Core Viewpoint - The article discusses the evolution of food and beverage consumption in train carriages in China over the past 26 years, highlighting a shift from basic functional needs to experience-oriented consumption, particularly during travel periods like the National Day holiday [8][12]. Group 1: Historical Context - In 1999, the introduction of the "Golden Week" holiday led to a significant increase in domestic travel, with 28 million trips and a total tourism revenue of 14.1 billion yuan [8]. - By 2024, domestic travel reached 765 million trips, with total spending hitting 700.817 billion yuan, indicating a substantial growth in travel culture and consumer spending [8][12]. Group 2: Changes in Food Consumption - The food and beverage consumption on trains has transitioned from simple snacks like peanuts and instant noodles to more diverse and experience-driven options, reflecting changing consumer preferences [9][10]. - Consumers now seek visually appealing, emotionally satisfying products during travel, such as specialty teas and creative snacks, rather than just functional food [10][12]. Group 3: Iconic Products - Instant noodles, particularly the Kang Shifu brand's beef noodles, became iconic in train carriages due to their convenience and affordability, with initial pricing at 1.98 yuan compared to higher-priced train meals [17][18]. - The introduction of various flavors and local specialties in instant noodles has further solidified their popularity among travelers [19]. Group 4: Innovations in Packaging and Offerings - The development of new packaging technologies, such as the "modified atmosphere packaging" by Zhou Hei Ya, has improved the freshness and convenience of ready-to-eat foods like marinated meats, making them popular in train settings [36][37]. - The rise of instant coffee and fruit teas in convenient packaging reflects the growing demand for portable and easy-to-prepare beverages among travelers [41][42]. Group 5: Cultural and Regional Influences - The emergence of culturally themed snacks, such as creative ice creams representing local train stations, showcases a trend towards localized and experiential food offerings in train travel [50][55]. - Regional specialties are increasingly featured in train menus, allowing travelers to experience local flavors, enhancing the overall travel experience [56][64].

New Product Launches - Luckin Coffee collaborates with "Tom and Jerry" to launch "Milk Skin Latte," inspired by traditional Inner Mongolian dairy products, featuring a rich milk flavor and a pudding-like texture [6][4] - Heytea introduces "Sauce-flavored White Tofu Crushed Silver," combining Yunnan sweet soy sauce with butter for a unique taste experience [6][4] - Qiaqia partners with Dairy Dragon to launch "Growth Nuts," featuring cartoon packaging and added lutein and probiotics [6][4] - Yanjinpuzi collaborates with Nongshim to create "Spicy Kimchi Chips," utilizing a non-fried baking process and optimized for reduced fat, salt, and sugar [7][4] - Dongpeng Special Drink teams up with Wrigley's to launch a sugar-free gum flavored like Dongpeng Special Drink [6][4] - Let Tea launches "Guava Oil Kumquat Jasmine Tea," a new product emphasizing health with no sugar and added probiotics [11][8] - Yuanqi Forest releases a new 1.8L iced tea, priced around 8 yuan, expanding its product sizes [11][8] Industry Events - Sun Yingsha becomes a global partner for OPPO, unveiling the special edition "Chasing Light Red" for the Find X9 series [15][13] - General Mills announces the closure of factories and a restructuring plan costing approximately $82 million, aimed at enhancing supply chain competitiveness [16][12] - Pang Donglai reports sales of 681 million yuan over the National Day holiday, with the Times Square store leading at 188 million yuan [16][12] - UNDEFEATED SPORT launches a themed event in Anaya, promoting its fall/winter collection through interactive sports challenges [16][12] - RIMOWA introduces a new seasonal limited edition in ballet pink, enhancing its Essential series [19][17] - LG Life Health appoints a new CEO, Lee Sun-joo, who has extensive experience in the beauty industry [20][18] - Mengniu Dairy continues its stock buyback strategy, repurchasing shares on multiple occasions in October [20][18] - Zheng Qinwen becomes the first global brand ambassador for Bawang Tea [20][18] - Three