虎嗅APP

Search documents
致爱康国宾:危机公关时不要用 AI 写稿
虎嗅APP· 2025-07-31 09:50
以下文章来源于洒家君泽 ,作者洒家君泽 洒家君泽 . 关于改变你我生活的商业与科技 本文来自微信公众号: 洒家君泽 ,作者:洒家君泽,题图来自:视觉中国 张女士新近查出了癌症,她说自己连续十年在爱康国宾体检,你们没查出我的癌症。于是她说爱康国 宾是假体检。 张女士很愤怒,爱康国宾也更愤怒。他们没有道歉,没有安抚,而是召开了发布会,来表达自己的怒 火,并且起诉了客户。 爱康国宾 CEO 在发布会上,说了句"不要指望几百块的体检能查出所有的病",成了舆论焦点。 我倒是觉得,他们在公众号上的声明更有意思,读完之后,我第一个念头:这是 AI 写的。 尤其是这一段: 这种高度模板化、逻辑清晰、层层递进的表达方式,正是当前 AI 最擅长处理的。当然,这种对他人 动机的深度揣测和重新定义,已经超出了 AI 基于数据生成内容的范畴,它是一种带有强烈主观判断 和攻击性的"诛心之论"。这背后,闪烁的是人类在争斗中才会运用的、复杂的心理战术。 这可能才是整件事里最有趣的部分。 我甚至都能想象,爱康的法务或公关团队首先确定了这次回应的核心战略 —— 即强硬对抗、绝不妥 协、并将事件拔高。 他们可能让 AI 生成一份声明草稿,将核心指 ...
《特朗普爱上在白宫做保洁的我》,为何能“以假乱真”?
虎嗅APP· 2025-07-30 23:56
以下文章来源于互联网怪盗团 ,作者怪盗团团长裴培 互联网怪盗团 . 一生只为那颗星。 本文来自微信公众号: 互联网怪盗团 (ID:TMTphantom) ,作者:怪盗团团长裴培,题图来自: AI生成 昨天 (2025年7月29日) ,一条消息在我的朋友圈刷屏了:中国出品的短剧《特朗普爱上在白宫做 保洁的我》火爆北美市场,三个月内狂揽1.5亿美元收入,成为国内互联网"文化输出"的又一重大战 果云云。我的几位长期经营出海业务的朋友看了非常兴奋,今天一大早就忙着问我"要不要一起做面 向北美的短剧出海",争取半年内拿出几个类似题材的作品。他们似乎是严肃的。 可惜当时我在睡懒觉,醒来的时候,已经辟谣了:《特朗普爱上在白宫做保洁的我》 (或类似名称 的短剧) 并不存在,美国所有社交媒体平台或短剧平台均找不到, 网传片段均为AI合成,网传出品 公司和演员均已宣称与此无关。同理,一度被宣称在美国火爆的短剧《与特朗普离婚后,我分到了半 个美国》也不存在,网上找到的所有片段或截图均为AI合成。 其实,早在辟谣之前,我就觉得这个消息不太对头: 美国人恶搞自己的总统、公众人物,可谓花样 百出,从电影到短视频,各种形式、各种套路几乎被 ...
男女升学人数差距为何越拉越大
虎嗅APP· 2025-07-30 23:56
Core Viewpoint - The article discusses the increasing gender disparity in higher education enrollment in China, particularly highlighting the growing number of female students in universities compared to male students, which reflects broader societal and educational issues [3][4][5]. Summary by Sections Gender Enrollment Trends - In 2022, female students accounted for 63.1% of new enrollments in undergraduate programs, with 299.9 million females compared to 175.6 million males [9][10]. - The enrollment of female students in undergraduate programs has significantly increased since 2011, with females receiving 99.3% of the additional 124.3 million spots created from 2010 to 2022 [10]. Regional Disparities - Certain provinces exhibit even more pronounced gender disparities, such as Yunnan, where 81.7% of new undergraduate students were female in 2022 [15]. - In Henan, females made up 70.4% of new enrollments in ordinary undergraduate programs, while in vocational programs, the female enrollment was only 44.3% [16]. Factors Contributing to Gender Disparity - The article identifies several factors contributing to the widening gender gap in education, including family educational attitudes, with many rural families placing less emphasis on boys' academic performance [5][20]. - Boys from left-behind families often lack motivation and are more susceptible to distractions, such as mobile phone usage, which affects their academic performance [20][21]. Recommendations for Improvement - Suggestions include changing educational policies to better support male students, such as delaying their school entry by one year to allow for better development [21]. - There is a call for a more comprehensive evaluation system in schools that considers various skills beyond academic performance, which may better align with boys' developmental characteristics [21].
