New Consumption Overview - Budweiser Group launched a sugar-free energy drink brand Phorm Energy in the US, featuring four flavors at a price of $2.99 per 16-ounce can [3] - Genki Forest introduced its first co-branded product in overseas markets, a collaboration with Disney's classic IP "Lilo & Stitch," offering three flavors of sparkling water in Indonesia [3] - Starbucks Japan released its first spicy Frappuccino, combining mango pulp, jasmine tea, and soy milk, topped with a special spicy honey sauce [3] - Dayao launched a new probiotic juice soda, containing dual probiotics and dietary fiber equivalent to about 33 prunes per can [6] - Yili introduced a rooftop-packaged yogurt drink designed to pair with meals, made from 100% fresh milk with only 1.4g of fat per 100ml [8] Investment and Financing - Dolce & Gabbana secured €150 million in debt financing to support its beauty and real estate divisions, with agreements in place for refinancing existing loans [8] - Carlsberg and PepsiCo plan to invest over $250 million (approximately 1.8 billion RMB) to build a new soft drink production facility in Almaty, Kazakhstan, with an annual capacity of 340,000 hectoliters [8] - Ananier, a children's clothing brand, announced plans to transfer control by selling a 13.03% stake to an investment management firm [8] - Novo Nordisk completed the acquisition of DSM-Firmenich's stake in the feed enzyme alliance, aligning with its sustainable development strategy [9] - Fuzhou Tastin Catering Company increased its registered capital from approximately 1.03 million RMB to about 118 million RMB, marking a 11,323% increase [11] Major Company Developments - Fenty Beauty by Rihanna opened its first concept store in mainland China at Shenzhen MixC, featuring interactive installations and experience zones [11] - Weidongli announced the launch of functional dairy products targeting specific needs, with new products focusing on eye care and sleep assistance [11] - Gentle Monster created new limited-time collaboration spaces in cities like Shanghai and Los Angeles, featuring large installations that contrast with smaller toys [12] - Longchamp appointed world champion table tennis player Wang Manyu as its brand ambassador, aiming to embody the brand spirit of "dynamic life" [12] - Lao Xiang Ji partnered with Molecular Coffee to open a chicken soup café in Nanjing, combining coffee with molecular cuisine elements [12]

New Consumption Highlights - Water Otter announced its first tea fresh extract "Oriental Jasmine," made from selected jasmine flowers and featuring a clean ingredient profile with zero sugar and zero additives [3][5] - Aman launched a new tennis apparel line, Aman Tennis Club, targeting tennis enthusiasts with a full range of products including skirts and accessories [5] - Nai Xue collaborated with Moomin to launch a new peach-flavored smoothie and other seasonal products ahead of the Baby Festival [5] - Mengniu introduced a new matcha milk product, emphasizing its unique flavor profile derived from Zhejiang's matcha powder [5] - Wild Man Diary is tapping into the frozen dumpling market with a new product featuring konjac, which has gained traction since the company's establishment in 2018 [5] - Zegna held a fashion show in Dubai to unveil its 2026 summer collection, showcasing a new aesthetic and emotional narrative [6] - Heytea launched a seasonal product featuring fresh yellow skin peaches, highlighting local fruit flavors [6] - Starbucks China announced plans to expand its non-coffee beverage offerings, introducing new summer products at reduced prices [13] Investment and Financing Trends - Bubble Mart's stock price surged over 4% in Hong Kong, reaching a historical high with a trading volume exceeding 3.2 billion HKD [14] - Finnish biotech company Volare secured 26 million euros in funding to enhance protein production facilities [14] - Shaanxi Tianchong completed a Pre-A round financing of several tens of millions, focusing on pet pharmaceutical innovations [14] - Kid's King plans to acquire 100% of Zhuhai Siyu Industrial Development Co. for 1.65 billion RMB [14] - Yardley London, a century-old British fragrance brand, was acquired by a US private equity firm, although the transaction amount was not disclosed [14] New Product Launches - Asahi Beer launched a new mixed draft beer "One Third" in Japan, combining classic flavors for a smooth taste [21] - Jianlibao introduced a new plant-based beverage series, targeting various consumer scenarios [21] - Dove released a limited edition mint-flavored dark chocolate, featuring a unique texture [22] - Nongfu Spring launched a carbonated tea drink "Ice Tea," emphasizing natural tea extraction [22] - Peet's Coffee introduced a new rose-flavored coffee liquid and a sparkling Americano series [22] Industry Developments - Antonia opened two flagship stores in mainland China, expanding its presence in Shanghai and Guangzhou [9] - Grandpa's Tea announced a new series with celebrity endorsement, focusing on a unique tea blend [10] - Kudi Coffee signed a strategic cooperation agreement with Rwanda to develop a coffee industry demonstration park [11] - Bubble Mart applied for over 80 trademarks related to its popular Labubu brand, indicating strong market interest [11]

