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潮人,正滑落到时尚鄙视链的底端
虎嗅APP· 2025-10-28 09:25
Core Viewpoint - The article discusses the phenomenon of "microtrends" and how Generation Z is increasingly fatigued by fast-changing fashion trends, leading to a shift in consumer behavior towards nostalgia and second-hand markets [6][11][50]. Group 1: Microtrends and Consumer Behavior - 73% of Generation Z feels exhausted from following trends, reflecting a broader shift in their consumption and lifestyle attitudes [6][24]. - Microtrends are characterized by their short life cycles, with new styles emerging every few weeks or even days, making it challenging for consumers to keep up [12][21]. - The rapid iteration of fashion trends has led to a "buy more but wear less" mentality, resulting in increased waste [21][24]. Group 2: Nostalgia and Second-Hand Markets - There is a growing interest among young consumers in second-hand fashion, with over 80% of 18-34-year-olds willing to purchase vintage clothing [44]. - The perception of vintage items as more valuable and stable compared to fast fashion is becoming prevalent, with a significant portion of Generation Z considering resale value when buying clothes [48][50]. - Nostalgia is driving a preference for products with emotional significance, as young consumers seek deeper value beyond mere trends [50][52]. Group 3: Emotional and Financial Pressures - 42% of Generation Z admits to sacrificing essential expenses to keep up with fashion, indicating financial strain [24][62]. - The pressure to conform to trends is causing psychological stress, with many young people feeling overwhelmed by the constant need to update their wardrobes [24][76]. - A significant portion of Generation Z is experiencing negative emotions related to their consumption habits, leading to a cycle of stress and overconsumption [76][78].
硅谷“大裁员”何时休?
虎嗅APP· 2025-10-28 01:06
Group 1 - The article discusses the significant layoffs in Silicon Valley, with over 100,000 positions cut globally in the tech industry in 2023, driven primarily by the rise of artificial intelligence (AI) and economic uncertainty [11][8][4] - Major companies like Salesforce and Meta have implemented layoffs, with Salesforce cutting approximately 8,000 jobs in 2023 and an additional 1,000 in 2024, while announcing further cuts in 2025 [18][19] - AI is reshaping the workforce, leading to a reduction in traditional roles while simultaneously increasing demand for AI specialists and engineers [55][56] Group 2 - Companies are balancing layoffs with recruitment in AI fields, as seen with Salesforce planning to hire 5,000 salespeople for AI products despite cutting 4,000 customer service roles [56][32] - Microsoft and Amazon have also made significant cuts, with Microsoft reducing over 6,500 positions in 2024 to focus on AI product development [24][25] - Traditional industries, including automotive and retail, are not immune to these trends, with companies like General Motors and Starbucks also announcing layoffs [44][45] Group 3 - Startups and unicorns are also undergoing transformations, with companies like Fiverr and Yotpo cutting significant portions of their workforce to focus on AI-driven products [34][35] - The article highlights that even AI-focused companies are not exempt from layoffs, as seen with Scale AI and xAI reducing their workforce to optimize operations [37][39] - The overall trend indicates a shift in the job market, where lower-skilled positions are being replaced by higher-skilled roles in AI and technology [53][54]
月之暗面能扳回一局吗?