Squirrels receives approval for its H-share listing, aiming to issue up to 81.5 million shares [23][21] Investment and Acquisitions - M Stand acquires RAC BAR, marking its entry into multi-brand development [25][24] - Mixue Ice Cream invests 285.6 million yuan in Fulu Beer, gaining a 51% stake to enter the fresh beer market [25][24] - Zhou Dasheng acquires German high-end audio brand MBL, preserving jobs and production facilities [25][24] - Froneri, the parent company of Häagen-Dazs in the U.S., secures 36 billion yuan in new funding to strengthen its asset holding [25][24] - Pernod Ricard invests over 50 million yuan in a Canadian distillery, reaffirming its commitment to the region [28][26] - Jianming Industrial acquires enzyme producer HJ Youtel, enhancing its capabilities in various sectors [30][29] Food Industry Developments - Central Park Coffee Co. announces the opening of a Friends-themed café in New York, offering immersive experiences for fans [31][30] - Meituan's Happy Monkey brand opens its first northern store in Yanjiao, Hebei [33][32] - Asahi Foods launches a new nursing food brand, focusing on enjoyable eating experiences for the elderly [33][32] - a2 Milk becomes the first official milk partner of the Australian Open [33][32] - Wangwang introduces "Wangzai Vegetable and Fruit Milk," made with 100% imported milk and various fruit and vegetable juices [35][34] - JD.com kicks off its 11.11 fresh food sales event, offering significant discounts [35][34] - Xiangpiaopiao announces Sun Yingsha as its brand ambassador, promoting its health-focused product line [35][34] - Baili Foods plans to list on the Beijing Stock Exchange, aiming to issue up to 54 million shares [38][36] - Vitasoy is launching new flavors to adapt to emerging tea drink trends and competitive pricing [38][36] - Shuanghui's premium light food brand Jian Song releases new products, emphasizing health and nutrition [38][36]

Core Viewpoint - The article expresses well wishes for the Mid-Autumn Festival and highlights the importance of new consumption trends in the current market landscape [1] Group 1 - The article emphasizes the significance of consumer sentiment during the Mid-Autumn Festival, suggesting that it plays a crucial role in driving sales and market performance [1] - It discusses the evolving nature of consumer preferences, indicating a shift towards more personalized and experiential consumption [1] - The article notes the impact of digital transformation on consumer behavior, with an increasing reliance on e-commerce platforms for festive purchases [1]

New Products - JD.com launched its self-branded sparkling yellow wine, featuring a 5% alcohol content in a 480ml bottle, made from high-quality glutinous rice and local herbs [4][5] - Dongpeng Beverage introduced a new Hong Kong-style milk tea, using Indian black tea and Yunnan Dianhong, priced at 71.9 yuan for a 500ml x 24 bottle pack [4][5] - Amazon announced the launch of its private label Amazon Fresh, offering over 1,000 grocery items, with most priced under $5 and rated at least 4 stars [4][5] - Hennessy collaborated with Jackson Wang to launch a limited edition Mid-Autumn Festival series featuring Hennessy V.S.O.P and X.O [6][8] - Lay's released a new Heinz ketchup-flavored potato chip, available in 70g and 135g packs [6][9] - Lacoste and Wang Yibo launched their first collaborative series, including windbreakers and hoodies [6][10] - Fenjiu introduced a wedding edition chocolate gift box featuring liquor-filled chocolates [6][11] - Tianrun Dairy launched a new pomegranate-flavored yogurt, emphasizing clean label principles and using real pomegranate jam [6][11] - Mengniu partnered with China Tea to launch a red tea ice cream [6][13] Industry Events - Wudao Milk announced a 1 billion yuan investment to build its second factory in Shanghai, aiming for a sales target of 5 billion yuan by 2024 [14] - Meituan's international delivery brand Keeta launched operations in the UAE, marking its third Middle Eastern market entry within 40 days [14][15] - Dongpeng Beverage established a new marketing company in Jiangsu with a registered capital of 10 million yuan [14][16] - Wufangzhai plans to issue H shares and list on the Hong Kong Stock Exchange to enhance its international brand image [14][17] - Kegome appointed a new president, marking the first leadership change in six years [14][18] - Bright