Core Viewpoint - The article discusses the transformation of the condom market in China, highlighting that the decline in sales does not equate to a decrease in sexual desire but rather reflects a shift in consumer behavior and market dynamics in the new consumption era [2][5][26]. Market Overview - The condom market in China experienced a significant decline from 2019 to 2021, with Durex's sales on Tmall dropping from 3.72 million units to 840,000 units, a decrease of over 70% [4][10]. - The overall adult products market remains robust, with the market size for condoms in 2023 estimated at 10.148 billion yuan, part of a larger adult products market valued at 165.351 billion yuan [12]. Consumer Behavior Changes - The decline in condom sales is attributed to three main factors: the impact of the pandemic on intimate relationships, a trend of consumption downgrade, and urban renewal policies leading to increased population mobility [5][10]. - Despite the downturn, there is evidence of recovery in 2023, with online sales of condoms increasing by over 50% in the first half of the year compared to previous years [11]. Brand Dynamics - Durex, once a market leader with a 45% share in China, faces increasing competition from both established brands like Okamoto and emerging domestic brands that cater to younger consumers with innovative products [18][21]. - The article emphasizes the need for Durex to adapt its marketing strategies to align with changing consumer preferences, particularly focusing on female consumers who are becoming more prominent in the market [22][26]. Innovation and Product Development - Durex has introduced new product lines, such as the ultra-thin polyurethane condoms and the hyaluronic acid series, which have gained traction in the market [23][24]. - The demand for specific product features, such as thinner condoms, is rising, with consumers increasingly prioritizing quality over quantity [20][27]. Marketing Strategies - Traditional marketing approaches are becoming less effective, and brands must pivot to more localized and consumer-centric strategies that resonate with modern consumers' values [21][26]. - The rise of e-commerce platforms like Meituan has changed purchasing behaviors, with a significant portion of condom orders being placed by women, highlighting the importance of convenience and privacy in the buying process [27][30]. Future Outlook - The article concludes that the condom market is undergoing a "consumption upgrade," necessitating brands to rethink their narratives and marketing strategies to meet evolving consumer needs [26][35].

New Consumption Overview - Kind LLC, a subsidiary of Mars, launched a new series of grain energy bars made from five different types of grains, designed to provide sustained energy without sugar spikes or artificial ingredients [2] - Meco announced the popular idol group Times Youth League as its new brand ambassador, releasing a themed short film featuring the group [4] - Coca-Cola Japan introduced a new product, Georgia Clear Black, a black coffee that retains the richness and aroma of coffee while offering an unprecedented refreshing taste [7] - Master Kong launched a new low-sugar, high-fiber iced tea, reducing sugar content by 50% while maintaining a refreshing taste [8] - Nestlé collaborated with Hongdu Daping to launch seasonal limited products inspired by the fragrance of Jiangxi's gardenia flowers [8] - Atomy is considering acquiring a 63.38% stake in its subsidiary, Aikang Industry, for approximately 600 billion KRW [8] - ST United announced plans to acquire 100% of the shares of Jiangxi Runtian Industrial Co., Ltd. through a combination of stock issuance and cash payment [8] - Prada announced its acquisition of a 10% stake in Italian leather manufacturer Rino Mas Trotto to strengthen its strategic position in the leather supply chain [8] - ListenHub secured millions of dollars in angel funding from Sequoia China to enhance technology and market expansion [8] - Lantrilis received regulatory approval to acquire General Mills' yogurt business in the U.S., with the transaction expected to complete by the end of June [12] - Off&Relax launched a new offline experience space in Shanghai, showcasing its dual-effect collagen hair care products [13] - Goldwin opened its first flagship store in Kyoto, designed with a concept that combines local elements and modern aesthetics [13] - UR's sister brand OF opened its first independent store in Guangzhou, marking the start of its offline expansion [13] - Yili Group signed a strategic cooperation agreement with General Technology Group to collaborate on elderly nutrition solutions and health service systems [13] - The Shenzhen Stock Exchange decided to terminate the listing of Renrenle's stock, with the last trading date expected to be July 3, 2025 [14]

