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呷哺呷哺集团推子品牌“呷牛排”:主打百元起“牛排+畅吃”模式,预计三年达百店规模
Cai Jing Wang· 2026-01-21 09:05
Core Viewpoint - The company, Xiaobuxiang Group, is entering the steak market with a new sub-brand "Xiaoniupai," aiming to popularize high-quality steak dining at affordable prices, addressing a gap in the market [1] Group 1: Brand Launch and Concept - "Xiaoniupai" will open its first store on February 6 in Beijing's Changping Longde Plaza [1] - The brand focuses on "handmade Taiwanese-style thick steak" as its core offering, combined with 158 free dishes from various cuisines and afternoon tea options [1] Group 2: Menu and Pricing Strategy - The restaurant will offer a "steak + all-you-can-eat" model, where customers can pay starting from 100 yuan to enjoy steak and access to 158 types of food, including teppanyaki, barbecue, pizza, and desserts [1] - An afternoon tea option priced at 39.9 yuan will cater to diverse consumer needs, targeting exploratory diners, families, and young consumers [1] Group 3: Future Plans and Growth Strategy - The founder and chairman of Xiaobuxiang Group, He Guangqi, expressed the goal of making handmade Taiwanese-style steak culture accessible to a wider audience and establishing a national brand [1] - The company plans to optimize its operational model and service standards after the initial store launch, with a target of reaching 100 stores within three years, adjusting goals based on individual store profitability [1]
呷哺呷哺集团跨界推出新品牌“呷牛排”,预计三年达百店规模
Sou Hu Cai Jing· 2026-01-21 08:36
Core Insights - The core viewpoint of the articles is that the hot pot leader, Xiaobuxiang Group, is entering the steak market with a new sub-brand "Xiaoniupai," aiming to provide high-quality steak at affordable prices, thereby addressing a gap in the market [1][10]. Group 1: Market Opportunity - The Chinese beef consumption per capita is only 6 kg, significantly lower than the USA's 36 kg and Japan's 12 kg, indicating a large untapped market potential [3][11]. - The Chinese steak market is projected to reach approximately 400 billion yuan by 2025, with a total market size expected to reach 1.2 trillion yuan in the future [3][11]. - Current high-end steak prices often exceed 300 yuan, making them inaccessible for everyday consumers, highlighting a need for affordable quality options [3][10]. Group 2: Business Model and Strategy - "Xiaoniupai" will offer a unique model of "steak + unlimited dining," allowing consumers to enjoy high-quality steak starting from around 100 yuan, along with 158 complimentary dishes [1][11]. - The brand aims to break the traditional perception that high prices equate to quality, thus catering to the rising demand for quality dining experiences at lower price points [3][10]. Group 3: Supply Chain and Quality Control - Xiaobuxiang Group leverages nearly 30 years of global procurement and supply chain management experience to ensure stable supply and cost control for high-quality ingredients [6][10]. - The brand will utilize a unique 24-hour marination technique and collaborate with experienced chefs to deliver authentic Taiwanese-style steak, enhancing the overall dining experience [8][10]. Group 4: Brand Positioning and Future Plans - The launch of "Xiaoniupai" is part of the company's multi-brand strategy aimed at filling the existing void in the steak market, which currently lacks a dominant national brand [10][11]. - The company plans to optimize its operational model and service standards post-launch, with a goal of reaching 100 stores within three years, while continuously adjusting targets based on store profitability [11].