Dairy's subsidiary, New Light, plans to sell its New Zealand North Island assets for $170 million [14][19] - Coach opened its third coffee shop in the U.S., targeting Gen Z consumers [14][20] - Huang Bo's IP brand, Huang Dou Jun, opened its first store in Qingdao [14][21] - COFCO Jiajiakang launched its flaxseed pork products in Hong Kong, covering 60 major supermarkets [14][22] - Malbon Golf established its China headquarters in Shenzhen [14][23] Investment Trends - Xinghe Power completed a 2.4 billion yuan Series D financing round [21][22] - PAI Partners raised nearly 30 billion yuan for its ice cream joint venture with Nestlé [21][23] - Xingmai Innovation secured 1 billion yuan in A+ round financing [21][24] - Fengyi International plans to acquire a 49% stake in Juai Food [21][25] - Ailios completed a 100 million yuan A+ round financing [21][26] - Ferrero completed the acquisition of Kellogg's North American business [21][27] - Tianqing Kongtian raised several hundred million yuan in Series A financing [21][28] - Suzhou Lexiang Intelligent Technology announced a 200 million yuan angel round financing [21][29] - Nscale completed an $1.1 billion Series B financing round [21][30] - Luobo Intelligent announced several tens of millions in angel + round financing [21][31] Food Industry Developments - Wangzai Milk upgraded its product to feature high calcium and protein, using New Zealand milk sources [28] - Guoquan repurchased 1.55 million shares for 5 million HKD [28] - Mengniu and Everbright Pension signed a strategic cooperation agreement to enhance health management for the elderly [28] - Yakult revamped its low-sugar Y1000 yogurt packaging in Japan [28] - Happy Monkey opened its third store in Hangzhou [28] - Mocha announced its brand ambassador Ding Yuxi [28] - Yanjin Pupu launched a new garlic sesame sauce product [28] - Sam's Club in Changping, Beijing, is set to open in October [28] - Jindouya introduced a new calcium, iron, and zinc water product [28] - Mixue plans to harvest about 60,000 tons of lemons nationwide this year [28]

Core Viewpoint - The article highlights the latest trends and developments in the new consumption sector, focusing on product launches, company activities, and investment movements within the industry [2][13][22]. Product Launches - Good Hope Water launched a new autumn product "Thick Yiyuan" raw barley milk, emphasizing health benefits and natural ingredients [5][7]. - Sanyuan Milk introduced "Aibei Yizhi Yue," featuring 100% native A2 β-casein and various nutritional elements [5][7]. - Water Otter launched a seasonal product, honeysuckle grapefruit fresh extract, with a focus on natural vitamin C and zero sugar [5][7]. - White Elephant introduced a new sparkling tea, combining quality tea leaves with fresh lemon for a refreshing taste [5][12]. - Three Squirrels established a new company for maternal and infant products, indicating expansion into this market [5][14]. Company Activities - Starbucks became the official coffee partner for the Los Angeles Olympics, planning to provide coffee services in various venues [17]. - Gaode announced a waiver of the annual entry fee for all restaurant merchants, aiming to support the industry [17]. - BeBeBus's parent company, Different Group, officially listed with an expected market value of 6 billion HKD [17]. - Haidilao completed the acquisition of the hot pot brand Jugaogao, expanding its market presence [22][29]. Investment Movements - Heineken announced a $3.2 billion acquisition of FIFCO's beverage and retail business in Central America [22][23]. - M Stand confirmed the acquisition of the restaurant brand RAC BAR, indicating growth in the food and beverage sector [22][23]. - Aiyingshi plans to acquire a 30% stake in Hubei Yongyi Nursing Products Co., focusing on diaper production [22][25]. - New Hope increased its registered capital from approximately 4.22 billion to 4.53 billion RMB, reflecting financial growth [22][26]. New Trends in Food and Beverage - Asahi Beverage announced new concentrated health care products under the Calpis brand, focusing on health benefits and reduced calories [30]. - Ximiao Oatmeal launched a new product featuring high content of five red ingredients, targeting health-conscious consumers [5][12]. - Nuo Wa Coffee introduced a global first 0-fat latte, aiming to lead the coffee industry towards healthier options [30][31].