早报 | 美联储继续维持利率不变;巴西印度被美加征高额关税;绿地控股回应执行总裁失联;爱康国宾起诉张女士
虎嗅APP· 2025-07-30 23:56
大家早上好!这里是今天的早报,每天早上,我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 本 栏目由虎嗅出品。 热点追踪 【美联储连续第五次维持利率不变】 据央视新闻,当地时间7月30日,美国联邦储备委员会结束为期两天的货币政策会议,宣布将联邦基金利率目 标区间维持在4.25%至4.50%之间不变。这一决定符合市场预期,同时也是今年美联储货币政策会议连续第五 次决定维持利率不变。 美联储政策声明指出,今年上半年美国经济增长"有所放缓",若这一趋势持续,可能为未来降息提供依据。但 声明同时表示"经济前景不确定性仍然高企,通胀和就业目标均面临风险"。分析认为,这种表述反映出美联储 的审慎态度——在通胀和就业路径更加明晰之前不愿轻易降息。 【各地将在8月下旬陆续开放育儿补贴申领】 据央视新闻,7月30日14时,国务院新闻办公室举行新闻发布会,介绍育儿补贴制度及生育支持措施有关情 况。 国家卫生健康委人口家庭司司长王海东介绍,目前,各地正在按照《育儿补贴制度实施方案》要求,抓紧推进 各项准备工作。会同相关部门出台育儿补贴制度管理规范、资金管理办法等文件。各地要结合本地实际制定具 体实施方案。国家和各地已经完成了育儿补贴 ...
暑期研学也割不动家长了?
虎嗅APP· 2025-07-30 15:00
以下文章来源于旅界 ,作者theodore熙少 这些声音像水面冒泡一样,不断冒出来,同行们彼此确认着一个共识:2025,绝对是研学最冷的一 年。 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 本文来自微信公众号: 旅界 (ID:tourismzonenews) ,作者:theodore熙少,题图来自:视觉中 国 一 上周末,我在旅界的六个500人行业社群里,抛出同一个问题: "有没有做研学的?今年暑期生意怎么样?比去年如何?"并特意@了所有人。 结果,弹出来的不是订单量,而是满屏的吐槽。 "今年太难了"、"北京最惨的一年"、"再也抢不到家长的预算了"、"VIP客户预算都砍了"…… 最早回应我的,是北京一家旅行社负责人小刚。 他没报销售额,也没聊利润,只是只丢下一句话:"你看科技馆的门票就知道了。" 一开始我还没反应过来,直到他补了一句:"今年整个暑期,中国科学技术馆都不需要抢票,去年可 是抢得头破血流。" | 中国科学技術館 | | | | | | O | | --- | --- | --- | --- | --- | --- | --- | | 普通预约 | | 门票候补 | | | | | | C 郑重声 ...
李想收敛锋芒
虎嗅APP· 2025-07-30 15:00
出品丨虎嗅汽车组 "求大家放过。" 理想i8上市前夕,理想汽车董事长兼CEO李想开通了抖音账号,并在第一条短视频里"恳请大家,听 我讲完"。 作者丨肖漫 头图丨理想官方 整个7月,李想三天两头在微博上互动,一改以往的激烈言论风格,现在的李想和雷军的风格更为接 近,和网友的互动细致到场地的举办、演讲的时长等。 李想的改变是从 MEGA 开始的。 这款纯电车的失利,不仅让李想一度噤声,也让理想汽车重新思考产品战略。受此挫折,后续纯电产 品延迟一年上市,耗费 20 亿元回炉重造。 MEGA是理想成立十年以来为数不多的败仗,在那之前,理想已经两次在增程路线上证明了打造爆 款的实力,但在纯电上却还是0-1的阶段。 理想需要一次纯电上的胜利,证明以往的成功不是因为增程红利。 在此背景下,理想 i8 上场。 它是理想第二款纯电车型,对理想尤为重要,它将证明现阶段的理想是否已经有能力在曾经跌倒的地 方爬起来。 市场会给李想留下足够的窗口期,让他继续他的产品实验吗? 资本市场目前看上去对此不是太乐观,7月30 日,理想 i8 发布次日,理想汽车美股下跌 6%。 i8 有点太内敛了 而且,前面说的这些能力,或多或少都能在理想以往 ...