呷哺呷哺集团推子品牌“呷牛排”,主打百元起“牛排+畅吃”模式,预计三年达百店规模
Cai Jing Wang· 2026-01-21 08:26
Group 1 - The core viewpoint of the article is that Xiabuxiabu Group is entering the steak market with a new sub-brand "Xiniu Steak," aiming to popularize high-quality steak dining at affordable prices [1] - The first store of "Xiniu Steak" will open on February 6 in Beijing's Changping Longde Plaza, featuring a business model centered around "handmade Taiwanese-style thick steak" along with 158 free dishes from various cuisines [1] - The restaurant offers a "steak + all-you-can-eat" format, where customers can pay starting from 100 yuan to enjoy steak and unlimited access to 158 types of food, including teppanyaki, barbecue, pizza, and desserts [1] Group 2 - "Xiniu Steak" also introduces a 39.9 yuan afternoon tea option to cater to diverse consumer needs, targeting exploratory diners, families, and young consumers [1] - The founder and chairman of Xiabuxiabu Group, He Guangqi, expressed the goal of bringing handmade Taiwanese steak culture to a wider audience and filling a market gap by promoting affordable high-end steak [1] - After the initial store launch in 2026, the company plans to focus on optimizing operational models and building organizational capabilities, with a target of reaching 100 stores within three years based on single-store profitability [1]
呷哺呷哺集团入选“北京十大商业品牌” 人才激励和模式创新领跑餐饮赛道
Feng Huang Wang Cai Jing· 2026-01-20 03:08
Core Insights - The "2026 Beijing Commercial Brand Conference and the Announcement of the 2025 Top Ten Commercial Brands" was held, focusing on "New Demand, New Supply" [1] - The event recognized Xiaobai Xiaobai Group as the "2025 Annual Beijing Commercial Model Innovation Brand" for its innovative business model [1] Group 1: Company Overview - Xiaobai Xiaobai, a pioneer in the "one-person meal" hot pot concept, opened its first restaurant in Beijing in 1999 and has expanded nationwide, successfully listing in Hong Kong in 2014 [2] - The company has faced diverse challenges in the restaurant industry in 2025 and has achieved breakthroughs in talent incentives, brand marketing, and business models [2] Group 2: Talent Incentives - In 2025, Xiaobai Xiaobai launched the "Phoenix Return" partner signing events twice, aimed at outstanding employees and talents in the restaurant industry [2] - The partner program allows employees to share in store profits, with over 13 partner stores and more than 50 internal partners by the end of 2025 [2] - Initial partner stores reported a revenue increase of over 30% year-on-year, with profit margins exceeding 30% [2] Group 3: Brand Marketing - In July 2025, Xiaobai Xiaobai collaborated with the internationally recognized IP Doraemon for a themed marketing campaign targeting Gen Z and nostalgic consumers [3] - The campaign featured popular products like the Ice Cup and the "Doraemon Winter Landscape Cup," enhancing emotional connections with consumers [3] Group 4: Business Model Innovation - The company introduced a dual ordering model "Selected A La Carte + Unlimited Eating" under its subsidiary, which leverages a mature supply chain to enhance customer experience [3] - This model caters to both personalized family dining and casual gatherings, offering a wide selection of quality dishes at reasonable prices [3] - Xiaobai Xiaobai's innovative practices have set a benchmark for high-quality development in the industry, earning recognition as a top commercial brand [3]
叮咚买菜连开两城;沃尔玛联名小红书开“玛薯店”