Core Viewpoint - The article emphasizes the strength and efficiency of China's manufacturing industry, highlighting its ability to utilize resources fully and create extensive industrial chains that other countries cannot match [3][42]. Group 1: Duck Industry Example - The price of Peking duck varies significantly, with restaurant prices around 100 yuan, while street vendors sell it for as low as 20 yuan, showcasing a complex ecosystem behind the product [5][6]. - The cost structure of a duck includes feed, logistics, processing, and profit margins, leading to a wholesale price of only 2-3 yuan per duck, which raises questions about sustainability [10][12]. - The duck industry exemplifies China's manufacturing prowess, where every part of the duck is utilized, creating a comprehensive profit cycle that maximizes resource use [12][13]. Group 2: Agricultural Products and Trade - The U.S.-China trade war has severely impacted American agricultural exports, particularly chicken feet, which are primarily consumed in China, leading to significant losses for U.S. farmers [14]. - Other agricultural products, like sugarcane and corn husks, are being innovatively repurposed in China for biomass energy and other uses, demonstrating the country's ability to turn waste into valuable resources [15][18]. Group 3: Waste Management and Recycling - China's waste management has evolved from concerns about "garbage cities" to a situation where waste is now a valuable resource for energy production, with a significant gap in waste supply for incineration plants [20][22]. - The construction of waste-to-energy plants has increased, with 2023 seeing the capacity to process nearly 400 million tons of waste, highlighting the shift in waste management strategies [22][24]. Group 4: Technological Advancements and Resource Utilization - The article discusses how technological advancements have allowed for the transformation of previously discarded materials, such as kitchen waste and used cooking oil, into valuable products like biodiesel and green methanol [27][29]. - The recycling of textiles into regenerated fibers is another example of China's leadership in circular economy practices, with initiatives to enhance resource recovery and sustainability [32][34]. Group 5: Comprehensive Industrial Chains - The article illustrates how industries in China benefit from complete industrial chains, where even waste materials can be profitably processed, leading to lower raw material costs and higher efficiency [34][37]. - Companies like Mixue Ice City are integrating supply chains to reduce costs and enhance competitiveness, demonstrating the trend of vertical integration in various sectors [37][38]. Group 6: Global Comparisons - The article contrasts China's resource utilization with that of other countries, noting that many foreign industries fail to capitalize on by-products due to technological limitations, leading to waste [40][42]. - China's unified market and extensive cultural heritage provide a unique advantage in maximizing resource use across various sectors, making it difficult for other nations to replicate this efficiency [42][44].