上海“蝉灾”,把山东人馋疯了
虎嗅APP· 2025-07-30 15:00
以下文章来源于三联生活实验室 ,作者苏北老铁 三联生活实验室 . Never Bored 城市Cool Guy生活样本 本文来自微信公众号: 三联生活实验室 ,作者:苏北老铁,题图来自:AI生成 本文蝉的图片均已打码,放心观看。 曾经的沪签标准,是你必须得熟读法文菜单、拥有lululemon和没有蜜雪冰城的购买记录,如今,想 拿沪签的条件还得再加上一条——熟练掌握捉知了猴的技巧。 这是因为自从入伏以后,上海的蝉,已经可以用泛滥成灾来形容了。"上海已经被蝉攻陷了,随便走 在一棵树下,就会被蝉交配时喷发的体液和尿攻击,上海人已经成了蝉play的一环;晚上要睡觉时, 窗外的蝉鸣震耳欲聋,一整晚被吵得耳膜都在震动。" 图源:Troii 有专家说,这是因为今年是蝉繁衍的大年,之前在地底下蛰伏的、不同品种的蝉们,今年都一同苏醒 了,于是便把上海,爆改成了自己的快乐老家。 就当上海人手足无措之时,殊不知这样的盛况,已经把山东人馋疯了。"对上海人来说,这是蝉灾, 对山东人来说,这就是0元购的高蛋白自助。" 但当蝉在上海泛滥成灾后,大家便哭笑不得了。"可能是上海绿化真的太好,现在上海的森林覆盖率 已经将近五分之一了,路边种的杨 ...
WAIC现场,消费企业成 AI 落地 “显眼包”
虎嗅APP· 2025-07-30 15:00
Core Viewpoint - The integration of AI into consumer products is evolving from a technical novelty to a part of daily life, but the journey remains challenging and superficial in many areas [3][8][22]. Group 1: AI in Fast-Moving Consumer Goods (FMCG) - Major FMCG companies are showcasing AI innovations, such as Yili's real-time AI supply chain system and Feihe's AI-driven safety and nutrition enhancements for infant formula [6][5]. - Unilever launched the "AI for Science" platform, which includes six AI models for product development and ingredient selection [6]. - PepsiCo's booth featured humanoid robots that engage with visitors, highlighting the entertainment aspect of AI in consumer interactions [6][8]. Group 2: Smart Glasses and Fashion - The AI glasses segment is gaining popularity, with products shifting towards lightweight and personalized designs to appeal to younger consumers [10][12]. - Alibaba's Quark AI glasses integrate various services, such as navigation and payment, enhancing user convenience [12]. - Despite the excitement, no domestic AI/AR glasses brand has achieved significant market success yet, indicating that the market is still in its infancy [16][22]. Group 3: AI in Sports and Fitness - AI fitness devices, like the "AI personal trainer mirror," are gaining traction, providing real-time feedback on exercise form [19]. - The introduction of consumer-grade exoskeletons, such as the VIATRIX, marks a significant step into the civilian market for AI-assisted physical activities [20]. - The beauty industry is also leveraging AI for personalized skincare solutions, as demonstrated by the AI skin analysis robot [20]. Group 4: AI in Content Creation and Office Efficiency - AI tools are enhancing workplace productivity, with features like automatic video editing and real-time translation [21]. - The "Giant AI Super Intelligent Entity" from Botao Technology is designed to interact with tourists, showcasing the potential of AI in the tourism sector [21]. Group 5: Future of AI in Consumer Experience - The relationship between AI and consumers is evolving beyond mere product purchases to include experiences, emotional value, and engagement [22]. - The 2025 WAIC event highlighted the ongoing transformation of AI from a background technology to a central element in consumer lifestyles [22].
