Core Insights - The company Xiabuxiabu Group's mid-to-high-end hotpot brand, Coucou, has launched a new "selected a la carte + unlimited eating" dual-point model in 46 stores nationwide [1] - The dual-point model includes 12 categories such as soup base, meat, and live seafood, allowing consumers to choose between traditional a la carte or a "limited time unlimited" dining experience [1] - The pricing for the unlimited dining options includes 158 yuan for Angus beef, 198 yuan for Wagyu seafood, and 258 yuan for premium Wagyu seafood [1] Company Strategy - The launch of the dual-point model aims to enhance the value-for-money proposition while maintaining brand quality, indicating a focus on innovation and customer experience [1] - The company plans to conduct systematic and standardized professional training for staff across all stores to ensure a high-quality service experience [1] - The company will adapt the unlimited menu and service details based on regional consumer feedback and local culinary characteristics, combining national consistency with local features [1]

呷哺呷哺集团副总裁张艳梅表示，自首届服贸会起，集团就积极参与其中。今年是呷哺集团连续第三年 作为指定餐饮服务商亮相。服贸会作为展示中国服务贸易的重要窗口，集团也借此机会不断提升服务与 产品品质，加强保障能力，进一步增进消费者对品牌的认知与喜爱。 （文章来源：北京商报） 9月10日，北京商报记者了解到，2025年9月10日至14日，呷哺呷哺集团以参展商和指定餐饮服务商的身 份，参与于首钢园举办的中国国际服务贸易交易会（以下简称"服贸会"），这也是呷哺呷哺集团第七年 参展，第三年为服贸会供餐。作为服贸会的餐饮服务商之一，呷哺集团准备了多款火锅煮烫产品、炸 串、茶饮等餐食，在满足观众多元就餐需求的同时，展示台式餐饮文化。 在首钢园展区，呷哺呷哺集团为与会者提供了不少餐饮选择。同时，呷哺集团高度重视品控管理，对所 有供餐及试饮活动严格执行餐食留样制度，每份餐品均存放于冷藏设备中超过48小时，确保食品安全。 ...

Group 1 - The A-share tourism and catering sector showed strong fluctuations, with companies like Caesar Travel and Tianfu Cultural Tourism hitting the daily limit, and others like Dalian Shengya and Changbai Mountain also experiencing significant gains [1] - The upcoming National Day and Mid-Autumn Festival will merge into an 8-day holiday, leading to a peak in travel bookings as the "Golden Week" approaches [1] - According to a report by Zhongxin Tourism Group, the number of travelers during the "Golden Week" is expected to increase by 130% compared to last year, with GMV (Gross Merchandise Volume) rising over 120% [1][2] Group 2 - Domestic travel products in northern regions are seeing high sales, particularly in destinations like Xinjiang, Inner Mongolia, and Gansu, while outbound travel is benefiting from visa-free policies and restored flights, with a 75% increase in destination offerings compared to last year [1][2] - Popular outbound destinations such as Europe and North America have seen traveler numbers increase by 80% and 207% respectively compared to the same period last year [1][2] - Short-haul destinations in Asia and the Middle East have also experienced significant growth, with traveler numbers increasing by 380% and 216% respectively [2] Group 3 - The trend towards smaller group sizes in travel is becoming more pronounced, with team sizes shrinking from 30 to 12-16, and even smaller groups of 10 or fewer emerging in Southeast Asia and domestic short-haul destinations [2] - The Tuniu platform has reported a surge in bookings for the National Day holiday, with popular domestic destinations including Beijing, Shanghai, and Sanya, while outbound destinations like Japan and Indonesia are seeing high demand for free travel products [2][3] - Domestic flight bookings for the upcoming holiday have exceeded 3.26 million, with a daily average increase of about 26% compared to last year, while international flight bookings have surpassed 1.16 million, with a 15% increase [3] Group 4 - Major catering companies are actively preparing for the upcoming consumption peak during the "Golden Week," with brands like Xiaobuxiabu launching new dining models to enhance customer experience and value [3]

