞赛 暨第三届广东省 农产品食品检验 员技能竞赛顺利 举行。 历经市级、省级 两轮角逐,全省 21支代表队共 191名选手参与 省级复赛,其中 126人晋级省级 决赛。竞赛形式 包括理论知识闭 卷答题和检验操 作实操考核,竞 赛内容参考农产 品食品检验员高 级工要求,结合 《农产品质量安 全法》、《农产 品质量安全监测 管理办法》等法 律条规,以及农 产品质量安全体 系建设、重点问 题品种治理等重 要工作部署和农 检实验室质量控 制和管理等专项 业务,全面检验 选手检测技术能 力。 参赛队伍在农产 品质量安全相关 理论知识储备、 数据处理、模拟 抽样(制样)、 标准溶液配制以 及仪器设备的操 作使用等多个领 域展开激烈角 逐。最终,广 州、东莞和佛山 三个地市代表团 荣获团体一等 奖,珠海市动物 疫病预防控制中 心林泳诗获个人 综合第一名。 广东省农业农村 厅二 ...
25家涉农行业协会发布联合倡议书,共同守护农产品质量安全
Nan Fang Nong Cun Bao· 2026-01-09 11:31
Core Viewpoint - The joint initiative by 25 agricultural industry associations aims to enhance the safety and quality of agricultural products through the implementation of the "Quality Safety Commitment Certificate Management Measures" starting February 1, 2026 [2][3][5]. Group 1: Policy Implementation - The Ministry of Agriculture and Rural Affairs has officially released the management measures for the quality safety commitment certificate, marking a significant improvement in the agricultural product quality safety regulatory system [2][3]. - The initiative is a response to the policy call to effectively implement the quality commitment certificate system in Guangdong [4]. Group 2: Industry Collaboration - The 25 agricultural associations have united to promote a new industry ethos centered on "using certificates, keeping promises, ensuring safety, and promoting development" [5][6]. - The initiative emphasizes the importance of agricultural product quality safety for public health and social stability [7]. Group 3: Action Directions - The initiative outlines four main action directions: 1. **Responsibility Implementation**: Producers and purchasers must recognize the legal obligation to issue commitment certificates, enhancing product competitiveness and consumer safety [14][15]. 2. **Certificate Standardization**: Strict adherence to the management measures is required for issuing and maintaining certificates, ensuring quality control throughout production [17][19]. 3. **Collaborative Efforts**: All stakeholders in the supply chain should work together to verify and display certificates, fostering a trustworthy agricultural product supply chain [20][22]. 4. **Public Awareness**: Encouragement for businesses to prominently display certificates and participate in promotional activities to enhance public recognition of the commitment certificate [23][25]. Group 4: Participating Associations - The initiative is supported by various associations, including the Guangdong Provincial Agricultural Quality Safety Association, Guangdong Provincial Agricultural Industrialization Leading Enterprises Association, and many others, totaling 25 associations [27][28].
明日开讲 | 从一个点赞到千万流量,宠物博主的爆款密码大揭秘!
Nan Fang Nong Cun Bao· 2026-01-09 11:31
明日开讲 | 从一 个点赞到千万流 量,宠物博主的 爆款密码大揭 秘!_南方+_南方 plus 您是否曾好奇, 那些让您欲罢不 能的萌宠账号, 如何在浩瀚的信 息流中被算法选 中,精准地俘获 您的心?除了纯 粹的可爱,背后 是否有一套精密 的"流量密码"? 当"随手一拍"的 竞争已成红海, 宠物内容的未 来,属于那些懂 得将热爱转化为 专业表达、将陪 伴升华为情感链 接的"超级创作 者" 。 我们不仅想告诉 您一个账号如何 涨粉,更想揭示 粉丝为何愿意一 次次爱上您;不 仅解析平台的推 荐机制,更将流 量逻辑转化为可 执行的"操控手 册"。这是一场 关于人与宠物、 内容与算法、情 感与商业的深度 对话——把偶然 的"爆款"变为可 复制的"常态" 。 1月10日上午 10:00, "媒体 +"首届大湾区宠 物行业年度盛典 第三场直播课准 时开启!我们继 续聚焦实战,特 邀两位兼具平台 思维与内容经验 的行业嘉宾,为 您揭开宠物账号 从0到1、从1到 100的成长密 码。 本期嘉宾: 大怪兽 小爽 直播核心内 容: 第一部分: 定位决定天花板 ——如何让粉丝 反复爱上您 • 宠物账号内容 矩阵搭建:日 常、干货、 ...
夯实“南粤粮仓”!雷州半岛灌区工程可研报告获批
Nan Fang Nong Cun Bao· 2026-01-09 11:31
Core Viewpoint - The approval of the feasibility study report for the Leizhou Peninsula irrigation project marks a significant advancement in a major water conservancy project aimed at ensuring food security and promoting long-term development in the western Guangdong region [2][3]. Group 1: Project Overview - The Leizhou Peninsula irrigation project is a key water conservancy initiative that will support agricultural irrigation and improve regional ecological conditions [9][10]. - It is recognized as a landmark project under the national "two重" construction initiative and is set to become the largest newly built irrigation area in the country, ranking seventh nationally and first in South China upon completion [11][12]. Group 2: Project Details - The project will cover three areas: Leibei, Leixiannan, and Leidongnan, benefiting an area of 4.64 million mu (approximately 309,333 hectares) through the construction and renovation of irrigation networks [12][13]. - The estimated total investment for the project is 21.475 billion yuan [14]. Group 3: Agricultural Impact - The irrigation project is expected to increase the area of grain cultivation by 1.888 million mu, reaching a total of 3.185 million mu, and boost grain production by 715,000 tons [15]. - The annual agricultural economic benefit is projected to increase by 2.58 billion yuan [16]. Group 4: Environmental and Resource Management - The project aims to optimize regional water resource allocation, reducing over-extraction of groundwater by 82.34 million cubic meters annually and alleviating ecological water shortages by 19.86 million cubic meters [17]. - This initiative is crucial for protecting the water ecological environment and promoting sustainable economic and social development in the region [18]. Group 5: Implementation Strategy - The project will adopt a combination of project-based and non-project-based approaches, integrating military and civilian efforts to expedite construction [21]. - The next steps include entering the preliminary design phase and establishing project management systems to ensure timely commencement of the main construction [23].