Sou Hu Cai Jing· 2026-01-16 18:59
Group 1: Dingdong Maicai Expansion - Dingdong Maicai has accelerated its market penetration by opening new warehouses in Taizhou and Yancheng, Jiangsu, enhancing its fresh food delivery services [1] - The platform launched a "True Assurance Fish" series during the Spring Festival, offering free processing services and over 300 low-GI and organic products [1] - The new warehouses will leverage the existing supply chain capabilities validated in the Jiangsu-Zhejiang-Shanghai region, focusing on differentiated competition in the fresh food sector [1] Group 2: Walmart and Xiaohongshu Collaboration - Walmart has partnered with Xiaohongshu to launch a co-branded retail experience called "Mashi Store" in Shenzhen, featuring over ten new products [2] - The collaboration emphasizes simple ingredients and fresh experiences, utilizing Walmart's global supply chain and Xiaohongshu's community insights for product development [2] - This initiative represents Walmart's innovative approach in the instant retail sector, combining online and offline channels to engage younger consumers [2] Group 3: Linli Tea Brand Financing - Linli, a lemon tea chain, has secured tens of millions in Series A funding, with a valuation nearing 1 billion [4] - The funds will be allocated for brand development, supply chain upgrades, and organizational optimization, as the brand aims to strengthen its supply chain capabilities [4] - Linli plans to expand its product matrix and enhance its emotional connection with consumers through a "tea + IP" model [4] Group 4: Meituan Black Pearl Restaurant Guide Expansion - Meituan's Black Pearl Restaurant Guide will expand to four new cities in 2026, including Nantong, Qingdao, Shijiazhuang, and Shenyang [5] - The new cities will help explore local culinary landmarks and representative restaurants, with the updated list to be released on January 27 [5] - The Black Pearl Guide has been increasing its city coverage annually since 2023, aiming to grow from 19 to 32 cities by 2026 [5] Group 5: Hema Fresh Store Openings - Hema Fresh has opened its first store in Shanxi, covering over 4,000 square meters with more than 7,000 product offerings [7] - The brand's community supermarket, "Chao He Suan NB," is set to open two new locations in Dongguan on January 23, 2026 [7] Group 6: New Product Launches - San Yuan Dairy has introduced a new "Beijing Yogurt" line with four flavors, emphasizing natural ingredients and high protein content [11] - The new yogurt products are available for purchase on JD.com, priced at 29.9 yuan for a pack of four [11] Group 7: Corporate Developments - China Resources Beverage has appointed a new executive director and chairman, with Gao Li taking over leadership roles [14] - The company has established a stable governance system and operational resilience to adapt to market cycles [12]
10家品牌荣膺“2025年度北京商业模式创新品牌”
Bei Jing Shang Bao· 2026-01-16 09:11
"2025年度北京十大商业品牌"作为主榜单,代表入围品牌在市场综合影响力大,引领行业发展方向;四个常设子榜单分别为2025年度"北京商业品质服 务品牌""北京商业模式创新品牌""北京商业匠心智造品牌"与"北京商业新秀品牌"。本届活动首次引入三大年度特设榜单,即2025年度"金融产品创新赋 能消费优秀案例""北京文商旅体融合优秀案例"和"北京时尚消费力引领品牌"。 北京商报讯(记者 王维祎)1月16日,由北京市商务局指导,北京日报报业集团和北京市商业联合会共同主办,北京商报社承办的2026北京商业品牌大 会暨2025年度(第二十一届)北京十大商业品牌揭晓活动在北京国际饭店成功举办。本次活动以"新需求 新供给"为主题,政府领导、商业专家及企业 高层代表齐聚一堂,共同见证了代表北京商业最高水平的"2025年度北京十大商业品牌"及四个常设子榜单的揭晓。 其中,百果园、朝阳合生汇、红桥市场、极兔速递、南新仓、山姆会员商店、呷哺呷哺、西单大悦城、永辉超市、义利10家品牌荣膺"2025年度北京商 业模式创新品牌"。商业的发展需要不断更新、焕新,当选该榜单的品牌正在通过模式持续创新,推动行业向更高质量发展。在新的发展阶段,鼓 ...