本报讯 （记者李静）9月9日，呷哺呷哺餐饮管理（中国）控股有限公司（以下简称"呷哺呷哺集团"） 旗下中高端火锅品牌湊湊宣布，即日起在全国首批46家门店推出"甄选单点+欢乐畅吃"双点模式，计划 后续将在更多门店逐步推广。这是湊湊在此前创新推出有料锅底后所进行的再次行业创新，既保留了湊 湊独特的有料锅底高品质、丰富的食材优势，又为消费者提供了高质价比的多元化消费选择。 "相较传统的自助火锅，我们提供高品质的海陆双享，例如，安格斯牛肉、澳洲谷饲和牛、鲍鱼、生蚝 等，具有极高的质价比！"呷哺呷哺集团创始人、董事长贺光启表示，湊湊以"火锅+茶憩"的独特模式， 定位中高端餐饮市场，致力于为消费者提供高品质的食材、优质的服务以及舒适的用餐环境。此次双点 模式活动的推出，是在传承品牌品质的基础上，提升质价比，在同等价格情况下，食材品质直接超越行 业水准，创新升级体验。让消费者平价便可享受全球高品质的美味。 消费创新 湊湊新模式让消费者实现畅吃自由 湊湊此次创新推出的双点模式，打破了传统餐饮消费单一形式，将"高品质单点"与"自助畅吃"两大模式 融合，为消费者提供高品质和高性价比兼顾的用餐选择，提升消费体验和价值感知。 记者了解 ...

转自：证券时报 人民财讯9月10日电，企查查APP显示，近日，呷哺呷哺（上海）企业管理有限公司成立，法定代表人 为安伟，注册资本4000万元，经营范围包括企业管理、企业管理咨询、信息咨询服务。企查查股权穿透 显示，该公司由呷哺呷哺投资集团有限公司全资持股。 ...

天眼查工商信息显示，9月8日，呷哺呷哺（上海）企业管理有限公司成立，法定代表人为安伟，注册资 本4000万人民币，经营范围包括企业管理、企业管理咨询、信息咨询服务。股东信息显示，该公司由呷 哺呷哺投资集团有限公司全资持股。 ...

Core Viewpoint - The article discusses the challenges and opportunities in the hot pot industry, particularly focusing on the rising popularity of small hot pot restaurants amidst a backdrop of financial struggles for major players like Xiaobai and Haidilao [6][10]. Group 1: Industry Trends - The small hot pot segment has seen a resurgence, with many restaurant brands entering the market, including Haidilao and cross-industry players like Yang Guofu [8][10]. - As of July 2024, there are over 50,000 small hot pot outlets in China, accounting for approximately 10% of the total hot pot restaurants, with a year-on-year growth in consumption scale of 28.9% [11][17]. - The competition in the small hot pot market is intense, with both national brands and regional players expanding rapidly [10][11]. Group 2: Company Performance - Haidilao reported a 3.7% decrease in revenue and a 13.7% drop in net profit for the first half of 2025, with a decline in table turnover rate from 4.2 to 3.8 times per day [11][12]. - Xiaobai continues to face losses, with an 18.88% decline in revenue and a net loss of 84.08 million, reflecting a nearly 70% drop in net profit [12]. - Yang Guofu has struggled with previous attempts to list on the Hong Kong Stock Exchange and is now exploring new avenues for growth [12]. Group 3: Market Dynamics - The current market entry strategy for many companies is cautious, focusing on leveraging existing capabilities and minimizing risks rather than aggressive expansion [12][15]. - The competition has shifted from price wars to a focus on quality, with new entrants pricing their offerings around 59.9 yuan, targeting the mid-to-high-end market [12][15]. - A significant challenge for both high-end and budget brands is balancing cost control with consumer willingness to pay, as the core consumer group remains price-sensitive [15][16]. Group 4: Challenges in the Small Hot Pot Sector - The small hot pot business is recognized as difficult, with a high percentage (81.6%) of brands having five or fewer outlets, indicating a lack of scale [17]. - Brands focusing on low prices risk compromising quality, leading to a cycle of reduced customer traffic and profitability [16][17]. - Even successful brands like Weila Hot Pot face challenges in differentiating themselves in a crowded market, struggling with the "scale without sound" dilemma [17].