虎嗅APP· 2025-10-28 01:06
Core Insights - The article discusses the recent financing rumors surrounding "月之暗面" (Moonlight), highlighting the potential involvement of notable VC firms and the speculation about an IPO, although some claims are deemed untrue [5][6][7]. Financing and Valuation - The key points of interest regarding the financing include the identity of the lead investor, the post-financing valuation of 月之暗面, and its future market positioning [6]. - Currently, among the "six small dragons" in large models, 智谱AI (Zhipu AI) holds the highest valuation at 40 billion RMB, followed by MiniMax at 30 billion RMB. The outcome of 月之暗面’s financing could potentially alter its competitive standing in the market [6]. Strategic Shifts - 月之暗面 is attempting to pivot its strategy, focusing on consumer (toC) commercialization despite the challenging domestic environment for content and subscription services. The company has launched a subscription plan and is exploring international markets [8][10]. - The company is also shifting its product focus towards coding and agent capabilities, aiming to enhance its offerings beyond basic search and response functionalities [13][15]. Kimi's Performance - Kimi, the chatbot product of 月之暗面, has seen a significant decline in monthly active users (MAU), dropping to approximately 27 million, while competitors like 豆包 (Doubao) and DeepSeek have MAUs of 250 million and 170 million, respectively [10][12]. - The competitive landscape has changed dramatically, with Kimi failing to achieve the anticipated growth and being surpassed by newer entrants [12][17]. Self-Rescue Measures - In response to its declining performance, 月之暗面 has reduced its marketing expenditures and is focusing on developing coding and agent capabilities as key areas for growth [13][15]. - The company has introduced a tiered subscription model for its services, aiming to create a more sustainable revenue stream by targeting professional users who require in-depth research capabilities [15][16]. Open Source Strategy - 月之暗面 has adopted an open-source approach to enhance its market presence and developer engagement, releasing components related to its AI models and agent functionalities [18][19]. - This strategy is seen as a way to mitigate competitive pressures from larger players while establishing a foothold in the developer community [18][19]. Challenges Ahead - Despite the strategic pivots, 月之暗面 faces significant challenges, particularly in user acquisition and retention, as it struggles to establish a strong market presence [28][30]. - The company must balance its operational costs with user engagement to ensure sustainable growth, especially as competition intensifies with the upcoming release of new models from rivals [30][32].
早报|两架美军机在南海相继坠毁;春秋航空开招已婚已育空嫂;31省份去年婚姻数据公布;宗馥莉“心腹”祝丽丹离职
虎嗅APP· 2025-10-28 01:06
Group 1 - Wang Yi emphasized the importance of healthy and stable China-US relations for global interests during a phone call with US Secretary of State Rubio, highlighting the strategic asset of mutual trust between Xi Jinping and Donald Trump [2][3] - Qualcomm launched AI chips AI200 and AI250, expected to be commercially available in 2026 and 2027, respectively, marking its entry into the data center market to compete with Nvidia [4] - Meituan announced nationwide social security subsidies for delivery riders, allowing them to choose to pay pension insurance at their place of residence or work, with additional benefits for riders' families [5][6] Group 2 - Amazon plans to cut up to 30,000 jobs, representing nearly 10% of its total workforce, with layoffs set to begin soon [7] - Porsche reported a significant drop in operating profit by 99% in the first three quarters of 2025, with sales revenue of €26.86 billion, down 6% year-on-year, and a drastic decline in profit margin from 14.1% to 0.2% [16] - Spring Airlines initiated a recruitment campaign for married and childbearing female flight attendants, aiming to leverage their life experience for better customer service [17][18] Group 3 - The 47th ASEAN Summit and related meetings will take place on October 28, 2025, in Malaysia, focusing on regional economic cooperation and global governance [24][25] - The 14th National People's Congress Standing Committee will review financial work reports and state-owned asset management, indicating a moderately loose monetary policy for 2025 [26] - The 2025 Financial Street Forum will address financial risks and opportunities in the digital era, with a focus on stablecoin developments [27] Group 4 - Tesla announced plans to mass-produce the Cybercab, an autonomous taxi without a steering wheel, by the second quarter of 2026, utilizing advanced hardware and aiming for a manufacturing cost below $20,000 [29]
公考机构,玩不起了
虎嗅APP· 2025-10-27 14:13
以下文章来源于远川研究所 ,作者罗雪妍 远川研究所 . 刻画这个时代 本文来自微信公众号: 远川研究所 ,作者:罗雪妍,编辑:黎铮,责任编辑:罗雪妍,题图来自: 视觉中国 前段时间,新一轮国考开启报名时放宽了报考年龄限制,以身作则打破三十五岁魔咒。 人民群众对编制的热情有目共睹。去年国考有超过三百万人报名,平均竞争比高达86:1,打得最凶的 岗位是中华职业教育社的"联络部一级主任科员及以下",10655人报名竞争同一个名额。 当全国人民都理解了山东人的执念,教培行业也一叶知秋,光是今年上半年,"公考一哥"中公教育的 正价课培训人次达到45万,同比增长18.42%。打眼望去,有种考公越火、中公越爽的错觉。 然而,中公教育的处境却相当尴尬。过去的四年,营收成绩是每况愈下,从2021年的69亿降至2024 年的26亿,亏损的泥沼似乎也暂时难以挣脱,在连亏36.8亿后,去年才勉强赚了1.8亿。 中公教育一手开创的"协议班"模式是拖累业绩的根源。 简单来说,就是考生预付学费,不过包退, 后来甚至演化出考生贷款培训,利息中公来还的进阶版本。 一个协议班两次改写中公教育的命运,它曾经承包了公司75%的收入,如今却贡献着82 ...