凑凑火锅被曝郑州门店清零,呷哺呷哺客服:正常战略调整
Xin Lang Cai Jing· 2026-01-15 04:30
Core Insights - The news highlights the closure of all Coucou hotpot stores in Zhengzhou, which has sparked widespread attention. The closures are described as part of a "normal strategic adjustment" by the company [1] - Coucou hotpot, a brand under Xiaobai Xiaobai, has been experiencing a significant reduction in the number of operating stores across various cities since mid-2025, with reports of closures in cities like Xiamen, Suzhou, and Qingdao [1] - The company has been reducing its store count significantly, with a reported 138 Xiaobai Xiaobai restaurants and 73 Coucou restaurants closed in the 2024 report due to losses and misalignment with the brand's value proposition [3] Company Performance - As of January 15, 2025, Coucou hotpot operates 146 stores in mainland China, with an average consumer spending of approximately 126 yuan, covering 17 provinces and 33 cities [1] - The 2025 mid-year report indicates a revenue of 1.942 billion yuan, a year-on-year decrease of 18.9%. Sales for the Xiaobai Xiaobai brand fell by 13.5%, while Coucou's sales dropped by 25.8% [6] - The net loss for the group was reported at 80 million yuan, a reduction of 71.6% compared to the previous year, attributed to operational efficiency improvements and strategic store closures [6] Industry Context - The mid-to-high-end hotpot segment is facing challenges, lacking a compelling value proposition to attract customers compared to lower-cost brands. The closures of Coucou stores in certain cities are seen as a natural market correction following industry adjustments [3] - The company has been focusing on optimizing its restaurant layout and closing underperforming locations while opening new stores in high-potential areas to enhance operational efficiency [6]
餐饮股集体回升 海底捞大涨超10%领衔 九毛九涨6%
Ge Long Hui· 2026-01-14 03:27
Core Viewpoint - The Hong Kong restaurant stocks experienced a collective surge, with Haidilao leading the rise by over 10%, indicating a positive market sentiment towards the restaurant sector as consumer spending rebounds during the holiday season [1] Group 1: Market Performance - Haidilao's stock price increased by 10.12% to 15.880 [2] - Other notable performers included Jiumaojiu, which rose by 5.91% to 1.970, and Hailun Si, which increased by 4.44% to 0.940 [2] - The overall trend shows a strong recovery in the restaurant sector, with multiple stocks experiencing significant gains [1][2] Group 2: Consumer Trends - The consumer market saw a "good start" during the New Year holiday, with over 4.5 million customers served across Haidilao's stores from December 31, 2025, to January 1, 2026 [1] - Dining experiences have become an essential aspect of travel, reflecting a shift in consumer behavior towards enjoying culinary delights during outings [1] Group 3: Strategic Developments - Haidilao's founder and chairman, Zhang Yong, has returned to the front line of management, taking on the role of CEO [1] - The restaurant industry is focusing on two main growth strategies: penetrating lower-tier markets and expanding internationally, as brands seek new growth opportunities beyond first and second-tier cities [1]
港股餐饮股集体回升 海底捞大涨超10%领衔 九毛九涨6%
Jin Rong Jie· 2026-01-14 02:57
Group 1 - The Hong Kong stock market saw a collective rise in the restaurant sector, with notable gains from several companies [1] - Haidilao led the surge with an increase of over 10%, indicating strong market performance [1] - Other companies such as Jiumaojiu, Helen's, and Tehai International also experienced significant increases of 6%, 4.4%, and 3.4% respectively [1]
港股异动丨餐饮股集体回升 海底捞大涨超10%领衔 九毛九涨6%
Ge Long Hui· 2026-01-14 02:47
消息上,2026年元旦假期,全国多地消费市场迎来"开门红",餐饮场景热度集中释放。旅途中品尝"舌 尖上的美味",早已成为人们出行的重要意义之一。海底捞数据显示,2025年12月31日跨年夜至2026年1 月1日假期首日,全国门店累计接待顾客超450万人次。时隔近四年,海底捞创始人及董事会主席张勇回 归管理一线,接任公司CEO。 港股餐饮股集体拉升上涨,其中,海底捞大涨超10%领衔,九毛九涨6%,海伦司涨4.4%,特海国际涨 3.4%,呷哺呷哺、小菜园、太兴集团跟涨。 | 代码 | 名称 | 最新价 | 涨跌幅 ▽ | | --- | --- | --- | --- | | 06862 | 海底捞 | 15.880 | 10.12% | | 09922 | 九毛九 | 1.970 | 5.91% | | 09869 | 海伦司 | 0.940 | 4.44% | | 00156 | 力宝华润 | 0.840 | 3.70% | | 09658 | 特海国际 | 13.010 | 3.42% | | 00520 | 甲哺明明 | 0.760 | 1.33% | | 06831 | 绿茶集团 | 7.020 | 1 ...