Core Viewpoint - The article discusses the growth of Baifei Dairy, a company specializing in water buffalo milk, amidst a challenging environment for the dairy industry, highlighting its unique advantages and the challenges it faces in the IPO process [3][5][44]. Industry Overview - The dairy industry in China is currently experiencing a downturn, with over 60% of 28 listed dairy companies reporting revenue declines in the first half of the year [8][9]. - The industry is facing a severe milk source crisis characterized by cyclical supply-demand imbalances leading to price fluctuations [9][10]. - Major players like Yili and Mengniu are struggling with liquid milk sales, relying on other products like milk powder and ice cream for growth [12][13]. Company Performance - Baifei Dairy achieved revenue of 722 million yuan in the first half of the year, a year-on-year increase of 11.82%, significantly outperforming its peers [14]. - The company has doubled its revenue and net profit over the past three years and plans to raise 497 million yuan through its IPO, primarily for capacity expansion and marketing [6][14]. Competitive Advantages - Baifei Dairy benefits from three key advantages: category, cost, and channel [17]. - The category advantage stems from water buffalo milk being a niche product with stable pricing and less competition from larger companies [18][19]. - The cost advantage is realized through a unique product mix that combines water buffalo milk with regular cow's milk, allowing for lower procurement costs [32][36]. - The channel advantage is attributed to its focus on emerging sales channels like online e-commerce and snack retail, which are growing rapidly [42]. IPO Challenges - Baifei Dairy's IPO journey has been complicated by regulatory challenges and market conditions, with concerns about its profitability sustainability and future growth potential [44][47]. - The company has faced difficulties in meeting the requirements of stock exchanges, particularly regarding scale and innovation [45][48]. - Despite these challenges, Baifei Dairy continues to pursue its IPO to secure funding for expansion and to address its supply chain limitations [50][80]. Future Outlook - The future of water buffalo milk as a niche market depends on overcoming supply constraints and achieving product diversification [60][71]. - The company is investing in upstream supply sources to enhance control over its milk supply and is exploring product diversification to expand its market reach [71][78]. - The potential for growth remains, but Baifei Dairy must navigate competitive pressures from larger dairy companies and emerging brands in the market [58][79].

Core Viewpoint - The article highlights the latest trends and developments in the new consumption sector, focusing on product launches, market expansions, and investment activities across various companies and industries [2]. New Product Launches - Guanghe Planet launched HMO maternal formula full-nutrition baby noodles, incorporating 19 nutrients including HMO and DHA:ARA in a 1:2 ratio, using organic fertilizers from Australian wheat [6]. - Dayao introduced a new plant protein series with six types of nut milk and jasmine milk tea, which are not yet available on major e-commerce platforms [4]. - Otter Tonton released new light milk tea products, emphasizing low-calorie options that meet health-conscious consumer demands [6]. - Haihe Dairy launched a limited edition Tianjin mooncake-flavored yogurt, with 50,000 cups available for a Mid-Autumn Festival promotion [9]. - UHA introduced a lemon-flavored refreshing salt candy, enriched with vitamin C [9]. - LaBi launched the Reef2 all-terrain stroller, certified by Chinese and EU safety standards [9]. - Jollybaby released an interactive food cart toy for children, promoting early education through play [6]. Industry Events - Meituan's international delivery brand Keeta officially launched in Kuwait, marking its third entry into the Middle East market [12]. - Fabrique opened its first offline boutique in Beijing, showcasing a collection from over 350 global designers [13]. - The British Retail Consortium warned that approximately 400 large retail stores could close if the government implements higher business tax rates [13]. - ALDI opened its first store in Changzhou, indicating its expansion in the Yangtze River Delta region [13]. - Meituan's Xiaoxiang Supermarket plans to open its first offline store in Beijing, covering nearly 6,000 square meters [16]. - Bosideng's high-end line VERTEX opened its first global store in Shenyang, representing a shift towards high-end outdoor fashion [16]. - Yuanqi Forest products launched in Tesco UK, expanding its international presence to over 40 countries [18]. Investment and Financing Activities - Galaxy Magnetics plans to acquire 100% of Kyoto Longtai and raise supporting funds [20]. - VF Corporation announced the sale of its Dickies brand for $600 million as part of its strategic transformation [20]. - Finnish startup Perfat Technologies secured €2.5 million in funding to advance its healthy fat replacement technology [20]. - Zhaimi Technology completed over 200 million RMB in Series A financing to support new drug clinical trials and international expansion [20]. - Zhaimi Automotive announced the completion of its first round of financing, with plans for a factory near Tesla's German facility [21]. - Stareep completed nearly 100 million RMB in financing to enhance its AI sleep technology [25]. Food Industry Developments - HPP launched a new beverage combining HPP prebiotics with plum and oil fruit juice, featuring over 56% juice content [26]. - Mengniu Group formed a strategic partnership with Huati Group to integrate sports and dairy industries [26]. - Heytea introduced a new bottled super plant tea product featuring kale and cucumber, which quickly became popular [26]. - M Stand announced the opening of its first concept store in Shanghai, focusing on burgers and snacks [27]. - Quaker launched a new probiotic fermented oatmeal product, suitable for various meal occasions [29]. Beauty and Fashion Trends - Korean designer brand ORR opened its first store in China, located in Shanghai [31]. - LEGO launched a new Star Wars set, enhancing its product offerings [33]. - Chinese beauty brand Huaxizi debuted its skincare line, introducing innovative beauty technologies [33]. - Gap officially entered the beauty market, launching beauty sections in 150 Old Navy stores [34]. - On opened Asia's largest flagship store in Tokyo, enhancing its retail presence [34].