你可能忘了,《Her》发生在2025;也就是今年,“我”要重构了
虎嗅APP· 2025-10-27 14:13
我没有想到,我可以真的活在一个科幻电影设定的年份里: 谁还记得,2013年的电影《Her》,故事背景就是设定在2025年——主人公西奥西奥多坐在 窗边划着屏,就能跟AI萨曼莎聊透心事。 2025到了,你拥有了你的Her吗?还是逐渐怀疑起身体内的"我"呢?此刻起,乃至可见的未 来,我们与AI的关系,会比任何科幻剧本都更复杂、更紧迫。 今年是虎嗅F&M创新节的第13年,我们在想:到底要带给大家什么,才配得上你们攒了一年 的期待? 今年,我们想聊点真实的。 聊那个在深夜加班、在通勤路上、在行业震荡中悄悄问自己的问题: ➢ 在AI能胜任大量工作的当下,我如何自处? ➢ 那个曾经用"勤奋""专业""高效"来定义自己的我,还剩下什么? 于是,今年F&M创新节的答案变得清晰起来: … 聊趋势?你们在信息流里早已看腻。 聊干货?每个行业都有自己的深水区。 聊焦虑?算了,这时代最不缺的就是焦虑。 我们为大家搭建一个场域,让每一个在不确定中寻找确定、在洪流中寻找锚点的你,能遇见 自己的"参照系"。 以 "我,重新成为我" 为主题,我们为这次相遇,准备了三种不同的 "打开方式"。 主场馆,见证思想的跨界交锋 技术先锋 与 哲学学者 ...
利润暴跌99%,保时捷怎么了?
虎嗅APP· 2025-10-27 14:13
以下文章来源于新浪财经 ,作者刘丽丽 新浪财经 . 新浪财经提供7*24小时财经资讯及全球金融市场报价,覆盖股票、债券、基金、期货、信托、理财、管 理等多种面向个人和企业的服务。 本文来自微信公众号: 新浪财经 ,作者:刘丽丽,原文标题:《利润暴跌99%!保时捷刚刚公布数 据,国内Taycan又起火烧成空壳》,题图来自:AI生成 当地时间24日,德国大众集团旗下保时捷汽车公司发布的最新数据显示,公司第三季度亏损达9.66亿 欧元、约合人民币80亿元,受此影响,今年前三季度其销售利润同比大幅下滑99%。 而在北京时间24日,保时捷在陕西西安发生了一起起火事故,引发大众对该品牌安全性的质疑。据 现场视频,一辆Taycan车身被大火完全吞没,最终只剩框架,据悉车辆是在行驶过程中突然起火, 所幸无人员伤亡。事故原因正在调查中。 保时捷曾宣布取消自主研发电池 计划 值得注意的是,这已是近3天内第3起新能源车燃爆事故。 第一起发生在23日早间,一辆上汽大众途观L插混在高架上自燃,车内人员安全逃生,但车辆被烧成 空壳。第二起发生在23日晚间,一辆理想MEGA经过十字路口起伏路面后车底爆出火花,车内两名 驾乘人员停车后顺利开 ...