New Consumption Overview - Fujian Liangkouzi Food Co., Ltd. launched beef pies using a 72-layer Chinese pastry technique and Canadian wheat flour with Anchor butter [3] - Jelly Brown partnered with Lai Yi Hu to introduce three new yogurt fruit and vegetable drinks [3] - Stone Island opened a flagship store in Hangzhou, enhancing its presence in the Chinese market [3] - Luckin Coffee introduced a new vegetable tea product in collaboration with SpongeBob SquarePants [6] - Gu Ming launched a new coconut latte, offering 10,000 free vouchers for consumers [6] Investment and Financing - Aifenda submitted its registration as a high-tech enterprise focused on HVAC home products [7] - Junhe Alliance Bio completed several rounds of financing totaling over 600 million yuan [7] - Tantu Technology secured hundreds of millions in Series B financing to enhance core component development [7] - Dolce & Gabbana received 150 million euros in new debt financing for expansion in beauty and real estate [9] - L'Oréal is reportedly interested in acquiring the UK skincare brand Medik8 for 1 billion euros [9] Major Companies - Adidas launched its first pet clothing line, tapping into the pet economy [10] - RIMOWA collaborated with Vitra to release a limited edition series for 2025 [11] - Three Squirrels established a new food company with a registered capital of 5 million yuan [11] - Mush expanded its overnight oats product line, introducing protein-rich options [14] - Giant Biotech plans to establish a Southeast regional headquarters in Xiamen [14]

Core Viewpoint - The emergence of the stringless guitar is revolutionizing the music industry by lowering the barriers to entry for music enthusiasts, allowing even those without prior musical experience to play songs quickly and easily [3][4][6]. Market Overview - The global smart guitar market is projected to grow from 1.4 billion yuan in 2024 to 3.23 billion yuan by 2030, with a CAGR of 13.9% from 2025 to 2030 [6]. - The stringless guitar is one of the fastest-growing segments within this market, with brands like LiberLive achieving over 1 billion yuan in GMV on platforms like Douyin in the first half of 2024 [6]. Product Innovation - The stringless guitar utilizes advanced sensors and chips to convert finger movements on a simulated fretboard into electrical signals, producing sound through speakers, thus providing an immersive music interaction experience [8][11]. - This innovative design significantly reduces the learning curve, allowing users to play complete chords in a short time, appealing particularly to younger generations [11]. Consumer Demographics - As of 2023, there are over 400 million music enthusiasts in China, but the penetration rate of traditional instruments is only about 10%, indicating a large potential market for stringless guitars [11]. - The pricing strategy for stringless guitars is strategically positioned between low-cost electronic toys and traditional entry-level guitars, making it attractive to young consumers [11]. Social Media Influence - The popularity of stringless guitars has been amplified by social media, where users share videos of their performances, creating a viral effect that resonates with Gen Z's social dynamics [12][20]. - This "purchase and share" ecosystem has contributed to the rapid spread and acceptance of stringless guitars as a social currency [12]. Industry Dynamics - LiberLive, as a pioneer in the stringless guitar market, has seen significant sales growth, with its products ranking first in the global market from June 2023 to June 2024, and projected revenues exceeding 1 billion yuan in 2024 [13][15]. - Traditional guitar manufacturers like Enya are also entering the smart guitar space, offering products that integrate multiple functionalities to address consumer pain points [17][18]. Market Challenges - The stringless guitar faces mixed perceptions, with some consumers viewing it as a valuable tool for music enjoyment, while others criticize it as a mere entertainment device lacking in musical depth [20][22]. - The challenge for brands is to maintain interest while enhancing the product's professionalism and user engagement, potentially by creating a comprehensive music ecosystem that includes education and creative services [22][23].

这是新消费智库第 2 6 4 9 期文章 新消费导读 打造百亿级海参产业生态圈。 编辑：竺天 审核： Single 2025 年 6 月 6 日， " 京东超市与好当家共建威海刺参合作基地启 动仪式 " 在山东威海好当家海洋牧场隆重举行。双方将依托京东全渠 道生态与好当家全产业链优势，构建从 " 深海牧场到消费餐桌 " 的品质闭环。以 " 产业链、供应链、价值链 " 三链融合模式推动威海刺参 产业 高质量发展，赋能乡村振兴。 强强联合： 地理标志产品 × 数智化生态 威海刺参作为国家地理标志产品，承载着深厚的海洋文化与高品 质基因。好当家作为行业领军企业，拥有 47 年海参全产业链经验，连续 16 年荣获国家有机产品认证，并两度摘 得国家科技进步奖。京 东超市凭借 " 三网通 " 供应链体系与亿级流量场，为威海刺参提供数字 化 营销、全渠道渗透及溯源技术支撑。双方合作将实现原产地直供与 消费信任的双向赋能，重塑海参消费体验。 政企协三方聚力， 共绘产业蓝图 启动仪式汇聚政府、企业及行业权威代表。威海海参产业协会秘 书长刘尊鹏指出： " 此次合作是行业标准化、品牌化升级的关键一步， 将 引领威海海参产业高质量发 ...