Core Viewpoint - The recent crises faced by companies like Xibei and Baiguoyuan are seen as inevitable due to underlying misunderstandings regarding public relations [2] Group 1: Importance of Public Relations - Many traditional consumer brands do not prioritize public relations, often lacking a dedicated PR director even after going public [4] - When performance declines, companies tend to cut PR teams instead of investing in them, leading to a high turnover rate among PR professionals [5] - Some advanced-thinking leaders hire PR directors but misallocate their roles to focus on sales rather than strategic communication [4] Group 2: Challenges in PR Management - PR professionals face limitations in upward communication, struggling to manage strong-willed bosses who may not heed their advice [7] - Successful entrepreneurs often possess absolute confidence, which can lead to a lack of openness to feedback, creating a disconnect between the PR team and the leadership [8] Group 3: Emotional and Communication Management - Effective PR involves managing the emotions of the boss and ensuring their communication skills are honed [10] - High-end brands often encounter crises due to emotional expressions from their leaders, which can lead to public relations disasters [13] - There is a lack of training in emotional management and communication skills for executives, which is a gap in business education [15] Group 4: Aligning Internal and External Perceptions - PR must bridge the gap between the internal perception of the brand and the external consumer view, ensuring consistency in messaging [24] - A significant disconnect between how a brand sees itself and how consumers perceive it can lead to crises [29] Group 5: Proactive Crisis Management - Effective PR should focus on preemptive measures rather than reactive crisis management, identifying potential issues before they escalate [34] - Establishing an internal self-check system can help in early detection of potential PR issues [37] Group 6: Risks of Personal Branding - The personal branding of entrepreneurs can amplify risks for consumer brands, as any controversy surrounding the individual can directly impact the brand [38] - It is advised that entrepreneurs maintain a degree of separation between their personal image and the brand to mitigate risks [39] Group 7: Social Responsibility in Branding - Brands should focus on telling stories that highlight their social value and responsibility, transforming from personal enterprises to socially responsible entities [40] - The narrative should aim to provide solutions to societal issues, enhancing the brand's relevance and impact [42]

New Consumption Overview - Mengniu launched cheese balls with strawberry and mixed fruit flavors, reduced sugar and fat, and a cheese content of ≥ 20% [4] - Huggies upgraded its Little Forest series with a new "0 mark" design for better comfort [7] - Meiji Savas introduced a new milk beverage providing 15 grams of protein per 250ml, with a 0 fat formula [7] - WE11DONE released its 2025 Autumn/Winter collection themed "Punk Wonderland" [7] - Babycare launched a lightweight stroller weighing only 6.5kg, designed for easy folding and portability [9] - DQ introduced new Angus beef burgers in Shanghai [11] - Qihua Dun appointed a new CEO, Christian Stammkoetter, effective March 1, 2026 [13] - Master Kong launched a new product aimed at competing with the takeaway industry [13] - Zhang Liang exited as a direct shareholder of Zhang Liang Spicy Hot Pot [13] - Yonghui opened its first modified store in Tangshan [13] - Walmart launched an AI-driven super agent to optimize shopping experiences [13] - Meituan's Happy Monkey supermarket opened its first store nationwide [12] - Douben Dou collaborated with the animated series "Pleasant Goat and Big Big Wolf" to launch a co-branded soy milk [12] New Products - Mengniu launched cheese balls with reduced sugar and fat, featuring real fruit jam and cheese [4] - Suntory is set to launch The Bezel s non-alcoholic beer, providing a beer-like experience with 0.00% alcohol [4] - Yili QQ Star introduced a new cheese stick made from A2 milk, suitable for children [4] - Haagen-Dazs released a Mid-Autumn ice cream gift box inspired by Dunhuang motifs [4] Industry Events - Qihua Dun appointed a new CEO, Christian Stammkoetter, effective March 1, 2026 [13] - Master Kong launched a new product to challenge the takeaway industry at the 25th China Convenience Food Conference [13] - Chanel celebrated the 10th anniversary of its "Through Her Lens" program at the Tribeca Film Festival [13] - Balenciaga launched a new tote bag priced at 8200 yuan [14] - Zhang Liang exited as a direct shareholder of Zhang Liang Spicy Hot Pot [13] - Yonghui opened its first modified store in Tangshan [13] - Walmart introduced an AI-driven super agent to enhance shopping experiences [13] Investment and Financing Trends - PhDUO completed an angel round financing of tens of millions [21] - KuaFu Technology secured several million in Pre-A round financing led by Fosun Rui Zheng [21] - PepsiCo increased its stake in Celsius through a $585 million deal [21] - Three Squirrels established a food company in Foshan with a registered capital of 100 million [23] - New Hong Electronics completed several hundred million in strategic financing [24] - ST United received approval for a 3 billion acquisition of RunTian Industrial [24] - GREENLAB completed nearly 10 million in Pre-A round financing [24] - Chery Holdings acquired 100% of Dream Future [24] - Huami Technology acquired core assets of Wild.AI to support female athletes [25] - Kering and Mayhoola announced a delay in acquiring the remaining stake in Valentino [25] Food Industry Developments - Starbucks announced the rollout of an AI inventory management system in over 11,000 stores in North America [27] - Meituan's Happy Monkey supermarket opened its first store in Hangzhou [27] - Yang Guofu Group established two companies in Dongjiang with a total registered capital of 155 million [27] - Douben Dou launched a co-branded soy milk with "Pleasant Goat and Big Big Wolf" [27] - HeMa launched a new rambutan juice drink with ≥ 35% fruit and vegetable juice content [28] - Starbucks opened its first store in Tokyo offering freshly baked bread [28] - Qing Shang introduced a new drink made from various natural ingredients [28] - McDonald's exited the American Restaurant Association over wage payment disagreements [28] - Fengxing Milk launched a new ginger milk product [31] - Dongpeng Beverage established a new company with a registered capital of 10 million [31]

Core Viewpoint - The article argues that Luo Yonghao will ultimately win against Xibei, despite Xibei potentially winning the lawsuit, as the brand may suffer irreparable damage due to public sentiment and perception of pre-made dishes [3][4]. Group 1: Public Sentiment and Brand Perception - The article highlights that in internet communication, personal stance and emotions often outweigh facts, leading to differing conclusions about whether Xibei's dishes are pre-made [3][4]. - Social media platforms are witnessing intense debates, with many consumers equating any dish not prepared on-site as pre-made, which could negatively impact large chain restaurants [4][6]. - Xibei's defense, citing a government document that distinguishes their dishes from pre-made ones, is deemed ineffective due to existing consumer distrust regarding food safety [6][12]. Group 2: Implications for the Restaurant Industry - The article emphasizes that the downfall of a reputable chain like Xibei would not improve the dining environment; rather, it could lead to worse conditions for consumers [11][12]. - A well-established brand provides job stability and better service quality, which smaller establishments may not guarantee [11][12]. Group 3: Xibei's Strategic Errors - Xibei's aggressive public relations strategies, including revealing Luo Yonghao's menu and pursuing legal action, are criticized as unwise moves that reinforce their position as the dominant party in the dispute [15][16]. - The article suggests that Xibei should have adopted a more conciliatory approach, acknowledging public sentiment rather than escalating the conflict [16][18]. Group 4: The Nature of Pre-made Dishes - The article argues that using pre-made dishes is not inherently wrong; rather, the issue lies in the perception and communication of their use by brands [20][22]. - It is noted that pre-made dishes can enhance efficiency and maintain quality, especially when produced by larger companies with stricter safety standards [20][22]. Group 5: Recommendations for Xibei - The article advises Xibei to embrace transparency and openness in their communications to counter negative public sentiment, rather than attempting to prove their innocence [22][24]. - Engaging with consumers through live demonstrations and addressing their concerns directly could help mitigate the backlash [22][24].