时薪10块,连干10小时:奶茶店的暑假工已跑路
虎嗅APP· 2025-07-30 10:13
Core Viewpoint - The article discusses the impact of the "0 yuan purchase" promotional campaigns on the tea beverage industry in Shenzhen, highlighting the struggles of summer workers and the operational challenges faced by tea shops during intense competition among delivery platforms [3][4][12]. Group 1: Impact of Subsidy Wars - The subsidy wars initiated by various delivery platforms have led to significant operational challenges for tea shops, with reports of unsold beverages and increased workload for staff [3][4][12]. - Many tea shop employees, particularly summer workers, have left their jobs due to the overwhelming demands and chaotic work environment created by these promotional campaigns [4][12]. - The financial implications for tea shops are severe, as they often receive only 10% to 30% of the subsidies offered to customers, leading to losses despite increased sales volume [16][17]. Group 2: Employee Experiences - Employees report extreme physical strain, with long working hours (often exceeding 9 hours) and a lack of breaks, leading to various health issues such as tendonitis and varicose veins [6][7][12]. - The working conditions are described as chaotic, especially during peak times, with employees feeling overwhelmed by the volume of orders and the pressure from delivery riders [9][19]. - Many summer workers perceive themselves as "cheap labor," with low wages and high turnover rates, as they often leave jobs shortly after starting due to the demanding nature of the work [13][15]. Group 3: Conflicts and Challenges - Conflicts between delivery riders and tea shop employees are common, particularly during busy periods when orders are delayed, leading to heightened tensions and confrontations [19][20]. - The article notes that the operational pressures from the promotional campaigns have created a hostile environment for both employees and riders, with both groups feeling the strain of the competitive landscape [20][21]. - Despite the increase in order volume due to promotions, the actual financial benefits for tea shop employees remain minimal, as their compensation does not reflect the increased workload [17][18].
播客,“互联网鸡肋”的生与死
虎嗅APP· 2025-07-30 10:13
Core Viewpoint - The podcast industry in China is facing significant challenges despite its potential, with recent leadership changes at major platforms like Xiaoyuzhou indicating instability and the need for a breakthrough in business models [3][4][5]. Group 1: Industry Dynamics - Recent departures of key personnel at Xiaoyuzhou, a leading podcast platform, could significantly impact its future direction, as these individuals were responsible for critical operational, content, and commercialization aspects [3]. - The Chinese podcast market has seen a surge in content creation, with over 10,000 shows launched, yet user engagement remains stagnant, with monthly active users hovering around one million [3][4]. - Despite the challenges, companies like Tencent Music and Bilibili are actively investing in the podcast space, indicating a strong belief in the market's potential [4][5]. Group 2: Audience Insights - According to the 2024 Podcast Industry Report by Ipsos, 78.7% of podcast listeners are aged 18-40, with 81.3% holding a bachelor's degree or higher, primarily from first-tier and new first-tier cities [7]. - The willingness to pay for podcast content is high, with 45.9% of users having purchased paid podcast programs in the past year, and 63.6% showing a high acceptance of advertisements [8][10]. Group 3: Commercial Viability - The podcast industry struggles with a "high cost, low return" environment, making it difficult for creators to fully commit to content production, with nearly 80% of creators working part-time [23]. - The average podcast creator spends 12.9 hours per episode, with significant time dedicated to editing, which further complicates the financial viability of podcasting as a full-time endeavor [22][23]. - Current monetization strategies primarily include ad placements, custom podcasts, listener donations, and paid content, with ad placements being the most accepted model at 72.7% [23]. Group 4: Competitive Landscape - The rise of AI and video podcasts presents both opportunities and challenges for traditional audio podcasts, with platforms like Google and ByteDance introducing AI podcast functionalities [28][31]. - Video podcasts are gaining traction, with platforms like Bilibili and Xiaoyuzhou exploring this format, which has shown significant audience growth and engagement [32][33]. - The integration of video into podcasting could potentially enhance monetization opportunities, as video content has established commercial pathways that audio alone has not yet fully realized [32][33].