Core Viewpoint - The article highlights various new consumer products and collaborations, showcasing trends in the food and beverage, fashion, and technology sectors, indicating a dynamic shift in consumer preferences and market strategies [2][3][4]. Food and Beverage Sector - New Hope Dairy launched a new product called "Active Light Food Bottle," which contains 25g of dietary fiber, meeting the daily minimum requirement for fiber intake [3]. - Ussu Beer introduced a new product "Electric Charge," entering the functional beverage market with a unique Nordic design [7]. - "Zero Egg Tofu" officially launched in Sam's Club, packaged in a family-sized 800g format with a shelf life of up to 45 days under specific storage conditions [6]. Fashion and Retail Sector - BAPE® collaborated with the Van Gogh Museum to create a capsule collection inspired by the artist's life, featuring six items [3]. - Li Ning partnered with Xuperman to launch a new sneaker line that incorporates elements of table tennis culture [6]. - Revolve Group acquired the intellectual property of luxury brand Dion Lee, which had previously planned to shut down, indicating a potential revival under new management [8]. Investment and Financing - The singing show "Chorus Show" secured 20 million yuan in Series A funding to expand its market presence in the smart entertainment sector [10]. - Levi Strauss & Co. announced the sale of its brand Dockers for $311 million to ABG, focusing on its flagship Levi's brand and rapidly growing activewear line [10]. - Muyuan Foods submitted an application for an IPO on the Hong Kong Stock Exchange, with major underwriters including Morgan Stanley and Goldman Sachs [10]. Technology and Services - Gaode Map launched a ride-hailing service in South Korea, allowing Chinese tourists to call local taxis without changing their SIM cards [12]. - Airbnb expanded its services to include fitness and wellness offerings, marking a strategic shift beyond traditional lodging [12]. - Unilever plans to invest £80 million in a new fragrance research facility in the UK, part of a broader £300 million R&D investment over the next two years [12].

New Product Launches - Jiu Yu launched coconut matcha powder, made from 100% matcha and coconut water powder, with a matcha content of ≥ 5% [3] - Xi Zhi Lang introduced NFC fruit pulp jelly, using fresh fruit pulp within 24-48 hours, with a fruit content of ≥ 40% [3] - Chao Le Zi collaborated with Harry Potter to launch new ice cream flavors [3] - Koko Manfen released three new fruit tea products, emphasizing natural tea polyphenols [5] - Oreo launched a limited edition cookie in collaboration with Selena Gomez, featuring chocolate and cinnamon flavors [16][20] Financing Activities - BlissClub, a women's activewear brand, completed a financing round totaling $530 million [14] - Miraggio, a handbag and accessories brand, raised $650 million in its first round of institutional financing [15] - Nutriearth established a distribution partnership with AIDP to expand its vitamin D3 oil market in North America [9] Market Developments - Pizza Hut's app fully integrated with JD Pay, launching promotional activities to attract customers [8] - Topologie, a French outdoor brand, opened its first store in mainland China [8] - Drunk Elephant announced its exit from the Japanese market, ceasing all sales channels by June 30, 2025 [28] Industry Trends - e.l.f. Beauty announced a $1 billion acquisition of Hailey Bieber's skincare brand, marking its largest acquisition to date [27] - The collaboration between君乐宝 and Synodis aims to promote local production of high-end cream [8] - The launch of new products by major brands indicates a trend towards innovative and health-focused offerings in the food and beverage sector [16][20]