公司名稱: 呷哺呷哺餐飲管理（中國）控股有限公司 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 呈交日期: 2025年9月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00520 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 2,000,000,000 | USD | 0.000025 | USD | | 50,000 | | 增加 / 減少 (-) | | | | | | USD | | | | 本月底結存 | | | 2,000,000,000 | USD | 0.000025 | USD | | 50,000 | 本月底法定/註冊股本總額： USD 50 ...

Core Viewpoint - The rise of "borderline" marketing strategies, particularly through male models and entertainment, is becoming a common approach in offline consumption sectors as businesses seek to boost traffic and sales during a challenging economic period [2][12][20]. Group 1: Offline Marketing Trends - The offline consumption market is expected to embrace a "male marketing" trend by 2025, with various sectors like theme parks and restaurants adopting this strategy to cope with declining sales [3][12]. - The introduction of "handsome NPCs" in theme parks has proven effective, with some locations reporting significant increases in visitor numbers, particularly among young women [4][5]. - The Fuzhou Dongbai Center's "male model bag-carrying" experience led to a notable increase in daily foot traffic and sales, showcasing the effectiveness of this marketing approach [7][8]. Group 2: Financial Performance and Challenges - Despite the initial success of "borderline" marketing, many offline businesses continue to struggle financially, with a significant portion of theme parks and restaurants reporting losses [13][17]. - For instance, the theme park industry has seen about 22% of its establishments operating at a loss, while major restaurant chains like Xiaobuxiang have reported substantial net losses [13][17]. - The financial reports from major players indicate a concerning trend, with companies like Huazhou City experiencing a decline in revenue and profit margins [17][18]. Group 3: Consumer Behavior and Market Dynamics - The consumer market is shifting towards a preference for deeper cultural experiences rather than superficial entertainment, as evidenced by the growing popularity of family-oriented travel and cultural tourism [20][21][22]. - Data shows that the emotional consumption market in China is projected to exceed 2 trillion yuan by 2025, indicating a strong demand for enriching experiences [19]. - The trend towards "de-entertainment" suggests that businesses need to integrate cultural elements into their offerings to remain competitive and relevant in the evolving market landscape [23][24].

Financial Performance - The company reported a revenue of 1.942 billion yuan for the first half of 2025, representing an 18.9% decline compared to the same period last year [1] - The net loss for the company has significantly reduced from 273 million yuan in the previous year to 84.079 million yuan, achieving a reduction of approximately 70% year-on-year [1] Operational Adjustments - The total number of stores for the company and its sub-brand Coucou has decreased to 937, with a net reduction of 134 stores compared to the same period last year, indicating a more cautious and refined operational strategy in response to market changes [3] - The company has implemented measures in supply chain management and logistics efficiency, including centralized procurement and optimized delivery routes to lower operational costs [1] Future Development Plans - The company plans to innovate membership services by introducing gift cards and differentiated member products to enhance customer experience and loyalty [3] - There is a strategy to rapidly expand online delivery services and launch new delivery products to meet consumer demand for convenient dining options [3] - The company aims to attract younger consumers and enhance brand influence through a strategic partnership with the well-known anime IP Doraemon [3] Market Position - As of August 29, the company's stock price was 0.81 HKD per share, with a total market capitalization of 880 million HKD, indicating ongoing challenges but a commitment to transformation and upgrading for more stable future development [3]