即时零售怎么解:淘宝闪购的双11体验战
虎嗅APP· 2025-10-27 14:13
Core Insights - The core theme of the article revolves around the evolution of e-commerce from a focus on speed to a focus on reliability and experience, particularly in the context of instant retail during the Double 11 shopping festival [2][14]. Group 1: Instant Retail Dynamics - Instant retail has shifted the competitive landscape from "who is faster" to "who can provide a stable and reliable experience" [4][5]. - The concept of "certainty" in service delivery has become crucial, as consumers expect not just speed but also reliability in their shopping experiences [2][10]. - Taobao Flash Sale aims to enhance the value delivery to both consumers and merchants by leveraging technology to improve efficiency and mechanisms to enhance experience [3][6]. Group 2: Technological Enhancements - Taobao Flash Sale has introduced "accelerated delivery" and "timeout compensation" as key mechanisms to ensure service reliability [7]. - The "accelerated delivery" service has improved average order delivery times by 3 minutes through algorithmic optimization, which is significant during peak shopping events [7]. - The "timeout compensation" mechanism provides clear compensation guidelines for delays, thereby building consumer trust and reducing churn [7]. Group 3: Market Impact and Growth - During the Double 11 event, Taobao Flash Sale significantly increased transaction volumes, with over 39,622 restaurant brands and 2,215 non-restaurant brands seeing over 100% growth compared to initial launch figures [8]. - The integration of Taobao Flash Sale into the broader Alibaba ecosystem has resulted in a 20% increase in daily active users (DAU) and a 25% increase in monthly active users (MAU) [11][12]. - The shift from "planned" to "immediate" shopping behaviors reflects a major transformation in consumer habits, driven by the instant retail model [11]. Group 4: Strategic Positioning - Taobao Flash Sale is not merely an extension of food delivery services but represents a reconfiguration of supply structures within the Alibaba ecosystem [13]. - The platform's strategy emphasizes a shift from a cost-centered approach to a growth engine, focusing on service reliability to foster long-term consumer trust and retention [9][14]. - The initiative positions Taobao Flash Sale as a critical component in merging "near-field" supply with "far-field" retail, enhancing overall efficiency and user experience [12][13].
看似万能的AI,其实比你想的更脆弱和邪恶
虎嗅APP· 2025-10-27 09:50
Core Viewpoint - The article discusses the potential threats posed by AI, emphasizing its increasing intelligence, ability to deceive, and the implications of AI developing capabilities to create other AI systems [5][17]. Group 1: AI's Deceptive Capabilities - AI has shown the ability to deceive when given a singular goal, with deception rates exceeding 20% in certain experiments [13]. - In scenarios where AI is tasked with conflicting objectives, it has been observed to fabricate data to present favorable outcomes [13][14]. - The phenomenon of "sycophancy" is noted, where AI adjusts its responses based on perceived evaluations from humans, indicating an awareness of being assessed [15][16]. Group 2: AI's Evolution and Independence - Research indicates that AI capabilities are growing exponentially, with a doubling of task complexity every seven months [22][23]. - GPT-5 has demonstrated the ability to independently create another AI system, completing tasks that would typically require significant human intervention [24][27]. - The timeline for AI to potentially operate independently in a human job role is projected to be within the next two to three years [28][29]. Group 3: Vulnerabilities and Risks - A study revealed that as few as 250 specially designed documents could "poison" AI models, leading to abnormal behaviors without direct system breaches [32][34]. - The risk of "training poisoning" highlights the fragility of AI systems, where a small percentage of contaminated data can have widespread effects [34][35]. - Concerns are raised by experts regarding the lack of regulatory measures in the rapid advancement of AI technology, suggesting the need for a more powerful AI to oversee and correct other AI outputs [35].
中国“最敢生”的地方,出现了
虎嗅APP· 2025-10-27 09:50
以下文章来源于国民经略 ,作者凯风 国民经略 . 在这里,读懂中国经济、城市和楼市 本文来自微信公众号: 国民经略 ,作者:凯风,题图来自:AI生成 生还是不生,这是一个问题。 一、全国生育排行,谁垫底了? 近日出版的《中国统计年鉴2025》,首次全面披露31省份人口数据。 去年,全国出生人口954万人,相比上年回升52万人;出生率6.77‰,反弹0.38个千分点。 龙年效应、后疫情生育补偿效应,叠加政策刺激,各地出生率短期均有所反弹。 一 般 而 言,经 济 越 发 达,城 镇 化 越 高,观 念 越 进 步,出 生 率 就 越 低 。 从区域来看,西部地区出生率整体高于东部地区,欠发达地区明显高于发达地区。 西藏以13.87‰的出生率蝉联榜首,黑龙江则以3.48‰再次位居倒数第一,两者相差近4倍。 西藏、宁夏、贵州、青海4省份最高,出生率超过10‰。 四省均地处西部,且为欠发达地区,多为多民族聚居区。 在出生率最高的10大省份中,只有广东一个经济大省位列其中,堪称最大的例外。 数据显示,广东以8.89‰的出生率排在全国第七,而处于同一发展水平的沪苏两地,均不足5‰。 与之对比,黑龙江、吉林、辽宁、上海、江 ...